Airbnb market data · 202612 months to October 2026
Rogers City, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rogers City brought in $25,841 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Rogers City Airbnb Market at a Glance
Listings averaged $314 a night, about 8% lower than the Michigan average of $340, and were booked on 38% of available nights, close to its 40%.
Timing matters: in July, usually the best month, the average listing earns about 7.4 times as much as in January, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Rogers City is the 312th-largest of 386 Michigan markets AirROI tracks.
Browse the live Rogers City Airbnb market See Every Rogers City ListingRevenue
How Much Do Airbnb Hosts Make in Rogers City?
Gross bookings per Rogers City listing averaged $25,841 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
In a typical year, the average Rogers City listing brings in $6,310 in July, its best month, and $857 in January, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
Across Rogers City's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,640+ a month, about three times the typical property.
- Strong performers (top 25%) earn $3,820 or more, roughly $1,600 a month above the median.
- Typical properties (median) earn about $2,210 a month.
- Entry-level properties (bottom 25%) earn $1,210 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7.4 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Rogers City Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $1,841 | 30.9% | $313 | $59 | 16 days | 3.3 nights |
| Nov 2025 | $1,278 | 25.0% | $308 | $43 | 9 days | 2 nights |
| Dec 2025 | $1,906 | 25.2% | $309 | $61 | 11 days | 2.5 nights |
| Jan 2026 | $857 | 10.4% | $303 | $28 | 7 days | 4 nights |
| Feb 2026 | $1,758 | 27.7% | $302 | $63 | 17 days | 7.6 nights |
| Mar 2026 | $1,725 | 34.8% | $297 | $56 | 14 days | 4.3 nights |
| Apr 2026 | $1,175 | 22.1% | $303 | $39 | 15 days | 6.5 nights |
| May 2026 | $3,042 | 33.7% | $317 | $98 | 31 days | 8.5 nights |
| Jun 2026 | $5,167 | 44.5% | $335 | $172 | 63 days | 4.2 nights |
| Jul 2026 | $7,716 | 69.1% | $345 | $249 | 98 days | 4.4 nights |
| Aug 2026 | $5,589 | 54.2% | $335 | $180 | 107 days | 4.5 nights |
| Sep 2026 | $3,870 | 48.2% | $300 | $129 | 31 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Rogers City listing earns about $2,210 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Rogers City Profitable?
Yes, when it's run well. The average Rogers City Airbnb took in $25,841 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,280 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,240 a month.
Cleaning it yourself keeps the $3,460 a year guests pay in cleaning fees, for about $1,570 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,100 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Rogers City Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,381 | $38,580 |
| Cleaning fees guests pay13% of Rogers City bookings | $3,460 | $5,950 |
| Gross bookings | $25,841 | $44,530 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Rogers City listings on Simplified Pricing, 3% for the rest | −$4,010 | −$6,900 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,460 | −$5,950 |
| Utilities and internetAbout 5% of bookings | −$1,290 | −$2,230 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$520 | −$890 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$780 | −$1,340 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$10,450 | −$17,700 |
| Left for housing costs, then profit | $15,391about $1,280 a month | $26,830about $2,240 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Rogers City Airbnb Profit
The estimate starts from Rogers City's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rogers City home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rogers City's Top Earners Get There
- More nights booked. The busiest quarter of Rogers City listings are booked on 49% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $255 adds about $2,560 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $355 a night or more, against a median of $255. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,240 a year.
- Open for the busy months. In a typical year, July brings the average listing about $6,310, against $857 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Rogers City listings average 4.87 stars, and 59% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,710 a month, against $2,150 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rogers City?
Rogers City listings were booked on 38% of the nights they were open over the past year, 2 percentage points below the Michigan average (40%) and 3 points below the U.S. average (41%). In a typical year, occupancy swings from 10% in January to 66% in July.
Across Rogers City's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
July is usually the busiest month in Rogers City, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Rogers City?
The average nightly rate in Rogers City, known as ADR (average daily rate), was $314 over the past year, about 8% below the Michigan and U.S. averages ($340 and $335). In a typical year, rates peak in July and August at about $330 and bottom out in March and April at about $295.
Across Rogers City's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $590+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $355 or more, about $100 above the median.
- Typical properties (median) charge about $255 a night.
- Entry-level properties (bottom 25%) charge $200 or less, about three-quarters of the median.
July rates run 12% above March's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $314 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Rogers City?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rogers City it averaged $121 over the past year, from about $28 in a typical January to about $204 in a typical July.
Across Rogers City's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $211+ per open night, about twice the median.
- Strong performers (top 25%) earn $165 or more, about $55 a night above the median.
- Typical properties (median) earn about $108 per open night.
- Entry-level properties (bottom 25%) earn $74 or less, about two-thirds of the median.
July RevPAR is about 7.4 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $121 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Rogers City
With only 22 active listings, the monthly pattern in Rogers City is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Rogers City
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Rogers City in numbers
| Month | Revenue per listing |
|---|---|
| January | $857 |
| February | $1,760 |
| March | $1,720 |
| April | $1,440 |
| May | $3,070 |
| June | $4,430 |
| July | $6,310 |
| August | $5,070 |
| September | $3,330 |
| October | $1,840 |
| November | $1,280 |
| December | $1,910 |
How Far in Advance Do Guests Book Airbnb in Rogers City?
Guests book Rogers City stays 54 days ahead on average (about eight weeks). July stays are booked furthest out, about 107 days ahead, and January stays closest to arrival, about 7 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Rogers City
None of the 22 active listings in Rogers City display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rogers City.
Neighborhoods
Best Neighborhoods for Airbnb in Rogers City
AirROI's area guide picks four Rogers City neighborhoods that draw short-term rental guests, led by Downtown / Marina District, North Shore / Seagull Point and South Shore. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown / Marina District | Guests book here for pedestrian access to local eateries, the commercial strip along 3rd Street, and community festivals. Accommodations cater to boaters, couples on weekend road trips, and festival attendees who want to reach the municipal marina and lakefront on foot. | Rogers City Marina, Lakeside Park, Rogers City Theater, Presque Isle County Historical Museum, Calcite Light Display |
| North Shore / Seagull Point | This residential northern section along the Lake Huron shoreline attracts cyclists, birders, and nature travelers who value direct trail access. Visitors stay here to reach uncrowded stone beaches and nature preserves away from the commercial center. | North Shore Park, Seagull Point Park, Huron Sunrise Trail, Trout River Park |
| South Shore | Families and amateur paleontologists select this southern residential pocket for its proximity to lake swimming and fossil-hunting grounds. Properties accommodate youth sports families participating in Little League tournaments and road trippers exploring the US-23 corridor. | South Shore Park, Rogers City Fossil Park, Harbor View Park, Sports Park |
| Westminster / Town Center | Located just inland from the lakeshore, this central neighborhood appeals to corporate contractors visiting regional industrial employers as well as seasonal hunters. The location offers short walks to town hall, grocery stores, and civic gathering spots. | Westminster Park, Herman Vogler Conservation Area, Great Lakes Lore Maritime Museum |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Rogers City vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 83 km, Cheboygan (53 km away, 47 listings) earned the most per listing, about 45% more than Rogers City. Alpena and Cheboygan were the busiest, each booked on 45% of nights against 38% in Rogers City.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Presque Isle Township 33 km | 34 | $23,406 | $268 | 40% |
| Alpena 49 km | 62 | $32,647 | $252 | 45% |
| Cheboygan 53 km | 47 | $37,437 | $402 | 45% |
| Indian River 61 km | 120 | $21,897 | $254 | 36% |
| Drummond Township 63 km | 42 | $24,037 | $309 | 37% |
| Lewiston 73 km | 32 | $28,006 | $393 | 30% |
| Alanson 76 km | 32 | $35,776 | $347 | 40% |
| Gaylord 83 km | 121 | $33,785 | $341 | 34% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,248 listings
- Traverse City Airbnb data 800 listings
- Ann Arbor Airbnb data 560 listings
- South Haven Airbnb data 557 listings
- Grand Rapids Airbnb data 400 listings
- Saugatuck Airbnb data 317 listings
- Lansing Airbnb data 289 listings
- Royal Oak Airbnb data 273 listings
See all 386 Michigan Airbnb markets
Markets Similar to Rogers City
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rogers City:
- Deming Airbnb data WA · $311/night · 37.7%
- Welches Airbnb data OR · $313/night · 38.0%
- Granbury Airbnb data TX · $314/night · 37.1%
- New Smyrna Beach Airbnb data FL · $312/night · 37.2%
- Saint George Airbnb data UT · $317/night · 38.4%
- Laconia Airbnb data NH · $320/night · 37.0%
FAQ
Rogers City Airbnb FAQ
How much do Airbnb hosts make in Rogers City?
An active Rogers City Airbnb grossed $25,841 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,820 or more in a typical month.
How much can I make on Airbnb in Rogers City?
It depends most on the home's size, location and how it's run. The middle half of Rogers City listings earn between $1,210 and $3,820 in a typical month, and the top tenth $6,640 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rogers City?
Listings in Rogers City were booked on 38% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in Rogers City?
The average booked night in Rogers City cost $314 before fees. Half of listings charge between $200 and $355, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Rogers City?
None of the active Rogers City listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Rogers City?
Yes, when it's run well. The average Rogers City Airbnb grossed $25,841 in the 12 months to October 2026, 30% below the Michigan average of $36,729, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,391 a year (about $1,280 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,240 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Rogers City?
July usually pays best, averaging $6,310 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Rogers City?
Each night a Rogers City listing was open to book earned $121 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $211 or more.
How far in advance do guests book Airbnbs in Rogers City?
Rogers City stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Rogers City?
The average Rogers City Airbnb stay lasted 4.6 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Rogers City rated?
Guests rate Rogers City Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Rogers City?
Downtown / Marina District, North Shore / Seagull Point and South Shore draw the most short-term rental interest in Rogers City. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rogers City?
AirROI counted 22 active Airbnb listings in Rogers City as of October 2026. The closest tracked market is Presque Isle Township, 33 km away.
How much are Airbnb cleaning fees in Rogers City?
In Rogers City, more than three-quarters of listings add a cleaning fee. The median fee is $150, and some higher fees lift the average to $281.
How many tourists visit Rogers City, MI?
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 364 Airbnb stays in Rogers City, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Rogers City from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.