Beachfront seclusion at its best! Entire home · 4 bedrooms - Revenue
- $45,433
- Occupancy
- 78.1%
- Daily rate
- $454
Airbnb market data · 202612 months to September 2026
The average Airbnb in Onekama brought in $16,463 over the 12 months through September 2026, about 52% less than the Michigan average of $34,144.
The short answer
Rates and bookings both trail the Michigan average. Listings averaged $223 a night and were booked on 31% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 7 times as much as in December, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Onekama is the 201st-largest of 378 Michigan markets AirROI tracks.
Browse the live Onekama Airbnb market See Every Onekama ListingRevenue
Gross bookings per Onekama listing averaged $16,463 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Onekama listing brings in $5,980 in July, its best month, and $857 in December, its slowest. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7 times what December does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,633 | 26.9% | $221 | $54 | 68 days | 4.6 nights |
| Oct 2025 | $974 | 15.5% | $215 | $31 | 20 days | 3.1 nights |
| Nov 2025 | $1,274 | 21.1% | $204 | $42 | 41 days | 4.4 nights |
| Dec 2025 | $936 | 15.2% | $205 | $30 | 75 days | 2.9 nights |
| Jan 2026 | $902 | 12.9% | $208 | $29 | 18 days | 3.2 nights |
| Feb 2026 | $1,337 | 23.6% | $205 | $48 | 30 days | 2.4 nights |
| Mar 2026 | $1,663 | 30.1% | $205 | $54 | 8 days | 5.7 nights |
| Apr 2026 | $979 | 14.6% | $206 | $33 | 32 days | 2.3 nights |
| May 2026 | $1,855 | 24.8% | $228 | $60 | 51 days | 4 nights |
| Jun 2026 | $4,086 | 40.6% | $278 | $136 | 62 days | 5.1 nights |
| Jul 2026 | $7,237 | 61.8% | $332 | $233 | 97 days | 4.2 nights |
| Aug 2026 | $4,885 | 46.7% | $316 | $158 | 103 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Onekama home could earn, enter its address, bedrooms and guests in the short-term rental calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Onekama Airbnb took in $16,463 in the 12 months to September 2026, and run by its owner at everyday costs, about $900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,540 a month.
Cleaning it yourself keeps the $1,700 a year guests pay in cleaning fees, for about $1,050 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $780 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $14,763 | $25,020 |
| Cleaning fees guests pay10% of Onekama bookings | $1,700 | $2,880 |
| Gross bookings | $16,463 | $27,900 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 75% of Onekama listings on Simplified Pricing, 3% for the rest | −$2,040 | −$3,450 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,700 | −$2,880 |
| Utilities and internetAbout 5% of bookings | −$820 | −$1,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$330 | −$560 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$490 | −$840 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$160 | −$160 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$5,620 | −$9,370 |
| Left for housing costs, then profit | $10,843about $900 a month | $18,530about $1,540 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Onekama's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Onekama home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,330 a month, against $1,370 for the average one.
Occupancy
Onekama listings were booked on 31% of the nights they were open over the past year, 9 percentage points below the Michigan average (40%) and 10 points below the U.S. average (41%). In a typical year, occupancy swings from 15% in April to 59% in July.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
July is usually the busiest month in Onekama, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Onekama, known as ADR (average daily rate), was $223 over the past year, about 31% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates swing with the seasons, from about $195 in November and December to about $290 in July.
The top 10% charge about 2.1 times the rate of the bottom quarter.
July rates run 51% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Onekama it averaged $94 over the past year, from about $28 in a typical December to about $193 in a typical July.
Per open night, by tier:
July RevPAR is about 7 times December's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $94 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in Onekama is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in December.
Average revenue by month in Onekama
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $966 |
| February | $1,450 |
| March | $1,660 |
| April | $979 |
| May | $1,740 |
| June | $3,010 |
| July | $5,980 |
| August | $4,050 |
| September | $1,720 |
| October | $1,310 |
| November | $1,310 |
| December | $857 |
Guests book Onekama stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 89 days ahead, and March stays closest to arrival, about 8 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 32 active listings in Onekama display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Onekama.
Neighborhoods
AirROI's area guide picks seven Onekama neighborhoods that draw short-term rental guests, led by Onekama Beach, Downtown Onekama and Crystal Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Onekama Beach | A picturesque area with access to beautiful sandy beaches and crystal-clear waters. Ideal for families and tourists looking for a relaxing beach getaway with plenty of water activities. | Onekama Beach, Portage Lake, Lake Michigan, Onekama Village Park, Fishing and boating activities |
| Downtown Onekama | The heart of Onekama, featuring local shops, dining, and community events. Great for visitors wanting to explore local culture and engage with the community. | Onekama Golf Course, Local restaurants, Art galleries, Community events, Onekama Historical Museum |
| Crystal Lake | Close to Onekama, this area offers stunning lake views and outdoor recreational activities. Perfect for visitors who enjoy nature and water sports. | Crystal Lake, Lakefront parks, Hiking trails, Picnic areas, Boat rentals |
| Sleeping Bear Dunes National Lakeshore | A nationally recognized park with breathtaking landscapes and outdoor recreational opportunities. Attracts nature lovers and adventure seekers. | Dune climbs, Scenic drives, Hiking trails, Beautiful beaches, Wildlife watching |
| Lakeside Park | A serene area perfect for relaxation and family outings. Offers access to the lake and picnic spaces, making it a favorite for families. | Lakeside Park Beach, Picnic areas, Walking trails, Playground, Water access |
| Manistee National Forest | A vast forest offering outdoor adventure, perfect for hikers and nature enthusiasts. Provides a range of recreational activities year-round. | Hiking trails, Biking paths, Wildlife viewing, Camping, Scenic routes |
| Nearby Traverse City | A short drive from Onekama, known for its festivals, wineries, and vibrant downtown. Great for those wanting a mix of nature and urban experiences. | Traverse City Beach, Wine tours, Downtown shops, Cherry Festival, Sleeping Bear Dunes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 75% of listings in Onekama, alongside 8 private-room listings (25%). Houses (41%) and apartments or condos (38%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Onekama Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 75.0% | 24 |
| Private room | 25.0% | 8 |
Houses and apartments split the stock
Onekama Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 40.6% | 13 |
| Apartment/Condo | 37.5% | 12 |
| Hotel/Boutique | 18.8% | 6 |
| Cabin/Outdoor | 3.1% | 1 |
The most common size among Onekama's 23 entire homes with a bedroom count is one bedroom (10 homes).
Onekama entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 43.5% | 10 |
| 2 bedrooms | 30.4% | 7 |
| 3 bedrooms | 17.4% | 4 |
| 4 bedrooms | 8.7% | 2 |
Most Onekama listings are sized for couples and small families: 62% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 29 listings with a guest capacity on file (91% of the market).
Onekama listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 37.9% | 11 |
| 4 guests | 24.1% | 7 |
| 6 guests | 27.6% | 8 |
| 8+ guests | 10.3% | 3 |
Onekama hosts set up an average of 2.6 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Onekama: 47% of listings offer it, and 88% offer self check-in.
Share of Onekama listings with each common amenity
Guests
Onekama draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 4% of reviews. English is spoken by 78% of guests, and Spanish by 12%.
98% of Onekama guests are domestic
Where guests who left reviews live
Where Onekama guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 3.8% |
| Lakeview | 3.8% |
| Holland | 2.9% |
| Royal Oak | 2.9% |
| Ada | 1.9% |
Where Onekama guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.1% |
| Michigan | 1.0% |
| Germany | 1.0% |
Languages spoken by Onekama guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 78.0% |
| Spanish | 12.0% |
| German | 4.0% |
| French | 2.0% |
| Italian | 2.0% |
Onekama Airbnbs average 4.89 stars, and 50% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.78, against 4.96 for host communication and check-in.
Communication and check-in score highest in Onekama; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.92 |
| Communication | 4.96 |
| Location | 4.91 |
| Check-in | 4.96 |
| Value | 4.78 |
Booking patterns
All Onekama listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 56% of listings; blocked nights include any the host closes off.
Days a year Onekama listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 81.3% | 26 |
| 181-270 days | 18.8% | 6 |
Days a year Onekama listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 18.8% | 6 |
| 31-90 days | 56.3% | 18 |
| 1-30 days | 25.0% | 8 |
The average Onekama booking lasts 4 nights, longest in January and shortest in February. Listings took about 15 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Onekama
Average nights per booking, by month of stay
Two-year average by calendar month.
84% of listings in Onekama accept stays of one or two nights.
Minimum stay set by Onekama listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Onekama, used by 38% of listings; it refunds guests in full if they cancel at least five days before check-in. 44% of listings offer Flexible or Moderate terms and 38% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Onekama listings, from most to least flexible
Share of listings by the policy they use
More than six in ten Onekama listings charge a cleaning fee. The typical fee is about $122. Spread over the average stay of 4 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Onekama, a four-bedroom home, took in $45,400 over the past year, about 2.8 times the city's average of $16,500. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Beachfront seclusion at its best! Entire home · 4 bedrooms
Lake Michigan Access & 2 Kayaks Provided! Entire home · 1 bedroom Rated 4.96
One Cozy Cottage: Onekama Fall Getaway Entire home · 3 bedrooms Rated 4.50
Brand new 2 Bed/ 2 Bath Luxury Condo at the Dala H Entire home · 2 bedrooms Rated 5.00
Pool + Hot Tub Access! Portage Lake Condo w/ Deck Entire home · 2 bedrooms Rated 4.70
Potters Bunkhouse Entire home · 4 bedrooms Rated 4.95 Professional management companies run 22% of Onekama listings and owners run the rest. 84% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 75% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Onekama Township (33 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 32 km, Springdale Township (23 km away, 50 listings) earned the most per listing, about three times as much as Onekama. Manistee and Frankfort were the busiest, each booked on 41% of nights against 31% in Onekama.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bear Lake 8 km | 38 | $19,483 | $253 | 31% |
| Manistee 16 km | 141 | $28,527 | $269 | 41% |
| Springdale Township 23 km | 50 | $49,955 | $363 | 39% |
| Weldon Township 24 km | 40 | $44,105 | $455 | 32% |
| Wellston 25 km | 54 | $14,451 | $156 | 36% |
| Thompsonville 25 km | 32 | $46,889 | $414 | 37% |
| Frankfort 30 km | 108 | $30,990 | $354 | 41% |
| Beulah 32 km | 94 | $32,932 | $345 | 40% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Onekama:
FAQ
An active Onekama Airbnb grossed $16,463 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,180 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Onekama listings earn between $984 and $3,180 in a typical month, and the top tenth $4,910 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Onekama were booked on 31% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Onekama cost $223 before fees. Half of listings charge between $155 and $285, so bedroom count and location move the price more than the average suggests.
None of the active Onekama listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Onekama Airbnb grossed $16,463 in the 12 months to September 2026, 52% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $10,843 a year (about $900 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,540 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $5,980 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Onekama listing was open to book earned $94 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $148 or more.
Onekama stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Onekama Airbnb stay lasted 4 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Onekama Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
Onekama Beach, Downtown Onekama and Crystal Lake draw the most short-term rental interest in Onekama. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Onekama as of September 2026. The closest tracked market is Bear Lake, 8 km away.
In Onekama, more than six in ten listings add a cleaning fee, and the typical fee is about $122.
Method
Figures on this page cover 32 active Airbnb listings in Onekama from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.