East Bay 7BR Luxury Home, Beach, Dock, Hot-tub! Entire home · 7 bedrooms Rated 4.75 - Revenue
- $312,247
- Occupancy
- 46.4%
- Daily rate
- $2,203
Airbnb market data · 202612 months to October 2026
The average Airbnb in Williamsburg brought in $44,434 over the 12 months through October 2026, about 21% more than the Michigan average of $36,729.
The short answer
Rates in Williamsburg run ahead of the Michigan average, with bookings close to it. Listings averaged $481 a night and were booked on 39% of available nights, against $340 and 40% for the Michigan average.
Timing matters: in July, the best month, the average listing earned about 13.4 times as much as in March, the slowest. With only 35 active listings, a few bookings can reorder the months.
With 35 active listings, Williamsburg is the 185th-largest of 386 Michigan markets AirROI tracks.
Browse the live Williamsburg Airbnb market See Every Williamsburg ListingRevenue
Gross bookings per Williamsburg listing averaged $44,434 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
The average Williamsburg listing brought in $15,700 in July, its best month, and $1,180 in March, its slowest. The three strongest months bring in 59% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 13.4 times what March did
Average revenue per active listing, by month, October 2025 to September 2026
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,660 | 23.4% | $443 | $86 | 25 days | 2.8 nights |
| Nov 2025 | $2,442 | 20.0% | $432 | $81 | 79 days | 2.3 nights |
| Dec 2025 | $2,774 | 22.0% | $434 | $89 | 17 days | 3.9 nights |
| Jan 2026 | $2,682 | 20.6% | $417 | $87 | 29 days | 2.7 nights |
| Feb 2026 | $2,009 | 15.5% | $420 | $72 | 21 days | 4.1 nights |
| Mar 2026 | $1,175 | 14.7% | $400 | $38 | 34 days | 3.6 nights |
| Apr 2026 | $2,068 | 22.9% | $395 | $69 | 39 days | 5.9 nights |
| May 2026 | $3,712 | 26.2% | $476 | $120 | 45 days | 3.7 nights |
| Jun 2026 | $11,336 | 55.7% | $584 | $378 | 61 days | 8.2 nights |
| Jul 2026 | $15,747 | 67.9% | $624 | $508 | 75 days | 5.7 nights |
| Aug 2026 | $10,931 | 52.7% | $582 | $353 | 68 days | 5 nights |
| Sep 2026 | $6,581 | 46.9% | $473 | $219 | 54 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Williamsburg listing earns about $3,360 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Williamsburg Airbnb took in $44,434 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,310 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,730 a month.
Cleaning it yourself keeps the $5,180 a year guests pay in cleaning fees, for about $2,740 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,980 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $39,254 | $62,760 |
| Cleaning fees guests pay12% of Williamsburg bookings | $5,180 | $8,280 |
| Gross bookings | $44,434 | $71,040 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Williamsburg listings on Simplified Pricing, 3% for the rest | −$6,410 | −$10,250 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,180 | −$8,280 |
| Utilities and internetAbout 5% of bookings | −$2,220 | −$3,550 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$890 | −$1,420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,330 | −$2,130 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$440 | −$440 |
| Permit and registrationWhere one is required | −$220 | −$220 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$16,690 | −$26,290 |
| Left for housing costs, then profit | $27,744about $2,310 a month | $44,750about $3,730 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Williamsburg's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Williamsburg home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,920 a month, against $3,700 for the average one.
Occupancy
Williamsburg listings were booked on 39% of the nights they were open over the past year, in line with the Michigan average and 2 percentage points below the U.S. average (41%). Occupancy swings from 15% in March to 68% in July.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
July was the busiest month in Williamsburg, March the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Williamsburg, known as ADR (average daily rate), was $481 over the past year, about 41% above the Michigan and U.S. averages ($340 and $335). Rates swing with the seasons, from about $395 in March and April to about $625 in July.
Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.
July rates ran 58% above April's
Average nightly rate (ADR), by month, October 2025 to September 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Williamsburg it averaged $258 over the past year, from about $38 in March to about $508 in July.
A small group of listings earns several times more per open night than the rest.
July RevPAR was about 13.4 times March's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The 12-month RevPAR of $258 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 35 active listings, the monthly pattern in Williamsburg is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.
Guests book Williamsburg stays 64 days ahead on average (about two months), so guests here plan well ahead. November stays are booked furthest out, about 79 days ahead, and December stays closest to arrival, about 17 days. A typical November booking is made in late August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 35 active listings in Williamsburg display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Williamsburg.
Neighborhoods
AirROI's area guide picks six Williamsburg neighborhoods that draw short-term rental guests, led by Downtown Williamsburg, Lake Michigan Shoreline and Interlochen. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Williamsburg | The historic downtown area features unique shops, restaurants, and bars, attracting both tourists and locals. Its close proximity to the waterfront makes it appealing for vacation rentals. | Historic Williamsburg, Waterfront Park, The Village at Grand Traverse Commons, Local wineries, Harbor Springs, Traverse City National Cherry Festival |
| Lake Michigan Shoreline | This area offers stunning views of Lake Michigan and easy access to swim spots, making it a year-round destination for visitors looking for a relaxing getaway. | Lake Michigan, Silver Lake State Park, Ludington State Park, Sandy beaches, Local wineries, Fishing opportunities |
| Interlochen | Known for the Interlochen Center for the Arts, this area attracts music lovers and artists from all over. It's a peaceful location ideal for short-term rentals during events. | Interlochen Center for the Arts, Interlochen State Park, Crystal Lake, Local art galleries, Camps and workshops |
| Village of Elberta | A quaint village that serves as a gateway to scenic Lake Michigan, offering a cozy atmosphere for visitors looking to escape the city. | Elberta Beach, Betsie River, Crystal Lake, Local dining, Biking trails, Natural beauty spots |
| Sleeping Bear Dunes | A natural wonder that attracts outdoor enthusiasts for its hiking, beautiful views, and recreational options. It's a prime location for vacation rentals during peak season. | Sleeping Bear Dunes National Lakeshore, Dune Climb, Beaches, Scenic drives, Local campgrounds |
| Frankfort | A charming small town on the shores of Lake Michigan, known for its beautiful sunsets and laid-back atmosphere, making it a lovely spot for weekend getaways. | Frankfort Beach, Crystal Lake, Point Betsie Lighthouse, Local shops, Biking and hiking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Williamsburg is an entire home: 97% of listings, with private rooms at 3%. Houses are the most common property type at 66%, about 2.3 times the share of apartments and condos (29%).
Nearly all listings rent the whole place
Williamsburg Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.1% | 34 |
| Private room | 2.9% | 1 |
Listings by property type
Williamsburg Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 65.7% | 23 |
| Apartment/Condo | 28.6% | 10 |
| Hotel/Boutique | 5.7% | 2 |
Most Williamsburg homes are built for groups: 58% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (30%). Shares are of the 33 entire homes that give a bedroom count; rented rooms are left out.
Williamsburg entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.0% | 1 |
| 1 bedroom | 18.2% | 6 |
| 2 bedrooms | 21.2% | 7 |
| 3 bedrooms | 30.3% | 10 |
| 4 bedrooms | 3.0% | 1 |
| 5+ bedrooms | 24.2% | 8 |
Williamsburg is a group-trip market: 34% of listings sleep eight or more guests, more than the share of the next most common size, four guests (31%).
Williamsburg listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 31.4% | 11 |
| 5 guests | 2.9% | 1 |
| 6 guests | 28.6% | 10 |
| 7 guests | 2.9% | 1 |
| 8+ guests | 34.3% | 12 |
Williamsburg hosts set up an average of 4.1 beds per listing. 54% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Williamsburg: 51% of listings have one, and 77% have a patio or balcony.
Share of Williamsburg listings with each common amenity
Guests
Williamsburg draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 5% of reviews. English is spoken by 67% of guests, and Spanish by 12%.
98% of Williamsburg guests are domestic
Where guests who left reviews live
Where Williamsburg guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 4.7% |
| Michigan | 3.1% |
| Ann Arbor | 2.3% |
| Livonia | 2.3% |
| Toledo | 2.3% |
Where Williamsburg guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.7% |
| Canada | 2.3% |
Languages spoken by Williamsburg guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 67.2% |
| Spanish | 12.1% |
| Portuguese | 3.4% |
| French | 1.7% |
| Hungarian | 1.7% |
Williamsburg Airbnbs average 4.86 stars, and 46% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.91 for location.
Location scores highest in Williamsburg; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.85 |
| Communication | 4.89 |
| Location | 4.91 |
| Check-in | 4.86 |
| Value | 4.76 |
Booking patterns
All Williamsburg listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 46% of listings; blocked nights include any the host closes off.
Days a year Williamsburg listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 71.4% | 25 |
| 181-270 days | 28.6% | 10 |
Days a year Williamsburg listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 34.3% | 12 |
| 31-90 days | 45.7% | 16 |
| 1-30 days | 20.0% | 7 |
The average Williamsburg booking lasts 4.9 nights, longest in June and shortest in November. Listings took about 15 bookings each over the year. About eight in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Williamsburg
Average nights per booking, by month of stay
Nearly six in ten listings in Williamsburg accept stays of one or two nights.
Minimum stay set by Williamsburg listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Williamsburg, used by 54% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 26% on Flexible or Moderate.
Cancellation policies of Williamsburg listings, from most to least flexible
Share of listings by the policy they use
94% of Williamsburg listings charge a cleaning fee. The typical fee is about $230. Spread over the average stay of 4.9 nights, that adds roughly $45 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Williamsburg, a seven-bedroom home, took in $312,000 over the past year, about 7 times the city's average of $44,400. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
East Bay 7BR Luxury Home, Beach, Dock, Hot-tub! Entire home · 7 bedrooms Rated 4.75
New! Private frontage on Cabana Shores. Sleeps 14. Entire home · 5 bedrooms Rated 5.00
Luxe 3BR | Bunkhouse + Private Beach | Near Resort Entire home · 3 bedrooms Rated 4.96
Yuba Farmhouse Entire home · 5 bedrooms Rated 4.79
Lakeshore Lux - La Casa | Beach | Fireplace | AC Entire home · 4 bedrooms Rated 5.00
5BR House near Horse Show: Family-Friendly Getaway Entire home · 5 bedrooms Professional management companies run four in ten Williamsburg listings. Superhosts run 54% of listings. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 19 km, Greilickville (17 km away, 35 listings) earned the most per listing, about 83% more than Williamsburg.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Acme Township 4 km | 144 | $30,605 | $360 | 36% |
| Whitewater Township 5 km | 62 | $44,236 | $472 | 41% |
| East Bay Township 11 km | 214 | $47,293 | $416 | 40% |
| Elk Rapids 12 km | 67 | $38,587 | $410 | 38% |
| Traverse City 14 km | 800 | $44,628 | $352 | 43% |
| Greilickville 17 km | 35 | $81,331 | $535 | 50% |
| Elmwood Charter Township 17 km | 67 | $61,967 | $457 | 47% |
| Helena Township 19 km | 38 | $54,455 | $487 | 41% |
See all 386 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Williamsburg:
FAQ
An active Williamsburg Airbnb grossed $44,434 on average in the 12 months to October 2026, according to AirROI's tracking of 35 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,380 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Williamsburg listings earn between $1,880 and $5,380 in a typical month, and the top tenth $12,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Williamsburg were booked on 39% of available nights over the past year. That compares with 40% for the Michigan average. July was the busiest month.
The average booked night in Williamsburg cost $481 before fees. Half of listings charge between $240 and $515, so bedroom count and location move the price more than the average suggests.
None of the active Williamsburg listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Williamsburg Airbnb grossed $44,434 in the 12 months to October 2026, 21% above the Michigan average of $36,729. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $27,744 a year (about $2,310 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,730 a month. Check a specific home in the Airbnb estimator.
July paid best over the past year, at $15,700 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Williamsburg listing was open to book earned $258 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $720 or more.
Williamsburg stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Williamsburg Airbnb stay lasted 4.9 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Williamsburg Airbnbs 4.86 out of 5 on average. Guests score location highest and value lowest.
Downtown Williamsburg, Lake Michigan Shoreline and Interlochen draw the most short-term rental interest in Williamsburg. The neighborhood guide explains what brings guests to each.
AirROI counted 35 active Airbnb listings in Williamsburg as of October 2026. The closest tracked market is Acme Township, 4 km away.
In Williamsburg, 94% of listings add a cleaning fee, and the typical fee is about $230.
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 539 Airbnb stays in Williamsburg, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
Figures on this page cover 35 active Airbnb listings in Williamsburg from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.