Fall on Lake Superior | 200ft Private Beach Entire home · 4 bedrooms Rated 4.99 - Revenue
- $187,168
- Occupancy
- 50.1%
- Daily rate
- $812
Airbnb market data · 202612 months to September 2026
The average Airbnb in Whitefish Township brought in $38,506 over the 12 months through September 2026, about 13% more than the Michigan average of $34,144.
The short answer
Whitefish Township is cheaper but busier than the Michigan average. Listings averaged $271 a night and were booked on 47% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 3.2 times as much as in April, usually the slowest. With only 35 active listings, a few bookings can reorder the months.
With 35 active listings, Whitefish Township is the 189th-largest of 378 Michigan markets AirROI tracks.
Browse the live Whitefish Township Airbnb market
See Every Whitefish Township Listing
Revenue
Gross bookings per Whitefish Township listing averaged $38,506 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Whitefish Township listing brings in $7,230 in July, its best month, and $2,270 in April, its slowest. August runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.2 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,836 | 58.9% | $263 | $161 | 51 days | 3.3 nights |
| Oct 2025 | $4,544 | 51.8% | $262 | $147 | 50 days | 2.3 nights |
| Nov 2025 | $2,781 | 33.2% | $259 | $93 | 93 days | 2.9 nights |
| Dec 2025 | $2,302 | 25.0% | $254 | $74 | 39 days | 4.8 nights |
| Jan 2026 | $2,749 | 28.8% | $256 | $89 | 64 days | 3.3 nights |
| Feb 2026 | $3,544 | 37.0% | $252 | $127 | 38 days | 2.8 nights |
| Mar 2026 | $1,367 | 16.5% | $249 | $44 | 33 days | 3.1 nights |
| Apr 2026 | $1,882 | 19.4% | $246 | $63 | 56 days | 7.6 nights |
| May 2026 | $3,821 | 41.9% | $274 | $123 | 80 days | 4.9 nights |
| Jun 2026 | $4,975 | 51.3% | $292 | $166 | 73 days | 2.8 nights |
| Jul 2026 | $7,728 | 74.7% | $302 | $249 | 111 days | 3.4 nights |
| Aug 2026 | $7,657 | 75.3% | $305 | $247 | 113 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Whitefish Township listing earns about $3,000 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Whitefish Township Airbnb took in $38,506 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,040 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,550 a month.
Cleaning it yourself keeps the $4,440 a year guests pay in cleaning fees, for about $2,410 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,760 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $34,066 | $58,600 |
| Cleaning fees guests pay12% of Whitefish Township bookings | $4,440 | $7,640 |
| Gross bookings | $38,506 | $66,240 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Whitefish Township listings on Simplified Pricing, 3% for the rest | −$5,140 | −$8,850 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,440 | −$7,640 |
| Utilities and internetAbout 5% of bookings | −$1,930 | −$3,310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$770 | −$1,320 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,160 | −$1,990 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$390 | −$390 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$14,020 | −$23,690 |
| Left for housing costs, then profit | $24,486about $2,040 a month | $42,550about $3,550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Whitefish Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Whitefish Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,520 a month, against $3,210 for the average one.
Occupancy
Whitefish Township listings were booked on 47% of the nights they were open over the past year, 7 percentage points above the Michigan average (40%) and 6 points above the U.S. average (41%). In a typical year, occupancy swings from 30% in December to 73% in July.
The busiest tenth of listings are booked about 2.6 times as often as the bottom quarter.
July is usually the busiest month in Whitefish Township, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Whitefish Township, known as ADR (average daily rate), was $271 over the past year, about 17% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $290 and bottom out in April at about $230.
The top 10% charge about 2.1 times the rate of the bottom quarter.
August rates run 26% above April's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Whitefish Township it averaged $134 over the past year, from about $76 in a typical April to about $233 in a typical July.
Per open night, by tier:
July RevPAR is about three times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 35 active listings, the monthly pattern in Whitefish Township is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Whitefish Township
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,970 |
| February | $3,570 |
| March | $2,480 |
| April | $2,270 |
| May | $3,830 |
| June | $4,720 |
| July | $7,230 |
| August | $6,910 |
| September | $4,510 |
| October | $4,120 |
| November | $2,930 |
| December | $2,660 |
Guests book Whitefish Township stays 71 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 103 days ahead, and March stays closest to arrival, about 41 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 71 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 35 active listings in Whitefish Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Whitefish Township.
Neighborhoods
AirROI's area guide picks eight Whitefish Township neighborhoods that draw short-term rental guests, led by Whitefish Lake, Downtown Whitefish and Whitefish Mountain Resort. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Whitefish Lake | A stunning natural lake known for its recreational activities. Ideal for families and nature lovers looking to enjoy boating, fishing, and swimming. | Whitefish Lake State Park, The Big Mountain, Hiking Trails, Boat Rentals, Fishing Spots |
| Downtown Whitefish | The charming downtown area features shops, restaurants, and cafes. A hotspot for visitors seeking local culture and dining experiences. | Whitefish Theatre Company, Local Art Galleries, Restaurants and Cafes, Bike Rentals, Shopping |
| Whitefish Mountain Resort | A premier ski resort known for its scenic slopes and outdoor activities. Popular for winter sports and summer mountain biking. | Skiing and Snowboarding, Mountain Biking Trails, Alpine Slide, Scenic Chairlift Rides, Ziplining |
| Glacier National Park | A short drive from Whitefish, this national park offers breathtaking mountain scenery, hiking trails, and wildlife viewing, perfect for adventure seekers. | Going-to-the-Sun Road, Hiking Trails, Lake McDonald, Wildlife Viewing, Scenic Views |
| Haverhill | A serene neighborhood close to nature, offering a quiet atmosphere for those who want to escape the city while being near Whitefish's attractions. | Nature Trails, Parks, Community Events, Local Markets, Coffee Shops |
| Lake Five | A beautiful, less crowded lake area great for relaxation, fishing, and enjoying nature's tranquility. | Fishing, Canoeing, Nature Walks, Picnic Areas, Wildlife |
| Olney | A quiet and picturesque area perfect for a peaceful getaway, close to outdoor activities. | Nature Trails, Lakes, Parks, Biking Trails, Wildlife |
| Farm to Market Road | Known for its beautiful landscapes and access to local farms, this area offers a rural charm and community feel. | Farmers Markets, Local Produce, Scenic Drives, Hiking Trails, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 89% of listings in Whitefish Township, alongside 4 private-room listings (11%). Houses are the most common property type at 49%, ahead of cabins and other outdoor stays (34%).
Mostly entire homes, with a private-room segment
Whitefish Township Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 88.6% | 31 |
| Private room | 11.4% | 4 |
Listings by property type
Whitefish Township Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 48.6% | 17 |
| Cabin/Outdoor | 34.3% | 12 |
| Hotel/Boutique | 11.4% | 4 |
| Apartment/Condo | 5.7% | 2 |
Two-bedroom homes are the most common size in Whitefish Township (37% of entire homes), and 43% have three or more bedrooms. Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Whitefish Township entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 6.7% | 2 |
| 1 bedroom | 13.3% | 4 |
| 2 bedrooms | 36.7% | 11 |
| 3 bedrooms | 23.3% | 7 |
| 4 bedrooms | 16.7% | 5 |
| 5+ bedrooms | 3.3% | 1 |
The most common capacity in Whitefish Township is four guests (34% of listings), and 43% of listings sleep six or more.
Whitefish Township listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 2.9% | 1 |
| 3 guests | 2.9% | 1 |
| 4 guests | 34.3% | 12 |
| 5 guests | 17.1% | 6 |
| 6 guests | 11.4% | 4 |
| 7 guests | 8.6% | 3 |
| 8+ guests | 22.9% | 8 |
Whitefish Township hosts set up an average of 3.7 beds per listing. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Whitefish Township: 77% of listings have one, and 54% have a waterfront setting.
Share of Whitefish Township listings with each common amenity
Guests
Whitefish Township draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Howell is the largest source, at about 3% of reviews.
99% of Whitefish Township guests are domestic
Where guests who left reviews live
Where Whitefish Township guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Howell | 3.3% |
| Traverse City | 3.3% |
| Dearborn | 2.2% |
| Michigan | 1.8% |
| Grand Rapids | 1.8% |
Where Whitefish Township guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.3% |
| China | 0.4% |
| France | 0.4% |
Languages spoken by Whitefish Township guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 82.9% |
| Spanish | 8.6% |
| German | 2.9% |
| French | 1.9% |
| Japanese | 1.0% |
Whitefish Township Airbnbs average 4.82 stars, and 49% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.67, against 4.88 for host communication and check-in. Listings here carry long review histories, about 89 reviews each on average.
Communication and check-in score highest in Whitefish Township; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.85 |
| Communication | 4.88 |
| Location | 4.86 |
| Check-in | 4.88 |
| Value | 4.67 |
Booking patterns
More than eight in ten Whitefish Township listings are open to guests more than 180 days a year, but only 17% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 54% of listings; blocked nights include any the host closes off.
Days a year Whitefish Township listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 28.6% | 10 |
| 181-270 days | 54.3% | 19 |
| 91-180 days | 17.1% | 6 |
Days a year Whitefish Township listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 17.1% | 6 |
| 91-180 days | 54.3% | 19 |
| 31-90 days | 25.7% | 9 |
| 1-30 days | 2.9% | 1 |
The average Whitefish Township booking lasts 3.8 nights, longest in April and shortest in February. Listings took about 32 bookings each over the year, some 1,120 in all. More than half of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Whitefish Township
Average nights per booking, by month of stay
Two-year average by calendar month.
About three-quarters of listings in Whitefish Township accept stays of one or two nights.
Minimum stay set by Whitefish Township listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Whitefish Township, used by 51% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 43% on Flexible or Moderate.
Cancellation policies of Whitefish Township listings, from most to least flexible
Share of listings by the policy they use
About eight in ten Whitefish Township listings charge a cleaning fee. The typical fee is about $125. Spread over the average stay of 3.8 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Whitefish Township, a four-bedroom home, took in $187,000 over the past year, about 4.9 times the city's average of $38,500. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Fall on Lake Superior | 200ft Private Beach Entire home · 4 bedrooms Rated 4.99
Paradise View Entire home · 2 bedrooms Rated 4.98
Fall Color Basecamp | Lake Superior, Sleeps 8 Entire home · 4 bedrooms Rated 4.89
Paradise in the UP Entire home · 2 bedrooms Rated 4.98
Paradise Cottage: Trail Access Nearby Entire home · 3 bedrooms Rated 4.73
Simply Superior Lakefront Cabin Entire home · 2 bedrooms Rated 5.00 Professional management companies run a quarter of Whitefish Township listings and owners run the rest, though 31% of listings have a co-host. Eight in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 69% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
Nearby markets
Whitefish Township out-earns every one of the eight nearby markets in the table, all within 90 km; the best of them, McMillan Township, averaged about 15% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| McMillan Township 39 km | 32 | $32,603 | $261 | 42% |
| Sault Ste. Marie Canada · 56 km | 115 | $18,507 | $142 | 49% |
| Unorganized North Algoma Canada · 64 km | 101 | $15,974 | $164 | 41% |
| Grand Marais 72 km | 51 | $30,084 | $285 | 44% |
| Curtis 73 km | 31 | $17,567 | $182 | 37% |
| Burt Township 73 km | 30 | $30,842 | $427 | 37% |
| Moran Township 87 km | 39 | $25,956 | $273 | 43% |
| Saint Ignace 90 km | 71 | $28,172 | $239 | 45% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Whitefish Township:
FAQ
An active Whitefish Township Airbnb grossed $38,506 on average in the 12 months to September 2026, according to AirROI's tracking of 35 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,160 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Whitefish Township listings earn between $1,920 and $5,160 in a typical month, and the top tenth $7,580 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Whitefish Township were booked on 47% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Whitefish Township cost $271 before fees. Half of listings charge between $180 and $325, so bedroom count and location move the price more than the average suggests.
None of the active Whitefish Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Whitefish Township Airbnb grossed $38,506 in the 12 months to September 2026, 13% above the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $24,486 a year (about $2,040 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,550 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $7,230 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Whitefish Township listing was open to book earned $134 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $220 or more.
Whitefish Township stays were booked 71 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Whitefish Township Airbnb stay lasted 3.8 nights over the past year. A listing took 32 reservations over the year on average.
Guests rate Whitefish Township Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
Whitefish Lake, Downtown Whitefish and Whitefish Mountain Resort draw the most short-term rental interest in Whitefish Township. The neighborhood guide explains what brings guests to each.
AirROI counted 35 active Airbnb listings in Whitefish Township as of September 2026. The closest tracked market is McMillan Township, 39 km away.
In Whitefish Township, about eight in ten listings add a cleaning fee, and the typical fee is about $125.
Method
Figures on this page cover 35 active Airbnb listings in Whitefish Township from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.