Airbnb market data · 202612 months to September 2026

South Portland, ME Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
114
Avg. booking lead time
53 days
Listings showing a permit
0%
Peak revenue month
August
Lowest revenue month
March

The short answer

South Portland Airbnb Market at a Glance

South Portland is cheaper but busier than the Maine average. Listings averaged $269 a night and were booked on 47% of available nights, against $375 and 43% for the Maine average.

Timing matters: in August, usually the best month, the average listing earns about four times as much as in March, usually the slowest.

With 114 active listings, South Portland is the 30th-largest of 189 Maine markets AirROI tracks. From a year earlier, average revenue rose 9% while the number of active listings grew 23%.

Map of Airbnb listings in South Portland Browse the live South Portland Airbnb market See Every South Portland Listing

Revenue

How Much Do Airbnb Hosts Make in South Portland?

Gross bookings per South Portland listing averaged $33,104 over the 12 months to September 2026 (Maine average: $37,768), before cleaning, platform and management costs and taxes.

In a typical year, the average South Portland listing brings in $6,930 in August, its best month, and $1,710 in March, its slowest. July runs within 5% of August, so either can come out on top in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn $7,650+ a month, about 2.4 times the typical property.
  • Strong performers (top 25%) earn $5,190 or more, roughly $1,900 a month above the median.
  • Typical properties (median) earn about $3,250 a month.
  • Entry-level properties (bottom 25%) earn $1,850 or less, about 57% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

August earns about four times what March does

Average revenue per active listing, by month, September 2024 to August 2026

Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

South Portland Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

August 2026 led on revenue and bookings; nightly rates peaked in July 2026.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in South Portland, Sep 2025 to Aug 2026
Month Avg. Revenue Occupancy Avg. Nightly Rate RevPAR Booking Lead Time Avg. Length of Stay
Sep 2025$5,22459.3%$281$17452 days4.7 nights
Oct 2025$4,89959.8%$266$15857 days4.3 nights
Nov 2025$2,91845.9%$240$9742 days5.9 nights
Dec 2025$2,54839.5%$236$8232 days4.9 nights
Jan 2026$2,42235.2%$233$7823 days6.3 nights
Feb 2026$1,99031.8%$231$7125 days6 nights
Mar 2026$1,72028.0%$234$5523 days5.3 nights
Apr 2026$2,44340.3%$242$8137 days6.6 nights
May 2026$3,50142.3%$275$11355 days7.2 nights
Jun 2026$5,34357.3%$319$17863 days5.1 nights
Jul 2026$6,85260.2%$347$22182 days4.7 nights
Aug 2026$7,22369.4%$341$23371 days4.4 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

For a figure on one home rather than the whole South Portland market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.

Profit

Is an Airbnb in South Portland Profitable?

Yes, when it's run well. The average South Portland Airbnb took in $33,104 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,870 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,010 a month.

Cleaning it yourself keeps the $2,520 a year guests pay in cleaning fees, for about $2,080 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,610 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.

South Portland Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter South Portland Airbnb
Line Average listing Top-quarter listing
Money in
Nightly bookings$30,584$48,850
Cleaning fees guests pay8% of South Portland bookings$2,520$4,030
Gross bookings$33,104$52,880
Running costs
Airbnb's feeAbout 13%: 15.5% for the 82% of South Portland listings on Simplified Pricing, 3% for the rest−$4,370−$6,980
Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself−$2,520−$4,030
Utilities and internetAbout 5% of bookings−$1,660−$2,640
Guest suppliesToiletries, coffee, paper goods: about 2%−$660−$1,060
Repairs and upkeepIncluding linens and small replacements: about 3%−$990−$1,590
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−$330−$330
Permit and registrationWhere one is required−$170−$170
Management$0 when you run it; co-hosts charge from about 10% of nightly bookings$0$0
Pricing and messaging toolsOptional; Airbnb's own tools are free$0$0
Lodging taxesAdded to the guest's bill and passed on$0$0
Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee−$10,700−$16,800
Left for housing costs, then profit$22,404about $1,870 a month$36,080about $3,010 a month
Housing costs
Mortgage or rent, property tax, home insurance, HOA or condo fees Depend on the home

Estimate Your Own South Portland Airbnb Profit

The estimate starts from South Portland's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one South Portland home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.

How South Portland's Top Earners Get There

  • More nights booked. The busiest quarter of South Portland listings are booked on 68% or more of their nights, against 48% for the median listing. Ten more booked nights a year at the median rate of $220 adds about $2,220 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge $335 a night or more, against a median of $220. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,060 a year.
  • Open for the busy months. In a typical year, August brings the average listing about $6,930, against $1,710 in March, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. South Portland listings average 4.90 stars, and 63% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,410 a month, against $2,760 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in South Portland?

South Portland listings were booked on 47% of the nights they were open over the past year, 4 percentage points above the Maine average (43%) and 6 points above the U.S. average (41%). In a typical year, occupancy swings from 31% in March to 68% in August.

The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 82%+ of open nights, 34 points above the median.
  • Strong performers (top 25%) fill 68% or more, roughly five nights a week.
  • Typical properties (median) fill about 48% of open nights.
  • Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.

August is usually the busiest month in South Portland, March the quietest

Share of open nights booked, by month, September 2024 to August 2026

Nightly rates

How Much Does an Airbnb Cost per Night in South Portland?

The average nightly rate in South Portland, known as ADR (average daily rate), was $269 over the past year, about 28% below the Maine average of $375 and about 16% below the U.S. average of $320. In a typical year, rates peak in July and August at about $325 and bottom out in February and March at about $230.

The top 10% charge about three times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge $465+ a night, about 2.1 times the median.
  • Strong performers (top 25%) charge $335 or more, about $120 above the median.
  • Typical properties (median) charge about $220 a night.
  • Entry-level properties (bottom 25%) charge $160 or less, about three-quarters of the median.

July rates run 43% above February's

Average nightly rate (ADR), by month, September 2024 to August 2026

What Is the RevPAR for Airbnb in South Portland?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In South Portland it averaged $138 over the past year, from about $55 in a typical March to about $223 in a typical August.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn $251+ per open night, about twice the median.
  • Strong performers (top 25%) earn $188 or more, about $65 a night above the median.
  • Typical properties (median) earn about $122 per open night.
  • Entry-level properties (bottom 25%) earn $79 or less, about two-thirds of the median.

August RevPAR is about four times March's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

The 12-month RevPAR of $138 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in South Portland

South Portland has one high season, June through October, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 2.8 times as much a month in June through August as in December through February.

Average revenue by month in South Portland

Average revenue per active listing, each calendar month averaged over the past two years

Revenue by month in South Portland in numbers
Average monthly revenue per active listing in South Portland, by calendar month
Month Season Revenue per listing
JanuaryLow season$2,300
FebruaryLow season$1,960
MarchLow season$1,710
AprilLow season$2,570
MayShoulder season$3,630
JuneHigh season$5,220
JulyHigh season$6,600
AugustHigh season$6,930
SeptemberHigh season$4,650
OctoberHigh season$4,430
NovemberLow season$2,850
DecemberLow season$2,470
Average monthly Airbnb revenue, occupancy and nightly rate in South Portland by season
Season Revenue per month Occupancy Nightly rate
High seasonJune–October$5,57061%$301
Shoulder seasonMay$3,63043%$271
Low seasonNovember–April$2,31039%$236

How Far in Advance Do Guests Book Airbnb in South Portland?

Guests book South Portland stays 53 days ahead on average (about eight weeks). July stays are booked furthest out, about 78 days ahead, and March stays closest to arrival, about 22 days. A typical July booking is made in late April.

July stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 53 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in South Portland

None of the 114 active listings in South Portland display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in South Portland.

Neighborhoods

Best Neighborhoods for Airbnb in South Portland

AirROI's area guide picks seven South Portland neighborhoods that draw short-term rental guests, led by Crescent Beach, Willard Square and South Portland Waterfront. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in South Portland
Area Who it suits Landmarks nearby
Crescent Beach Beautiful sandy beach area with a family-friendly atmosphere and calm waters. Ideal for summer vacations and water activities, making it attractive to families and beach-goers.Crescent Beach State Park, Scarborough Marsh, Pine Point Beach, The Nonesuch River, Local seafood restaurants
Willard Square Charming neighborhood with a quaint seaside vibe, ideal for visitors seeking a quieter experience close to the ocean. Known for its artistic community and local eateries.Willard Beach, Local artisan shops, Restaurants with ocean views, Ferry Beach, Historical sites
South Portland Waterfront Emerging area along the waterfront with scenic views and new developments. Attractive for tourists looking for modern accommodations and access to outdoor activities.Spring Point Ledge Lighthouse, Bug Light Park, Kayaking opportunities, Nearby restaurants, Scenic walking paths
Knightville Evolving neighborhood with a mix of residential and commercial spaces. Known for its cultural events and local arts scene, appealing to those wanting a vibrant local experience.Arts District, Local cafes, Food trucks, Community events, South Portland's farmer's market
South Portland High School Area Family-friendly area with great schools and parks. Attracts families visiting for events or relocating, making it a practical choice for long-term stays.Parks and playgrounds, Sporting event venues, Local shopping areas, Community centers, Nature trails
Ocean Street Access to beautiful beaches and waterfront parks. Great for summer rentals and vacationers looking for a classic beach town experience.Scarborough Beach State Park, The Maine Squeeze (juice bar), Walking paths along the coast, Fishing opportunities, Local seafood markets
Cash Corner Unique area with a historical background and growing interest among tourists. Offers local attractions that appeal to both new visitors and returning guests.Historical landmarks, Local restaurants, Community parks, Art galleries, Shopping facilities

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

South Portland Airbnb Listings by Type and Size

Entire homes make up 78% of listings in South Portland, but private rooms are a real segment: about one listing in five (19%) rents out a single room. Houses (41%) and apartments or condos (39%) split the stock almost evenly.

Mostly entire homes, with a private-room segment

South Portland Airbnb listings by room type

  • Entire home 78%
  • Private room 19%
  • Hotel room 3%
Room types in numbers
South Portland Airbnb listings by room type
Room type Share of listings Listings
Entire home78.1%89
Private room19.3%22
Hotel room2.6%3

Houses and apartments split the stock

South Portland Airbnb listings by property type

  • House 41%
  • Apartment/Condo 39%
  • Hotel/Boutique 10%
  • Others 9%
  • Cabin/Outdoor <1%
Property types in numbers
South Portland Airbnb listings by property type
Property type Share of listings Listings
House41.2%47
Apartment/Condo39.5%45
Hotel/Boutique9.6%11
Others8.8%10
Cabin/Outdoor0.9%1

How Many Bedrooms Do Airbnb Listings in South Portland Have?

One-bedroom homes are the most common size in South Portland (37% of entire homes), followed by two-bedroom homes (30%). Shares are of the 84 entire homes that give a bedroom count; rented rooms are left out.

South Portland entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
South Portland entire homes by number of bedrooms
Bedrooms Share of entire homes with a bedroom count Entire homes
Studio6.0%5
1 bedroom36.9%31
2 bedrooms29.8%25
3 bedrooms20.2%17
4 bedrooms7.1%6

What Each Home Size Earns in South Portland

A typical one-bedroom home in South Portland earned $28,400 over the past year, against $27,200 for a three-bedroom home.

What each home size earns in South Portland
Home size Listings Typical annual revenue (median) Average annual revenue Avg. nightly rate Occupancy
1 bedroom31$28,400$31,100$19553%
2 bedrooms25$35,100$40,800$31147%
3 bedrooms17$27,200$41,000$40342%

How Many Guests Do Airbnbs in South Portland Sleep?

Most South Portland listings are sized for couples and small families: 66% sleep four guests or fewer, and just 6% take eight or more. Shares are of the 97 listings with a guest capacity on file (85% of the market).

South Portland listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
South Portland listings by guest capacity
Guest capacity Share of listings with a capacity on file Listings
2 guests39.2%38
3 guests6.2%6
4 guests20.6%20
5 guests5.2%5
6 guests18.6%18
7 guests4.1%4
8+ guests6.2%6

How South Portland Airbnb Listings Are Set Up

South Portland hosts set up an average of 2.1 beds per listing, close to one bed per bedroom. About a quarter of listings (25%) show their exact location on the listing map; the rest show an approximate area.

Photos per listing
12
Beds per listing
2.1
Show exact location
25%

What Amenities Do Airbnb Listings in South Portland Offer?

Beach access is common in South Portland: 44% of listings offer it, and 96% offer free parking on site.

Share of South Portland listings with each common amenity

  • Wifi Nearly all
  • TV 99%
  • Smoke alarm 99%
  • Carbon monoxide alarm 98%
  • Heating 96%
  • Free parking on premises 96%
  • Fire extinguisher 94%
  • Hot water 93%
  • Air conditioning 90%
  • Coffee maker 88%

Airbnb Amenities Linked to Higher Revenue in South Portland

Listings in South Portland with a single-level layout earned about 60% more a year, on average, than those without: $48,500 against $30,800. The gap is smaller for a keypad entry (about 50% more) and beach essentials (about 45% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.

Revenue gap for South Portland listings with each amenity

How much more listings with the amenity earned in a year than those without, and the share of listings that have it

  • Single level home +58% on 13% of listings
  • Keypad +49% on 42% of listings
  • Beach essentials +45% on 35% of listings
  • Ocean view +41% on 9% of listings
  • Outdoor furniture +32% on 52% of listings
  • Pets allowed +31% on 36% of listings
  • Outdoor dining area +26% on 45% of listings
  • Backyard +24% on 61% of listings
  • Free street parking +22% on 47% of listings
  • Beach access +22% on 44% of listings
Revenue by amenity in numbers
Average annual revenue of South Portland listings with and without each amenity
Amenity Listings with it Avg. revenue with Avg. revenue without Revenue gap
Single level home13%$48,500$30,800+58%
Keypad42%$40,800$27,500+49%
Beach essentials35%$41,400$28,600+45%
Ocean view9%$44,900$32,000+41%
Outdoor furniture52%$37,500$28,400+32%
Pets allowed36%$39,000$29,800+31%
Outdoor dining area45%$37,300$29,700+26%
Backyard61%$35,900$28,900+24%
Free street parking47%$36,600$29,900+22%
Beach access44%$36,800$30,200+22%

Guests

Who Books Airbnbs in South Portland?

South Portland draws mostly domestic guests: 95% of those who left reviews live in the United States. No single city dominates: New York is the largest source, at about 6% of reviews. English is spoken by 68% of guests, and Spanish by 12%.

95% of South Portland guests are domestic

Where guests who left reviews live

  • Domestic 95%
  • International 5%

Where South Portland guests come from: top cities

Share of guests who left reviews

  • New York 6%
  • Boston 4%
  • Philadelphia 2%
  • Portland 2%
  • Washington 2%
Top origin cities in numbers
Where South Portland guests come from: top cities
Origin city Share of guests
New York5.7%
Boston4.0%
Philadelphia1.7%
Portland1.7%
Washington1.6%

Where South Portland guests come from: top countries

Share of guests who left reviews

  • United States 95%
  • Canada 1%
  • United Kingdom 1%
  • Germany 1%
Top origin countries in numbers
Where South Portland guests come from: top countries
Origin country Share of guests
United States95.2%
Canada1.2%
United Kingdom1.1%
Germany0.6%

Languages spoken by South Portland guests

Share of guests who left reviews

  • English 68%
  • Spanish 12%
  • French 6%
  • German 3%
  • Chinese 2%
Top languages in numbers
Languages spoken by South Portland guests
Language Share of guests
English68.4%
Spanish12.2%
French6.1%
German3.1%
Chinese1.8%

What Are Airbnb Guest Ratings in South Portland?

South Portland Airbnbs average 4.90 stars, and 63% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.79, against 4.96 for host communication. Listings here carry long review histories, about 125 reviews each on average.

Communication scores highest in South Portland; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.90
  • Cleanliness 4.91
  • Communication 4.96
  • Location 4.89
  • Check-in 4.95
  • Value 4.79
Category scores in numbers
South Portland guest ratings by category
Category Average rating (out of 5)
Accuracy4.90
Cleanliness4.91
Communication4.96
Location4.89
Check-in4.95
Value4.79

Booking patterns

How Guests Book in South Portland: Stays, Rules and Fees

About seven in ten South Portland listings are open to guests more than 180 days a year, but only 29% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 30% of listings; blocked nights include any the host closes off.

Days a year South Portland listings are open to guests

Share of listings by days a year

  • 271-366 days 45%
  • 181-270 days 26%
  • 91-180 days 27%
  • 31-90 days 2%
Open days in numbers
Days a year South Portland listings are open to guests
Days a year Share of listings Listings
271-366 days44.7%51
181-270 days26.3%30
91-180 days27.2%31
31-90 days1.8%2

Days a year South Portland listings are booked or blocked

Share of listings by days a year

  • 271-366 days 3%
  • 181-270 days 26%
  • 91-180 days 29%
  • 31-90 days 30%
  • 1-30 days 12%
Booked or blocked days in numbers
Days a year South Portland listings are booked or blocked
Days a year Share of listings Listings
271-366 days2.6%3
181-270 days26.3%30
91-180 days28.9%33
31-90 days29.8%34
1-30 days12.3%14

What Is the Average Length of Stay for Airbnb in South Portland?

The average South Portland booking lasts 6.3 nights, longest in April and shortest in October. Listings took about 26 bookings each over the year, some 2,990 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.

Average length of stay by month in South Portland

Average nights per booking, by month of stay

Two-year average by calendar month.

South Portland Airbnb Minimum Stay Requirements

Nearly two-thirds of listings in South Portland accept stays of one or two nights. A smaller group, 8%, takes only stays of 30 nights or more.

Minimum stay set by South Portland listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 33% 38 listings
  • 2 Nights 32% 36 listings
  • 3 Nights 10% 11 listings
  • 4-6 Nights 8% 9 listings
  • 7-29 Nights 10% 11 listings
  • 30+ Nights 8% 9 listings

What Cancellation Policies Do Airbnb Hosts Use in South Portland?

Firm is the most common cancellation policy in South Portland, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 54% of listings use Firm or stricter terms, against 37% on Flexible or Moderate.

Cancellation policies of South Portland listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 10% 11 listings
  • Moderate 27% 31 listings
  • Limited 10% 11 listings
  • Firm 42% 48 listings
  • Strict 11% 13 listings

How Much Are Airbnb Cleaning Fees in South Portland?

85% of South Portland listings charge a cleaning fee. The typical fee is $100; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 6.3 nights, that adds roughly $16 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.

Median cleaning fee
$100
Listings charging a fee
85.1%
Share of gross revenue
7.6%

Top earners

Top-Earning Airbnbs and Hosts in South Portland

The top-grossing Airbnb in South Portland, a three-bedroom home, took in $128,000 over the past year, about 3.9 times the city's average of $33,100.

Maine Group Getaway | Sauna + Outdoor Shower Maine Group Getaway | Sauna + Outdoor Shower Entire home · 3 bedrooms Rated 4.90
Revenue
$127,645
Occupancy
62.1%
Daily rate
$510
Stylish New Apartment Near Willard Beach w/ Yard Stylish New Apartment Near Willard Beach w/ Yard Entire home · 4 bedrooms Rated 4.99
Revenue
$122,135
Occupancy
57.6%
Daily rate
$527
Oceanfront with amazing views and private entrance Oceanfront with amazing views and private entrance Entire home · 1 bedroom Rated 4.99
Revenue
$91,429
Occupancy
70.7%
Daily rate
$299
Arlie's Digs! - One Block To Willard Beach! Arlie's Digs! - One Block To Willard Beach! Entire home · 2 bedrooms Rated 4.88
Revenue
$89,514
Occupancy
58.9%
Daily rate
$425
Cottage style home 2 blocks from the beach! Cottage style home 2 blocks from the beach! Entire home · 3 bedrooms Rated 4.88
Revenue
$81,857
Occupancy
53.6%
Daily rate
$388
Willard Square Family Home Willard Square Family Home Entire home · 3 bedrooms Rated 4.94
Revenue
$81,026
Occupancy
52.6%
Daily rate
$405

Who Are the Top Airbnb Hosts in South Portland?

Alexa is the top-grossing host in South Portland, with $208,000 in bookings across 3 listings over the past year. Together, the ten top-grossing hosts run 18% of the market's 114 listings.

Top Airbnb hosts in South Portland by revenue
# Host Listings Gross revenue Per listing Avg. rating
Alexa 3$207,506$69,1694.87/5
David 4$189,920$47,4804.87/5
Noelle 2$133,723$66,8624.96/5
4 Natalya 1$122,135$122,1354.99/5
5 Kathy 2$111,636$55,8184.88/5
6 Dee 2$100,891$50,4464.86/5
7 Jess 2$94,054$47,0274.93/5
8 Glenn Mary Jane 2$91,886$45,9434.92/5
9 Deborah 1$91,429$91,4294.99/5
10 Eric 2$88,525$44,2634.96/5

Who Are the Airbnb Hosts in South Portland?

Only 6% of South Portland listings are classed as professionally managed, though 29% of listings have a co-host. 68% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 20% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.

Superhosts
68.4%
Professional management
6.1%
Cohosted listings
28.9%
Instant Book enabled
20.2%
Simplified Pricing
81.6%

Nearby markets

South Portland vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 20 km, Falmouth (10 km away, 66 listings) earned the most per listing, about 61% more than South Portland. Portland and Cape Elizabeth were the busiest, each booked on 50% of nights against 47% in South Portland.

Airbnb markets near South Portland: distance, revenue, nightly rate and occupancy
Market Listings Avg. annual revenue Avg. nightly rate Occupancy
Portland 3 km 878$51,193$38150%
Cape Elizabeth 5 km 40$43,700$40350%
Westbrook 10 km 50$31,812$27944%
Falmouth 10 km 66$53,442$47647%
Scarborough 11 km 157$41,874$43247%
Old Orchard Beach 17 km 629$36,455$35947%
Yarmouth 18 km 41$41,000$42645%
Saco 20 km 141$40,530$38943%

Other Airbnb Markets in Maine

See all 189 Maine Airbnb markets

Markets Similar to South Portland

Markets elsewhere in the United States with a similar nightly rate and occupancy to South Portland:

FAQ

South Portland Airbnb FAQ

How much do Airbnb hosts make in South Portland?

An active South Portland Airbnb grossed $33,104 on average in the 12 months to September 2026, according to AirROI's tracking of 114 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,190 or more in a typical month.

How much can I make on Airbnb in South Portland?

It depends most on the home's size, location and how it's run. The middle half of South Portland listings earn between $1,850 and $5,190 in a typical month, and the top tenth $7,650 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in South Portland?

Listings in South Portland were booked on 47% of available nights over the past year. That compares with 43% for the Maine average. August is usually the busiest month.

How much does an Airbnb cost per night in South Portland?

The average booked night in South Portland cost $269 before fees. Half of listings charge between $160 and $335, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in South Portland?

None of the active South Portland listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.

Is Airbnb profitable in South Portland?

Yes, when it's run well. The average South Portland Airbnb grossed $33,104 in the 12 months to September 2026, 12% below the Maine average of $37,768. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $22,404 a year (about $1,870 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,010 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in South Portland?

August usually pays best, averaging $6,930 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in South Portland?

Each night a South Portland listing was open to book earned $138 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $251 or more.

How far in advance do guests book Airbnbs in South Portland?

South Portland stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

How long do guests stay at Airbnbs in South Portland?

The average South Portland Airbnb stay lasted 6.3 nights over the past year. A listing took 26 reservations over the year on average.

How are Airbnbs in South Portland rated?

Guests rate South Portland Airbnbs 4.90 out of 5 on average. Guests score communication highest and value lowest.

What are the best neighborhoods for Airbnb in South Portland?

Crescent Beach, Willard Square and South Portland Waterfront draw the most short-term rental interest in South Portland. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in South Portland?

AirROI counted 114 active Airbnb listings in South Portland as of September 2026. The closest tracked market is Portland, 3 km away.

How much are Airbnb cleaning fees in South Portland?

In South Portland, 85% of listings add a cleaning fee. The median fee is $100; a handful of extreme values pull the simple average far above that, so the median is the better guide.

Method

About This Data

Figures on this page cover 114 active Airbnb listings in South Portland from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.