Airbnb market data · 202612 months to October 2026
Gladstone, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gladstone brought in $17,195 over the 12 months through October 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Gladstone Airbnb Market at a Glance
Gladstone is cheaper but busier than the Michigan average. Listings averaged $168 a night and were booked on 43% of available nights, against $340 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 4.5 times as much as in February, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Gladstone is the 223rd-largest of 386 Michigan markets AirROI tracks.
Browse the live Gladstone Airbnb market See Every Gladstone ListingRevenue
How Much Do Airbnb Hosts Make in Gladstone?
Gross bookings per Gladstone listing averaged $17,195 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
In a typical year, the average Gladstone listing brings in $4,570 in July, its best month, and $1,010 in February, its slowest. March runs within 1% of February, so either can be the slowest in a given year. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Gladstone's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,900+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $2,860 or more, roughly $1,000 a month above the median.
- Typical properties (median) earn about $1,840 a month.
- Entry-level properties (bottom 25%) earn $1,200 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.5 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Gladstone Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,774 | 49.0% | $172 | $89 | 36 days | 2.3 nights |
| Nov 2025 | $1,825 | 33.9% | $172 | $61 | 38 days | 7.3 nights |
| Dec 2025 | $1,539 | 30.4% | $170 | $50 | 32 days | 5.4 nights |
| Jan 2026 | $1,136 | 25.3% | $168 | $37 | 24 days | 3.9 nights |
| Feb 2026 | $975 | 21.4% | $169 | $35 | 27 days | 2.6 nights |
| Mar 2026 | $1,107 | 24.0% | $169 | $36 | 19 days | 3.9 nights |
| Apr 2026 | $972 | 27.0% | $171 | $32 | 11 days | 10.4 nights |
| May 2026 | $2,137 | 41.1% | $173 | $69 | 58 days | 5.9 nights |
| Jun 2026 | $2,685 | 52.2% | $172 | $89 | 59 days | 7 nights |
| Jul 2026 | $3,962 | 69.9% | $182 | $128 | 94 days | 9.1 nights |
| Aug 2026 | $3,115 | 55.2% | $177 | $100 | 71 days | 3.9 nights |
| Sep 2026 | $3,152 | 64.3% | $172 | $105 | 24 days | 4.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Gladstone home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Gladstone Profitable?
Yes, when it's run well. The average Gladstone Airbnb took in $17,195 in the 12 months to October 2026, and run by its owner at everyday costs, about $870 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,370 a month.
Cleaning it yourself keeps the $2,300 a year guests pay in cleaning fees, for about $1,060 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $750 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Gladstone Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $14,895 | $23,180 |
| Cleaning fees guests pay13% of Gladstone bookings | $2,300 | $3,580 |
| Gross bookings | $17,195 | $26,760 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Gladstone listings on Simplified Pricing, 3% for the rest | −$2,440 | −$3,800 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,300 | −$3,580 |
| Utilities and internetAbout 5% of bookings | −$860 | −$1,340 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$340 | −$540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$520 | −$800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$6,720 | −$10,320 |
| Left for housing costs, then profit | $10,475about $870 a month | $16,440about $1,370 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Gladstone Airbnb Profit
The estimate starts from Gladstone's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gladstone home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gladstone's Top Earners Get There
- More nights booked. The busiest quarter of Gladstone listings are booked on 57% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,360 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $220 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,490 a year.
- Open for the busy months. In a typical year, July brings the average listing about $4,570, against $1,010 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Gladstone listings average 4.90 stars, and 86% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,230 a month, against $1,430 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gladstone?
Gladstone listings were booked on 43% of the nights they were open over the past year, 3 percentage points above the Michigan average (40%) and 2 points above the U.S. average (41%). In a typical year, occupancy swings from 19% in March to 73% in July.
Across Gladstone's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
July is usually the busiest month in Gladstone, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Gladstone?
The average nightly rate in Gladstone, known as ADR (average daily rate), was $168 over the past year, about 51% below the Michigan and U.S. averages ($340 and $335). In a typical year, rates barely change through the year, staying between about $165 and $180.
Across Gladstone's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $290+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $220 or more, about $85 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $105 or less, about three-quarters of the median.
Average nightly rate by month in Gladstone
Average nightly rate (ADR), by month, October 2024 to September 2026
What Is the RevPAR for Airbnb in Gladstone?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gladstone it averaged $74 over the past year, from about $33 in a typical March to about $147 in a typical July.
Across Gladstone's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $139+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn $96 or more, about $35 a night above the median.
- Typical properties (median) earn about $60 per open night.
- Entry-level properties (bottom 25%) earn $52 or less, about 13% below the median.
July RevPAR is about 4.5 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
Best and Worst Months for Airbnb in Gladstone
With only 29 active listings, the monthly pattern in Gladstone is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Gladstone
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Gladstone in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,360 |
| February | $1,010 |
| March | $1,020 |
| April | $1,140 |
| May | $2,230 |
| June | $2,890 |
| July | $4,570 |
| August | $3,980 |
| September | $2,980 |
| October | $2,390 |
| November | $1,650 |
| December | $1,860 |
How Far in Advance Do Guests Book Airbnb in Gladstone?
Guests book Gladstone stays 46 days ahead on average (about seven weeks). July stays are booked furthest out, about 88 days ahead, and April stays closest to arrival, about 15 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Gladstone
None of the 29 active listings in Gladstone display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Gladstone.
Neighborhoods
Best Neighborhoods for Airbnb in Gladstone
AirROI's area guide picks seven Gladstone neighborhoods that draw short-term rental guests, led by Lake Michigan Waterfront, Downtown Gladstone and Rapid River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Michigan Waterfront | Beautiful scenic views and easy access to outdoor activities. This area attracts tourists looking for nature, water sports, and relaxation by the lake. | Lake Michigan, Gladstone Beach, Sand Point Lighthouse, Thunder Bay Beach Park, Camping and hiking trails |
| Downtown Gladstone | The heart of the city featuring local shops, dining options, and community events. Ideal for visitors who want to experience local culture and urban living. | Gladstone Historical Society and Museum, Local restaurants and cafes, Gladstone City Park, Gladstone Yacht Club, Walking paths along the waterfront |
| Rapid River | Quaint small town offering a rustic experience with close proximity to nature. Visitors can enjoy the rural charm and outdoor activities. | Little Bay De Noc, Vanilla Bean Cafe, Riverboat Restaurant, Nature trails, Fishing opportunities |
| Powers | A small community with a tranquil atmosphere, perfect for those looking for a peaceful getaway. Ideal for nature lovers and those seeking solitude. | Local parks, Scenic rural landscapes, Nearby rivers and lakes, Quiet hiking trails, Gardens |
| Bark River | Known for its beautiful countryside and close-knit community, Bark River provides a laid-back atmosphere. It's great for families and those looking to escape the city. | Bark River Falls, Local artisan markets, Outdoor sporting events, Scenic drives, Fishing spots |
| Nahma | A hidden gem for those looking to enjoy a slower pace of life and explore the great outdoors. Ideal for fishing and hunting enthusiasts. | Nahma Golf Course, Fishing in nearby lakes, Nature walks, Biking trails, Scenic landscapes |
| Masonville | A rural spot offering a unique blend of nature and community. Perfect for those seeking an authentic, local experience away from tourist crowds. | Local farms and markets, Hiking trails, Wildlife viewing, Community fairs, Scenic beauty |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Gladstone vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 70 km, Town of Liberty Grove (70 km away, 52 listings) earned the most per listing, about 3.4 times as much as Gladstone. Carp Lake Township and Town of Liberty Grove were the busiest, each booked on 52% of nights against 43% in Gladstone.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Escanaba 12 km | 62 | $15,084 | $156 | 39% |
| Garden 37 km | 46 | $9,074 | $121 | 30% |
| Carp Lake Township 48 km | 39 | $31,637 | $208 | 52% |
| Forsyth Township 57 km | 35 | $27,611 | $244 | 44% |
| Au Train Township 64 km | 113 | $42,036 | $306 | 46% |
| Ellison Bay 65 km | 36 | $53,402 | $431 | 50% |
| Munising 70 km | 104 | $30,757 | $254 | 44% |
| Town of Liberty Grove 70 km | 52 | $59,159 | $431 | 52% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,248 listings
- Traverse City Airbnb data 800 listings
- Ann Arbor Airbnb data 560 listings
- South Haven Airbnb data 557 listings
- Grand Rapids Airbnb data 400 listings
- Saugatuck Airbnb data 317 listings
- Lansing Airbnb data 289 listings
- Royal Oak Airbnb data 273 listings
See all 386 Michigan Airbnb markets
Markets Similar to Gladstone
Markets elsewhere in the United States with a similar nightly rate and occupancy to Gladstone:
- Topeka Airbnb data KS · $167/night · 43.0%
- Springfield Airbnb data IL · $168/night · 42.7%
- Roseburg Airbnb data OR · $170/night · 42.8%
- Muncie Airbnb data IN · $166/night · 43.3%
- Rowland Heights Airbnb data CA · $170/night · 43.6%
- Palm Bay Airbnb data FL · $169/night · 42.3%
FAQ
Gladstone Airbnb FAQ
How much do Airbnb hosts make in Gladstone?
An active Gladstone Airbnb grossed $17,195 on average in the 12 months to October 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,860 or more in a typical month.
How much can I make on Airbnb in Gladstone?
It depends most on the home's size, location and how it's run. The middle half of Gladstone listings earn between $1,200 and $2,860 in a typical month, and the top tenth $3,900 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gladstone?
Listings in Gladstone were booked on 43% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in Gladstone?
The average booked night in Gladstone cost $168 before fees. Half of listings charge between $105 and $220, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gladstone?
None of the active Gladstone listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Gladstone?
Yes, when it's run well. The average Gladstone Airbnb grossed $17,195 in the 12 months to October 2026, 53% below the Michigan average of $36,729, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $10,475 a year (about $870 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,370 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Gladstone?
July usually pays best, averaging $4,570 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Gladstone?
Each night a Gladstone listing was open to book earned $74 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $139 or more.
How far in advance do guests book Airbnbs in Gladstone?
Gladstone stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Gladstone?
The average Gladstone Airbnb stay lasted 6.3 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Gladstone rated?
Guests rate Gladstone Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Gladstone?
Lake Michigan Waterfront, Downtown Gladstone and Rapid River draw the most short-term rental interest in Gladstone. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gladstone?
AirROI counted 29 active Airbnb listings in Gladstone as of October 2026. The closest tracked market is Escanaba, 12 km away.
How much are Airbnb cleaning fees in Gladstone?
In Gladstone, 86% of listings add a cleaning fee. The median fee is $76, and some higher fees lift the average to $108.
How many tourists visit Gladstone, MI?
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 587 Airbnb stays in Gladstone, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Gladstone from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.