Airbnb market data · 202612 months to October 2026

Williamsburg, MI Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
35
Avg. booking lead time
64 days
Listings showing a permit
0%
Peak revenue month
July
Lowest revenue month
March

The short answer

Williamsburg Airbnb Market at a Glance

Rates in Williamsburg run ahead of the Michigan average, with bookings close to it. Listings averaged $481 a night and were booked on 39% of available nights, against $340 and 40% for the Michigan average.

Timing matters: in July, the best month, the average listing earned about 13.4 times as much as in March, the slowest. With only 35 active listings, a few bookings can reorder the months.

With 35 active listings, Williamsburg is the 185th-largest of 386 Michigan markets AirROI tracks.

Map of Airbnb listings in Williamsburg Browse the live Williamsburg Airbnb market See Every Williamsburg Listing

Revenue

How Much Do Airbnb Hosts Make in Williamsburg?

Gross bookings per Williamsburg listing averaged $44,434 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.

The average Williamsburg listing brought in $15,700 in July, its best month, and $1,180 in March, its slowest. The three strongest months bring in 59% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn $12,100+ a month, about 3.6 times the typical property.
  • Strong performers (top 25%) earn $5,380 or more, roughly $2,000 a month above the median.
  • Typical properties (median) earn about $3,360 a month.
  • Entry-level properties (bottom 25%) earn $1,880 or less, about 56% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

July earned about 13.4 times what March did

Average revenue per active listing, by month, October 2025 to September 2026

Williamsburg Airbnb Data by Month

Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.

July 2026 led on revenue, nightly rate and bookings alike.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Williamsburg, Oct 2025 to Sep 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Oct 2025$2,66023.4%$443$8625 days2.8 nights
Nov 2025$2,44220.0%$432$8179 days2.3 nights
Dec 2025$2,77422.0%$434$8917 days3.9 nights
Jan 2026$2,68220.6%$417$8729 days2.7 nights
Feb 2026$2,00915.5%$420$7221 days4.1 nights
Mar 2026$1,17514.7%$400$3834 days3.6 nights
Apr 2026$2,06822.9%$395$6939 days5.9 nights
May 2026$3,71226.2%$476$12045 days3.7 nights
Jun 2026$11,33655.7%$584$37861 days8.2 nights
Jul 2026$15,74767.9%$624$50875 days5.7 nights
Aug 2026$10,93152.7%$582$35368 days5 nights
Sep 2026$6,58146.9%$473$21954 days3.6 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

The typical Williamsburg listing earns about $3,360 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.

Profit

Is an Airbnb in Williamsburg Profitable?

Yes, when it's run well. The average Williamsburg Airbnb took in $44,434 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,310 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,730 a month.

Cleaning it yourself keeps the $5,180 a year guests pay in cleaning fees, for about $2,740 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,980 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.

Williamsburg Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Williamsburg Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings$39,254$62,760
Cleaning fees guests pay12% of Williamsburg bookings$5,180$8,280
Gross bookings$44,434$71,040
Running costs
Airbnb's feeAbout 14%: 15.5% for the 91% of Williamsburg listings on Simplified Pricing, 3% for the rest−$6,410−$10,250
Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself−$5,180−$8,280
Utilities and internetAbout 5% of bookings−$2,220−$3,550
Guest suppliesToiletries, coffee, paper goods: about 2%−$890−$1,420
Repairs and upkeepIncluding linens and small replacements: about 3%−$1,330−$2,130
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−$440−$440
Permit and registrationWhere one is required−$220−$220
Management$0 when you run it; co-hosts charge from about 10% of nightly bookings$0$0
Pricing and messaging toolsOptional; Airbnb's own tools are free$0$0
Lodging taxesAdded to the guest's bill and passed on$0$0
Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee−$16,690−$26,290
Left for housing costs, then profit$27,744about $2,310 a month$44,750about $3,730 a month
Housing costs
Mortgage or rent, property tax, home insurance, HOA or condo feesDepend on the home

Estimate Your Own Williamsburg Airbnb Profit

The estimate starts from Williamsburg's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Williamsburg home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Williamsburg's Top Earners Get There

  • More nights booked. The busiest quarter of Williamsburg listings are booked on 44% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $325 adds about $3,260 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge $515 a night or more, against a median of $325. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,930 a year.
  • Open for the busy months. July brought the average listing about $15,700, against $1,180 in March, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Williamsburg listings average 4.86 stars, and 46% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,920 a month, against $3,700 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Williamsburg?

Williamsburg listings were booked on 39% of the nights they were open over the past year, in line with the Michigan average and 2 percentage points below the U.S. average (41%). Occupancy swings from 15% in March to 68% in July.

The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 57%+ of open nights, 26 points above the median.
  • Strong performers (top 25%) fill 44% or more, roughly three nights a week.
  • Typical properties (median) fill about 31% of open nights.
  • Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.

July was the busiest month in Williamsburg, March the quietest

Share of open nights booked, by month, October 2025 to September 2026

The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Williamsburg?

The average nightly rate in Williamsburg, known as ADR (average daily rate), was $481 over the past year, about 41% above the Michigan and U.S. averages ($340 and $335). Rates swing with the seasons, from about $395 in March and April to about $625 in July.

Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge $880+ a night, about 2.7 times the median.
  • Strong performers (top 25%) charge $515 or more, about $190 above the median.
  • Typical properties (median) charge about $325 a night.
  • Entry-level properties (bottom 25%) charge $240 or less, about three-quarters of the median.

July rates ran 58% above April's

Average nightly rate (ADR), by month, October 2025 to September 2026

What Is the RevPAR for Airbnb in Williamsburg?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Williamsburg it averaged $258 over the past year, from about $38 in March to about $508 in July.

A small group of listings earns several times more per open night than the rest.

  • Best-in-class properties (top 10%) earn $720+ per open night, about 4.6 times the median.
  • Strong performers (top 25%) earn $215 or more, about $55 a night above the median.
  • Typical properties (median) earn about $158 per open night.
  • Entry-level properties (bottom 25%) earn $94 or less, about 59% of the median.

July RevPAR was about 13.4 times March's

Revenue per open night (RevPAR), by month, October 2025 to September 2026

The 12-month RevPAR of $258 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Williamsburg

With only 35 active listings, the monthly pattern in Williamsburg is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.

How Far in Advance Do Guests Book Airbnb in Williamsburg?

Guests book Williamsburg stays 64 days ahead on average (about two months), so guests here plan well ahead. November stays are booked furthest out, about 79 days ahead, and December stays closest to arrival, about 17 days. A typical November booking is made in late August.

November stays are booked furthest ahead

Average days between booking and check-in, by month of stay, October 2025 to September 2026

The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Williamsburg

None of the 35 active listings in Williamsburg display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Williamsburg.

Neighborhoods

Best Neighborhoods for Airbnb in Williamsburg

AirROI's area guide picks six Williamsburg neighborhoods that draw short-term rental guests, led by Downtown Williamsburg, Lake Michigan Shoreline and Interlochen. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Williamsburg
AreaWho it suitsLandmarks nearby
Downtown WilliamsburgThe historic downtown area features unique shops, restaurants, and bars, attracting both tourists and locals. Its close proximity to the waterfront makes it appealing for vacation rentals.Historic Williamsburg, Waterfront Park, The Village at Grand Traverse Commons, Local wineries, Harbor Springs, Traverse City National Cherry Festival
Lake Michigan ShorelineThis area offers stunning views of Lake Michigan and easy access to swim spots, making it a year-round destination for visitors looking for a relaxing getaway.Lake Michigan, Silver Lake State Park, Ludington State Park, Sandy beaches, Local wineries, Fishing opportunities
InterlochenKnown for the Interlochen Center for the Arts, this area attracts music lovers and artists from all over. It's a peaceful location ideal for short-term rentals during events.Interlochen Center for the Arts, Interlochen State Park, Crystal Lake, Local art galleries, Camps and workshops
Village of ElbertaA quaint village that serves as a gateway to scenic Lake Michigan, offering a cozy atmosphere for visitors looking to escape the city.Elberta Beach, Betsie River, Crystal Lake, Local dining, Biking trails, Natural beauty spots
Sleeping Bear DunesA natural wonder that attracts outdoor enthusiasts for its hiking, beautiful views, and recreational options. It's a prime location for vacation rentals during peak season.Sleeping Bear Dunes National Lakeshore, Dune Climb, Beaches, Scenic drives, Local campgrounds
FrankfortA charming small town on the shores of Lake Michigan, known for its beautiful sunsets and laid-back atmosphere, making it a lovely spot for weekend getaways.Frankfort Beach, Crystal Lake, Point Betsie Lighthouse, Local shops, Biking and hiking trails

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Williamsburg Airbnb Listings by Type and Size

Almost every Airbnb in Williamsburg is an entire home: 97% of listings, with private rooms at 3%. Houses are the most common property type at 66%, about 2.3 times the share of apartments and condos (29%).

Nearly all listings rent the whole place

Williamsburg Airbnb listings by room type

  • Entire home 97%
  • Private room 3%
Room types in numbers
Williamsburg Airbnb listings by room type
Room typeShare of listingsListings
Entire home97.1%34
Private room2.9%1

Listings by property type

Williamsburg Airbnb listings by property type

  • House 66%
  • Apartment/Condo 29%
  • Hotel/Boutique 6%
Property types in numbers
Williamsburg Airbnb listings by property type
Property typeShare of listingsListings
House65.7%23
Apartment/Condo28.6%10
Hotel/Boutique5.7%2

How Many Bedrooms Do Airbnb Listings in Williamsburg Have?

Most Williamsburg homes are built for groups: 58% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (30%). Shares are of the 33 entire homes that give a bedroom count; rented rooms are left out.

Williamsburg entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Williamsburg entire homes by number of bedrooms
BedroomsShare of entire homes with a bedroom countEntire homes
Studio3.0%1
1 bedroom18.2%6
2 bedrooms21.2%7
3 bedrooms30.3%10
4 bedrooms3.0%1
5+ bedrooms24.2%8

How Many Guests Do Airbnbs in Williamsburg Sleep?

Williamsburg is a group-trip market: 34% of listings sleep eight or more guests, more than the share of the next most common size, four guests (31%).

Williamsburg listings by guest capacity

Share of listings by the number of guests they sleep

Guest capacity in numbers
Williamsburg listings by guest capacity
Guest capacityShare of listingsListings
4 guests31.4%11
5 guests2.9%1
6 guests28.6%10
7 guests2.9%1
8+ guests34.3%12

How Williamsburg Airbnb Listings Are Set Up

Williamsburg hosts set up an average of 4.1 beds per listing. 54% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
32
Beds per listing
4.1
Show exact location
54%

What Amenities Do Airbnb Listings in Williamsburg Offer?

Fire pits are common in Williamsburg: 51% of listings have one, and 77% have a patio or balcony.

Share of Williamsburg listings with each common amenity

  • Free parking on premises Nearly all
  • Wifi Nearly all
  • TV Nearly all
  • Smoke alarm Nearly all
  • Heating 97%
  • Air conditioning 91%
  • Coffee maker 89%
  • Kitchen 89%
  • Bed linens 89%
  • Cooking basics 86%

Guests

Who Books Airbnbs in Williamsburg?

Williamsburg draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 5% of reviews. English is spoken by 67% of guests, and Spanish by 12%.

98% of Williamsburg guests are domestic

Where guests who left reviews live

  • Domestic 98%
  • International 2%

Where Williamsburg guests come from: top cities

Share of guests who left reviews

  • Grand Rapids 5%
  • Michigan 3%
  • Ann Arbor 2%
  • Livonia 2%
  • Toledo 2%
Top origin cities in numbers
Where Williamsburg guests come from: top cities
Origin cityShare of guests
Grand Rapids4.7%
Michigan3.1%
Ann Arbor2.3%
Livonia2.3%
Toledo2.3%

Where Williamsburg guests come from: top countries

Share of guests who left reviews

  • United States 98%
  • Canada 2%
Top origin countries in numbers
Where Williamsburg guests come from: top countries
Origin countryShare of guests
United States97.7%
Canada2.3%

Languages spoken by Williamsburg guests

Share of guests who left reviews

  • English 67%
  • Spanish 12%
  • Portuguese 3%
  • French 2%
  • Hungarian 2%
Top languages in numbers
Languages spoken by Williamsburg guests
LanguageShare of guests
English67.2%
Spanish12.1%
Portuguese3.4%
French1.7%
Hungarian1.7%

What Are Airbnb Guest Ratings in Williamsburg?

Williamsburg Airbnbs average 4.86 stars, and 46% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.91 for location.

Location scores highest in Williamsburg; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.89
  • Cleanliness 4.85
  • Communication 4.89
  • Location 4.91
  • Check-in 4.86
  • Value 4.76
Category scores in numbers
Williamsburg guest ratings by category
CategoryAverage rating (out of 5)
Accuracy4.89
Cleanliness4.85
Communication4.89
Location4.91
Check-in4.86
Value4.76

Booking patterns

How Guests Book in Williamsburg: Stays, Rules and Fees

All Williamsburg listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 46% of listings; blocked nights include any the host closes off.

Days a year Williamsburg listings are open to guests

Share of listings by days a year

  • 271-366 days 71%
  • 181-270 days 29%
Open days in numbers
Days a year Williamsburg listings are open to guests
Days a yearShare of listingsListings
271-366 days71.4%25
181-270 days28.6%10

Days a year Williamsburg listings are booked or blocked

Share of listings by days a year

  • 91-180 days 34%
  • 31-90 days 46%
  • 1-30 days 20%
Booked or blocked days in numbers
Days a year Williamsburg listings are booked or blocked
Days a yearShare of listingsListings
91-180 days34.3%12
31-90 days45.7%16
1-30 days20.0%7

What Is the Average Length of Stay for Airbnb in Williamsburg?

The average Williamsburg booking lasts 4.9 nights, longest in June and shortest in November. Listings took about 15 bookings each over the year. About eight in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Williamsburg

Average nights per booking, by month of stay

Williamsburg Airbnb Minimum Stay Requirements

Nearly six in ten listings in Williamsburg accept stays of one or two nights.

Minimum stay set by Williamsburg listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 17% 6 listings
  • 2 Nights 40% 14 listings
  • 3 Nights 20% 7 listings
  • 4-6 Nights 20% 7 listings
  • 7-29 Nights 3% 1 listing

What Cancellation Policies Do Airbnb Hosts Use in Williamsburg?

Firm is the most common cancellation policy in Williamsburg, used by 54% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 26% on Flexible or Moderate.

Cancellation policies of Williamsburg listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 6% 2 listings
  • Moderate 20% 7 listings
  • Limited 9% 3 listings
  • Firm 54% 19 listings
  • Strict 11% 4 listings

How Much Are Airbnb Cleaning Fees in Williamsburg?

94% of Williamsburg listings charge a cleaning fee. The typical fee is about $230. Spread over the average stay of 4.9 nights, that adds roughly $45 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.

Median cleaning fee
$230
Average cleaning fee
$279
Listings charging a fee
94.3%
Share of gross revenue
11.7%

Top earners

Top-Earning Airbnbs and Hosts in Williamsburg

The top-grossing Airbnb in Williamsburg, a seven-bedroom home, took in $312,000 over the past year, about 7 times the city's average of $44,400. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.

East Bay 7BR Luxury Home, Beach, Dock, Hot-tub! East Bay 7BR Luxury Home, Beach, Dock, Hot-tub! Entire home · 7 bedrooms Rated 4.75
Revenue
$312,247
Occupancy
46.4%
Daily rate
$2,203
New! Private frontage on Cabana Shores. Sleeps 14. New! Private frontage on Cabana Shores. Sleeps 14. Entire home · 5 bedrooms Rated 5.00
Revenue
$152,783
Occupancy
60.2%
Daily rate
$1,252
Luxe 3BR | Bunkhouse + Private Beach | Near Resort Luxe 3BR | Bunkhouse + Private Beach | Near Resort Entire home · 3 bedrooms Rated 4.96
Revenue
$124,450
Occupancy
69.8%
Daily rate
$598
Yuba Farmhouse Yuba Farmhouse Entire home · 5 bedrooms Rated 4.79
Revenue
$101,023
Occupancy
35.3%
Daily rate
$677
Lakeshore Lux - La Casa | Beach | Fireplace | AC Lakeshore Lux - La Casa | Beach | Fireplace | AC Entire home · 4 bedrooms Rated 5.00
Revenue
$92,392
Occupancy
31.0%
Daily rate
$1,067
5BR House near Horse Show: Family-Friendly Getaway 5BR House near Horse Show: Family-Friendly Getaway Entire home · 5 bedrooms
Revenue
$65,730
Occupancy
66.8%
Daily rate
$712

Who Are the Airbnb Hosts in Williamsburg?

Professional management companies run four in ten Williamsburg listings. Superhosts run 54% of listings. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.

Superhosts
54.3%
Professional management
40.0%
Cohosted listings
14.3%
Instant Book enabled
60.0%
Simplified Pricing
91.4%

Nearby markets

Williamsburg vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 19 km, Greilickville (17 km away, 35 listings) earned the most per listing, about 83% more than Williamsburg.

Airbnb markets near Williamsburg: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Acme Township 4 km144$30,605$36036%
Whitewater Township 5 km62$44,236$47241%
East Bay Township 11 km214$47,293$41640%
Elk Rapids 12 km67$38,587$41038%
Traverse City 14 km800$44,628$35243%
Greilickville 17 km35$81,331$53550%
Elmwood Charter Township 17 km67$61,967$45747%
Helena Township 19 km38$54,455$48741%

Other Airbnb Markets in Michigan

See all 386 Michigan Airbnb markets

Markets Similar to Williamsburg

Markets elsewhere in the United States with a similar nightly rate and occupancy to Williamsburg:

FAQ

Williamsburg Airbnb FAQ

How much do Airbnb hosts make in Williamsburg?

An active Williamsburg Airbnb grossed $44,434 on average in the 12 months to October 2026, according to AirROI's tracking of 35 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,380 or more in a typical month.

How much can I make on Airbnb in Williamsburg?

It depends most on the home's size, location and how it's run. The middle half of Williamsburg listings earn between $1,880 and $5,380 in a typical month, and the top tenth $12,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Williamsburg?

Listings in Williamsburg were booked on 39% of available nights over the past year. That compares with 40% for the Michigan average. July was the busiest month.

How much does an Airbnb cost per night in Williamsburg?

The average booked night in Williamsburg cost $481 before fees. Half of listings charge between $240 and $515, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Williamsburg?

None of the active Williamsburg listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.

Is Airbnb profitable in Williamsburg?

Yes, when it's run well. The average Williamsburg Airbnb grossed $44,434 in the 12 months to October 2026, 21% above the Michigan average of $36,729. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $27,744 a year (about $2,310 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,730 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Williamsburg?

July paid best over the past year, at $15,700 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.

What is the Airbnb RevPAR in Williamsburg?

Each night a Williamsburg listing was open to book earned $258 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $720 or more.

How far in advance do guests book Airbnbs in Williamsburg?

Williamsburg stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Williamsburg?

The average Williamsburg Airbnb stay lasted 4.9 nights over the past year. A listing took 15 reservations over the year on average.

How are Airbnbs in Williamsburg rated?

Guests rate Williamsburg Airbnbs 4.86 out of 5 on average. Guests score location highest and value lowest.

What are the best neighborhoods for Airbnb in Williamsburg?

Downtown Williamsburg, Lake Michigan Shoreline and Interlochen draw the most short-term rental interest in Williamsburg. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Williamsburg?

AirROI counted 35 active Airbnb listings in Williamsburg as of October 2026. The closest tracked market is Acme Township, 4 km away.

How much are Airbnb cleaning fees in Williamsburg?

In Williamsburg, 94% of listings add a cleaning fee, and the typical fee is about $230.

How many tourists visit Williamsburg, MI?

All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 539 Airbnb stays in Williamsburg, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.

Method

About This Data

Figures on this page cover 35 active Airbnb listings in Williamsburg from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.