Waterfront Cabin with Dock & Stunning Views Entire home · 3 bedrooms Rated 4.93 - Revenue
- $56,041
- Occupancy
- 44.4%
- Daily rate
- $380
Airbnb market data · 202612 months to September 2026
The average Airbnb in East Tawas brought in $18,280 over the 12 months through September 2026, about 46% less than the Michigan average of $34,144.
The short answer
East Tawas is priced below the Michigan average. Listings averaged $224 a night, about 31% less than that average of $325, and were booked on 40% of available nights, close to its 40% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 6 times as much as in January, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, East Tawas is the 198th-largest of 378 Michigan markets AirROI tracks.
Browse the live East Tawas Airbnb market See Every East Tawas ListingRevenue
Gross bookings per East Tawas listing averaged $18,280 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average East Tawas listing brings in $5,760 in July, its best month, and $967 in January, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,624 | 29.8% | $209 | $54 | 64 days | 2.8 nights |
| Oct 2025 | $1,453 | 29.7% | $205 | $47 | 56 days | 2.7 nights |
| Nov 2025 | $1,030 | 21.3% | $205 | $34 | 59 days | 3.4 nights |
| Dec 2025 | $1,368 | 24.2% | $208 | $44 | 21 days | 5.6 nights |
| Jan 2026 | $981 | 22.6% | $206 | $32 | 64 days | 2 nights |
| Feb 2026 | $1,489 | 22.7% | $208 | $53 | 96 days | 4.7 nights |
| Mar 2026 | $1,617 | 24.0% | $205 | $52 | 34 days | 5.8 nights |
| Apr 2026 | $2,002 | 34.1% | $204 | $67 | 20 days | 4.9 nights |
| May 2026 | $2,581 | 35.9% | $232 | $83 | 43 days | 4.6 nights |
| Jun 2026 | $3,702 | 47.6% | $249 | $123 | 63 days | 4.6 nights |
| Jul 2026 | $6,525 | 75.1% | $256 | $210 | 107 days | 4.3 nights |
| Aug 2026 | $4,776 | 52.9% | $248 | $154 | 91 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole East Tawas market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average East Tawas Airbnb took in $18,280 in the 12 months to September 2026, and run by its owner at everyday costs, about $970 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,470 a month.
Cleaning it yourself keeps the $2,360 a year guests pay in cleaning fees, for about $1,170 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $15,920 | $24,020 |
| Cleaning fees guests pay13% of East Tawas bookings | $2,360 | $3,560 |
| Gross bookings | $18,280 | $27,580 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 72% of East Tawas listings on Simplified Pricing, 3% for the rest | −$2,190 | −$3,300 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,360 | −$3,560 |
| Utilities and internetAbout 5% of bookings | −$910 | −$1,380 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$370 | −$550 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$550 | −$830 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$6,650 | −$9,890 |
| Left for housing costs, then profit | $11,630about $970 a month | $17,690about $1,470 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from East Tawas's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one East Tawas home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,300 a month, against $1,520 for the average one.
Occupancy
East Tawas listings were booked on 40% of the nights they were open over the past year, in line with the Michigan average and in line with the U.S. average. In a typical year, occupancy swings from 22% in February to 71% in July.
The busiest tenth of listings are booked about 3.1 times as often as the bottom quarter.
July is usually the busiest month in East Tawas, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in East Tawas, known as ADR (average daily rate), was $224 over the past year, about 31% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $240 and bottom out in October and November at about $185.
The top 10% charge about 1.8 times the rate of the bottom quarter.
July rates run 28% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $224 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In East Tawas it averaged $107 over the past year, from about $31 in a typical January to about $186 in a typical July.
Per open night, by tier:
July RevPAR is about 6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $107 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in East Tawas is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in East Tawas
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $967 |
| February | $1,210 |
| March | $1,480 |
| April | $2,020 |
| May | $2,060 |
| June | $3,520 |
| July | $5,760 |
| August | $4,500 |
| September | $1,990 |
| October | $1,700 |
| November | $1,260 |
| December | $1,390 |
Guests book East Tawas stays 73 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 107 days ahead, and December stays closest to arrival, about 33 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 73 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 32 active listings in East Tawas display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in East Tawas.
Neighborhoods
AirROI's area guide picks eight East Tawas neighborhoods that draw short-term rental guests, led by East Tawas Beach, Tawas Lake and Au Sable River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| East Tawas Beach | A beautiful sandy beach that attracts tourists during the summer months. Ideal for outdoor activities such as swimming, fishing, and picnicking. | Tawas Point State Park, East Tawas City Park, Tawas Bay, Tawas Lighthouse, Lake Huron shoreline |
| Tawas Lake | A scenic lake area perfect for boating and fishing. Families and nature lovers enjoy the peaceful surroundings. | Tawas Lake, local fishing spots, nature trails, peaceful picnic areas |
| Au Sable River | Known for its fantastic fishing and canoeing, the Au Sable River attracts adventure-seekers and wildlife enthusiasts alike. | Au Sable River, Hiking trails, Fishing spots, Canoeing opportunities |
| Tawas Point State Park | A prime spot for camping and recreation, this state park offers a chance to relax in nature and enjoy outdoor sports. | Tawas Point Lighthouse, Beach access, Nature trails, Camping facilities |
| Downtown East Tawas | A charming downtown area with local shops, restaurants, and cafes. Good for those who want to experience small-town culture. | Local shops, Restaurants, East Tawas Historical Museum, Events and festivals |
| Lake Huron | As a major tourist attraction, Lake Huron offers beautiful waterfront views and activities, making it attractive for vacationers. | Water sports, Fishing, Beach activities |
| Hammond Bay | Less crowded than other beaches, Hammond Bay is perfect for those seeking tranquility and natural beauty. | Scenic views, Quiet beach, Nature walks |
| Nearby Oscoda | A neighboring town with its own set of attractions and sandy beaches, providing additional options for visitors. | Oscoda Beach, River access, Local dining options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in East Tawas is an entire home: all 32 listings rent the whole place. Houses are the most common property type at 72%, about 3.3 times the share of cabins and other outdoor stays (22%).
Every listing rents the whole place
East Tawas Airbnb listings by room type
Listings by property type
East Tawas Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 71.9% | 23 |
| Cabin/Outdoor | 21.9% | 7 |
| Apartment/Condo | 6.3% | 2 |
Two-bedroom homes are the most common size in East Tawas (56% of entire homes), and 44% have three or more bedrooms.
East Tawas entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 2 bedrooms | 56.3% | 18 |
| 3 bedrooms | 40.6% | 13 |
| 4 bedrooms | 3.1% | 1 |
A typical two-bedroom home in East Tawas earned $13,400 over the past year, against $25,500 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 18 | $13,400 | $13,200 | $198 | 38% |
| 3 bedrooms | 13 | $25,500 | $25,600 | $259 | 43% |
The most common capacity in East Tawas is six guests (63% of listings), and 84% of listings sleep six or more.
East Tawas listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 3 guests | 3.1% | 1 |
| 5 guests | 12.5% | 4 |
| 6 guests | 62.5% | 20 |
| 7 guests | 3.1% | 1 |
| 8+ guests | 18.8% | 6 |
East Tawas hosts set up an average of 3.8 beds per listing. Only 22% of listings show their exact location on the listing map; the rest show an approximate area.
Barbecue grills are close to standard in East Tawas: 94% of listings have one, and 75% have a backyard.
Share of East Tawas listings with each common amenity
Guests
East Tawas is a domestic market: every guest who left a review lives in the United States. No single city dominates: Livonia is the largest source, at about 5% of reviews.
100% of East Tawas guests are domestic
Where guests who left reviews live
Where East Tawas guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Livonia | 4.7% |
| Royal Oak | 3.8% |
| Detroit | 2.8% |
| Chicago | 1.9% |
| Sterling Heights | 1.9% |
Languages spoken by East Tawas guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 97.4% |
| German | 2.6% |
East Tawas Airbnbs average 4.85 stars, and 56% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.79, against 4.94 for host communication.
Communication scores highest in East Tawas; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.88 |
| Communication | 4.94 |
| Location | 4.93 |
| Check-in | 4.93 |
| Value | 4.79 |
Booking patterns
Nearly all East Tawas listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 50% of listings; blocked nights include any the host closes off.
Days a year East Tawas listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 68.8% | 22 |
| 181-270 days | 28.1% | 9 |
| 91-180 days | 3.1% | 1 |
Days a year East Tawas listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.1% | 1 |
| 91-180 days | 28.1% | 9 |
| 31-90 days | 50.0% | 16 |
| 1-30 days | 18.8% | 6 |
The average East Tawas booking lasts 4.3 nights, longest in March and shortest in January. Listings took about 18 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in East Tawas
Average nights per booking, by month of stay
Two-year average by calendar month.
More than six in ten listings in East Tawas accept stays of one or two nights.
Minimum stay set by East Tawas listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in East Tawas, used by 38% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about half of listings offer Flexible or Moderate terms, against 38% on Firm or stricter ones.
Cancellation policies of East Tawas listings, from most to least flexible
Share of listings by the policy they use
Nearly all East Tawas listings charge a cleaning fee. The typical fee is about $136. Spread over the average stay of 4.3 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in East Tawas, a three-bedroom home, took in $56,000 over the past year, about three times the city's average of $18,300.
Waterfront Cabin with Dock & Stunning Views Entire home · 3 bedrooms Rated 4.93
Michigan Fall Color Tour | Tawas Bay Retreat Entire home · 3 bedrooms Rated 4.93
Fun at the Beach Private Home Entire home · 3 bedrooms Rated 4.96
Tawas Bay Point Vacation Rental Entire home · 3 bedrooms Rated 5.00
Amazing 3 bedroom, 2.5 bath cottage in East Tawas Entire home · 3 bedrooms Rated 5.00
Downtown East Tawas Retreat Entire home · 3 bedrooms Rated 4.94 Professional management companies run one in five East Tawas listings and owners run the rest, though 34% of listings have a co-host. Superhosts run 47% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 72% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 77 km, Caseville (41 km away, 46 listings) earned the most per listing, about 64% more than East Tawas.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tawas City 7 km | 37 | $13,629 | $221 | 36% |
| Au Sable Township 12 km | 35 | $24,900 | $261 | 37% |
| Oscoda Township 20 km | 75 | $18,140 | $211 | 39% |
| Greenbush Township 29 km | 56 | $18,504 | $228 | 36% |
| Caseville 41 km | 46 | $30,046 | $313 | 41% |
| Port Austin 46 km | 46 | $24,501 | $291 | 38% |
| St. Helen 76 km | 38 | $15,374 | $186 | 32% |
| Baldwin Township 77 km | 35 | $24,220 | $228 | 41% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to East Tawas:
FAQ
An active East Tawas Airbnb grossed $18,280 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,200 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of East Tawas listings earn between $1,450 and $3,200 in a typical month, and the top tenth $4,210 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in East Tawas were booked on 40% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in East Tawas cost $224 before fees. Half of listings charge between $175 and $255, so bedroom count and location move the price more than the average suggests.
None of the active East Tawas listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average East Tawas Airbnb grossed $18,280 in the 12 months to September 2026, 46% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,630 a year (about $970 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,470 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $5,760 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a East Tawas listing was open to book earned $107 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $184 or more.
East Tawas stays were booked 73 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average East Tawas Airbnb stay lasted 4.3 nights over the past year. A listing took 18 reservations over the year on average.
Guests rate East Tawas Airbnbs 4.85 out of 5 on average. Guests score communication highest and value lowest.
East Tawas Beach, Tawas Lake and Au Sable River draw the most short-term rental interest in East Tawas. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in East Tawas as of September 2026. The closest tracked market is Tawas City, 7 km away.
In East Tawas, nearly all listings add a cleaning fee, and the typical fee is about $136.
Method
Figures on this page cover 32 active Airbnb listings in East Tawas from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.