Airbnb market data · 202612 months to October 2026
Owosso, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Owosso brought in $19,390 over the 12 months through October 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Owosso Airbnb Market at a Glance
Owosso is priced below the Michigan average. Listings averaged $181 a night, about half that average of $340, and were booked on 40% of available nights, close to its 40% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 2.3 times as much as in February, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Owosso is the 226th-largest of 386 Michigan markets AirROI tracks.
Browse the live Owosso Airbnb market See Every Owosso ListingRevenue
How Much Do Airbnb Hosts Make in Owosso?
Gross bookings per Owosso listing averaged $19,390 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
In a typical year, the average Owosso listing brings in $2,940 in July, its best month, and $1,280 in February, its slowest. June runs within 1% of July, so either can come out on top in a given year. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Owosso's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,400+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $2,970 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,870 a month.
- Entry-level properties (bottom 25%) earn $910 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.3 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Owosso Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
June 2026 led on revenue and bookings; nightly rates peaked in December 2025. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $1,739 | 34.7% | $179 | $56 | 64 days | 2.4 nights |
| Nov 2025 | $1,739 | 35.1% | $180 | $58 | 55 days | 2.8 nights |
| Dec 2025 | $2,066 | 38.1% | $190 | $67 | 38 days | 3 nights |
| Jan 2026 | $1,947 | 40.3% | $183 | $63 | 40 days | 5.8 nights |
| Feb 2026 | $1,342 | 33.5% | $178 | $48 | 15 days | 5.9 nights |
| Mar 2026 | $1,943 | 46.8% | $173 | $63 | 14 days | 4.1 nights |
| Apr 2026 | $1,840 | 40.4% | $174 | $61 | 31 days | 5 nights |
| May 2026 | $2,926 | 49.2% | $177 | $94 | 35 days | 6 nights |
| Jun 2026 | $3,134 | 51.0% | $177 | $104 | 60 days | 4 nights |
| Jul 2026 | $3,064 | 48.3% | $179 | $99 | 59 days | 3.9 nights |
| Aug 2026 | $2,660 | 47.9% | $178 | $86 | 51 days | 3.9 nights |
| Sep 2026 | $2,269 | 45.2% | $172 | $76 | 70 days | 2.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Owosso address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Owosso Profitable?
Yes, when it's run well. The average Owosso Airbnb took in $19,390 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,050 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,680 a month.
Cleaning it yourself keeps the $1,770 a year guests pay in cleaning fees, for about $1,190 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $900 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Owosso Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,620 | $28,030 |
| Cleaning fees guests pay9% of Owosso bookings | $1,770 | $2,820 |
| Gross bookings | $19,390 | $30,850 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Owosso listings on Simplified Pricing, 3% for the rest | −$2,840 | −$4,520 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,770 | −$2,820 |
| Utilities and internetAbout 5% of bookings | −$970 | −$1,540 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$390 | −$620 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$580 | −$930 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$6,840 | −$10,720 |
| Left for housing costs, then profit | $12,550about $1,050 a month | $20,130about $1,680 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Owosso Airbnb Profit
The estimate starts from Owosso's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Owosso home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Owosso's Top Earners Get There
- More nights booked. The busiest quarter of Owosso listings are booked on 64% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,350 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $165 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,760 a year.
- Open for the busy months. In a typical year, July brings the average listing about $2,940, against $1,280 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Owosso listings average 4.86 stars, and 69% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,570 a month, against $1,620 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Owosso?
Owosso listings were booked on 40% of the nights they were open over the past year, in line with the Michigan average and in line with the U.S. average. In a typical year, occupancy climbs to 50% in June and falls to 34% in February.
Across Owosso's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 64% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
June is usually the busiest month in Owosso, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Owosso?
The average nightly rate in Owosso, known as ADR (average daily rate), was $181 over the past year, about 47% below the Michigan and U.S. averages ($340 and $335). In a typical year, rates barely change through the year, staying between about $170 and $185.
Across Owosso's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $220+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $165 or more, about $30 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $120 or less, about 13% below the median.
Average nightly rate by month in Owosso
Average nightly rate (ADR), by month, October 2024 to September 2026
What Is the RevPAR for Airbnb in Owosso?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Owosso it averaged $69 over the past year, from about $46 in a typical February to about $98 in a typical June.
Across Owosso's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $127+ per open night, about twice the median.
- Strong performers (top 25%) earn $94 or more, about $30 a night above the median.
- Typical properties (median) earn about $64 per open night.
- Entry-level properties (bottom 25%) earn $34 or less, about half of the median.
June RevPAR is about 2.1 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
Best and Worst Months for Airbnb in Owosso
With only 29 active listings, the monthly pattern in Owosso is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Owosso
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Owosso in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,520 |
| February | $1,280 |
| March | $1,640 |
| April | $1,760 |
| May | $2,290 |
| June | $2,930 |
| July | $2,940 |
| August | $2,760 |
| September | $2,060 |
| October | $1,600 |
| November | $1,580 |
| December | $1,750 |
How Far in Advance Do Guests Book Airbnb in Owosso?
Guests book Owosso stays 41 days ahead on average (about six weeks). September stays are booked furthest out, about 81 days ahead, and February stays closest to arrival, about 15 days. A typical September booking is made in late June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 41 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Owosso
None of the 29 active listings in Owosso display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Owosso.
Neighborhoods
Best Neighborhoods for Airbnb in Owosso
AirROI's area guide picks eight Owosso neighborhoods that draw short-term rental guests, led by Downtown Owosso, Curwood Castle Park and Shiawassee River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Owosso | The heart of the city with a charming small-town vibe. Ideal for visitors who want to explore local shops, restaurants, and community events. | Shiawassee Arts Council, Owosso Historical Commission, Owosso Farmers Market, Riverside Park, Great Lakes Environmental Center |
| Curwood Castle Park | A scenic park with historical significance, featuring the iconic Curwood Castle. Attracts tourists interested in history and nature. | Curwood Castle, Curwood Park Trails, Shiawassee River, Fishing and Boating, Picnic Areas |
| Shiawassee River | A beautiful natural area perfect for outdoor activities. Popular for fishing, kayaking, and nature walks. | Kayaking on Shiawassee River, Fishing Spots, Scenic Trails, Wildlife Viewing |
| Owosso Community Cultural Center | A hub for arts and culture with performances and community events. Great for visitors seeking cultural experiences. | Cultural Performances, Art Exhibits, Local Festivals |
| Gala Theatre | A historic theater offering a variety of performances and film screenings. Attractive to visitors interested in the arts. | Live Performances, Film Screenings, Theater Events |
| Bishop Park | A family-friendly park with recreational facilities. Great for families traveling with children. | Picnic Areas, Playgrounds, Sports Facilities, Walking Trails |
| Owosso Speedway | A local motorsport venue attracting racing enthusiasts. Ideal for guests looking for exciting events. | Auto Racing Events, Community Gatherings, Tailgating |
| Nearby Great Lakes | Proximity to the Great Lakes makes Owosso a good base for wider explorations. Visitors can enjoy day trips to beautiful lakefronts. | Lake Huron, Lake Michigan, Water Activities, Nature Parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Owosso vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 70 km, City of Frankenmuth (51 km away, 33 listings) earned the most per listing, about 3.3 times as much as Owosso.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| East Lansing 37 km | 46 | $22,008 | $162 | 48% |
| Flint 39 km | 48 | $11,202 | $120 | 41% |
| Lansing 43 km | 289 | $17,533 | $159 | 42% |
| Saginaw 50 km | 42 | $14,803 | $138 | 36% |
| City of Frankenmuth 51 km | 33 | $64,638 | $358 | 53% |
| Holly 52 km | 40 | $27,145 | $265 | 40% |
| Hamburg Township 66 km | 36 | $41,525 | $423 | 38% |
| Bay City 70 km | 86 | $19,929 | $175 | 37% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,248 listings
- Traverse City Airbnb data 800 listings
- Ann Arbor Airbnb data 560 listings
- South Haven Airbnb data 557 listings
- Grand Rapids Airbnb data 400 listings
- Saugatuck Airbnb data 317 listings
- Royal Oak Airbnb data 273 listings
- Chikaming Township Airbnb data 261 listings
See all 386 Michigan Airbnb markets
Markets Similar to Owosso
Markets elsewhere in the United States with a similar nightly rate and occupancy to Owosso:
- Norcross Airbnb data GA · $180/night · 40.0%
- Crestone Airbnb data CO · $185/night · 39.7%
- Butte Airbnb data MT · $188/night · 39.6%
- Temple Airbnb data TX · $174/night · 39.5%
- Pomona Airbnb data CA · $183/night · 40.3%
- Fredericksburg Airbnb data VA · $185/night · 40.2%
FAQ
Owosso Airbnb FAQ
How much do Airbnb hosts make in Owosso?
An active Owosso Airbnb grossed $19,390 on average in the 12 months to October 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,970 or more in a typical month.
How much can I make on Airbnb in Owosso?
It depends most on the home's size, location and how it's run. The middle half of Owosso listings earn between $910 and $2,970 in a typical month, and the top tenth $4,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Owosso?
Listings in Owosso were booked on 40% of available nights over the past year. That compares with 40% for the Michigan average. June is usually the busiest month.
How much does an Airbnb cost per night in Owosso?
The average booked night in Owosso cost $181 before fees. Half of listings charge between $120 and $165; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Owosso?
None of the active Owosso listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Owosso?
Yes, when it's run well. The average Owosso Airbnb grossed $19,390 in the 12 months to October 2026, 47% below the Michigan average of $36,729, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,550 a year (about $1,050 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,680 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Owosso?
July usually pays best, averaging $2,940 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Owosso?
Each night a Owosso listing was open to book earned $69 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $127 or more.
How far in advance do guests book Airbnbs in Owosso?
Owosso stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Owosso?
The average Owosso Airbnb stay lasted 4.8 nights over the past year. A listing took 25 reservations over the year on average.
How are Airbnbs in Owosso rated?
Guests rate Owosso Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Owosso?
Downtown Owosso, Curwood Castle Park and Shiawassee River draw the most short-term rental interest in Owosso. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Owosso?
AirROI counted 29 active Airbnb listings in Owosso as of October 2026. The closest tracked market is East Lansing, 37 km away.
How much are Airbnb cleaning fees in Owosso?
In Owosso, more than six in ten listings add a cleaning fee, and the typical fee is about $75.
How many tourists visit Owosso, MI?
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 729 Airbnb stays in Owosso, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Owosso from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.