State Ave. Lakehouse Entire home · 5 bedrooms Rated 4.90 - Revenue
- $110,657
- Occupancy
- 66.3%
- Daily rate
- $1,050
Airbnb market data · 202612 months to September 2026
The average Airbnb in Alpena brought in $29,187 over the 12 months through September 2026, about 15% less than the Michigan average of $34,144.
The short answer
Alpena is cheaper but busier than the Michigan average. Listings averaged $236 a night and were booked on 44% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 5.6 times as much as in January, usually the slowest.
With 62 active listings, Alpena is the 74th-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue rose 21% while the number of active listings grew 51%.
Browse the live Alpena Airbnb market See Every Alpena ListingRevenue
Gross bookings per Alpena listing averaged $29,187 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Alpena listing brings in $7,130 in July, its best month, and $1,260 in January, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,385 | 37.8% | $231 | $79 | 52 days | 3.1 nights |
| Oct 2025 | $2,056 | 36.1% | $218 | $66 | 52 days | 3.4 nights |
| Nov 2025 | $1,706 | 33.6% | $208 | $57 | 30 days | 3.1 nights |
| Dec 2025 | $2,513 | 37.9% | $204 | $81 | 24 days | 4.2 nights |
| Jan 2026 | $1,210 | 22.2% | $200 | $39 | 14 days | 3.3 nights |
| Feb 2026 | $1,652 | 28.9% | $201 | $59 | 29 days | 5.7 nights |
| Mar 2026 | $2,173 | 37.8% | $199 | $70 | 20 days | 5.1 nights |
| Apr 2026 | $1,463 | 29.6% | $199 | $49 | 51 days | 6.5 nights |
| May 2026 | $3,731 | 46.3% | $237 | $120 | 40 days | 6.6 nights |
| Jun 2026 | $5,255 | 54.6% | $281 | $175 | 68 days | 4.5 nights |
| Jul 2026 | $8,379 | 74.5% | $307 | $270 | 96 days | 5 nights |
| Aug 2026 | $7,121 | 70.3% | $290 | $230 | 86 days | 6.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Alpena listing earns about $2,660 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Alpena Airbnb took in $29,187 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,560 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,500 a month.
Cleaning it yourself keeps the $3,280 a year guests pay in cleaning fees, for about $1,830 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,340 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,907 | $41,200 |
| Cleaning fees guests pay11% of Alpena bookings | $3,280 | $5,220 |
| Gross bookings | $29,187 | $46,420 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Alpena listings on Simplified Pricing, 3% for the rest | −$3,880 | −$6,170 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,280 | −$5,220 |
| Utilities and internetAbout 5% of bookings | −$1,460 | −$2,320 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$580 | −$930 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$880 | −$1,390 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$290 | −$290 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$10,520 | −$16,470 |
| Left for housing costs, then profit | $18,667about $1,560 a month | $29,950about $2,500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Alpena's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Alpena home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,870 a month, against $2,430 for the average one.
Occupancy
Alpena listings were booked on 44% of the nights they were open over the past year, 4 percentage points above the Michigan average (40%) and 3 points above the U.S. average (41%). In a typical year, occupancy swings from 26% in January to 71% in July.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
July is usually the busiest month in Alpena, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Alpena, known as ADR (average daily rate), was $236 over the past year, about 27% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates swing with the seasons, from about $185 in December to about $280 in July.
The top 10% charge about three times the rate of the bottom quarter.
July rates run 51% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $236 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Alpena it averaged $127 over the past year, from about $41 in a typical January to about $230 in a typical July.
Per open night, by tier:
July RevPAR is about 5.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $127 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Alpena has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to April. A listing earns about 3.6 times as much a month in June through August as in December through February.
Average revenue by month in Alpena
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,260 |
| February | Low season | $1,600 |
| March | Low season | $1,850 |
| April | Low season | $1,730 |
| May | Shoulder season | $3,220 |
| June | High season | $4,700 |
| July | High season | $7,130 |
| August | High season | $6,060 |
| September | Low season | $2,440 |
| October | Low season | $2,290 |
| November | Low season | $2,210 |
| December | Low season | $2,150 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $5,960 | 64% | $270 |
| Shoulder seasonMay | $3,220 | 43% | $231 |
| Low seasonSeptember–April | $1,940 | 38% | $200 |
Guests book Alpena stays 59 days ahead on average (about eight weeks). July stays are booked furthest out, about 86 days ahead, and January stays closest to arrival, about 14 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 62 active listings in Alpena display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Alpena.
Neighborhoods
AirROI's area guide picks eight Alpena neighborhoods that draw short-term rental guests, led by Lake Huron, Downtown Alpena and Fletcher Street. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Huron | Popular for its stunning waterfront views and recreational activities. Ideal for families and vacationers seeking relaxation with access to beaches and water sports. | Lake Huron Beaches, Thunder Bay National Marine Sanctuary, Alpena Maritime Heritage Trail |
| Downtown Alpena | The heart of Alpena, featuring shops, restaurants, and vibrant community events. Attractive for visitors who want to experience local culture and dining. | Art in the Loft, Alpena County Historical Museum, Thunder Bay Theater |
| Fletcher Street | A residential area close to parks and lakes, perfect for families and groups looking for a homely atmosphere while being near the attractions. | Besser Museum for Northeast Michigan, Mitchell State Park, Harrisville State Park |
| Alpena Community College | Draws students and visiting families, making it suitable for short-term rentals during the school year and potential longer rentals during the summer. | Alpena Community College Campus, Local cafes and student events |
| Isle aux Galets | A serene escape known for its natural beauty and outdoor activities. Great for nature lovers and those seeking tranquility. | Bird watching, Hiking trails, Fishing spots |
| Millersburg | A quaint town nearby known for its charm and access to nature trails. Attractive to those looking for nearby rural escapes. | Millersburg State Park, Nature trails, Local shops and eateries |
| Harbor Springs | Another picturesque area near Alpena offering scenic views and a tranquil ferry service to nearby islands. Ideal for weekend getaways. | Ferry service to islands, Waterfront dining, Shopping |
| Presque Isle | Famous for its natural beauty and proximity to scenic parks. Ideal for nature enthusiasts and those looking for retreat-like accommodations. | Presque Isle Lighthouse, Fishing and boating, Presque Isle State Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Alpena is an entire home: all 62 listings rent the whole place. Houses are the most common property type at 74%, about 4.6 times the share of apartments and condos (16%).
Every listing rents the whole place
Alpena Airbnb listings by room type
Listings by property type
Alpena Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 74.2% | 46 |
| Apartment/Condo | 16.1% | 10 |
| Cabin/Outdoor | 8.1% | 5 |
| Hotel/Boutique | 1.6% | 1 |
Most Alpena homes are built for groups: 53% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (39%).
Alpena entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 16.1% | 10 |
| 2 bedrooms | 30.6% | 19 |
| 3 bedrooms | 38.7% | 24 |
| 4 bedrooms | 6.5% | 4 |
| 5+ bedrooms | 8.1% | 5 |
A typical one-bedroom home in Alpena earned $10,600 over the past year, against $34,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 10 | $10,600 | $11,500 | $117 | 46% |
| 2 bedrooms | 19 | $11,000 | $16,600 | $180 | 40% |
| 3 bedrooms | 24 | $34,900 | $39,000 | $262 | 46% |
The most common capacity in Alpena is six guests (32% of listings), and 65% of listings sleep six or more.
Alpena listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 4.8% | 3 |
| 3 guests | 3.2% | 2 |
| 4 guests | 24.2% | 15 |
| 5 guests | 3.2% | 2 |
| 6 guests | 32.3% | 20 |
| 7 guests | 8.1% | 5 |
| 8+ guests | 24.2% | 15 |
Alpena hosts set up an average of 3.6 beds per listing. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Alpena: 98% of listings offer it, and 68% have a barbecue grill.
Share of Alpena listings with each common amenity
Guests
Alpena draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source outside Alpena, at about 3% of reviews.
98% of Alpena guests are domestic
Where guests who left reviews live
Where Alpena guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 3.4% |
| Traverse City | 3.1% |
| Michigan | 2.7% |
| Detroit | 2.5% |
| Alpena | 2.5% |
Where Alpena guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.2% |
| United Kingdom | 0.7% |
| Germany | 0.4% |
| Vietnam | 0.2% |
Languages spoken by Alpena guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 84.6% |
| German | 3.4% |
| Spanish | 3.4% |
| Polish | 1.3% |
| Arabic | 0.7% |
Alpena Airbnbs average 4.90 stars, and 71% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.84.
Communication scores highest in Alpena; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.90 |
| Communication | 4.96 |
| Location | 4.89 |
| Check-in | 4.94 |
| Value | 4.84 |
Booking patterns
94% of Alpena listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 58% of listings; blocked nights include any the host closes off.
Days a year Alpena listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 35.5% | 22 |
| 181-270 days | 58.1% | 36 |
| 91-180 days | 4.8% | 3 |
| 31-90 days | 1.6% | 1 |
Days a year Alpena listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.6% | 1 |
| 181-270 days | 4.8% | 3 |
| 91-180 days | 58.1% | 36 |
| 31-90 days | 19.4% | 12 |
| 1-30 days | 16.1% | 10 |
The average Alpena booking lasts 5.2 nights, longest in April and shortest in December. Listings took about 23 bookings each over the year, some 1,390 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Alpena
Average nights per booking, by month of stay
Two-year average by calendar month.
About two-thirds of listings in Alpena accept stays of one or two nights.
Minimum stay set by Alpena listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Alpena, used by 37% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. More than half of listings offer Flexible or Moderate terms and 47% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Alpena listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Alpena listings charge a cleaning fee. The typical fee is about $139. Spread over the average stay of 5.2 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Alpena, a five-bedroom home, took in $111,000 over the past year, about 3.8 times the city's average of $29,200.
State Ave. Lakehouse Entire home · 5 bedrooms Rated 4.90
Location, View, Hot Tub, Shop, Restaurants, Beach Entire home · 5 bedrooms Rated 4.91
State Ave Beach King Beds Central Ac Entire home · 3 bedrooms Rated 4.97
Breathtaking Sunsets: Lake Huron Beachfront Escape Entire home · 3 bedrooms Rated 4.90
*One-of-a-Kind* The Little White Church (~1880’s) Entire home · 3 bedrooms Rated 4.97
Lake King Kayaks Game Room Firepit Ac Dock Entire home · 3 bedrooms Rated 4.96 Professional management companies run a quarter of Alpena listings and owners run the rest, though 34% of listings have a co-host. Three-quarters of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Alpena out-earns every one of the eight nearby markets in the table, all within 92 km; the best of them, Lewiston, averaged about 10% less per listing. None of them fills more nights than Alpena (44%); the busiest, Baldwin Township, reached 41%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Presque Isle Township 20 km | 35 | $20,797 | $259 | 39% |
| Greenbush Township 61 km | 56 | $18,504 | $228 | 36% |
| Oscoda Township 70 km | 75 | $18,140 | $211 | 39% |
| Lewiston 72 km | 31 | $26,225 | $379 | 29% |
| Au Sable Township 78 km | 35 | $24,900 | $261 | 37% |
| Baldwin Township 79 km | 35 | $24,220 | $228 | 41% |
| East Tawas 88 km | 32 | $18,280 | $224 | 40% |
| Tawas City 92 km | 37 | $13,629 | $221 | 36% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Alpena:
FAQ
An active Alpena Airbnb grossed $29,187 on average in the 12 months to September 2026, according to AirROI's tracking of 62 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,230 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Alpena listings earn between $1,490 and $4,230 in a typical month, and the top tenth $6,820 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Alpena were booked on 44% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Alpena cost $236 before fees. Half of listings charge between $135 and $295, so bedroom count and location move the price more than the average suggests.
None of the active Alpena listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Alpena Airbnb grossed $29,187 in the 12 months to September 2026, 15% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,667 a year (about $1,560 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,500 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $7,130 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Alpena listing was open to book earned $127 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $217 or more.
Alpena stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Alpena Airbnb stay lasted 5.2 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Alpena Airbnbs 4.90 out of 5 on average. Guests score communication highest and value lowest.
Lake Huron, Downtown Alpena and Fletcher Street draw the most short-term rental interest in Alpena. The neighborhood guide explains what brings guests to each.
AirROI counted 62 active Airbnb listings in Alpena as of September 2026. The closest tracked market is Presque Isle Township, 20 km away.
In Alpena, about nine in ten listings add a cleaning fee, and the typical fee is about $139.
Method
Figures on this page cover 62 active Airbnb listings in Alpena from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.