Escape at the Lake: Hot tub on Lake Charlevoix Entire home · 3 bedrooms Rated 4.98 - Revenue
- $134,790
- Occupancy
- 39.7%
- Daily rate
- $698
Airbnb market data · 202612 months to September 2026
The average Airbnb in East Jordan brought in $34,125 over the 12 months through September 2026, in line with the Michigan average of $34,144.
The short answer
Bookings in East Jordan trail the Michigan average, at prices about 6% lower. Listings averaged $304 a night and were booked on 37% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 4.4 times as much as in April, usually the slowest.
With 53 active listings, East Jordan is the 95th-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue rose 33% while the number of active listings grew 8%.
Browse the live East Jordan Airbnb market See Every East Jordan ListingRevenue
Gross bookings per East Jordan listing averaged $34,125 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average East Jordan listing brings in $8,340 in July, its best month, and $1,910 in April, its slowest. November runs within 3% of April, so either can be the slowest in a given year. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.4 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,471 | 39.3% | $275 | $116 | 83 days | 3 nights |
| Oct 2025 | $2,762 | 35.0% | $265 | $89 | 84 days | 3.6 nights |
| Nov 2025 | $1,979 | 28.8% | $257 | $66 | 53 days | 3.6 nights |
| Dec 2025 | $2,577 | 25.8% | $264 | $83 | 48 days | 3.6 nights |
| Jan 2026 | $2,361 | 24.7% | $264 | $76 | 43 days | 2.2 nights |
| Feb 2026 | $2,372 | 31.1% | $258 | $85 | 48 days | 5.2 nights |
| Mar 2026 | $2,515 | 29.2% | $251 | $81 | 51 days | 3.6 nights |
| Apr 2026 | $1,689 | 26.1% | $248 | $56 | 65 days | 8.1 nights |
| May 2026 | $2,947 | 31.5% | $275 | $95 | 59 days | 3.9 nights |
| Jun 2026 | $5,754 | 46.6% | $321 | $192 | 79 days | 3.8 nights |
| Jul 2026 | $8,899 | 58.8% | $356 | $287 | 98 days | 4.3 nights |
| Aug 2026 | $6,848 | 50.8% | $347 | $221 | 94 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one East Jordan address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average East Jordan Airbnb took in $34,125 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,770 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,110 a month.
Cleaning it yourself keeps the $4,210 a year guests pay in cleaning fees, for about $2,120 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,520 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $29,915 | $52,030 |
| Cleaning fees guests pay12% of East Jordan bookings | $4,210 | $7,330 |
| Gross bookings | $34,125 | $59,360 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of East Jordan listings on Simplified Pricing, 3% for the rest | −$4,730 | −$8,220 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,210 | −$7,330 |
| Utilities and internetAbout 5% of bookings | −$1,710 | −$2,970 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$680 | −$1,190 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,020 | −$1,780 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$340 | −$340 |
| Permit and registrationWhere one is required | −$170 | −$170 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$12,860 | −$22,000 |
| Left for housing costs, then profit | $21,265about $1,770 a month | $37,360about $3,110 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from East Jordan's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one East Jordan home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,950 a month, against $2,840 for the average one.
Occupancy
East Jordan listings were booked on 37% of the nights they were open over the past year, 3 percentage points below the Michigan average (40%) and 4 points below the U.S. average (41%). In a typical year, occupancy swings from 27% in January to 60% in July.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
July is usually the busiest month in East Jordan, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in East Jordan, known as ADR (average daily rate), was $304 over the past year, about 6% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $335 and bottom out in April and November at about $240.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
July rates run 39% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $304 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In East Jordan it averaged $140 over the past year, from about $64 in a typical April to about $269 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 4.2 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $140 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
East Jordan has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to May. A listing earns about 2.9 times as much a month in June through August as in December through February.
Average revenue by month in East Jordan
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,300 |
| February | Low season | $2,210 |
| March | Low season | $2,280 |
| April | Low season | $1,910 |
| May | Low season | $2,540 |
| June | High season | $4,810 |
| July | High season | $8,340 |
| August | High season | $6,880 |
| September | Low season | $3,060 |
| October | Low season | $2,600 |
| November | Low season | $1,950 |
| December | Low season | $2,450 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $6,680 | 53% | $323 |
| Low seasonSeptember–May | $2,370 | 32% | $251 |
Guests book East Jordan stays 78 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 99 days ahead, and January stays closest to arrival, about 47 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 78 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 53 active listings in East Jordan display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in East Jordan.
Neighborhoods
AirROI's area guide picks eight East Jordan neighborhoods that draw short-term rental guests, led by Lake Charlevoix, East Jordan Historical Museum and Nearby Boyne Mountain. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Charlevoix | A picturesque destination known for its stunning lake views and recreational activities. A favorite for water enthusiasts and vacationers looking for a serene getaway. | Lake Charlevoix, Harbor Springs, Boyne City, Charlevoix Historical Society, Lake Michigan beaches |
| East Jordan Historical Museum | A cultural highlight showcasing the local history, appealing to tourists interested in heritage and the area's background. | East Jordan Historical Museum, Jordan River, Scenic hiking trails, Local art galleries, Nearby vineyards |
| Nearby Boyne Mountain | A popular ski resort destination that attracts visitors year-round for skiing, golfing, and outdoor adventures, making it profitable for short-term rentals. | Boyne Mountain Resort, Ski slopes, Golf courses, Zip lining, Mountain biking |
| Jordan River | Known for its natural beauty and outdoor activities, perfect for fishing, kayaking, and enjoying nature, attracting nature lovers. | Jordan River, Kayaking and canoeing, Fishing spots, Nature trails, Camping areas |
| East Jordan City Park | A local favorite with family-friendly amenities, ideal for visitors looking for park activities, picnics, and relaxation in nature. | City Park, Playground, Picnic areas, Walking trails, Community events |
| Mason County | Rich in scenic landscapes and natural beauty, drawing in tourists seeking a rural retreat and outdoor experiences. | Mason County Forests, Parks, Nature photography spots, Biking trails, Wildlife watching |
| Downtown East Jordan | The vibrant downtown area offers a mix of shopping, dining, and local events, making it a hub for visitors. | Local shops, Restaurants, Farmers markets, Community events, Historic buildings |
| Nearby Trailheads | Access to various hiking trails and outdoor sports facilities makes this an attractive location for the active traveler. | Hiking trails, Bike trails, Scenic viewpoints, Wildlife trails, Nature reserves |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in East Jordan is an entire home: 96% of listings, with private rooms at 4%. Houses are the most common property type at 66%, about 3.2 times the share of apartments and condos (21%).
Nearly all listings rent the whole place
East Jordan Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.2% | 51 |
| Private room | 3.8% | 2 |
Listings by property type
East Jordan Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 66.0% | 35 |
| Apartment/Condo | 20.8% | 11 |
| Cabin/Outdoor | 7.5% | 4 |
| Hotel/Boutique | 3.8% | 2 |
| Others | 1.9% | 1 |
One- and three-bedroom homes are equally common in East Jordan (27% of entire homes each), followed by two-bedroom homes (24%). Shares are of the 49 entire homes that give a bedroom count; rented rooms are left out.
East Jordan entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 26.5% | 13 |
| 2 bedrooms | 24.5% | 12 |
| 3 bedrooms | 26.5% | 13 |
| 4 bedrooms | 16.3% | 8 |
| 5+ bedrooms | 6.1% | 3 |
A typical one-bedroom home in East Jordan earned $15,900 over the past year, against $33,300 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 13 | $15,900 | $16,900 | $191 | 40% |
| 2 bedrooms | 12 | $17,500 | $21,300 | $267 | 35% |
| 3 bedrooms | 13 | $33,300 | $45,500 | $332 | 38% |
East Jordan is a group-trip market: 43% of listings sleep eight or more guests, about 2.4 times the share of the next most common size, two guests (18%).
East Jordan listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 17.6% | 9 |
| 4 guests | 15.7% | 8 |
| 6 guests | 15.7% | 8 |
| 7 guests | 7.8% | 4 |
| 8+ guests | 43.1% | 22 |
East Jordan hosts set up an average of 4 beds per listing. About two in ten listings (21%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in East Jordan: 77% of listings have one, and 79% have a barbecue grill.
Share of East Jordan listings with each common amenity
Guests
East Jordan draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 5% of reviews. English is spoken by 77% of guests, and Spanish by 12%.
97% of East Jordan guests are domestic
Where guests who left reviews live
Where East Jordan guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 5.1% |
| Michigan | 4.7% |
| Ann Arbor | 2.9% |
| Davison | 2.5% |
| Detroit | 2.5% |
Where East Jordan guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.1% |
| United Kingdom | 0.4% |
| Canada | 0.4% |
| Belgium | 0.4% |
| Michigan | 0.4% |
Languages spoken by East Jordan guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 76.7% |
| Spanish | 11.6% |
| French | 3.5% |
| Portuguese | 2.3% |
| Korean | 1.2% |
East Jordan Airbnbs average 4.89 stars, and 72% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.79, against 4.95 for check-in.
Check-in scores highest in East Jordan; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.88 |
| Communication | 4.93 |
| Location | 4.86 |
| Check-in | 4.95 |
| Value | 4.79 |
Booking patterns
Nearly all East Jordan listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year East Jordan listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 58.5% | 31 |
| 181-270 days | 37.7% | 20 |
| 91-180 days | 3.8% | 2 |
Days a year East Jordan listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 5.7% | 3 |
| 91-180 days | 35.8% | 19 |
| 31-90 days | 47.2% | 25 |
| 1-30 days | 11.3% | 6 |
The average East Jordan booking lasts 4.2 nights, longest in April and shortest in September. Listings took about 22 bookings each over the year, some 1,190 in all. 56% of listings that give a check-in time set it at 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in East Jordan
Average nights per booking, by month of stay
Two-year average by calendar month.
About eight in ten listings in East Jordan accept stays of one or two nights.
Minimum stay set by East Jordan listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in East Jordan, used by 49% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 34% on Flexible or Moderate.
Cancellation policies of East Jordan listings, from most to least flexible
Share of listings by the policy they use
Nearly all East Jordan listings charge a cleaning fee. The typical fee is about $150. Spread over the average stay of 4.2 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in East Jordan, a three-bedroom home, took in $135,000 over the past year, about four times the city's average of $34,100.
Escape at the Lake: Hot tub on Lake Charlevoix Entire home · 3 bedrooms Rated 4.98
Summer Winterland Retreat: 3 Dogs•Hot Tub•Boyne Entire home · 4 bedrooms Rated 4.91
Lake Charlevoix Lux Retreat Entire home · 6 bedrooms Rated 4.85
Lake Charlevoix Private Boat Dock • Mooring Ball Entire home · 3 bedrooms Rated 4.91
5 BR Log Cabin | Hot Tub | 40 acres | Hiking trail Entire home · 5 bedrooms Rated 4.98
Private DOCK on Lake Charlevoix | BOAT & Golf-Cart Entire home · 4 bedrooms Rated 4.69 Only 6% of East Jordan listings are classed as professionally managed, though 38% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 22 km, Boyne Falls (17 km away, 48 listings) earned the most per listing, about 30% more than East Jordan.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Eveline Township 9 km | 30 | $27,014 | $438 | 32% |
| Boyne City 11 km | 187 | $39,650 | $412 | 34% |
| Central Lake 13 km | 48 | $22,654 | $296 | 36% |
| Boyne Valley Township 16 km | 199 | $39,389 | $533 | 27% |
| Boyne Falls 17 km | 48 | $44,491 | $422 | 41% |
| Banks Township 17 km | 35 | $33,098 | $287 | 36% |
| Charlevoix 21 km | 203 | $37,383 | $384 | 35% |
| Forest Home Township 22 km | 40 | $38,518 | $378 | 38% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to East Jordan:
FAQ
An active East Jordan Airbnb grossed $34,125 on average in the 12 months to September 2026, according to AirROI's tracking of 53 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,450 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of East Jordan listings earn between $1,260 and $4,450 in a typical month, and the top tenth $9,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in East Jordan were booked on 37% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in East Jordan cost $304 before fees. Half of listings charge between $150 and $335, so bedroom count and location move the price more than the average suggests.
None of the active East Jordan listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average East Jordan Airbnb grossed $34,125 in the 12 months to September 2026, in line with the Michigan average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $21,265 a year (about $1,770 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,110 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $8,340 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a East Jordan listing was open to book earned $140 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $347 or more.
East Jordan stays were booked 78 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average East Jordan Airbnb stay lasted 4.2 nights over the past year. A listing took 22 reservations over the year on average.
Guests rate East Jordan Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
Lake Charlevoix, East Jordan Historical Museum and Nearby Boyne Mountain draw the most short-term rental interest in East Jordan. The neighborhood guide explains what brings guests to each.
AirROI counted 53 active Airbnb listings in East Jordan as of September 2026. The closest tracked market is Eveline Township, 9 km away.
In East Jordan, nearly all listings add a cleaning fee, and the typical fee is about $150.
Method
Figures on this page cover 53 active Airbnb listings in East Jordan from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.