Asheville, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Asheville, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $32,049 per year — at a $246 nightly rate, 41.7% occupancy, and a $103 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,751 active listings and moderate demand with room for well-positioned listings to outperform, Asheville is an established vacation rental market. Supply grew 5.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Asheville?
In Asheville, the headline Airbnb metrics are $32,049 in average annual revenue,41.7% occupancy, $246 ADR, and $103 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Asheville?
Understanding the monthly revenue variations for Airbnb listings in Asheville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Asheville is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Asheville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,122+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,344 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,440 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,316, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Asheville
What Is the Monthly Airbnb Occupancy Rate in Asheville?
Maximize your bookings by understanding the Asheville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Asheville:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Asheville
What Is the Average Airbnb Nightly Rate in Asheville?
Effective short term rental pricing strategy in Asheville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Asheville typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $449+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $279 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Asheville
What Is the RevPAR for Airbnb in Asheville?
RevPAR in Asheville is currently $103. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $44 RevPAR.
- Typical properties (Median) generate $76 RevPAR.
- Strong performers (Top 25%) earn $131 RevPAR.
- Best-in-class (Top 10%) achieve $205 RevPAR.
Average Monthly RevPAR Trend in Asheville
RevPAR Insights for Asheville
- The average RevPAR in Asheville is $103. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($205) and bottom 25% ($44) is $161, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Asheville benchmarks. If your RevPAR falls below the median of $76, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $131+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Asheville?
Asheville's peak Airbnb season falls in October, December, July, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, December, July)
- Revenue averages $4,409 per month
- Occupancy rates average 51.6%
- Daily rates average $244
Shoulder Season
- Revenue averages $3,438 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $232
Low Season (January, February, April)
- Revenue drops to average $2,520 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $223
Seasonality Insights for Asheville
- Airbnb seasonality in Asheville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Asheville's highest earning potential, with monthly revenues climbing to $4,862, occupancy reaching 57.8%, and ADRs peaking at $258.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,378, occupancy could drop to 34.7%, and ADRs may adjust to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Asheville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Asheville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Asheville?
Asheville, North Carolina, United States currently shows a low regulation profile despite having 1,751 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Asheville to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Asheville?
Asheville is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Asheville, North Carolina.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Asheville | Vibrant city center with historic architecture, restaurants, and shops. A hub for tourists looking to explore Asheville's arts and culture scene. | Biltmore Estate, Asheville Art Museum, Pack Square Park, The Orange Peel, Grove Arcade |
| West Asheville | Trendy neighborhood known for its eclectic vibe, local breweries, and proximity to outdoor activities. A favorite among young travelers and locals alike. | Haywood Road, Wedge Brewing Company, West Asheville Tailgate Market, French Broad River Park, Biltmore Village |
| North Asheville | Family-friendly area with beautiful homes and access to parks and the Blue Ridge Parkway. Attracts those looking for a quieter stay with nature activities nearby. | Reems Creek Brewing, The North Carolina Arboretum, Blue Ridge Parkway, Beaver Lake, Weaver Park |
| South Asheville | Upscale area with shopping and dining options, close to major attractions. Ideal for families and tourists wanting easy access to amenities. | Biltmore Village, Ashley Park, Antler Hill Village, The S&W Market, Town Center |
| River Arts District | Creative hub with working artist studios, galleries, and breweries. Perfect for tourists looking to experience Asheville's artistic side. | Riverside Studios, The Odyssey Gallery, Flood Gallery, Wedge Brewing Company, French Broad River |
| Montford | Historic neighborhood with charming homes and close to downtown. Great for those wanting a picturesque and quiet place to stay while being near city attractions. | Montford Park, Historic Montford District, Asheville Community Theatre, Grove Park Inn, Asheville Botanical Garden |
| South Slope | Emerging neighborhood known for its breweries and vibrant nightlife. Attracts young travelers looking for a fun and social atmosphere. | Sierra Nevada Brewery, New Belgium Brewing, Asheville Beer Garden, The Funk Jam at The Grey Eagle, Botanical Gardens at Asheville |
| Biltmore Estate Area | The area surrounding the famous Biltmore Estate, offering visitors a chance to stay close to one of the most popular attractions in the region. | Biltmore Estate, Antler Hill Village, Gardens of Biltmore, Wine Tasting at Biltmore, River Bend Farm |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Asheville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Asheville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Asheville
- The Asheville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 1,751 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Asheville, House properties are the most common (50.4%), reflecting the local real estate landscape.
- Houses represent a significant 50.4% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 0.9%) offer potential for unique stay experiences.
Asheville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Asheville
- The dominant room capacity in Asheville is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.4% of the active Airbnb listings in Asheville, indicating a high concentration in these sizes.
- A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Asheville.
Asheville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Asheville
- The most common guest capacity trend in Asheville vacation rentals is listings accommodating 2 guests (26%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Asheville STR market, accounting for 50.3% of listings.
- 34.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Asheville.
- On average, properties in Asheville are equipped to host 4.3 guests.
How Do Listings in Asheville Compare on Quality?
Listing quality in Asheville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Asheville
- At 31.1 photos per listing on average, Asheville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Asheville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Asheville?
Amenity Prevalence
Amenity Insights for Asheville
- Essential amenities in Asheville that guests expect include: Wifi, Heating, Air conditioning, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Asheville: Wifi, Heating, Air conditioning, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Wifi, Heating, Air conditioning, Smoke alarm, Hot water.
- Consider adding popular differentiators like Coffee maker or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Asheville to stay competitive.
Which Airbnb Amenities Boost Revenue in Asheville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Asheville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Movie theaterHigh opportunity | 1.7% | $127,199 | $30,447 | 317.8% |
Pool tableHigh opportunity | 3.3% | $115,491 | $29,190 | 295.6% |
Arcade gamesHigh opportunity | 3.9% | $107,739 | $28,944 | 272.2% |
Life size gamesHigh opportunity | 2.3% | $104,800 | $30,348 | 245.3% |
Trash compactorHigh opportunity | 1.1% | $101,705 | $31,285 | 225.1% |
Baby monitorHigh opportunity | 1.3% | $98,988 | $31,158 | 217.7% |
Theme roomHigh opportunity | 2.2% | $95,125 | $30,612 | 210.7% |
SaunaHigh opportunity | 2.9% | $93,707 | $30,199 | 210.3% |
Dishes and silverware | 91.4% | $34,003 | $11,195 | 203.7% |
Ping pong tableHigh opportunity | 3.0% | $91,178 | $30,203 | 201.9% |
Revenue Impact Insights for Asheville
- Movie theater tops the revenue impact list with a 317.8% uplift — listings with this amenity earn $127,199 vs. $30,447 without it.
- High-opportunity amenities — Movie theater, Pool table, Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Movie theater — it has the best combination of high revenue impact and low market saturation in Asheville.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Asheville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Asheville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAsheville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Asheville
- The typical guest profile for Airbnb in Asheville consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and DC (1.1%).
- Top languages spoken are English (72.3%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Asheville?
Listings in Asheville average 4.9 out of 5 overall, with about 155.6 reviews per active listing and 59.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Asheville
- With an overall rating of 4.9, Asheville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 59.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Asheville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Asheville
- The most common availability pattern in Asheville falls within the 271-366 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Asheville (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Asheville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Asheville
- The overall average booking lead time for vacation rentals in Asheville is 44 days.
- Guests book furthest in advance for stays during October (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Asheville.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Asheville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Asheville?
Guests in Asheville stay about 5.7 nights on average, generating roughly 53,850 reservations and 30.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Asheville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Asheville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.1 nights) and shorten in Feb (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Asheville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
463 listings
26.4% of total
2 Nights
597 listings
34.1% of total
3 Nights
72 listings
4.1% of total
4-6 Nights
15 listings
0.9% of total
7-29 Nights
106 listings
6.1% of total
30+ Nights
498 listings
28.4% of total
Key Insights
- The most prevalent minimum stay requirement in Asheville is 2 Nights, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.5%) of the Asheville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.4%) caters to monthly stays (30+ nights) in Asheville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.1% of Asheville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Asheville.
Asheville Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
60 listings
3.4% of total
Super Strict 30 Days
43 listings
2.5% of total
Limited
42 listings
2.4% of total
Flexible
223 listings
12.8% of total
Moderate
558 listings
32% of total
Firm
663 listings
38% of total
Strict
157 listings
9% of total
Cancellation Policy Insights for Asheville
- The prevailing Airbnb cancellation policy trend in Asheville is Firm, used by 38% of listings.
- There's a relatively balanced mix between guest-friendly (44.8%) and stricter (47.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38% market standard in Asheville.
- Using a Strict policy might deter some guests, as only 9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Asheville.
How Much Are Airbnb Cleaning Fees in Asheville?
Cleaning fees in Asheville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Asheville
- 89.4% of listings charge a cleaning fee, making it standard practice in Asheville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($326) and median ($118) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Asheville median of $118. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Asheville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7k sq ft Mountain Estate -The Most Epic Experience
Entire Place • 6 bedrooms
Million Dollar VIEWS Amenities & Entertainment
Entire Place • 6 bedrooms
Historic Mt Estate + Pool, Hot Tub + Biltmore Pass
Entire Place • 6 bedrooms
Loaded 27 p Private Estate on 5.2 acres
Entire Place • 8 bedrooms
Mntn View, Hot Tub, Arcade, Yoga
Entire Place • 5 bedrooms
Secluded MtnTop Luxe-Spectacular Views-Hotub-FrPit
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Asheville?
Learn from the best! This table showcases top-performing Airbnb hosts in Asheville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Towns | 100 | $4,134,035 | 9454 | 4.82/5.0 |
| Carolina Mornings | 44 | $2,632,244 | 1284 | 4.82/5.0 |
| Yonder | 33 | $1,405,786 | 939 | 4.85/5.0 |
| Jennifer | 24 | $822,427 | 3052 | 4.87/5.0 |
| AvantStay Asheville | 22 | $821,954 | 831 | 4.85/5.0 |
| Eliot | 3 | $664,568 | 326 | 4.98/5.0 |
| Veronica | 3 | $664,552 | 229 | 4.96/5.0 |
| Trace | 4 | $519,277 | 1568 | 4.96/5.0 |
| Mighty Tree | 4 | $473,227 | 325 | 4.93/5.0 |
| Arras | 10 | $468,159 | 534 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Asheville.
Who Are the Airbnb Hosts in Asheville?
Asheville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Asheville
- With 75.7% Superhosts, Asheville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 21.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Asheville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Asheville
These are the highest-grossing professional property management operations in Asheville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Towns | 100 | $4,134,035 | $366 | 33.0% | 4.82/5 |
| Carolina Mornings | 44 | $2,632,244 | $514 | 35.3% | 4.82/5 |
| Yonder | 33 | $1,405,786 | $439 | 29.8% | 4.85/5 |
| Jennifer | 24 | $822,427 | $319 | 37.3% | 4.87/5 |
| AvantStay Asheville | 22 | $821,954 | $390 | 29.5% | 4.85/5 |
| Mighty Tree Properties | 4 | $473,227 | $795 | 45.8% | 4.93/5 |
| Arras | 10 | $468,159 | $363 | 36.5% | 4.93/5 |
| Jon | 9 | $436,671 | $219 | 59.6% | 4.90/5 |
| Evolve | 16 | $435,280 | $272 | 35.0% | 4.86/5 |
| Michael & Jill | 1 | $428,878 | $1,882 | 58.5% | 4.88/5 |
Management Company Insights for Asheville
- The leading management company, Towns, operates 100 listings with $4,134,035 in gross revenue — a useful benchmark for what scale looks like in Asheville.
- Top managers average 26 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Asheville's Airbnb Market Compare to Nearby Cities?
How does the Asheville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Asheville has 14 percentage points lower occupancy and about $2 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Catawba | 15 | $6,779 | $634.71 | 38% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Six Mile | 57 | $4,481 | $466.47 | 42% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
Frequently Asked Questions About Airbnb in Asheville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Asheville.
How much do Airbnb hosts make in Asheville?
Asheville hosts earn about $32,049 per year on average, with an average nightly rate of $246 and RevPAR of $103. Those figures describe the typical revenue environment for active listings in Asheville, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Asheville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Asheville?
The average Airbnb occupancy rate in Asheville is 41.7%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Asheville?
Listings in Asheville average $246 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Asheville?
Asheville currently has about 1,751 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Asheville?
AirROI currently classifies the short-term rental regulation level in Asheville as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Asheville?
RevPAR in Asheville is about $103. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Asheville?
At 41.7% occupancy, Asheville can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $32,049, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Asheville?
The average booking lead time in Asheville is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Asheville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Asheville include Downtown Asheville, West Asheville, North Asheville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Asheville?
entire_home listings make up 90.9% of the active supply in Asheville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Asheville compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Asheville's $32,049 and 41.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Asheville?
The average Airbnb stay length in Asheville is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Asheville?
Airbnb listings in Asheville average 4.9 out of 5 overall. About 59.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Asheville?
Movie theater and Pool table are among the strongest revenue-linked amenities in Asheville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Asheville?
Yes. About 89.4% of active Airbnb listings in Asheville charge a cleaning fee, and the average fee is $326. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Asheville?
A 75.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.