North River Retreat Entire home · 2 bedrooms Rated 4.96 - Revenue
- $41,361
- Occupancy
- 80.3%
- Daily rate
- $162
Airbnb market data · 202612 months to September 2026
Tawas City, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Tawas City brought in $13,629 over the 12 months through September 2026, about 60% less than the Michigan average of $34,144.
The short answer
Tawas City Airbnb Market at a Glance
Rates and bookings both trail the Michigan average. Listings averaged $221 a night and were booked on 36% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 6 times as much as in March, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Tawas City is the 167th-largest of 378 Michigan markets AirROI tracks.
Browse the live Tawas City Airbnb market See Every Tawas City ListingRevenue
How Much Do Airbnb Hosts Make in Tawas City?
Gross bookings per Tawas City listing averaged $13,629 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Tawas City listing brings in $5,290 in July, its best month, and $879 in March, its slowest. The three strongest months bring in 46% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,110+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $2,750 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,610 a month.
- Entry-level properties (bottom 25%) earn $986 or less, about 61% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,150 $5,350 $658
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Tawas City Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,955 | 31.3% | $216 | $65 | 47 days | 2.8 nights |
| Oct 2025 | $1,386 | 25.6% | $211 | $45 | 47 days | 2.4 nights |
| Nov 2025 | $1,664 | 35.0% | $209 | $55 | 21 days | 3.6 nights |
| Dec 2025 | $1,239 | 25.8% | $207 | $40 | 42 days | 3.9 nights |
| Jan 2026 | $1,977 | 43.0% | $205 | $64 | 16 days | 8.4 nights |
| Feb 2026 | $1,151 | 28.2% | $205 | $41 | 53 days | 6.2 nights |
| Mar 2026 | $658 | 16.9% | $204 | $21 | 2 days | 2.3 nights |
| Apr 2026 | $873 | 21.2% | $207 | $29 | 18 days | 5.5 nights |
| May 2026 | $2,425 | 34.7% | $229 | $78 | 39 days | 3.4 nights |
| Jun 2026 | $2,807 | 37.8% | $250 | $94 | 58 days | 4.8 nights |
| Jul 2026 | $5,224 | 65.0% | $266 | $169 | 90 days | 5.4 nights |
| Aug 2026 | $4,096 | 48.5% | $267 | $132 | 83 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Tawas City market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Tawas City Profitable?
Yes, when it's run well. The average Tawas City Airbnb took in $13,629 in the 12 months to September 2026, and run by its owner at everyday costs, about $720 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,240 a month.
Cleaning it yourself keeps the $1,680 a year guests pay in cleaning fees, for about $860 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $620 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Tawas City Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $11,949 | $20,350 |
| Cleaning fees guests pay12% of Tawas City bookings | $1,680 | $2,860 |
| Gross bookings | $13,629 | $23,210 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Tawas City listings on Simplified Pricing, 3% for the rest | −$1,740 | −$2,970 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,680 | −$2,860 |
| Utilities and internetAbout 5% of bookings | −$680 | −$1,160 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$270 | −$460 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$410 | −$700 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$140 | −$140 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$4,990 | −$8,360 |
| Left for housing costs, then profit | $8,639about $720 a month | $14,850about $1,240 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Tawas City Airbnb Profit
The estimate starts from Tawas City's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tawas City home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Tawas City's Top Earners Get There
- More nights booked. The busiest quarter of Tawas City listings are booked on 47% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of $205 adds about $2,050 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $245 a night or more, against a median of $205. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,190 a year.
- Open for the busy months. In a typical year, July brings the average listing about $5,290, against $879 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Tawas City listings average 4.63 stars, and 41% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,930 a month, against $1,140 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Tawas City?
Tawas City listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the Michigan average (40%) and 5 points below the U.S. average (41%). In a typical year, occupancy swings from 21% in March to 66% in July.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 47% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
July is usually the busiest month in Tawas City, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 37% 67% 17%
Nightly rates
How Much Does an Airbnb Cost per Night in Tawas City?
The average nightly rate in Tawas City, known as ADR (average daily rate), was $221 over the past year, about 32% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $250 and bottom out in October and December at about $190.
The top 10% charge about 2.2 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $355+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge $245 or more, about $40 above the median.
- Typical properties (median) charge about $205 a night.
- Entry-level properties (bottom 25%) charge $165 or less, about 19% below the median.
July rates run 33% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $209 $267 $165
The 12-month ADR of $221 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Tawas City?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tawas City it averaged $88 over the past year, from about $28 in a typical March to about $171 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $152+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn $113 or more, about $45 a night above the median.
- Typical properties (median) earn about $68 per open night.
- Entry-level properties (bottom 25%) earn $52 or less, about three-quarters of the median.
July RevPAR is about 6 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $70 $173 $21
The 12-month RevPAR of $88 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Tawas City
With only 37 active listings, the monthly pattern in Tawas City is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Tawas City
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,150 $5,290 $879
Revenue by month in Tawas City in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,900 |
| February | $1,620 |
| March | $879 |
| April | $1,290 |
| May | $2,110 |
| June | $2,750 |
| July | $5,290 |
| August | $3,950 |
| September | $1,840 |
| October | $1,310 |
| November | $1,270 |
| December | $1,590 |
How Far in Advance Do Guests Book Airbnb in Tawas City?
Guests book Tawas City stays 56 days ahead on average (about eight weeks). July stays are booked furthest out, about 90 days ahead, and March stays closest to arrival, about 10 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 45 days 90 days 2 days
The 12-month figure of 56 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Tawas City
None of the 37 active listings in Tawas City display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Tawas City.
Neighborhoods
Best Neighborhoods for Airbnb in Tawas City
AirROI's area guide picks six Tawas City neighborhoods that draw short-term rental guests, led by Lake Huron Beaches, Tawas City Downtown and Tawas Point State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Huron Beaches | Beautiful sandy beaches along Lake Huron attract visitors looking for relaxation and outdoor activities. It's a popular spot for families and nature lovers. | Tawas Point State Park, Tawas Bay, Lake Huron, Tawas Lake, Tawas City Pier |
| Tawas City Downtown | The heart of Tawas City with charming shops and local dining options. It's ideal for those wanting a local experience and easy access to community events. | Local shops, Restaurants, Tawas 4 Theater, Parks, Events throughout the summer |
| Tawas Point State Park | Offers outdoor recreation opportunities and stunning natural scenery. A great place for birdwatching, hiking, and fishing, making it attractive to nature enthusiasts. | Birdwatching, Hiking trails, Fishing, Scenic views, Camping |
| Higgins Lake | Just a short drive away, it's one of Michigan's most beautiful lakes, attracting vacationers for swimming, boating, and fishing. | Higgins Lake State Park, Public beaches, Boating, Fishing, Scenic beauty |
| Sand Lake | A serene spot known for its peaceful atmosphere and water activities. Perfect for those looking to escape and enjoy quiet nature. | Swimming, Fishing, Kayaking, Picnicking, Nature trails |
| Au Gres | A quaint town nearby with access to beautiful waterways and fishing spots, appealing to those looking for a laid-back getaway. | Au Gres River, Fishing, Dining, Public parks, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Tawas City Airbnb Listings by Type and Size
Every Airbnb in Tawas City is an entire home: all 37 listings rent the whole place. Houses are the most common property type at 73%, about 2.7 times the share of cabins and other outdoor stays (27%).
Every listing rents the whole place
Tawas City Airbnb listings by room type
- Entire home 100%
Room types in numbers
Listings by property type
Tawas City Airbnb listings by property type
- House 73%
- Cabin/Outdoor 27%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 73.0% | 27 |
| Cabin/Outdoor | 27.0% | 10 |
How Many Bedrooms Do Airbnb Listings in Tawas City Have?
Two-bedroom homes are the most common size in Tawas City (51% of entire homes), and 37% have three or more bedrooms. Shares are of the 35 entire homes that give a bedroom count.
Tawas City entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
11%
51%
29%
9%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 11.4% | 4 |
| 2 bedrooms | 51.4% | 18 |
| 3 bedrooms | 28.6% | 10 |
| 4 bedrooms | 8.6% | 3 |
What Each Home Size Earns in Tawas City
A typical two-bedroom home in Tawas City earned $9,940 over the past year, against $8,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 18 | $9,940 | $13,100 | $212 | 38% |
| 3 bedrooms | 10 | $8,000 | $13,300 | $259 | 29% |
How Many Guests Do Airbnbs in Tawas City Sleep?
The most common capacity in Tawas City is six guests (30% of listings), and 54% of listings sleep six or more.
Tawas City listings by guest capacity
Share of listings by the number of guests they sleep
5%
3%
22%
16%
30%
5%
19%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 5.4% | 2 |
| 3 guests | 2.7% | 1 |
| 4 guests | 21.6% | 8 |
| 5 guests | 16.2% | 6 |
| 6 guests | 29.7% | 11 |
| 7 guests | 5.4% | 2 |
| 8+ guests | 18.9% | 7 |
How Tawas City Airbnb Listings Are Set Up
Tawas City hosts set up an average of 3.1 beds per listing. Only 27% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 14
- Beds per listing
- 3.1
- Show exact location
- 27%
What Amenities Do Airbnb Listings in Tawas City Offer?
Fire pits are close to standard in Tawas City: 89% of listings have one, and 51% offer beach access.
Share of Tawas City listings with each common amenity
Guests
Who Books Airbnbs in Tawas City?
Tawas City draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Ann Arbor is the largest source, at about 4% of reviews.
98% of Tawas City guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Tawas City guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Ann Arbor | 3.8% |
| Chicago | 2.9% |
| Grand Rapids | 2.9% |
| Holly | 2.9% |
| Clarkston | 2.9% |
Where Tawas City guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.1% |
| Sweden | 1.0% |
| United Arab Emirates | 1.0% |
Languages spoken by Tawas City guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 92.5% |
| Swedish | 2.5% |
| Hindi | 2.5% |
| French | 2.5% |
What Are Airbnb Guest Ratings in Tawas City?
Tawas City Airbnbs average 4.63 stars, and 41% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.51, against 4.84 for host communication.
Communication scores highest in Tawas City; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.59 |
| Cleanliness | 4.58 |
| Communication | 4.84 |
| Location | 4.79 |
| Check-in | 4.77 |
| Value | 4.51 |
Booking patterns
How Guests Book in Tawas City: Stays, Rules and Fees
95% of Tawas City listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Tawas City listings are open to guests
Share of listings by days a year
- 271-366 days 76%
- 181-270 days 19%
- 91-180 days 5%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 75.7% | 28 |
| 181-270 days | 18.9% | 7 |
| 91-180 days | 5.4% | 2 |
Days a year Tawas City listings are booked or blocked
Share of listings by days a year
- 181-270 days 5%
- 91-180 days 27%
- 31-90 days 32%
- 1-30 days 35%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 5.4% | 2 |
| 91-180 days | 27.0% | 10 |
| 31-90 days | 32.4% | 12 |
| 1-30 days | 35.1% | 13 |
What Is the Average Length of Stay for Airbnb in Tawas City?
The average Tawas City booking lasts 4.7 nights, longest in January and shortest in October. Listings took about 13 bookings each over the year. Nearly half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Tawas City
Average nights per booking, by month of stay
Average 5.4 nights 11 nights 1.9 nights
Two-year average by calendar month.
Tawas City Airbnb Minimum Stay Requirements
49% of listings in Tawas City accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Tawas City listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Tawas City?
Firm is the most common cancellation policy in Tawas City, used by 46% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 46% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Tawas City listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Tawas City?
Nearly all Tawas City listings charge a cleaning fee. The typical fee is $100, and some higher fees lift the average to $133. Spread over the average stay of 4.7 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
- Median cleaning fee
- $100
- Average cleaning fee
- $133
- Listings charging a fee
- 97.3%
- Share of gross revenue
- 12.3%
Top earners
Top-Earning Airbnbs and Hosts in Tawas City
The top-grossing Airbnb in Tawas City, a two-bedroom unit, took in $41,400 over the past year, about three times the city's average of $13,600.
North River Retreat Entire home · 2 bedrooms Rated 4.96 
Family Fun Spacious inside & outside Entire home · 3 bedrooms Rated 4.95 - Revenue
- $40,216
- Occupancy
- 54.8%
- Daily rate
- $181
Huron Calling Entire home · 4 bedrooms Rated 4.88 - Revenue
- $36,648
- Occupancy
- 96.7%
- Daily rate
- $355
Tawas Beach Getaway, Family Size Entire home · 4 bedrooms Rated 4.95 - Revenue
- $33,212
- Occupancy
- 12.5%
- Daily rate
- $218
Lakelife Entire home · 2 bedrooms Rated 4.44 - Revenue
- $26,749
- Occupancy
- 39.4%
- Daily rate
- $244
Riverside Cottage - Guests Rave: Super Clean Entire home · 3 bedrooms Rated 5.00 - Revenue
- $22,374
- Occupancy
- 24.1%
- Daily rate
- $249
Who Are the Airbnb Hosts in Tawas City?
Only 5% of Tawas City listings are classed as professionally managed, though 38% of listings have a co-host. Superhosts run 35% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
- Superhosts
- 35.1%
- Professional management
- 5.4%
- Cohosted listings
- 37.8%
- Instant Book enabled
- 45.9%
- Simplified Pricing
- 78.4%
Nearby markets
Tawas City vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 75 km, Caseville (40 km away, 46 listings) earned the most per listing, about 2.2 times as much as Tawas City. Caseville and Baldwin Township were the busiest, each booked on 41% of nights against 36% in Tawas City.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| East Tawas 7 km | 32 | $18,280 | $224 | 40% |
| Au Sable Township 19 km | 35 | $24,900 | $261 | 37% |
| Oscoda Township 27 km | 75 | $18,140 | $211 | 39% |
| Greenbush Township 36 km | 56 | $18,504 | $228 | 36% |
| Caseville 40 km | 46 | $30,046 | $313 | 41% |
| Port Austin 49 km | 46 | $24,501 | $291 | 38% |
| St. Helen 71 km | 38 | $15,374 | $186 | 32% |
| Baldwin Township 75 km | 35 | $24,220 | $228 | 41% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,236 listings
- Traverse City Airbnb data 794 listings
- Ann Arbor Airbnb data 562 listings
- South Haven Airbnb data 559 listings
- Grand Rapids Airbnb data 400 listings
- Lansing Airbnb data 295 listings
- Saugatuck Airbnb data 294 listings
- Royal Oak Airbnb data 273 listings
See all 378 Michigan Airbnb markets
Markets Similar to Tawas City
Markets elsewhere in the United States with a similar nightly rate and occupancy to Tawas City:
- Hamilton Airbnb data OH · $222/night · 35.3%
- Douglasville Airbnb data GA · $217/night · 35.5%
- Tryon Airbnb data NC · $213/night · 35.8%
- Sunrise Manor Airbnb data NV · $211/night · 35.8%
- Newland Airbnb data NC · $226/night · 36.5%
- Suches Airbnb data GA · $220/night · 34.6%
FAQ
Tawas City Airbnb FAQ
How much do Airbnb hosts make in Tawas City?
An active Tawas City Airbnb grossed $13,629 on average in the 12 months to September 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,750 or more in a typical month.
How much can I make on Airbnb in Tawas City?
It depends most on the home's size, location and how it's run. The middle half of Tawas City listings earn between $986 and $2,750 in a typical month, and the top tenth $4,110 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Tawas City?
Listings in Tawas City were booked on 36% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in Tawas City?
The average booked night in Tawas City cost $221 before fees. Half of listings charge between $165 and $245, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Tawas City?
None of the active Tawas City listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Tawas City?
Yes, when it's run well. The average Tawas City Airbnb grossed $13,629 in the 12 months to September 2026, 60% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,639 a year (about $720 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,240 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Tawas City?
July usually pays best, averaging $5,290 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Tawas City?
Each night a Tawas City listing was open to book earned $88 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $152 or more.
How far in advance do guests book Airbnbs in Tawas City?
Tawas City stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Tawas City?
The average Tawas City Airbnb stay lasted 4.7 nights over the past year. A listing took 13 reservations over the year on average.
How are Airbnbs in Tawas City rated?
Guests rate Tawas City Airbnbs 4.63 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Tawas City?
Lake Huron Beaches, Tawas City Downtown and Tawas Point State Park draw the most short-term rental interest in Tawas City. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Tawas City?
AirROI counted 37 active Airbnb listings in Tawas City as of September 2026. The closest tracked market is East Tawas, 7 km away.
How much are Airbnb cleaning fees in Tawas City?
In Tawas City, nearly all listings add a cleaning fee. The median fee is $100, and some higher fees lift the average to $133.
Method
About This Data
Figures on this page cover 37 active Airbnb listings in Tawas City from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.