Greenville, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Greenville, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,086 per year — at a $160 nightly rate, 36.6% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Greenville's 232 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 84.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Greenville?
In Greenville, the headline Airbnb metrics are $16,086 in average annual revenue,36.6% occupancy, $160 ADR, and $58 in RevPAR, and guests book about 40 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Greenville?
Understanding the monthly revenue variations for Airbnb listings in Greenville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Greenville is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Greenville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,075+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,703 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,513 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $747, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Greenville
What Is the Monthly Airbnb Occupancy Rate in Greenville?
Maximize your bookings by understanding the Greenville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Greenville:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Greenville
What Is the Average Airbnb Nightly Rate in Greenville?
Effective short term rental pricing strategy in Greenville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Greenville typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Greenville
What Is the RevPAR for Airbnb in Greenville?
RevPAR in Greenville is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $47 RevPAR.
- Strong performers (Top 25%) earn $80 RevPAR.
- Best-in-class (Top 10%) achieve $99 RevPAR.
Average Monthly RevPAR Trend in Greenville
RevPAR Insights for Greenville
- The average RevPAR in Greenville is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($99) and bottom 25% ($26) is $73, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Greenville benchmarks. If your RevPAR falls below the median of $47, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $80+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Greenville Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Greenville?
Greenville's peak Airbnb season falls in August, June, November, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, November)
- Revenue averages $2,302 per month
- Occupancy rates average 42.8%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,011 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $1,673 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $154
Seasonality Insights for Greenville
- The Airbnb seasonality pattern in Greenville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Greenville's highest earning potential, with monthly revenues climbing to $2,330, occupancy reaching 45.8%, and ADRs peaking at $165.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,577, occupancy could drop to 29.7%, and ADRs may adjust to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Greenville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Greenville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Greenville?
Low regulation and minimal registration activity in Greenville, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Greenville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Greenville?
Location within Greenville matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Greenville | The heart of the city with a vibrant arts scene, many restaurants, and easy access to local attractions. Ideal for guests looking for convenience and urban experiences. | Greenville Town Common, Reade Circle, Greenville Museum of Art, Local restaurants and breweries, Events at the Town Common |
| East Carolina University | A prime area for student and family visits, especially during the academic year. Ideal for budget travelers and families visiting students. | East Carolina University, Dowdy-Ficklen Stadium, Student events, Nearby parks and recreational areas |
| River Park North | A beautiful natural area that provides outdoor activities. Attractive for nature lovers and those looking for a relaxing getaway. | River Park North, Nature trails, Fishing ponds, Picnic areas, Wildlife observation |
| Greenville Historic District | Charming historical area with beautiful architecture and rich history. Great for visitors interested in the cultural aspects of Greenville. | Historic homes, Local shops and cafes, Theatre and cultural events, Festivals and farmer's markets |
| West Greenville | An up-and-coming neighborhood known for its artistic community and trendy vibe. Attracts a younger crowd looking for unique experiences. | Art studios, Local cafes, Unique shops, Proximity to downtown |
| Tar River | Areas along the Tar River are popular for outdoor activities and scenic views, great for those looking to escape urban life while still being close to the city. | Tar River Greenway, Outdoor recreational activities, Parks along the river, Scenic views |
| Winterville | Close proximity to Greenville with a quieter, suburban feel. Attracts families and those looking for more residential areas. | Parks and playgrounds, Local community events, Family-friendly atmosphere |
| Kinston | A nearby city with historical significance and growing culinary scene, it can attract visitors looking for a day trip from Greenville. | Kinston's BBQ scene, Historical sites, Neuseway Nature Park, Local festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Greenville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Greenville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Greenville
- The Greenville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 232 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Greenville, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Greenville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Greenville
- The dominant room capacity in Greenville is 3 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 59.9% of the active Airbnb listings in Greenville, indicating a high concentration in these sizes.
- A significant 41.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Greenville.
Greenville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Greenville
- The most common guest capacity trend in Greenville vacation rentals is listings accommodating 6 guests (23.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Greenville STR market, accounting for 44.8% of listings.
- 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Greenville.
- On average, properties in Greenville are equipped to host 4.2 guests.
How Do Listings in Greenville Compare on Quality?
Listing quality in Greenville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Greenville
- At 25.4 photos per listing on average, Greenville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Greenville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Greenville?
Amenity Prevalence
Amenity Insights for Greenville
- Essential amenities in Greenville that guests expect include: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Greenville: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Greenville to stay competitive.
Which Airbnb Amenities Boost Revenue in Greenville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Greenville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 84.1% | $18,151 | $5,203 | 248.9% |
Bed linens | 83.2% | $18,256 | $5,351 | 241.1% |
Heating | 94.8% | $16,687 | $5,071 | 229.1% |
Life size gamesHigh opportunity | 3.4% | $49,054 | $14,909 | 229.0% |
Microwave | 84.1% | $17,983 | $6,091 | 195.2% |
Dishes and silverware | 86.2% | $17,622 | $6,490 | 171.5% |
HammockHigh opportunity | 2.2% | $41,038 | $15,537 | 164.1% |
Refrigerator | 83.6% | $17,902 | $6,816 | 162.6% |
Children’s books and toysHigh opportunity | 6.9% | $36,735 | $14,557 | 152.4% |
Oven | 78.4% | $18,431 | $7,552 | 144.0% |
Revenue Impact Insights for Greenville
- Coffee maker tops the revenue impact list with a 248.9% uplift — listings with this amenity earn $18,151 vs. $5,203 without it.
- High-opportunity amenities — Life size games, Hammock, Children’s books and toys — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Coffee maker, Bed linens, Heating, Microwave, Dishes and silverware, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Life size games — it has the best combination of high revenue impact and low market saturation in Greenville.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Greenville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Greenville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreenville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Greenville
- The typical guest profile for Airbnb in Greenville consists of primarily domestic travelers (98%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Canada (0.4%).
- Top languages spoken are English (78.4%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Greenville?
Listings in Greenville average 4.86 out of 5 overall, with about 56.5 reviews per active listing and 44.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Greenville
- With an overall rating of 4.86, Greenville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 44.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Greenville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Greenville
- The most common availability pattern in Greenville falls within the 271-366 days range, representing 53% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Greenville (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Greenville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Greenville
- The overall average booking lead time for vacation rentals in Greenville is 40 days.
- Guests book furthest in advance for stays during May (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Greenville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Greenville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Greenville?
Guests in Greenville stay about 8.4 nights on average, generating roughly 4,559 reservations and 19.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Greenville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Greenville
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 19.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (9 nights) and shorten in Nov (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Greenville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
27.2% of total
2 Nights
89 listings
38.4% of total
3 Nights
10 listings
4.3% of total
4-6 Nights
5 listings
2.2% of total
7-29 Nights
10 listings
4.3% of total
30+ Nights
55 listings
23.7% of total
Key Insights
- The most prevalent minimum stay requirement in Greenville is 2 Nights, adopted by 38.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.6%) of the Greenville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.7%) caters to monthly stays (30+ nights) in Greenville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.4% of Greenville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Greenville.
Greenville Airbnb Cancellation Policy Trends Analysis (2026)
Limited
11 listings
4.7% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
54 listings
23.3% of total
Moderate
72 listings
31% of total
Firm
65 listings
28% of total
Strict
29 listings
12.5% of total
Cancellation Policy Insights for Greenville
- The prevailing Airbnb cancellation policy trend in Greenville is Moderate, used by 31% of listings.
- There's a relatively balanced mix between guest-friendly (54.3%) and stricter (40.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31% market standard in Greenville.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Greenville.
How Much Are Airbnb Cleaning Fees in Greenville?
Cleaning fees in Greenville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Greenville
- 78.0% of listings charge a cleaning fee, making it standard practice in Greenville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($228) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Greenville median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Greenville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Greenvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huge Ranch with Pond in 29 Acres
Entire Place • 5 bedrooms
Stylish, Bright, Modern Spacious Home Near ECU
Entire Place • 5 bedrooms
Experience a Farm House on 30 acres (Hot tub)
Entire Place • 3 bedrooms
Arcade Adventure! 6-BR Stay near Football Stadium
Entire Place • 6 bedrooms
Walk to Bars, Restaurants, Shops & ECU!
Entire Place • 3 bedrooms
Game Room Retreat Near ECU and Stadiums
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Greenville?
Learn from the best! This table showcases top-performing Airbnb hosts in Greenville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karen | 9 | $329,948 | 382 | 4.87/5.0 |
| Mark And Paul | 6 | $212,213 | 596 | 4.92/5.0 |
| Abhishek | 7 | $187,977 | 660 | 4.99/5.0 |
| Frank And Maria | 1 | $166,688 | 31 | 4.94/5.0 |
| Christine W. | 8 | $123,107 | 406 | 4.68/5.0 |
| Evolve | 4 | $111,841 | 47 | 4.53/5.0 |
| Becky | 7 | $111,069 | 694 | 4.88/5.0 |
| Sean | 2 | $103,737 | 107 | 4.95/5.0 |
| Jennifer | 2 | $71,888 | 212 | 4.97/5.0 |
| Karli | 2 | $67,267 | 120 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Greenville.
Who Are the Airbnb Hosts in Greenville?
Greenville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Greenville
- With 54.3% Superhosts, Greenville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Greenville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Greenville
These are the highest-grossing professional property management operations in Greenville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Abhishek | 7 | $187,977 | $190 | 40.5% | 4.99/5 |
| Evolve | 4 | $111,841 | $272 | 34.1% | 4.53/5 |
| Sean | 2 | $103,737 | $467 | 40.0% | 4.95/5 |
| The 5th Street Inn | 2 | $24,841 | $285 | 20.0% | 5.00/5 |
Management Company Insights for Greenville
- The leading management company, Abhishek, operates 7 listings with $187,977 in gross revenue — a useful benchmark for what scale looks like in Greenville.
- Top managers average 4 properties each, suggesting professional management in Greenville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Greenville's Airbnb Market Compare to Nearby Cities?
How does the Greenville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cedar Point, Greenville has 9 percentage points lower occupancy and about $176 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wrightsville Beach | 497 | $4,671 | $547.10 | 39% |
| Littleton | 133 | $4,183 | $505.75 | 37% |
| Macon | 44 | $4,010 | $532.40 | 35% |
| Cedar Point | 30 | $3,818 | $336.18 | 46% |
| Bracey | 51 | $3,799 | $488.65 | 35% |
| Henrico | 77 | $3,654 | $493.55 | 38% |
| Emerald Isle | 508 | $3,652 | $410.13 | 42% |
| North Topsail Beach | 944 | $3,645 | $452.61 | 38% |
| Surf City | 738 | $3,486 | $403.75 | 39% |
| Salter Path | 18 | $3,429 | $336.45 | 45% |
Frequently Asked Questions About Airbnb in Greenville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Greenville.
How much do Airbnb hosts make in Greenville?
Greenville hosts earn about $16,086 per year on average, with an average nightly rate of $160 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Greenville, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Greenville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Greenville?
The average Airbnb occupancy rate in Greenville is 36.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Greenville?
Listings in Greenville average $160 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Greenville?
Greenville currently has about 232 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Greenville?
AirROI currently classifies the short-term rental regulation level in Greenville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Greenville?
RevPAR in Greenville is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Greenville?
Occupancy of 36.6% means Greenville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,086, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Greenville?
The average booking lead time in Greenville is about 40 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Greenville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Greenville include Downtown Greenville, East Carolina University, River Park North. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Greenville?
entire_home listings make up 75.0% of the active supply in Greenville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Greenville compare to nearby Airbnb markets?
Among neighboring markets, Wrightsville Beach posts $56,046 in average annual revenue with 38.9% occupancy, compared to Greenville's $16,086 and 36.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Greenville?
The average Airbnb stay length in Greenville is about 8.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Greenville?
Airbnb listings in Greenville average 4.86 out of 5 overall. About 44.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Greenville?
Coffee maker and Bed linens are among the strongest revenue-linked amenities in Greenville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Greenville?
Yes. About 78.0% of active Airbnb listings in Greenville charge a cleaning fee, and the average fee is $228. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Greenville?
A 54.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.