The Farmhouse Entire home · 4 bedrooms Rated 5.00 - Revenue
- $62,328
- Occupancy
- 55.6%
- Daily rate
- $289
Airbnb market data · 202612 months to September 2026
The average Airbnb in Hillsdale brought in $27,628 over the 12 months through September 2026, about 19% less than the Michigan average of $34,144.
The short answer
Hillsdale is priced below the Michigan average. Listings averaged $233 a night, about 28% less than that average of $325, and were booked on 41% of available nights, close to its 40% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 2.4 times as much as in January, usually the slowest. With only 48 active listings, a few bookings can reorder the months.
With 48 active listings, Hillsdale is the 118th-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings grew 60%.
Browse the live Hillsdale Airbnb market See Every Hillsdale ListingRevenue
Gross bookings per Hillsdale listing averaged $27,628 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Hillsdale listing brings in $4,450 in July, its best month, and $1,860 in January, its slowest. December runs within 4% of January, so either can be the slowest in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,968 | 44.6% | $223 | $99 | 57 days | 3.2 nights |
| Oct 2025 | $2,572 | 38.9% | $222 | $83 | 105 days | 3.3 nights |
| Nov 2025 | $2,516 | 44.3% | $220 | $84 | 54 days | 3.9 nights |
| Dec 2025 | $2,169 | 34.8% | $219 | $70 | 37 days | 5.9 nights |
| Jan 2026 | $1,765 | 31.2% | $214 | $57 | 21 days | 5.6 nights |
| Feb 2026 | $2,161 | 34.2% | $214 | $77 | 40 days | 5 nights |
| Mar 2026 | $2,040 | 31.0% | $218 | $66 | 105 days | 4.2 nights |
| Apr 2026 | $3,165 | 39.4% | $221 | $106 | 53 days | 4.7 nights |
| May 2026 | $3,833 | 48.0% | $238 | $124 | 143 days | 4.4 nights |
| Jun 2026 | $4,414 | 57.3% | $250 | $147 | 64 days | 5.3 nights |
| Jul 2026 | $4,899 | 52.8% | $253 | $158 | 59 days | 6.1 nights |
| Aug 2026 | $3,886 | 45.3% | $248 | $125 | 60 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Hillsdale home could earn, enter its address, bedrooms and guests in the short-term rental calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Hillsdale Airbnb took in $27,628 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,600 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,690 a month.
Cleaning it yourself keeps the $2,090 a year guests pay in cleaning fees, for about $1,770 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,380 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,538 | $42,680 |
| Cleaning fees guests pay8% of Hillsdale bookings | $2,090 | $3,500 |
| Gross bookings | $27,628 | $46,180 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 69% of Hillsdale listings on Simplified Pricing, 3% for the rest | −$3,200 | −$5,350 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,090 | −$3,500 |
| Utilities and internetAbout 5% of bookings | −$1,380 | −$2,310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$550 | −$920 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$830 | −$1,390 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$8,470 | −$13,890 |
| Left for housing costs, then profit | $19,158about $1,600 a month | $32,290about $2,690 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Hillsdale's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hillsdale home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,850 a month, against $2,300 for the average one.
Occupancy
Hillsdale listings were booked on 41% of the nights they were open over the past year, in line with the Michigan average and in line with the U.S. average. In a typical year, occupancy climbs to 55% in June and falls to 31% in January.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
June is usually the busiest month in Hillsdale, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Hillsdale, known as ADR (average daily rate), was $233 over the past year, about 28% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $240 and bottom out in October and November at about $200.
The top 10% charge about 2.4 times the rate of the bottom quarter.
June rates run 20% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $233 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Hillsdale it averaged $99 over the past year, from about $60 in a typical January to about $144 in a typical July.
Per open night, by tier:
July RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 48 active listings, the monthly pattern in Hillsdale is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Hillsdale
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,860 |
| February | $2,370 |
| March | $2,020 |
| April | $3,120 |
| May | $3,760 |
| June | $4,050 |
| July | $4,450 |
| August | $3,860 |
| September | $3,000 |
| October | $2,190 |
| November | $2,600 |
| December | $1,920 |
Guests book Hillsdale stays 75 days ahead on average (about two and a half months), so guests here plan well ahead. May stays are booked furthest out, about 131 days ahead, and January stays closest to arrival, about 22 days. A typical May booking is made in early January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 75 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 48 active listings in Hillsdale display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Hillsdale.
Neighborhoods
AirROI's area guide picks eight Hillsdale neighborhoods that draw short-term rental guests, led by Lake Hillsdale, Downtown Hillsdale and Hillsdale College. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Hillsdale | Scenic area around Hillsdale Lake offering recreational activities like fishing and boating. Popular for families and nature enthusiasts. | Lake Hillsdale County Park, Hillsdale College Golf Course, Fishing spots, Hiking trails, Campground |
| Downtown Hillsdale | The vibrant city center with shops, restaurants, and historical sites. Attractive for those seeking local culture and community events. | Hillsdale County Courthouse, Dunham's Sports, Hillsdale Arts Council, Local shops and eateries, Annual fairs and festivals |
| Hillsdale College | Home to the prestigious Hillsdale College, drawing visitors for educational events, lectures, and cultural activities. | Hillsdale College, Howard Music Hall, Allen Alumni Memorial Art Museum, Campus tours, Guest speaker events |
| Hillsdale County Fairgrounds | Site of the annual county fair and various events throughout the year, attracting visitors from the region and beyond. | County Fair events, Equestrian shows, Local concerts, Craft shows, Community events |
| Woodland Lake | A tranquil area with natural beauty, ideal for vacation rentals focused on relaxation and outdoor activities. | Woodland Lake, Swimming and fishing, Picnic areas, Nature trails, Wildlife watching |
| Camden | A small village near Hillsdale, known for its quaint charm and close-knit community, making it a cozy getaway. | Camden Historical Society, Local diners, Fishing on the river, Craft fairs, Rural tours |
| Osseo | A neighboring small village with a peaceful setting, appealing for those looking for a quiet escape. | Osseo Village Park, Small-town cafes, Nature walks, Community events, Local artist showcases |
| Jonesville | Another nearby town with local attractions and a historic downtown area that adds to the appeal for visitors. | Jonesville Historic District, Local restaurants, Shopping boutiques, Annual events, Community parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 85% of listings in Hillsdale, alongside 7 private-room listings (15%). Houses account for 77% of the stock; apartments and condos come next at 21%.
Mostly entire homes, with a private-room segment
Hillsdale Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.4% | 41 |
| Private room | 14.6% | 7 |
Houses dominate the property mix
Hillsdale Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 77.1% | 37 |
| Apartment/Condo | 20.8% | 10 |
| Hotel/Boutique | 2.1% | 1 |
Most Hillsdale homes are built for groups: 56% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (44%). Shares are of the 41 entire homes that give a bedroom count; rented rooms are left out.
Hillsdale entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.4% | 1 |
| 1 bedroom | 17.1% | 7 |
| 2 bedrooms | 24.4% | 10 |
| 3 bedrooms | 43.9% | 18 |
| 4 bedrooms | 9.8% | 4 |
| 5+ bedrooms | 2.4% | 1 |
A typical two-bedroom home in Hillsdale earned $27,900 over the past year, against $35,500 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 10 | $27,900 | $29,800 | $250 | 39% |
| 3 bedrooms | 18 | $35,500 | $36,400 | $293 | 43% |
The most common capacity in Hillsdale is six guests (29% of listings), and 60% of listings sleep six or more. Shares are of the 42 listings with a guest capacity on file (88% of the market).
Hillsdale listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 11.9% | 5 |
| 3 guests | 7.1% | 3 |
| 4 guests | 7.1% | 3 |
| 5 guests | 14.3% | 6 |
| 6 guests | 28.6% | 12 |
| 7 guests | 11.9% | 5 |
| 8+ guests | 19.0% | 8 |
Hillsdale hosts set up an average of 3 beds per listing, close to one bed per bedroom. Only 27% of listings show their exact location on the listing map; the rest show an approximate area.
Dedicated workspaces are common in Hillsdale: 73% of listings have one, and 58% have a backyard.
Share of Hillsdale listings with each common amenity
Guests
Hillsdale draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 2% of reviews.
97% of Hillsdale guests are domestic
Where guests who left reviews live
Where Hillsdale guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 1.9% |
| Clayton | 1.9% |
| Warren | 1.6% |
| Phoenix | 1.6% |
| Moscow | 1.6% |
Where Hillsdale guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.2% |
| United Kingdom | 0.6% |
| Spain | 0.3% |
| Canada | 0.3% |
Languages spoken by Hillsdale guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 87.9% |
| Spanish | 4.0% |
| French | 2.4% |
| Vietnamese | 1.6% |
| Italian | 0.8% |
Hillsdale Airbnbs average 4.91 stars, and 75% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.86.
Communication and check-in score highest in Hillsdale; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.94 |
| Cleanliness | 4.91 |
| Communication | 4.96 |
| Location | 4.91 |
| Check-in | 4.96 |
| Value | 4.86 |
Booking patterns
About eight in ten Hillsdale listings are open to guests more than 180 days a year, but only 23% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Hillsdale listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 35.4% | 17 |
| 181-270 days | 43.8% | 21 |
| 91-180 days | 18.8% | 9 |
| 31-90 days | 2.1% | 1 |
Days a year Hillsdale listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.1% | 1 |
| 181-270 days | 20.8% | 10 |
| 91-180 days | 41.7% | 20 |
| 31-90 days | 20.8% | 10 |
| 1-30 days | 14.6% | 7 |
The average Hillsdale booking lasts 4.6 nights, longest in January and shortest in October. Listings took about 24 bookings each over the year, some 1,170 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Hillsdale
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Hillsdale accept stays of one or two nights.
Minimum stay set by Hillsdale listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Hillsdale, used by 54% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 33% on Flexible or Moderate.
Cancellation policies of Hillsdale listings, from most to least flexible
Share of listings by the policy they use
Nearly all Hillsdale listings charge a cleaning fee. The typical fee is about $95. Spread over the average stay of 4.6 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Hillsdale, a four-bedroom home, took in $62,300 over the past year, about 2.3 times the city's average of $27,600.
The Farmhouse Entire home · 4 bedrooms Rated 5.00
The Homestead at Hillsdale (.4 miles from campus) Entire home · 3 bedrooms Rated 4.93
The Cottage House Entire home · 2 bedrooms Rated 5.00
The Lake Cottage Entire home · 3 bedrooms Rated 5.00
The LaFayette House (.1 miles from campus) Entire home · 4 bedrooms Rated 4.98
Newly Renovated Home w/Backyard. Entire home · 3 bedrooms Rated 4.99 Only 2% of Hillsdale listings are classed as professionally managed, though 38% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 69% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 83 km, Columbia Township (54 km away, 47 listings) earned the most per listing, about 64% more than Hillsdale. Battle Creek was the busiest, booked on 47% of nights against 41% in Hillsdale.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rollin Township 29 km | 36 | $27,979 | $376 | 32% |
| Jackson 41 km | 49 | $22,770 | $233 | 45% |
| Angola 44 km | 65 | $31,584 | $347 | 36% |
| Marshall 48 km | 38 | $20,522 | $205 | 43% |
| Columbia Township 54 km | 47 | $45,202 | $366 | 40% |
| Battle Creek 62 km | 53 | $23,010 | $164 | 47% |
| Ann Arbor 83 km | 562 | $42,863 | $444 | 40% |
| Pittsfield Charter Township 83 km | 35 | $38,927 | $381 | 42% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Hillsdale:
FAQ
An active Hillsdale Airbnb grossed $27,628 on average in the 12 months to September 2026, according to AirROI's tracking of 48 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,280 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Hillsdale listings earn between $1,410 and $4,280 in a typical month, and the top tenth $6,080 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Hillsdale were booked on 41% of available nights over the past year. That compares with 40% for the Michigan average. June is usually the busiest month.
The average booked night in Hillsdale cost $233 before fees. Half of listings charge between $155 and $285, so bedroom count and location move the price more than the average suggests.
None of the active Hillsdale listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Hillsdale Airbnb grossed $27,628 in the 12 months to September 2026, 19% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $19,158 a year (about $1,600 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,690 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $4,450 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Hillsdale listing was open to book earned $99 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $166 or more.
Hillsdale stays were booked 75 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Hillsdale Airbnb stay lasted 4.6 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate Hillsdale Airbnbs 4.91 out of 5 on average. Guests score check-in highest and value lowest.
Lake Hillsdale, Downtown Hillsdale and Hillsdale College draw the most short-term rental interest in Hillsdale. The neighborhood guide explains what brings guests to each.
AirROI counted 48 active Airbnb listings in Hillsdale as of September 2026. The closest tracked market is Rollin Township, 29 km away.
In Hillsdale, nearly all listings add a cleaning fee, and the typical fee is about $95.
Method
Figures on this page cover 48 active Airbnb listings in Hillsdale from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.