Cozy Whitehall Hideaway w/ Hot Tub + Chiminea! Entire home · 3 bedrooms Rated 4.76 - Revenue
- $64,212
- Occupancy
- 68.0%
- Daily rate
- $342
Airbnb market data · 202612 months to September 2026
The average Airbnb in Whitehall brought in $14,003 over the 12 months through September 2026, about 59% less than the Michigan average of $34,144.
The short answer
Rates and bookings both trail the Michigan average. Listings averaged $218 a night and were booked on 31% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 10.5 times as much as in February, usually the slowest. With only 42 active listings, a few bookings can reorder the months.
With 42 active listings, Whitehall is the 146th-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue fell 5% while the number of active listings grew 14%.
Browse the live Whitehall Airbnb market See Every Whitehall ListingRevenue
Gross bookings per Whitehall listing averaged $14,003 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Whitehall listing brings in $4,090 in July, its best month, and $392 in February, its slowest. June runs within 1% of July, so either can come out on top in a given year. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 10.5 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue and bookings; nightly rates peaked in July 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,561 | 23.0% | $210 | $52 | 49 days | 3.8 nights |
| Oct 2025 | $1,047 | 14.6% | $205 | $34 | 21 days | 2.5 nights |
| Nov 2025 | $741 | 12.9% | $203 | $25 | 51 days | 2.9 nights |
| Dec 2025 | $2,763 | 35.1% | $200 | $89 | 27 days | 4.8 nights |
| Jan 2026 | $1,039 | 16.7% | $198 | $34 | 77 days | 2.3 nights |
| Feb 2026 | $392 | 6.0% | $191 | $14 | 112 days | 2.3 nights |
| Mar 2026 | $1,889 | 27.4% | $191 | $61 | 22 days | 13.4 nights |
| Apr 2026 | $2,458 | 34.3% | $195 | $82 | 56 days | 7.8 nights |
| May 2026 | $3,062 | 35.7% | $226 | $99 | 40 days | 7 nights |
| Jun 2026 | $4,256 | 50.1% | $274 | $142 | 86 days | 6.6 nights |
| Jul 2026 | $4,230 | 43.8% | $277 | $136 | 81 days | 3.3 nights |
| Aug 2026 | $3,324 | 36.6% | $271 | $107 | 72 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Whitehall listing earns about $1,760 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Whitehall Airbnb took in $14,003 in the 12 months to September 2026, and run by its owner at everyday costs, about $780 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,400 a month.
Cleaning it yourself keeps the $1,140 a year guests pay in cleaning fees, for about $880 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $680 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $12,863 | $22,680 |
| Cleaning fees guests pay8% of Whitehall bookings | $1,140 | $2,020 |
| Gross bookings | $14,003 | $24,700 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Whitehall listings on Simplified Pricing, 3% for the rest | −$1,840 | −$3,240 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,140 | −$2,020 |
| Utilities and internetAbout 5% of bookings | −$700 | −$1,230 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$280 | −$490 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$420 | −$740 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$140 | −$140 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$4,590 | −$7,930 |
| Left for housing costs, then profit | $9,413about $780 a month | $16,770about $1,400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Whitehall's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Whitehall home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,060 a month, against $1,170 for the average one.
Occupancy
Whitehall listings were booked on 31% of the nights they were open over the past year, 9 percentage points below the Michigan average (40%) and 10 points below the U.S. average (41%). In a typical year, occupancy swings from 6% in February to 47% in June.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
June is usually the busiest month in Whitehall, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Whitehall, known as ADR (average daily rate), was $218 over the past year, about 33% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $255 and bottom out in November and December at about $185.
The top 10% charge about 2.6 times the rate of the bottom quarter.
July rates run 38% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Whitehall it averaged $81 over the past year, from about $14 in a typical February to about $136 in a typical June.
Per open night, by tier:
June RevPAR is about 9.7 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $81 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 42 active listings, the monthly pattern in Whitehall is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Whitehall
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $959 |
| February | $392 |
| March | $1,890 |
| April | $2,460 |
| May | $2,500 |
| June | $4,080 |
| July | $4,090 |
| August | $3,470 |
| September | $1,610 |
| October | $1,050 |
| November | $855 |
| December | $2,450 |
Guests book Whitehall stays 63 days ahead on average (about two months), so guests here plan well ahead. February stays are booked furthest out, about 112 days ahead, and October stays closest to arrival, about 21 days. A typical February booking is made in late October.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 63 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 42 active listings in Whitehall display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Whitehall.
Neighborhoods
AirROI's area guide picks six Whitehall neighborhoods that draw short-term rental guests, led by Lake Michigan Beach, Downtown Whitehall and White Lake State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Michigan Beach | Beautiful sandy beaches along Lake Michigan, attracting families and tourists seeking relaxation and water activities. It offers scenic views and a peaceful atmosphere. | Silver Lake Sand Dunes, Lake Michigan, Pentwater State Park, Ludington State Park, Boat rentals, Fishing spots |
| Downtown Whitehall | A charming downtown area with local shops, cafes, and restaurants. It's close to attractions and serves as a hub for visitors exploring the region. | White Lake, Whitehall Lake Market, Local cafes, Historic buildings, Shops and boutiques, Events and festivals |
| White Lake State Park | A natural area offering outdoor recreational activities, ideal for nature lovers and those looking for adventure. Popular for hiking, camping, and water sports. | Hiking trails, Fishing, Camping, Wildlife viewing, Picnic areas |
| Montague | A quaint neighboring town with historical sites and a small-town feel. It attracts visitors interested in local culture and history. | Montague Museum, Local art galleries, Parks and recreational areas, Scenic views |
| Silver Lake | Known for its stunning dunes and lake, it's a popular spot for summer vacationers and outdoor enthusiasts. Offers unique recreational opportunities like sandboarding. | Silver Lake Sand Dunes, Lake Silver, Beach activities, Off-roading, Nature trails |
| Nordhouse Dunes Wilderness Area | A serene natural area perfect for nature lovers, offering hiking, dune exploration, and beach access. Ideal for travelers seeking tranquility. | Hiking trails, Sand dunes, Lake Michigan beach access, Wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Whitehall are entire homes (93%), with private rooms at 7%. Houses are the most common property type at 55%, about 1.5 times the share of apartments and condos (36%).
Nearly all listings rent the whole place
Whitehall Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 92.9% | 39 |
| Private room | 7.1% | 3 |
Listings by property type
Whitehall Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 54.8% | 23 |
| Apartment/Condo | 35.7% | 15 |
| Hotel/Boutique | 7.1% | 3 |
| Cabin/Outdoor | 2.4% | 1 |
The most common size among Whitehall's 29 entire homes with a bedroom count is one bedroom (12 homes).
Whitehall entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 41.4% | 12 |
| 2 bedrooms | 31.0% | 9 |
| 3 bedrooms | 13.8% | 4 |
| 4 bedrooms | 10.3% | 3 |
| 5+ bedrooms | 3.4% | 1 |
The most common capacity in Whitehall is two guests (33% of listings), and 36% of listings sleep six or more.
Whitehall listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 33.3% | 14 |
| 3 guests | 2.4% | 1 |
| 4 guests | 23.8% | 10 |
| 5 guests | 4.8% | 2 |
| 6 guests | 19.0% | 8 |
| 7 guests | 2.4% | 1 |
| 8+ guests | 14.3% | 6 |
Whitehall hosts set up an average of 2.7 beds per listing. About a third of listings (33%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Whitehall: 76% of listings offer it, and 62% offer self check-in.
Share of Whitehall listings with each common amenity
Guests
Whitehall draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 4% of reviews.
98% of Whitehall guests are domestic
Where guests who left reviews live
Where Whitehall guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 3.6% |
| Chicago | 2.7% |
| Michigan | 2.7% |
| Ann Arbor | 2.7% |
| Washington | 1.8% |
Where Whitehall guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.2% |
| Germany | 0.9% |
| United Kingdom | 0.9% |
Languages spoken by Whitehall guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 74.4% |
| Italian | 5.1% |
| French | 5.1% |
| German | 5.1% |
| Finnish | 2.6% |
Whitehall Airbnbs average 4.73 stars, and 31% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.64, against 4.89 for host communication.
Communication scores highest in Whitehall; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.74 |
| Communication | 4.89 |
| Location | 4.86 |
| Check-in | 4.86 |
| Value | 4.64 |
Booking patterns
All Whitehall listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Whitehall listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 78.6% | 33 |
| 181-270 days | 21.4% | 9 |
Days a year Whitehall listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 21.4% | 9 |
| 31-90 days | 38.1% | 16 |
| 1-30 days | 40.5% | 17 |
The average Whitehall booking lasts 4.8 nights, longest in March and shortest in January. Listings took about 11 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Whitehall
Average nights per booking, by month of stay
Two-year average by calendar month.
More than eight in ten listings in Whitehall accept stays of one or two nights.
Minimum stay set by Whitehall listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Whitehall, used by 33% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly two-thirds of listings offer Flexible or Moderate terms, against 31% on Firm or stricter ones.
Cancellation policies of Whitehall listings, from most to least flexible
Share of listings by the policy they use
More than seven in ten Whitehall listings charge a cleaning fee. The typical fee is $65, and some higher fees lift the average to $116. Spread over the average stay of 4.8 nights, that adds roughly $14 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Whitehall, a three-bedroom home, took in $64,200 over the past year, about 4.6 times the city's average of $14,000.
Cozy Whitehall Hideaway w/ Hot Tub + Chiminea! Entire home · 3 bedrooms Rated 4.76
Cozy Cottage- Hot tub-Spacious-Family friendly! Entire home · 4 bedrooms Rated 4.93
Whitehall Home Entire home · 4 bedrooms Rated 4.96
Loft Apartment in Downtown Whitehall Entire home · 2 bedrooms Rated 4.91
Sunset Summer House - 6 Bedroom House in Whitehall Entire home · 6 bedrooms Rated 5.00
One-of-a-Kind Getaway Near Downtown Whitehall Entire home · 2 bedrooms Rated 4.95 Professional management companies run 29% of Whitehall listings and owners run the rest, though 36% of listings have a co-host. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 63 km, Norton Shores (26 km away, 53 listings) earned the most per listing, about 4.3 times as much as Whitehall. Grand Haven was the busiest, booked on 44% of nights against 31% in Whitehall.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Muskegon 20 km | 243 | $34,035 | $295 | 43% |
| Benona Township 24 km | 35 | $40,109 | $470 | 38% |
| Norton Shores 26 km | 53 | $60,462 | $513 | 40% |
| Golden Township 33 km | 96 | $42,248 | $487 | 41% |
| Spring Lake 38 km | 43 | $31,077 | $348 | 41% |
| Grand Haven 39 km | 205 | $36,920 | $349 | 44% |
| Pentwater 43 km | 51 | $29,377 | $347 | 43% |
| Ludington 63 km | 165 | $26,907 | $308 | 40% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Whitehall:
FAQ
An active Whitehall Airbnb grossed $14,003 on average in the 12 months to September 2026, according to AirROI's tracking of 42 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,100 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Whitehall listings earn between $745 and $3,100 in a typical month, and the top tenth $4,910 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Whitehall were booked on 31% of available nights over the past year. That compares with 40% for the Michigan average. June is usually the busiest month.
The average booked night in Whitehall cost $218 before fees. Half of listings charge between $140 and $245, so bedroom count and location move the price more than the average suggests.
None of the active Whitehall listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Whitehall Airbnb grossed $14,003 in the 12 months to September 2026, 59% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,413 a year (about $780 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,400 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $4,090 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Whitehall listing was open to book earned $81 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $158 or more.
Whitehall stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Whitehall Airbnb stay lasted 4.8 nights over the past year. A listing took 11 reservations over the year on average.
Guests rate Whitehall Airbnbs 4.73 out of 5 on average. Guests score communication highest and value lowest.
Lake Michigan Beach, Downtown Whitehall and White Lake State Park draw the most short-term rental interest in Whitehall. The neighborhood guide explains what brings guests to each.
AirROI counted 42 active Airbnb listings in Whitehall as of September 2026. The closest tracked market is Muskegon, 20 km away.
In Whitehall, more than seven in ten listings add a cleaning fee. The median fee is $65, and some higher fees lift the average to $116.
Method
Figures on this page cover 42 active Airbnb listings in Whitehall from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.