Cottage 12 min from Frankenmuth Entire home · 2 bedrooms Rated 4.94 - Revenue
- $35,892
- Occupancy
- 56.3%
- Daily rate
- $159
Airbnb market data · 202612 months to September 2026
The average Airbnb in Saginaw brought in $13,452 over the 12 months through September 2026, about 61% less than the Michigan average of $34,144.
The short answer
Rates and bookings both trail the Michigan average. Listings averaged $129 a night and were booked on 37% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in September, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 42 active listings, a few bookings can reorder the months.
With 42 active listings, Saginaw is the 145th-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue fell 10% while the number of active listings grew 27%.
Browse the live Saginaw Airbnb market See Every Saginaw ListingRevenue
Gross bookings per Saginaw listing averaged $13,452 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Saginaw listing brings in $1,840 in September, its best month, and $913 in January, its slowest. June runs within 1% of September, so either can come out on top in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earns about twice what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
September 2025 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,947 | 51.7% | $136 | $65 | 45 days | 2.8 nights |
| Oct 2025 | $1,447 | 38.2% | $134 | $47 | 49 days | 6.5 nights |
| Nov 2025 | $1,732 | 46.9% | $131 | $58 | 65 days | 2.9 nights |
| Dec 2025 | $1,913 | 45.0% | $130 | $62 | 34 days | 6.3 nights |
| Jan 2026 | $908 | 23.8% | $122 | $29 | 95 days | 4.5 nights |
| Feb 2026 | $884 | 27.5% | $121 | $32 | 19 days | 5.1 nights |
| Mar 2026 | $1,501 | 35.3% | $122 | $48 | 19 days | 4.4 nights |
| Apr 2026 | $1,139 | 31.0% | $125 | $38 | 110 days | 3.3 nights |
| May 2026 | $1,636 | 35.8% | $132 | $53 | 58 days | 3.5 nights |
| Jun 2026 | $1,865 | 44.3% | $143 | $62 | 110 days | 4.6 nights |
| Jul 2026 | $1,761 | 37.9% | $146 | $57 | 87 days | 4.5 nights |
| Aug 2026 | $1,550 | 34.6% | $147 | $50 | 100 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Saginaw home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Saginaw Airbnb took in $13,452 in the 12 months to September 2026, and run by its owner at everyday costs, about $700 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,460 a month.
Cleaning it yourself keeps the $1,540 a year guests pay in cleaning fees, for about $830 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $600 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $11,912 | $24,710 |
| Cleaning fees guests pay11% of Saginaw bookings | $1,540 | $3,200 |
| Gross bookings | $13,452 | $27,910 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Saginaw listings on Simplified Pricing, 3% for the rest | −$2,000 | −$4,160 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,540 | −$3,200 |
| Utilities and internetAbout 5% of bookings | −$670 | −$1,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$270 | −$560 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$400 | −$840 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$130 | −$130 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$5,080 | −$10,360 |
| Left for housing costs, then profit | $8,372about $700 a month | $17,550about $1,460 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Saginaw's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Saginaw home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,330 a month, against $1,120 for the average one.
Occupancy
Saginaw listings were booked on 37% of the nights they were open over the past year, 3 percentage points below the Michigan average (40%) and 4 points below the U.S. average (41%). In a typical year, occupancy swings from 26% in January to 51% in September.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
September is usually the busiest month in Saginaw, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Saginaw, known as ADR (average daily rate), was $129 over the past year, about 60% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $140 and bottom out in February and March at about $120.
The top 10% charge about twice the rate of the bottom quarter.
July rates run 18% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Saginaw it averaged $51 over the past year, from about $29 in a typical January to about $61 in a typical September.
Per open night, by tier:
September RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 42 active listings, the monthly pattern in Saginaw is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in September and bottom out in January.
Average revenue by month in Saginaw
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $913 |
| February | $1,010 |
| March | $1,400 |
| April | $1,250 |
| May | $1,540 |
| June | $1,830 |
| July | $1,780 |
| August | $1,570 |
| September | $1,840 |
| October | $1,600 |
| November | $1,590 |
| December | $1,770 |
Guests book Saginaw stays 59 days ahead on average (about eight weeks). April stays are booked furthest out, about 96 days ahead, and March stays closest to arrival, about 17 days. A typical April booking is made in early January.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 42 active listings in Saginaw display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Saginaw.
Neighborhoods
AirROI's area guide picks eight Saginaw neighborhoods that draw short-term rental guests, led by Downtown Saginaw, Eagle Park and Midland Street. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Saginaw | The heart of Saginaw with a mix of history and modern amenities. It attracts tourists and business travelers looking for convenience to local attractions and events. | Saginaw County Historical Museum, The Temple Theatre, Downtown Saginaw Riverfront, The Saginaw Art Museum, The Saginaw Children's Zoo |
| Eagle Park | A quieter residential area that appeals to families and long-term visitors seeking comfort and accessibility to parks and schools. | Eagle Park, Swan Valley Golf Club, Trails and green spaces, Local restaurants, Community events |
| Midland Street | A revitalized street area with local shops, restaurants, and bars, attracting those looking for a lively neighborhood atmosphere. | Local eateries, Boutique shops, The Dow Event Center, Nightlife options, Seasonal events |
| Old Town Saginaw | Known for its historic charm and artistic vibe, this area appeals to those interested in local arts and unique experiences. | Arts and cultural events, Local galleries, Historic buildings, Art shops, Community market |
| Saginaw Township | A suburban area that is popular with families, offering larger homes and amenities, ideal for longer stays and family visits. | Nearby parks, Local shopping centers, Family-friendly attractions, Outdoor recreation, Community gatherings |
| Forest Park | A residential area close to nature and parks, perfect for those looking for outdoor activities and tranquility during their stay. | Forest Park, Nature trails, Picnic areas, Community sports fields, Annual outdoor events |
| Chesaning | A charming village nearby with a friendly atmosphere, appealing to guests looking for a small-town feel yet proximity to Saginaw. | Chesaning River Walk, Local festivals, Historical buildings, Quaint shops, Community activities |
| Castle Museum District | Home to the Saginaw Castle Museum, this area caters to history enthusiasts and tourists interested in insightful experiences. | Castle Museum of Saginaw County History, Historical sites, Local dining options, Cultural events, Nearby attractions |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Saginaw is a room-rental market as much as a whole-home one: private rooms account for 40% of listings, against 60% for entire homes. Houses are the most common property type at 52%, ahead of hotels, guesthouses and B&Bs (38%).
Private rooms are a large share of supply
Saginaw Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 59.5% | 25 |
| Private room | 40.5% | 17 |
Listings by property type
Saginaw Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 52.4% | 22 |
| Hotel/Boutique | 38.1% | 16 |
| Apartment/Condo | 9.5% | 4 |
The most common size among Saginaw's 25 entire homes with a bedroom count is two bedrooms (10 homes).
Saginaw entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.0% | 1 |
| 1 bedroom | 8.0% | 2 |
| 2 bedrooms | 40.0% | 10 |
| 3 bedrooms | 32.0% | 8 |
| 4 bedrooms | 12.0% | 3 |
| 5+ bedrooms | 4.0% | 1 |
The most common capacity in Saginaw is four guests (31% of listings), and 27% of listings sleep six or more. Shares are of the 26 listings with a guest capacity on file (62% of the market).
Saginaw listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 7.7% | 2 |
| 3 guests | 15.4% | 4 |
| 4 guests | 30.8% | 8 |
| 5 guests | 19.2% | 5 |
| 6 guests | 11.5% | 3 |
| 7 guests | 3.8% | 1 |
| 8+ guests | 11.5% | 3 |
Saginaw hosts set up an average of 2.3 beds per listing, close to one bed per bedroom. Only 29% of listings show their exact location on the listing map; the rest show an approximate area.
Backyards are common in Saginaw: 71% of listings have one, and 64% have a dedicated workspace.
Share of Saginaw listings with each common amenity
Guests
Saginaw draws mostly domestic guests: 92% of those who left reviews live in the United States. No single city dominates: Ypsilanti is the largest source, at about 3% of reviews. Of the 8% from abroad, most come from Canada and Mexico. English is spoken by 77% of guests, and Spanish by 11%.
92% of Saginaw guests are domestic
Where guests who left reviews live
Where Saginaw guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Ypsilanti | 3.1% |
| Saltillo | 2.6% |
| Jackson | 2.6% |
| Frankenmuth | 2.1% |
| Detroit | 2.1% |
Where Saginaw guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 92.3% |
| Canada | 3.6% |
| Mexico | 2.6% |
| Portugal | 1.0% |
| Philippines | 0.5% |
Languages spoken by Saginaw guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 76.6% |
| Spanish | 10.6% |
| French | 4.3% |
| Arabic | 3.2% |
| Polish | 2.1% |
Saginaw Airbnbs average 4.77 stars, and 29% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.65, against 4.87 for check-in.
Check-in scores highest in Saginaw; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.75 |
| Communication | 4.82 |
| Location | 4.65 |
| Check-in | 4.87 |
| Value | 4.74 |
Booking patterns
86% of Saginaw listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Saginaw listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 47.6% | 20 |
| 181-270 days | 38.1% | 16 |
| 91-180 days | 14.3% | 6 |
Days a year Saginaw listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 14.3% | 6 |
| 91-180 days | 38.1% | 16 |
| 31-90 days | 40.5% | 17 |
| 1-30 days | 7.1% | 3 |
Bookings in Saginaw average 2.7 to 5 nights depending on the month, longest in August and shortest in September. Listings took about 20 bookings each over the year. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Saginaw
Average nights per booking, by month of stay
Two-year average by calendar month.
About seven in ten listings in Saginaw accept stays of one or two nights.
Minimum stay set by Saginaw listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Saginaw, used by 43% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 36% on Firm or stricter ones.
Cancellation policies of Saginaw listings, from most to least flexible
Share of listings by the policy they use
Nearly six in ten Saginaw listings charge a cleaning fee. The typical fee is about $125. Spread over the average stay of about four nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Saginaw, a two-bedroom unit, took in $35,900 over the past year, about 2.7 times the city's average of $13,500.
Cottage 12 min from Frankenmuth Entire home · 2 bedrooms Rated 4.94
The Court House Entire home · 3 bedrooms Rated 4.86
Charming Alexander home Entire home · 3 bedrooms Rated 4.94
Fun on Mackinaw with Game Room and Fire Pit. Entire home · 3 bedrooms Rated 4.89
Newly Updated Home Saginaw Township sleeps 4 Entire home · 2 bedrooms Rated 4.83
100 year old House Entire home · 4 bedrooms Rated 4.87 Only 2% of Saginaw listings are classed as professionally managed. Superhosts run a third of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 86 km, City of Frankenmuth (20 km away, 33 listings) earned the most per listing, about 4.5 times as much as Saginaw.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bay City 20 km | 85 | $19,009 | $169 | 38% |
| City of Frankenmuth 20 km | 33 | $61,085 | $337 | 53% |
| Midland 32 km | 82 | $24,775 | $183 | 49% |
| Flint 50 km | 49 | $10,339 | $113 | 40% |
| Mount Pleasant 68 km | 32 | $19,115 | $165 | 37% |
| Holly 74 km | 38 | $27,179 | $262 | 40% |
| Caseville 80 km | 46 | $30,046 | $313 | 41% |
| East Lansing 86 km | 45 | $20,738 | $153 | 47% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Saginaw:
FAQ
An active Saginaw Airbnb grossed $13,452 on average in the 12 months to September 2026, according to AirROI's tracking of 42 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,310 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Saginaw listings earn between $539 and $2,310 in a typical month, and the top tenth $3,240 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Saginaw were booked on 37% of available nights over the past year. That compares with 40% for the Michigan average. September is usually the busiest month.
The average booked night in Saginaw cost $129 before fees. Half of listings charge between $94 and $150, so bedroom count and location move the price more than the average suggests.
None of the active Saginaw listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Saginaw Airbnb grossed $13,452 in the 12 months to September 2026, 61% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,372 a year (about $700 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,460 a month. Check a specific home in the Airbnb estimator.
September usually pays best, averaging $1,840 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Saginaw listing was open to book earned $51 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $94 or more.
Saginaw stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Saginaw Airbnb stay lasts about four nights. A listing took 20 reservations over the year on average.
Guests rate Saginaw Airbnbs 4.77 out of 5 on average. Guests score check-in highest and location lowest.
Downtown Saginaw, Eagle Park and Midland Street draw the most short-term rental interest in Saginaw. The neighborhood guide explains what brings guests to each.
AirROI counted 42 active Airbnb listings in Saginaw as of September 2026. The closest tracked market is Bay City, 20 km away.
In Saginaw, nearly six in ten listings add a cleaning fee, and the typical fee is about $125.
Method
Figures on this page cover 42 active Airbnb listings in Saginaw from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.