Hidden Haven: Seclusion on the Superior Shoreline Entire home · 5 bedrooms Rated 5.00 - Revenue
- $132,807
- Occupancy
- 54.5%
- Daily rate
- $752
Airbnb market data · 202612 months to September 2026
The average Airbnb in McMillan Township brought in $32,603 over the 12 months through September 2026, in line with the Michigan average of $34,144.
The short answer
McMillan Township is priced below the Michigan average. Listings averaged $261 a night, about 20% less than that average of $325, and were booked on 42% of available nights, close to its 40% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 4.2 times as much as in December, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, McMillan Township is the 199th-largest of 378 Michigan markets AirROI tracks.
Browse the live McMillan Township Airbnb market See Every McMillan Township ListingRevenue
Gross bookings per McMillan Township listing averaged $32,603 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average McMillan Township listing brings in $6,480 in July, its best month, and $1,540 in December, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.2 times what December does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,009 | 42.7% | $272 | $134 | 64 days | 3.8 nights |
| Oct 2025 | $3,323 | 38.2% | $263 | $107 | 48 days | 3 nights |
| Nov 2025 | $2,066 | 32.9% | $257 | $69 | 44 days | 4.6 nights |
| Dec 2025 | $1,457 | 20.4% | $260 | $47 | 23 days | 4.2 nights |
| Jan 2026 | $3,021 | 38.9% | $259 | $97 | 64 days | 3 nights |
| Feb 2026 | $3,147 | 46.6% | $258 | $112 | 56 days | 4.1 nights |
| Mar 2026 | $1,597 | 24.6% | $262 | $52 | 41 days | 3.6 nights |
| Apr 2026 | $1,914 | 21.8% | $257 | $64 | 22 days | 5.7 nights |
| May 2026 | $2,733 | 33.6% | $268 | $88 | 43 days | 4.2 nights |
| Jun 2026 | $5,010 | 53.2% | $282 | $167 | 63 days | 5.8 nights |
| Jul 2026 | $6,773 | 66.1% | $290 | $218 | 92 days | 4.9 nights |
| Aug 2026 | $6,032 | 62.1% | $280 | $195 | 86 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular McMillan Township home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average McMillan Township Airbnb took in $32,603 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,710 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,800 a month.
Cleaning it yourself keeps the $3,480 a year guests pay in cleaning fees, for about $2,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,470 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $29,123 | $47,210 |
| Cleaning fees guests pay11% of McMillan Township bookings | $3,480 | $5,640 |
| Gross bookings | $32,603 | $52,850 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of McMillan Township listings on Simplified Pricing, 3% for the rest | −$4,800 | −$7,780 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,480 | −$5,640 |
| Utilities and internetAbout 5% of bookings | −$1,630 | −$2,640 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$650 | −$1,060 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$980 | −$1,590 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$330 | −$330 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$12,030 | −$19,200 |
| Left for housing costs, then profit | $20,573about $1,710 a month | $33,650about $2,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from McMillan Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one McMillan Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,400 a month, against $2,720 for the average one.
Occupancy
McMillan Township listings were booked on 42% of the nights they were open over the past year, 2 percentage points above the Michigan average (40%) and in line with the U.S. average. In a typical year, occupancy swings from 24% in December to 67% in July.
The busiest tenth of listings are booked about 2.9 times as often as the bottom quarter.
July is usually the busiest month in McMillan Township, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in McMillan Township, known as ADR (average daily rate), was $261 over the past year, about 20% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $280 and bottom out in November and December at about $230.
The top 10% charge about 2.7 times the rate of the bottom quarter.
July rates run 22% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In McMillan Township it averaged $121 over the past year, from about $50 in a typical December to about $209 in a typical July.
Per open night, by tier:
July RevPAR is about 4.2 times December's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $121 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in McMillan Township is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in December.
Average revenue by month in McMillan Township
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $3,240 |
| February | $3,520 |
| March | $1,750 |
| April | $1,860 |
| May | $2,780 |
| June | $4,610 |
| July | $6,480 |
| August | $6,050 |
| September | $3,670 |
| October | $3,070 |
| November | $1,790 |
| December | $1,540 |
Guests book McMillan Township stays 55 days ahead on average (about eight weeks). July stays are booked furthest out, about 90 days ahead, and April stays closest to arrival, about 23 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 55 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 32 active listings in McMillan Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in McMillan Township.
Neighborhoods
AirROI's area guide picks eight McMillan Township neighborhoods that draw short-term rental guests, led by Tawas State Park, Lake Huron Shoreline and Oscoda. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Tawas State Park | A beautiful destination known for its scenic beaches and nature trails. A hit with nature lovers and families looking for outdoor recreation, making it a great area for vacation rentals. | Tawas Point Lighthouse, Tawas Lake, Hiking trails, Swimming and camping areas, Bird watching |
| Lake Huron Shoreline | Stunning waterfront views and a relaxing atmosphere, ideal for those looking to escape to nature and enjoy water activities. A perfect spot for rentals during the summer months. | Biking trails along the shoreline, Beaches, Fishing spots, Water sports, Sunsets |
| Oscoda | A charming small town that serves as a gateway to the Au Sable River and Lake Huron. Offers a quaint atmosphere with plenty of outdoor activities, appealing to adventurous travelers. | Greenbush Brewing Company, Oscoda Beach Park, Nearby river activities, Local festivals, Scenic drives |
| Au Gres | A peaceful town located along the coastline of Lake Huron, known for its community vibe and access to fishing and boating activities. Attractive for those seeking tranquility. | Fishing and boating, Local dining options, Scenic parks, Campsites, Waterfront views |
| East Tawas | A picturesque community with beautiful sandy beaches and a vibrant small-town feel. Great for families and beachgoers, especially during the summer season. | Bayside Park, Tawas City Park, Shopping and dining on Newman Street, Historical society, Water activities |
| Harrisville | A small, cozy town known for its scenic charm and outdoor activities. Perfect for guests looking for a peaceful retreat near nature. | Harrisville State Park, Lighthouse, Fishing areas, Picnic spots, Historical sites |
| Sand Lake | A popular spot for summer cottages and water sports enthusiasts. Offers a fun and relaxed atmosphere for both families and groups. | Swimming and boating, Camping grounds, Wildlife viewing, Local dining options, Sunset views |
| Alpena | A bit further away, but a city rich in history and natural beauty, offering opportunities for visitors to explore the Great Lakes region and local heritage. | Thunder Bay National Marine Sanctuary, Besser Museum, Sand Point Lighthouse, Outdoor activities, Fishing and boating opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in McMillan Township is an entire home: all 32 listings rent the whole place. Cabins and other outdoor stays (47%) and houses (47%) split the stock almost evenly.
Every listing rents the whole place
McMillan Township Airbnb listings by room type
Cabins and houses split the stock
McMillan Township Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 46.9% | 15 |
| House | 46.9% | 15 |
| Hotel/Boutique | 3.1% | 1 |
| Apartment/Condo | 3.1% | 1 |
The most common size among McMillan Township's 27 entire homes with a bedroom count is two bedrooms (12 homes).
McMillan Township entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.7% | 1 |
| 1 bedroom | 14.8% | 4 |
| 2 bedrooms | 44.4% | 12 |
| 3 bedrooms | 25.9% | 7 |
| 5+ bedrooms | 11.1% | 3 |
The most common capacity in McMillan Township is six guests (31% of listings), and 66% of listings sleep six or more.
McMillan Township listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.3% | 2 |
| 4 guests | 15.6% | 5 |
| 5 guests | 12.5% | 4 |
| 6 guests | 31.3% | 10 |
| 7 guests | 6.3% | 2 |
| 8+ guests | 28.1% | 9 |
McMillan Township hosts set up an average of 4.5 beds per listing, roughly two for every bedroom. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Barbecue grills are close to standard in McMillan Township: 84% of listings have one, and 47% have a pet-friendly policy.
Share of McMillan Township listings with each common amenity
Guests
McMillan Township draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Six Lakes is the largest source, at about 4% of reviews. English is spoken by 78% of guests, and Spanish by 12%.
99% of McMillan Township guests are domestic
Where guests who left reviews live
Where McMillan Township guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Six Lakes | 4.4% |
| Chicago | 4.4% |
| Traverse City | 2.9% |
| Grand Rapids | 2.2% |
| Macomb Township | 1.5% |
Where McMillan Township guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.5% |
| Canada | 0.7% |
| Singapore | 0.7% |
Languages spoken by McMillan Township guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 78.4% |
| Spanish | 11.8% |
| Bengali | 2.0% |
| Chinese | 2.0% |
| Italian | 2.0% |
McMillan Township Airbnbs average 4.86 stars, and 44% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.78, against 4.95 for host communication.
Communication scores highest in McMillan Township; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.79 |
| Communication | 4.95 |
| Location | 4.90 |
| Check-in | 4.91 |
| Value | 4.78 |
Booking patterns
Nearly nine in ten McMillan Township listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year McMillan Township listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 40.6% | 13 |
| 181-270 days | 46.9% | 15 |
| 91-180 days | 12.5% | 4 |
Days a year McMillan Township listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.5% | 4 |
| 91-180 days | 53.1% | 17 |
| 31-90 days | 25.0% | 8 |
| 1-30 days | 9.4% | 3 |
The average McMillan Township booking lasts 4.6 nights, longest in April and shortest in January. Listings took about 25 bookings each over the year. More than six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in McMillan Township
Average nights per booking, by month of stay
Two-year average by calendar month.
38% of listings in McMillan Township accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by McMillan Township listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in McMillan Township, used by 47% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than half of listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of McMillan Township listings, from most to least flexible
Share of listings by the policy they use
More than seven in ten McMillan Township listings charge a cleaning fee. The typical fee is about $143. Spread over the average stay of 4.6 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in McMillan Township, a five-bedroom home, took in $133,000 over the past year, about four times the city's average of $32,600. Three of the six listings below have five or more bedrooms; the other three have one to three bedrooms.
Hidden Haven: Seclusion on the Superior Shoreline Entire home · 5 bedrooms Rated 5.00
Perch Lake Lodge Entire home · 5 bedrooms Rated 4.95
Cozy Log Home • Best Location! Entire home · 3 bedrooms Rated 4.84
5 Bedroom Log Home Entire home · 5 bedrooms Rated 4.92
Lake Superior Caboose Style Cottage Entire home · 2 bedrooms Rated 4.70
Crisp Point Beach Cabin Entire home · 1 bedroom Rated 4.95 Only 3% of McMillan Township listings are classed as professionally managed. 78% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 97 km, Whitefish Township (39 km away, 35 listings) earned the most per listing, about 18% more than McMillan Township. Sault Ste. Marie was the busiest, booked on 49% of nights against 42% in McMillan Township.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Grand Marais 37 km | 51 | $30,084 | $285 | 44% |
| Whitefish Township 39 km | 35 | $38,506 | $271 | 47% |
| Curtis 42 km | 31 | $17,567 | $182 | 37% |
| Burt Township 62 km | 30 | $30,842 | $427 | 37% |
| Munising 87 km | 105 | $27,954 | $244 | 42% |
| Sault Ste. Marie Canada · 91 km | 115 | $18,507 | $142 | 49% |
| Moran Township 93 km | 39 | $25,956 | $273 | 43% |
| Saint Ignace 97 km | 71 | $28,172 | $239 | 45% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to McMillan Township:
FAQ
An active McMillan Township Airbnb grossed $32,603 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,200 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of McMillan Township listings earn between $1,570 and $4,200 in a typical month, and the top tenth $6,660 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in McMillan Township were booked on 42% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in McMillan Township cost $261 before fees. Half of listings charge between $170 and $350, so bedroom count and location move the price more than the average suggests.
None of the active McMillan Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average McMillan Township Airbnb grossed $32,603 in the 12 months to September 2026, in line with the Michigan average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $20,573 a year (about $1,710 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,800 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $6,480 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a McMillan Township listing was open to book earned $121 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $199 or more.
McMillan Township stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average McMillan Township Airbnb stay lasted 4.6 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate McMillan Township Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
Tawas State Park, Lake Huron Shoreline and Oscoda draw the most short-term rental interest in McMillan Township. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in McMillan Township as of September 2026. The closest tracked market is Grand Marais, 37 km away.
In McMillan Township, more than seven in ten listings add a cleaning fee, and the typical fee is about $143.
Method
Figures on this page cover 32 active Airbnb listings in McMillan Township from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.