Midnight Lodge at Torch Lake Entire home · 7 bedrooms Rated 5.00 - Revenue
- $464,639
- Occupancy
- 42.0%
- Daily rate
- $2,627
Airbnb market data · 202612 months to September 2026
The average Airbnb in Helena Township brought in $50,444 over the 12 months through September 2026, about 48% more than the Michigan average of $34,144.
The short answer
Rates in Helena Township run ahead of the Michigan average, with bookings close to it. Listings averaged $466 a night and were booked on 42% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 6.4 times as much as in December, usually the slowest. With only 39 active listings, a few bookings can reorder the months.
With 39 active listings, Helena Township is the 153rd-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue rose 32%.
Browse the live Helena Township Airbnb market See Every Helena Township ListingRevenue
Gross bookings per Helena Township listing averaged $50,444 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Helena Township listing brings in $15,600 in July, its best month, and $2,460 in December, its slowest. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.4 times what December does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $5,609 | 43.1% | $454 | $187 | 85 days | 4.7 nights |
| Oct 2025 | $3,664 | 38.4% | $411 | $118 | 56 days | 3.7 nights |
| Nov 2025 | $4,732 | 38.7% | $391 | $158 | 61 days | 4.8 nights |
| Dec 2025 | $1,910 | 13.2% | $397 | $62 | 21 days | 1.3 nights |
| Jan 2026 | $8,729 | 29.0% | $405 | $282 | 15 days | 2.5 nights |
| Feb 2026 | $2,619 | 14.8% | $398 | $94 | 10 days | 2.3 nights |
| Mar 2026 | $4,921 | 26.2% | $387 | $159 | 39 days | 4.4 nights |
| Apr 2026 | $2,004 | 21.9% | $388 | $67 | 69 days | 5.5 nights |
| May 2026 | $4,939 | 31.8% | $450 | $159 | 71 days | 5.3 nights |
| Jun 2026 | $10,528 | 50.8% | $586 | $351 | 91 days | 5.7 nights |
| Jul 2026 | $17,225 | 75.0% | $625 | $556 | 138 days | 5.9 nights |
| Aug 2026 | $16,916 | 70.3% | $595 | $546 | 101 days | 4.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Helena Township market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Helena Township Airbnb took in $50,444 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,860 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $5,890 a month.
Cleaning it yourself keeps the $3,500 a year guests pay in cleaning fees, for about $3,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,470 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $46,944 | $95,700 |
| Cleaning fees guests pay7% of Helena Township bookings | $3,500 | $7,130 |
| Gross bookings | $50,444 | $102,830 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Helena Township listings on Simplified Pricing, 3% for the rest | −$6,850 | −$13,960 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,500 | −$7,130 |
| Utilities and internetAbout 5% of bookings | −$2,520 | −$5,140 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,010 | −$2,060 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,510 | −$3,080 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$500 | −$500 |
| Permit and registrationWhere one is required | −$250 | −$250 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$16,140 | −$32,120 |
| Left for housing costs, then profit | $34,304about $2,860 a month | $70,710about $5,890 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Helena Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Helena Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $8,570 a month, against $4,200 for the average one.
Occupancy
Helena Township listings were booked on 42% of the nights they were open over the past year, 2 percentage points above the Michigan average (40%) and in line with the U.S. average. In a typical year, occupancy swings from 19% in December to 72% in July.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
July is usually the busiest month in Helena Township, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Helena Township, known as ADR (average daily rate), was $466 over the past year, about 43% above the Michigan and U.S. averages ($325 and $320). In a typical year, rates swing with the seasons, from about $345 in November to about $570 in July.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
July rates run 66% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $466 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Helena Township it averaged $245 over the past year, from about $79 in a typical December to about $505 in a typical July.
Per open night, by tier:
July RevPAR is about 6.4 times December's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $245 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 39 active listings, the monthly pattern in Helena Township is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in December.
Average revenue by month in Helena Township
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $5,940 |
| February | $4,330 |
| March | $4,310 |
| April | $2,800 |
| May | $4,720 |
| June | $9,390 |
| July | $15,600 |
| August | $14,400 |
| September | $4,840 |
| October | $3,380 |
| November | $3,630 |
| December | $2,460 |
Guests book Helena Township stays 85 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 137 days ahead, and February stays closest to arrival, about 12 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 85 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 39 active listings in Helena Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Helena Township.
Neighborhoods
AirROI's area guide picks eight Helena Township neighborhoods that draw short-term rental guests, led by Lake Michigan Shoreline, Downtown Helena and Helena Township Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Michigan Shoreline | A beautiful destination for summer vacations, offering stunning views and recreational activities. Ideal for families and beachgoers looking for a relaxing getaway. | Lake Michigan, State Parks, Fishing, Hiking Trails, Camping |
| Downtown Helena | The heart of the township, featuring shops, restaurants, and cultural attractions. A prime spot for visitors interested in local experiences and urban amenities. | Local Restaurants, Shops, Events and Festivals, Helena Arts Center, Muskegon River |
| Helena Township Park | A family-friendly area with recreational opportunities and close proximity to nature. Attractive for those looking for outdoor activities and peaceful surroundings. | Playgrounds, Picnic Areas, Walking Trails, Sports Facilities |
| Pine River | A scenic area popular for fishing and water sports. Ideal for adventure lovers and those looking to connect with nature. | Fishing Spots, Kayaking, Canoeing, Natural Trails |
| Historic Sites Around Helena | Rich in history, this area attracts history buffs and families interested in educational experiences. | Historical Landmarks, Museums, Guided Tours |
| Outdoor Recreation Areas | Excellent for outdoor enthusiasts and nature lovers, offering hiking, biking, and camping opportunities. | Trails, Camping Sites, Wildlife Viewing |
| Wine Country | A growing area known for its vineyards and wine tasting tours, appealing to tourists and couples looking for a romantic getaway. | Vineyards, Wine Tasting, Scenic Views |
| Winter Sports Areas | A hotspot for winter activities, drawing in visitors during the ski season and those interested in winter sports. | Skiing, Snowboarding, Winter Festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Helena Township is an entire home: all 39 listings rent the whole place. Houses account for 77% of the stock; cabins and other outdoor stays come next at 18%.
Every listing rents the whole place
Helena Township Airbnb listings by room type
Houses dominate the property mix
Helena Township Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 76.9% | 30 |
| Cabin/Outdoor | 17.9% | 7 |
| Others | 2.6% | 1 |
| Hotel/Boutique | 2.6% | 1 |
Most Helena Township homes are built for groups: 54% of entire homes have three or more bedrooms, though two-bedroom homes are the most common single size (35%). Shares are of the 37 entire homes that give a bedroom count.
Helena Township entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.7% | 1 |
| 1 bedroom | 8.1% | 3 |
| 2 bedrooms | 35.1% | 13 |
| 3 bedrooms | 27.0% | 10 |
| 4 bedrooms | 18.9% | 7 |
| 5+ bedrooms | 8.1% | 3 |
A typical two-bedroom home in Helena Township earned $24,100 over the past year, against $51,400 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 13 | $24,100 | $29,500 | $306 | 42% |
| 3 bedrooms | 10 | $51,400 | $57,500 | $440 | 35% |
Helena Township is a group-trip market: 36% of listings sleep eight or more guests, more than the share of the next most common size, six guests (28%).
Helena Township listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 2.6% | 1 |
| 3 guests | 2.6% | 1 |
| 4 guests | 17.9% | 7 |
| 5 guests | 10.3% | 4 |
| 6 guests | 28.2% | 11 |
| 7 guests | 2.6% | 1 |
| 8+ guests | 35.9% | 14 |
Helena Township hosts set up an average of 4.6 beds per listing. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Helena Township: 77% of listings have one, and 46% offer beach access.
Share of Helena Township listings with each common amenity
Guests
Helena Township draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 8% of reviews.
98% of Helena Township guests are domestic
Where guests who left reviews live
Where Helena Township guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 8.5% |
| Kalamazoo | 4.5% |
| Chicago | 4.0% |
| Ann Arbor | 2.8% |
| Detroit | 2.3% |
Where Helena Township guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.7% |
| New Zealand | 0.6% |
| Germany | 0.6% |
| Netherlands | 0.6% |
Languages spoken by Helena Township guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 85.4% |
| Spanish | 4.2% |
| German | 4.2% |
| Ukrainian | 2.1% |
| Telugu | 2.1% |
Helena Township Airbnbs average 4.85 stars, and 59% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.67, against 4.93 for check-in.
Check-in scores highest in Helena Township; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.77 |
| Communication | 4.92 |
| Location | 4.91 |
| Check-in | 4.93 |
| Value | 4.67 |
Booking patterns
Nearly all Helena Township listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Helena Township listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 56.4% | 22 |
| 181-270 days | 41.0% | 16 |
| 31-90 days | 2.6% | 1 |
Days a year Helena Township listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.6% | 1 |
| 91-180 days | 41.0% | 16 |
| 31-90 days | 35.9% | 14 |
| 1-30 days | 20.5% | 8 |
The average Helena Township booking lasts 4.7 nights, longest in July and shortest in December. Listings took about 18 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Helena Township
Average nights per booking, by month of stay
Two-year average by calendar month.
38% of listings in Helena Township accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Helena Township listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Helena Township, used by 56% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than three-quarters of listings use Firm or stricter terms, against 23% on Flexible or Moderate.
Cancellation policies of Helena Township listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Helena Township listings charge a cleaning fee. The typical fee is about $200. Spread over the average stay of 4.7 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Helena Township, a seven-bedroom home, took in $465,000 over the past year, about 9.2 times the city's average of $50,400.
Midnight Lodge at Torch Lake Entire home · 7 bedrooms Rated 5.00
The A-Frame at Finch Creek - Secluded w/ Hot Tub Entire home · 3 bedrooms Rated 4.99
Birch Cottage - Torch Lake, Beach, Kayaks + SUPs Entire home · 3 bedrooms Rated 4.95
Blue Spruce Cottage on Torch Lake, Kayaks + SUP Entire home · 3 bedrooms Rated 4.83
Clam Lake Waterfront Cottage Entire home · 2 bedrooms Rated 5.00
Private Sandy Beach Torch Lake Cottage/Guest House Entire home · 4 bedrooms Rated 4.58 Only 13% of Helena Township listings are classed as professionally managed, though 28% of listings have a co-host. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 28% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
Nearby markets
Helena Township out-earns every one of the eight nearby markets in the table, all within 20 km; the best of them, Whitewater Township, averaged about 18% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Custer Township 7 km | 149 | $30,596 | $314 | 32% |
| Forest Home Township 8 km | 40 | $38,518 | $378 | 38% |
| Bellaire 8 km | 144 | $38,224 | $368 | 36% |
| Kearney Township 9 km | 127 | $33,418 | $301 | 32% |
| Elk Rapids 11 km | 67 | $36,671 | $397 | 38% |
| Central Lake 19 km | 48 | $22,654 | $296 | 36% |
| Williamsburg 19 km | 30 | $39,343 | $434 | 38% |
| Whitewater Township 20 km | 65 | $41,217 | $461 | 41% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Helena Township:
FAQ
An active Helena Township Airbnb grossed $50,444 on average in the 12 months to September 2026, according to AirROI's tracking of 39 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,900 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Helena Township listings earn between $2,010 and $7,900 in a typical month, and the top tenth $17,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Helena Township were booked on 42% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Helena Township cost $466 before fees. Half of listings charge between $215 and $520, so bedroom count and location move the price more than the average suggests.
None of the active Helena Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Helena Township Airbnb grossed $50,444 in the 12 months to September 2026, 48% above the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $34,304 a year (about $2,860 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $5,890 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $15,600 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Helena Township listing was open to book earned $245 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $445 or more.
Helena Township stays were booked 85 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Helena Township Airbnb stay lasted 4.7 nights over the past year. A listing took 18 reservations over the year on average.
Guests rate Helena Township Airbnbs 4.85 out of 5 on average. Guests score check-in highest and value lowest.
Lake Michigan Shoreline, Downtown Helena and Helena Township Park draw the most short-term rental interest in Helena Township. The neighborhood guide explains what brings guests to each.
AirROI counted 39 active Airbnb listings in Helena Township as of September 2026. The closest tracked market is Custer Township, 7 km away.
In Helena Township, nearly nine in ten listings add a cleaning fee, and the typical fee is about $200.
Method
Figures on this page cover 39 active Airbnb listings in Helena Township from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.