River view home-Close to CMU and Casino Entire home · 3 bedrooms Rated 4.97 - Revenue
- $57,548
- Occupancy
- 64.9%
- Daily rate
- $221
Airbnb market data · 202612 months to September 2026
The average Airbnb in Mount Pleasant brought in $19,115 over the 12 months through September 2026, about 44% less than the Michigan average of $34,144.
The short answer
Rates and bookings both trail the Michigan average. Listings averaged $165 a night and were booked on 37% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 2.1 times as much as in February, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Mount Pleasant is the 200th-largest of 378 Michigan markets AirROI tracks.
Browse the live Mount Pleasant Airbnb market See Every Mount Pleasant ListingRevenue
Gross bookings per Mount Pleasant listing averaged $19,115 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Mount Pleasant listing brings in $2,960 in July, its best month, and $1,390 in February, its slowest. August runs within 3% of July, so either can come out on top in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.1 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,036 | 38.1% | $161 | $68 | 60 days | 2.9 nights |
| Oct 2025 | $2,649 | 45.4% | $158 | $85 | 69 days | 3.7 nights |
| Nov 2025 | $1,819 | 36.9% | $158 | $61 | 20 days | 3.1 nights |
| Dec 2025 | $1,697 | 36.6% | $159 | $55 | 24 days | 4.3 nights |
| Jan 2026 | $1,478 | 30.9% | $153 | $48 | 26 days | 4.2 nights |
| Feb 2026 | $1,315 | 32.5% | $153 | $47 | 29 days | 5 nights |
| Mar 2026 | $1,766 | 32.5% | $154 | $57 | 47 days | 2.7 nights |
| Apr 2026 | $1,679 | 37.0% | $151 | $56 | 38 days | 4 nights |
| May 2026 | $2,401 | 43.4% | $168 | $77 | 62 days | 3.5 nights |
| Jun 2026 | $2,443 | 41.1% | $177 | $81 | 40 days | 5.2 nights |
| Jul 2026 | $2,867 | 39.7% | $186 | $92 | 51 days | 2.9 nights |
| Aug 2026 | $2,818 | 45.0% | $181 | $91 | 41 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Mount Pleasant listing earns about $1,650 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Mount Pleasant Airbnb took in $19,115 in the 12 months to September 2026, and run by its owner at everyday costs, about $980 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,750 a month.
Cleaning it yourself keeps the $2,300 a year guests pay in cleaning fees, for about $1,180 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,815 | $29,680 |
| Cleaning fees guests pay12% of Mount Pleasant bookings | $2,300 | $4,060 |
| Gross bookings | $19,115 | $33,740 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Mount Pleasant listings on Simplified Pricing, 3% for the rest | −$2,810 | −$4,970 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,300 | −$4,060 |
| Utilities and internetAbout 5% of bookings | −$960 | −$1,690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$380 | −$670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$570 | −$1,010 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$7,310 | −$12,690 |
| Left for housing costs, then profit | $11,805about $980 a month | $21,050about $1,750 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Mount Pleasant's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Mount Pleasant home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,810 a month, against $1,590 for the average one.
Occupancy
Mount Pleasant listings were booked on 37% of the nights they were open over the past year, 3 percentage points below the Michigan average (40%) and 4 points below the U.S. average (41%). In a typical year, occupancy climbs to 46% in August and falls to 32% in February.
The busiest tenth of listings are booked about 4.8 times as often as the bottom quarter.
August is usually the busiest month in Mount Pleasant, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Mount Pleasant, known as ADR (average daily rate), was $165 over the past year, about 49% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $175 and bottom out in March and April at about $150.
The top 10% charge about 1.8 times the rate of the bottom quarter.
July rates run 17% above April's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Mount Pleasant it averaged $65 over the past year, from about $50 in a typical February to about $95 in a typical July.
Per open night, by tier:
July RevPAR is about twice February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $65 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in Mount Pleasant is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Mount Pleasant
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,770 |
| February | $1,390 |
| March | $2,100 |
| April | $1,720 |
| May | $2,380 |
| June | $2,450 |
| July | $2,960 |
| August | $2,880 |
| September | $2,130 |
| October | $2,520 |
| November | $2,150 |
| December | $1,960 |
Guests book Mount Pleasant stays 42 days ahead on average (about six weeks). May stays are booked furthest out, about 73 days ahead, and December stays closest to arrival, about 21 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 32 active listings in Mount Pleasant display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Mount Pleasant.
Neighborhoods
AirROI's area guide picks eight Mount Pleasant neighborhoods that draw short-term rental guests, led by Downtown Mount Pleasant, Central Michigan University Area and Chippewa River Recreation Area. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Mount Pleasant | The heart of the city, offering a mix of cultural attractions and close proximity to local universities. Great for those seeking a vibrant urban experience. | Soaring Eagle Casino, CMU Museum, Mount Pleasant Discovery Museum, local restaurants, festivals and events |
| Central Michigan University Area | Close to the university, making it a prime spot for student and faculty accommodations, as well as events and sports. | McGuirk Arena, Riverside Park, CMU football games, arts performances, University events |
| Chippewa River Recreation Area | Ideal for outdoor enthusiasts, offering scenic views and recreational activities such as hiking, fishing, and kayaking. | Chippewa River, nature trails, picnic areas, fishing spots, wildlife viewing |
| Mission Street | A main thoroughfare filled with shops, restaurants, and services. Convenient for travelers and locals alike. | shopping centers, dining options, local coffee shops, movie theaters |
| Isabella Lake | A beautiful natural area perfect for those looking to relax by the water and enjoy outdoor activities. | boating, fishing, picnicking, nature trails |
| Veterans Memorial Park | A family-friendly neighborhood known for its community feel and recreational facilities. Attractive to families and those looking for peace. | playgrounds, sports fields, walking trails, community events |
| East Broadway | A residential area with easy access to services and amenities, making it convenient for guests without needing to go downtown. | local shops, grocery stores, parks, family-friendly activities |
| South side of Mount Pleasant | Quiet and serene, it offers a suburban feel with access to outdoor activities and local charm, suitable for longer stays. | local parks, walking trails, community markets, scenic views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 84% of listings in Mount Pleasant, alongside 5 private-room listings (16%). Apartments and condos are the most common property type at 41%, ahead of houses (34%).
Mostly entire homes, with a private-room segment
Mount Pleasant Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 84.4% | 27 |
| Private room | 15.6% | 5 |
Listings by property type
Mount Pleasant Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 40.6% | 13 |
| House | 34.4% | 11 |
| Hotel/Boutique | 15.6% | 5 |
| Cabin/Outdoor | 6.3% | 2 |
| Others | 3.1% | 1 |
The most common size among Mount Pleasant's 26 entire homes with a bedroom count is two bedrooms (14 homes).
Mount Pleasant entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 23.1% | 6 |
| 2 bedrooms | 53.8% | 14 |
| 3 bedrooms | 23.1% | 6 |
The most common capacity in Mount Pleasant is four guests (44% of listings), and 41% of listings sleep six or more. Shares are of the 27 listings with a guest capacity on file (84% of the market).
Mount Pleasant listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 3.7% | 1 |
| 3 guests | 7.4% | 2 |
| 4 guests | 44.4% | 12 |
| 5 guests | 3.7% | 1 |
| 6 guests | 29.6% | 8 |
| 8+ guests | 11.1% | 3 |
Mount Pleasant hosts set up an average of 2.2 beds per listing, close to one bed per bedroom. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Mount Pleasant: 97% of listings offer it, and 66% offer self check-in.
Share of Mount Pleasant listings with each common amenity
Guests
Mount Pleasant draws mostly domestic guests: 96% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source, at about 3% of reviews. English is spoken by 78% of guests, and Spanish by 10%.
96% of Mount Pleasant guests are domestic
Where guests who left reviews live
Where Mount Pleasant guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 2.6% |
| Grand Rapids | 1.9% |
| Indianapolis | 1.6% |
| Battle Creek | 1.6% |
| Fort Wayne | 1.6% |
Where Mount Pleasant guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 95.8% |
| France | 1.0% |
| Finland | 1.0% |
| New Zealand | 0.6% |
| Canada | 0.6% |
Languages spoken by Mount Pleasant guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 77.6% |
| Spanish | 10.3% |
| Arabic | 2.6% |
| Finnish | 2.6% |
| French | 2.6% |
Mount Pleasant Airbnbs average 4.89 stars, and 56% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.84.
Check-in scores highest in Mount Pleasant; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.91 |
| Communication | 4.92 |
| Location | 4.87 |
| Check-in | 4.93 |
| Value | 4.84 |
Booking patterns
More than eight in ten Mount Pleasant listings are open to guests more than 180 days a year, but only 19% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Mount Pleasant listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 43.8% | 14 |
| 181-270 days | 37.5% | 12 |
| 91-180 days | 15.6% | 5 |
| 31-90 days | 3.1% | 1 |
Days a year Mount Pleasant listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.1% | 1 |
| 181-270 days | 15.6% | 5 |
| 91-180 days | 37.5% | 12 |
| 31-90 days | 28.1% | 9 |
| 1-30 days | 15.6% | 5 |
The average Mount Pleasant booking lasts 3.9 nights, longest in October and shortest in September. Listings took about 27 bookings each over the year. More than eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Mount Pleasant
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly nine in ten listings in Mount Pleasant accept stays of one or two nights.
Minimum stay set by Mount Pleasant listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Mount Pleasant, used by 31% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. About half of listings offer Flexible or Moderate terms and 47% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Mount Pleasant listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Mount Pleasant listings charge a cleaning fee. The typical fee is about $75. Spread over the average stay of 3.9 nights, that adds roughly $19 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Mount Pleasant, a three-bedroom home, took in $57,500 over the past year, about three times the city's average of $19,100. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
River view home-Close to CMU and Casino Entire home · 3 bedrooms Rated 4.97
PINE LODGE ~ Cozy and Snug ~ A great get-away! Entire home · 2 bedrooms Rated 5.00
Newly Renovated Gem close to Casino! Entire home · 2 bedrooms Rated 4.95
Upstairs 2 Bed 2 Bath Apartment Entire home · 2 bedrooms Rated 4.83
Main Level 2-Bedroom Apartment Entire home · 2 bedrooms Rated 4.89
Entire house, 3-Bedrooms in Mt. Pleasant Michigan Entire home · 3 bedrooms Rated 4.91 Only 3% of Mount Pleasant listings are classed as professionally managed, though 25% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 80 km, Morton Township (43 km away, 45 listings) earned the most per listing, about 53% more than Mount Pleasant. Midland was the busiest, booked on 49% of nights against 37% in Mount Pleasant.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Midland 42 km | 82 | $24,775 | $183 | 49% |
| Morton Township 43 km | 45 | $29,237 | $347 | 35% |
| Lincoln Township 46 km | 49 | $20,134 | $181 | 39% |
| Harrison 48 km | 59 | $18,868 | $217 | 36% |
| Saginaw 68 km | 42 | $13,452 | $129 | 37% |
| Bay City 71 km | 85 | $19,009 | $169 | 38% |
| Prudenville 79 km | 79 | $28,175 | $289 | 33% |
| Houghton Lake 80 km | 78 | $21,044 | $224 | 36% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Mount Pleasant:
FAQ
An active Mount Pleasant Airbnb grossed $19,115 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,910 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Mount Pleasant listings earn between $816 and $2,910 in a typical month, and the top tenth $4,520 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Mount Pleasant were booked on 37% of available nights over the past year. That compares with 40% for the Michigan average. August is usually the busiest month.
The average booked night in Mount Pleasant cost $165 before fees. Half of listings charge between $125 and $200, so bedroom count and location move the price more than the average suggests.
None of the active Mount Pleasant listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Mount Pleasant Airbnb grossed $19,115 in the 12 months to September 2026, 44% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,805 a year (about $980 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,750 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $2,960 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Mount Pleasant listing was open to book earned $65 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $128 or more.
Mount Pleasant stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Mount Pleasant Airbnb stay lasted 3.9 nights over the past year. A listing took 27 reservations over the year on average.
Guests rate Mount Pleasant Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
Downtown Mount Pleasant, Central Michigan University Area and Chippewa River Recreation Area draw the most short-term rental interest in Mount Pleasant. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Mount Pleasant as of September 2026. The closest tracked market is Midland, 42 km away.
In Mount Pleasant, nearly nine in ten listings add a cleaning fee, and the typical fee is about $75.
Method
Figures on this page cover 32 active Airbnb listings in Mount Pleasant from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.