Williamsburg, Michigan Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Williamsburg, Michigan? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $18,535 per year — at a $380 nightly rate, 22.5% occupancy, and a $116 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 21 active listings, Williamsburg is a micro-market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Williamsburg?
In Williamsburg, the headline Airbnb metrics are $18,535 in average annual revenue,22.5% occupancy, $380 ADR, and $116 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Williamsburg?
Understanding the monthly revenue variations for Airbnb listings in Williamsburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williamsburg is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williamsburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,559+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,775 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,718 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,290, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williamsburg
What Is the Monthly Airbnb Occupancy Rate in Williamsburg?
Maximize your bookings by understanding the Williamsburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williamsburg:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williamsburg
What Is the Average Airbnb Nightly Rate in Williamsburg?
Effective short term rental pricing strategy in Williamsburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williamsburg typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $812+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $405 or more.
- Typical properties (Median) charge around $269 per night.
- Entry-level properties (Bottom 25%) earn around $199 per night.
Average Daily Rate (ADR) Trend by Month in Williamsburg
What Is the RevPAR for Airbnb in Williamsburg?
RevPAR in Williamsburg is currently $116. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $63 RevPAR.
- Strong performers (Top 25%) earn $124 RevPAR.
- Best-in-class (Top 10%) achieve $211 RevPAR.
Average Monthly RevPAR Trend in Williamsburg
RevPAR Insights for Williamsburg
- The average RevPAR in Williamsburg is $116. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($211) and bottom 25% ($34) is $177, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Williamsburg benchmarks. If your RevPAR falls below the median of $63, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $124+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Williamsburg?
Williamsburg's peak Airbnb season falls in July, June, August, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $8,203 per month
- Occupancy rates average 53.2%
- Daily rates average $380
Shoulder Season
- Revenue averages $2,762 per month
- Occupancy maintains around 20.8%
- Daily rates hold near $374
Low Season (January, March, April)
- Revenue drops to average $1,169 per month
- Occupancy decreases to average 11.3%
- Daily rates adjust to average $387
Seasonality Insights for Williamsburg
- Airbnb seasonality in Williamsburg is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Williamsburg's highest earning potential, with monthly revenues climbing to $8,837, occupancy reaching 60.6%, and ADRs peaking at $491.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $914, occupancy could drop to 9.0%, and ADRs may adjust to $322.
- Lower occupancy paired with meaningful seasonality means hosts in Williamsburg need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Williamsburg, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Williamsburg?
Low regulation and minimal registration activity in Williamsburg, Michigan, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Williamsburg to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Williamsburg?
With a compact short-term rental market, Williamsburg gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Williamsburg | The historic downtown area features unique shops, restaurants, and bars, attracting both tourists and locals. Its close proximity to the waterfront makes it appealing for vacation rentals. | Historic Williamsburg, Waterfront Park, The Village at Grand Traverse Commons, Local wineries, Harbor Springs, Traverse City National Cherry Festival |
| Lake Michigan Shoreline | This area offers stunning views of Lake Michigan and easy access to swim spots, making it a year-round destination for visitors looking for a relaxing getaway. | Lake Michigan, Silver Lake State Park, Ludington State Park, Sandy beaches, Local wineries, Fishing opportunities |
| Interlochen | Known for the Interlochen Center for the Arts, this area attracts music lovers and artists from all over. It's a peaceful location ideal for short-term rentals during events. | Interlochen Center for the Arts, Interlochen State Park, Crystal Lake, Local art galleries, Camps and workshops |
| Village of Elberta | A quaint village that serves as a gateway to scenic Lake Michigan, offering a cozy atmosphere for visitors looking to escape the city. | Elberta Beach, Betsie River, Crystal Lake, Local dining, Biking trails, Natural beauty spots |
| Sleeping Bear Dunes | A natural wonder that attracts outdoor enthusiasts for its hiking, beautiful views, and recreational options. It's a prime location for vacation rentals during peak season. | Sleeping Bear Dunes National Lakeshore, Dune Climb, Beaches, Scenic drives, Local campgrounds |
| Traverse City | Famous for its cherry festival and beautiful lakes, Traverse City is a hotspot for tourists year-round, particularly in the summer and fall seasons. | Traverse Bay, Old Mission Peninsula, Local vineyards, Sleeping Bear Dunes, Cherries Festival, Historic downtown area |
| Frankfort | A charming small town on the shores of Lake Michigan, known for its beautiful sunsets and laid-back atmosphere, making it a lovely spot for weekend getaways. | Frankfort Beach, Crystal Lake, Point Betsie Lighthouse, Local shops, Biking and hiking trails |
| Honor | A tranquil village close to the Crystal Lake and the scenic areas, popular among those seeking peace and natural beauty, ideal for rural Airbnb stays. | Crystal Lake, Local parks, Scenic views, Hiking opportunities, Nature trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Williamsburg offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Williamsburg?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williamsburg
- The Williamsburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williamsburg, House properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.6% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Williamsburg Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williamsburg
- The dominant room capacity in Williamsburg is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.4% of the active Airbnb listings in Williamsburg, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Williamsburg.
Williamsburg Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williamsburg
- The most common guest capacity trend in Williamsburg vacation rentals is listings accommodating 4 guests (42.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Williamsburg STR market, accounting for 71.5% of listings.
- 52.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williamsburg.
- On average, properties in Williamsburg are equipped to host 5.6 guests.
How Do Listings in Williamsburg Compare on Quality?
Listing quality in Williamsburg can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Williamsburg
- At 36.8 photos per listing on average, Williamsburg hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 47.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Williamsburg averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Williamsburg?
Amenity Prevalence
Amenity Insights for Williamsburg
- Essential amenities in Williamsburg that guests expect include: Heating, Free parking on premises, Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Coffee maker, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Williamsburg: Heating, Free parking on premises, Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Wifi, TV.
- Consider adding popular differentiators like Microwave or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williamsburg to stay competitive.
Which Airbnb Amenities Boost Revenue in Williamsburg?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Williamsburg, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Indoor fireplace | 33.3% | $37,559 | $9,022 | 316.3% |
Coffee | 47.6% | $30,687 | $7,487 | 309.9% |
Pack ’n play/Travel crib | 23.8% | $42,005 | $11,200 | 275.0% |
Hot water | 66.7% | $24,322 | $6,960 | 249.5% |
Bathtub | 42.9% | $31,267 | $8,985 | 248.0% |
Dishwasher | 66.7% | $24,297 | $7,009 | 246.6% |
Ceiling fan | 33.3% | $35,171 | $10,216 | 244.3% |
Wine glasses | 42.9% | $31,081 | $9,125 | 240.6% |
Barbecue utensils | 23.8% | $39,586 | $11,956 | 231.1% |
Outdoor furniture | 57.1% | $26,394 | $8,055 | 227.7% |
Revenue Impact Insights for Williamsburg
- Indoor fireplace tops the revenue impact list with a 316.3% uplift — listings with this amenity earn $37,559 vs. $9,022 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Williamsburg STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williamsburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliamsburg Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Williamsburg
- The typical guest profile for Airbnb in Williamsburg consists of primarily domestic travelers (95%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and Canada (4.6%).
- Top languages spoken are English (76.2%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Michigan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Williamsburg?
Listings in Williamsburg average 4.79 out of 5 overall, with about 7.8 reviews per active listing and 28.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Williamsburg
- An average rating of 4.79 places Williamsburg in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.94), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Williamsburg Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williamsburg
- The most common availability pattern in Williamsburg falls within the 271-366 days range, representing 90.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Williamsburg (61.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Williamsburg?
Average Booking Lead Time by Month
Booking Lead Time Insights for Williamsburg
- The overall average booking lead time for vacation rentals in Williamsburg is 36 days.
- Guests book furthest in advance for stays during November (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Williamsburg.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Williamsburg averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Williamsburg?
Guests in Williamsburg stay about 4.1 nights on average, generating roughly 189 reservations and 9.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Williamsburg
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Williamsburg
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Jul (8.9 nights) and shorten in Jan (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Williamsburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.8% of total
2 Nights
7 listings
33.3% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
10 listings
47.6% of total
Key Insights
- The most prevalent minimum stay requirement in Williamsburg is 30+ Nights, adopted by 47.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.6%) caters to monthly stays (30+ nights) in Williamsburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.6% of Williamsburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 47.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williamsburg.
Williamsburg Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
14.3% of total
Super Strict 30 Days
3 listings
14.3% of total
Flexible
3 listings
14.3% of total
Moderate
3 listings
14.3% of total
Firm
8 listings
38.1% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Williamsburg
- The prevailing Airbnb cancellation policy trend in Williamsburg is Firm, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (28.6%) and stricter (42.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.1% market standard in Williamsburg.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Williamsburg.
How Much Are Airbnb Cleaning Fees in Williamsburg?
Cleaning fees in Williamsburg are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Williamsburg
- 95.2% of listings charge a cleaning fee, making it standard practice in Williamsburg. Guests expect it and factor it into their booking decisions.
- The gap between the average ($605) and median ($200) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 15.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Williamsburg median of $200. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Williamsburg Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Williamsburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeshore Lux - La Casa | Beach | Fireplace | AC
Entire Place • 4 bedrooms
Yuba Farmhouse
Entire Place • 5 bedrooms
Traverse City/Horse show/Hiking
Entire Place • 3 bedrooms
Grand Traverse Resort Condo with a view!
Private Room • 1 bedroom
East Bay 7BR Luxury Home, Beach, Dock, Hot-tub!
Entire Place • 7 bedrooms
Orchard View | Horse Show | Torch Lake | Pets
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Williamsburg?
Learn from the best! This table showcases top-performing Airbnb hosts in Williamsburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Troy | 2 | $105,949 | 13 | 5.00/5.0 |
| William | 1 | $70,739 | 8 | 4.88/5.0 |
| Peter | 1 | $44,991 | 6 | 5.00/5.0 |
| Shawn | 1 | $33,675 | 25 | 4.88/5.0 |
| Derek | 1 | $30,682 | 2 | Not Rated |
| Kaitlyn With My Torch Lake | 2 | $28,539 | 5 | 5.00/5.0 |
| Chris & The Team | TRUE NORTH | 2 | $25,446 | 13 | 4.50/5.0 |
| Katy | 1 | $21,889 | 6 | 5.00/5.0 |
| VueStay Vacations By Casago | 1 | $5,495 | 5 | 3.60/5.0 |
| Terry | 1 | $5,117 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williamsburg.
Who Are the Airbnb Hosts in Williamsburg?
Williamsburg leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Williamsburg
- A 47.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 47.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 23.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 85.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Williamsburg averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Williamsburg
These are the highest-grossing professional property management operations in Williamsburg, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Troy | 2 | $105,949 | $546 | 45.3% | 5.00/5 |
| William | 1 | $70,739 | $870 | 23.3% | 4.88/5 |
| Derek | 1 | $30,682 | $1,384 | 14.4% | N/A |
| Kaitlyn With My Torch Lake | 2 | $28,539 | $469 | 31.9% | 5.00/5 |
| Katy | 1 | $21,889 | $269 | 25.4% | 5.00/5 |
| VueStay Vacations By Casago | 1 | $5,495 | $255 | 11.7% | 3.60/5 |
| Visit Up North Vacation Rental | 2 | $2,482 | $231 | 9.8% | 4.67/5 |
| Evolve | 1 | $995 | $183 | 6.5% | 5.00/5 |
Management Company Insights for Williamsburg
- The leading management company, Troy, operates 2 listings with $105,949 in gross revenue — a useful benchmark for what scale looks like in Williamsburg.
- Top managers average 1 properties each, suggesting professional management in Williamsburg still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Williamsburg's Airbnb Market Compare to Nearby Cities?
How does the Williamsburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grattan Township, Williamsburg has 31 percentage points lower occupancy and about $10 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Friendship Township | 13 | $5,732 | $487.48 | 47% |
| Greilickville | 37 | $5,696 | $522.49 | 49% |
| Blair Township | 50 | $5,309 | $533.74 | 45% |
| Maple River Township | 10 | $4,902 | $414.82 | 46% |
| Wilson Township | 14 | $4,897 | $500.27 | 34% |
| Grattan Township | 16 | $4,628 | $390.00 | 54% |
| West Traverse Township | 31 | $4,469 | $600.46 | 37% |
| Ferrysburg | 23 | $4,459 | $481.44 | 41% |
| Norton Shores | 57 | $4,420 | $489.81 | 42% |
| Elmwood Charter Township | 72 | $4,349 | $436.32 | 46% |
Frequently Asked Questions About Airbnb in Williamsburg
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Williamsburg.
How much do Airbnb hosts make in Williamsburg?
Williamsburg hosts earn about $18,535 per year on average, with an average nightly rate of $380 and RevPAR of $116. Those figures describe the typical revenue environment for active listings in Williamsburg, Michigan, not the ceiling for the best operators. Source: AirROI 2026 data, Williamsburg market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Williamsburg?
The average Airbnb occupancy rate in Williamsburg is 22.5%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Williamsburg?
Listings in Williamsburg average $380 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Williamsburg?
Williamsburg currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Williamsburg?
AirROI currently classifies the short-term rental regulation level in Williamsburg as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Williamsburg?
RevPAR in Williamsburg is about $116. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Williamsburg?
Occupancy of 22.5% means Williamsburg is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,535, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Williamsburg?
The average booking lead time in Williamsburg is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Williamsburg?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Williamsburg include Downtown Williamsburg, Lake Michigan Shoreline, Interlochen. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Williamsburg?
entire_home listings make up 95.2% of the active supply in Williamsburg. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Williamsburg compare to nearby Airbnb markets?
Among neighboring markets, Friendship Township posts $68,780 in average annual revenue with 47.4% occupancy, compared to Williamsburg's $18,535 and 22.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Williamsburg?
The average Airbnb stay length in Williamsburg is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Williamsburg?
Airbnb listings in Williamsburg average 4.79 out of 5 overall. About 28.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Williamsburg?
Indoor fireplace and Coffee are among the strongest revenue-linked amenities in Williamsburg. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Williamsburg?
Yes. About 95.2% of active Airbnb listings in Williamsburg charge a cleaning fee, and the average fee is $605. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Williamsburg?
A 47.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.