Horton Beach Lake House: Devils Lake Fall Retreat Entire home · 6 bedrooms Rated 4.95 - Revenue
- $195,896
- Occupancy
- 45.9%
- Daily rate
- $914
Airbnb market data · 202612 months to September 2026
The average Airbnb in Rollin Township brought in $27,979 over the 12 months through September 2026, about 18% less than the Michigan average of $34,144.
The short answer
Rollin Township earns on price rather than volume. Listings averaged $376 a night and were booked on 32% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 7.5 times as much as in January, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Rollin Township is the 172nd-largest of 378 Michigan markets AirROI tracks. From a year earlier, the number of active listings grew 6%.
Browse the live Rollin Township Airbnb market See Every Rollin Township ListingRevenue
Gross bookings per Rollin Township listing averaged $27,979 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Rollin Township listing brings in $7,960 in July, its best month, and $1,070 in January, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7.5 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,693 | 32.0% | $372 | $123 | 115 days | 3.7 nights |
| Oct 2025 | $1,980 | 24.3% | $364 | $64 | 49 days | 2.8 nights |
| Nov 2025 | $2,289 | 24.2% | $367 | $76 | 28 days | 2.9 nights |
| Dec 2025 | $2,402 | 16.9% | $375 | $77 | 20 days | 3.4 nights |
| Jan 2026 | $807 | 9.9% | $360 | $26 | 15 days | 2.5 nights |
| Feb 2026 | $2,322 | 19.1% | $361 | $83 | 48 days | 2.8 nights |
| Mar 2026 | $2,986 | 27.6% | $362 | $96 | 9 days | 5 nights |
| Apr 2026 | $3,148 | 29.1% | $367 | $105 | 31 days | 6.8 nights |
| May 2026 | $4,297 | 35.1% | $401 | $139 | 46 days | 3.8 nights |
| Jun 2026 | $6,198 | 47.3% | $424 | $207 | 61 days | 4.4 nights |
| Jul 2026 | $7,967 | 47.8% | $436 | $257 | 124 days | 4.6 nights |
| Aug 2026 | $5,819 | 39.2% | $424 | $188 | 78 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Rollin Township home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Rollin Township Airbnb took in $27,979 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,290 a month.
Cleaning it yourself keeps the $2,750 a year guests pay in cleaning fees, for about $1,740 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,300 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,229 | $54,130 |
| Cleaning fees guests pay10% of Rollin Township bookings | $2,750 | $5,900 |
| Gross bookings | $27,979 | $60,030 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Rollin Township listings on Simplified Pricing, 3% for the rest | −$3,850 | −$8,260 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,750 | −$5,900 |
| Utilities and internetAbout 5% of bookings | −$1,400 | −$3,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$1,200 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$840 | −$1,800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$9,820 | −$20,580 |
| Left for housing costs, then profit | $18,159about $1,510 a month | $39,450about $3,290 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Rollin Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rollin Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,000 a month, against $2,330 for the average one.
Occupancy
Rollin Township listings were booked on 32% of the nights they were open over the past year, 8 percentage points below the Michigan average (40%) and 9 points below the U.S. average (41%). In a typical year, occupancy swings from 15% in January to 53% in July.
The busiest tenth of listings are booked about 4.4 times as often as the bottom quarter.
July is usually the busiest month in Rollin Township, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Rollin Township, known as ADR (average daily rate), was $376 over the past year, about 16% above the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $420 and bottom out in October and November at about $350.
Prices span a wide range: the top 10% charge about 4.1 times the rate of the bottom quarter.
July rates run 20% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rollin Township it averaged $134 over the past year, from about $34 in a typical January to about $257 in a typical July.
Per open night, by tier:
July RevPAR is about 7.5 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $134 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 36 active listings, the monthly pattern in Rollin Township is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Rollin Township
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,070 |
| February | $2,460 |
| March | $2,450 |
| April | $3,130 |
| May | $4,750 |
| June | $5,560 |
| July | $7,960 |
| August | $6,180 |
| September | $3,420 |
| October | $2,250 |
| November | $2,680 |
| December | $2,410 |
Guests book Rollin Township stays 68 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 143 days ahead, and March stays closest to arrival, about 9 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 68 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 36 active listings in Rollin Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rollin Township.
Neighborhoods
AirROI's area guide picks eight Rollin Township neighborhoods that draw short-term rental guests, led by Lake Michigan Shore, Downtown Hart and Montague. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Michigan Shore | Beautiful lakeside community known for its stunning beaches and outdoor activities. It's ideal for travelers looking to enjoy water sports, relaxation and the scenic views of Lake Michigan. | Silver Lake State Park, Pere Marquette Park, Little Sable Point Lighthouse, Lake Michigan Beach, Sand Dunes |
| Downtown Hart | Charming downtown area with local shops, restaurants, and festivals. It's a vibrant community that draws visitors looking for a small-town experience with local flair. | Hart Historic District, Oceana County Historical Museum, local farmers market, Hart Commons |
| Montague | Picturesque town with a beautiful harbor and access to bike trails. It's great for visitors looking for outdoor adventures and historical sites. | Montague Harbor, White River Light Station, Mac Woods Dune Rides, local breweries and cafes |
| Whitehall | Adjacent to Montague, Whitehall offers beautiful views of Lake Michigan and a rich local culture. Perfect for families and leisure travelers alike. | White Lake, White Lake Historical Society, local parks and beaches, White River |
| Pentwater | Quaint village atmosphere with a historic vibe, known for its art galleries and nearby beaches. Attracts visitors looking for arts, culture and nature. | Pentwater Lake, Silver Lake State Park, Pentwater Village, beach access and local art galleries |
| Shelby | A small, friendly town with a vibrant community spirit and local events, ideal for visitors who enjoy local culture and cuisine. | Shelby Historical Museum, local parks, community events and fairs, Nature trails, Biking routes |
| New Era | Tranquil area surrounded by natural beauty, ideal for relaxation and nature enthusiasts. Attracts those looking for a peaceful getaway. | Silver Lake State Park, Biking trails, local markets, Nature reserves |
| Hart-Montague Trail | A scenic trail perfect for biking and hiking, running through beautiful landscapes. Great for active travelers and nature lovers. | Hart-Montague Bike Trail, nature trails, scenic views, wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 83% of listings in Rollin Township, alongside 6 private-room listings (17%). Houses account for 81% of the stock; hotels, guesthouses and B&Bs come next at 17%.
Mostly entire homes, with a private-room segment
Rollin Township Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.3% | 30 |
| Private room | 16.7% | 6 |
Houses dominate the property mix
Rollin Township Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 80.6% | 29 |
| Hotel/Boutique | 16.7% | 6 |
| Apartment/Condo | 2.8% | 1 |
Most Rollin Township homes are built for groups: 67% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (40%). Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Rollin Township entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 10.0% | 3 |
| 2 bedrooms | 23.3% | 7 |
| 3 bedrooms | 40.0% | 12 |
| 4 bedrooms | 6.7% | 2 |
| 5+ bedrooms | 20.0% | 6 |
Rollin Township is a group-trip market: 47% of listings sleep eight or more guests, about 2.8 times the share of the next most common size, six guests (17%).
Rollin Township listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 2.8% | 1 |
| 3 guests | 13.9% | 5 |
| 4 guests | 13.9% | 5 |
| 5 guests | 2.8% | 1 |
| 6 guests | 16.7% | 6 |
| 7 guests | 2.8% | 1 |
| 8+ guests | 47.2% | 17 |
Rollin Township hosts set up an average of 4.1 beds per listing. Only 8% of listings show their exact location on the listing map; the rest show an approximate area.
Lake access is common in Rollin Township: 69% of listings offer it, and 58% have a fire pit.
Share of Rollin Township listings with each common amenity
Guests
Rollin Township draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Columbus is the largest source, at about 9% of reviews.
97% of Rollin Township guests are domestic
Where guests who left reviews live
Where Rollin Township guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Columbus | 8.8% |
| Toledo | 3.9% |
| New York | 2.9% |
| Dublin | 2.9% |
| Michigan | 2.0% |
Where Rollin Township guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.1% |
| Canada | 1.9% |
| Australia | 1.0% |
Languages spoken by Rollin Township guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 85.2% |
| Sign Language | 3.7% |
| Russian | 3.7% |
| Spanish | 3.7% |
| Romanian | 3.7% |
Rollin Township Airbnbs average 4.87 stars, and 50% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.94 for host communication.
Communication scores highest in Rollin Township; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.86 |
| Communication | 4.94 |
| Location | 4.90 |
| Check-in | 4.93 |
| Value | 4.74 |
Booking patterns
94% of Rollin Township listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year Rollin Township listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 80.6% | 29 |
| 181-270 days | 13.9% | 5 |
| 91-180 days | 5.6% | 2 |
Days a year Rollin Township listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 8.3% | 3 |
| 91-180 days | 11.1% | 4 |
| 31-90 days | 52.8% | 19 |
| 1-30 days | 27.8% | 10 |
The average Rollin Township booking lasts 4.2 nights, longest in April and shortest in October. Listings took about 14 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Rollin Township
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly six in ten listings in Rollin Township accept stays of one or two nights.
Minimum stay set by Rollin Township listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Rollin Township, used by 47% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than seven in ten listings use Firm or stricter terms, against 28% on Flexible or Moderate.
Cancellation policies of Rollin Township listings, from most to least flexible
Share of listings by the policy they use
Nearly all Rollin Township listings charge a cleaning fee. The typical fee is about $151. Spread over the average stay of 4.2 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Rollin Township, a six-bedroom home, took in $196,000 over the past year, about 7 times the city's average of $28,000. Three of the six listings below have five or more bedrooms; the other three have three bedrooms.
Horton Beach Lake House: Devils Lake Fall Retreat Entire home · 6 bedrooms Rated 4.95
Lakefront Getaway: Private dock, HOT TUB & kayaks Entire home · 3 bedrooms Rated 4.99
Devil's Lake Retreat Entire home · 5 bedrooms Rated 5.00
Devil's Lake Cove: All-Sport Lakefront Fun Entire home · 3 bedrooms Rated 4.77
Devils Lake Cottage, "The Nook" Entire home · 5 bedrooms Rated 4.79
Guest favorite/BRB Elm Park/Devils Lake! Entire home · 3 bedrooms Rated 4.91 Only 6% of Rollin Township listings are classed as professionally managed. Superhosts run 47% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 65 km, Ann Arbor (56 km away) earned the most per listing, about 53% more than Rollin Township. Ypsilanti was the busiest, booked on 46% of nights against 32% in Rollin Township.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hillsdale 29 km | 48 | $27,628 | $233 | 41% |
| Jackson 31 km | 49 | $22,770 | $233 | 45% |
| Pittsfield Charter Township 55 km | 35 | $38,927 | $381 | 42% |
| Ann Arbor 56 km | 562 | $42,863 | $444 | 40% |
| Ypsilanti 63 km | 82 | $22,791 | $172 | 46% |
| Ypsilanti Charter Township 64 km | 37 | $14,638 | $183 | 32% |
| Hamburg Township 64 km | 35 | $41,859 | $414 | 37% |
| Marshall 65 km | 38 | $20,522 | $205 | 43% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rollin Township:
FAQ
An active Rollin Township Airbnb grossed $27,979 on average in the 12 months to September 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,740 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Rollin Township listings earn between $1,020 and $4,740 in a typical month, and the top tenth $9,100 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Rollin Township were booked on 32% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Rollin Township cost $376 before fees. Half of listings charge between $200 and $435, so bedroom count and location move the price more than the average suggests.
None of the active Rollin Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Rollin Township Airbnb grossed $27,979 in the 12 months to September 2026, 18% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,159 a year (about $1,510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,290 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $7,960 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Rollin Township listing was open to book earned $134 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $292 or more.
Rollin Township stays were booked 68 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Rollin Township Airbnb stay lasted 4.2 nights over the past year. A listing took 14 reservations over the year on average.
Guests rate Rollin Township Airbnbs 4.87 out of 5 on average. Guests score communication highest and value lowest.
Lake Michigan Shore, Downtown Hart and Montague draw the most short-term rental interest in Rollin Township. The neighborhood guide explains what brings guests to each.
AirROI counted 36 active Airbnb listings in Rollin Township as of September 2026. The closest tracked market is Hillsdale, 29 km away.
In Rollin Township, nearly all listings add a cleaning fee, and the typical fee is about $151.
Method
Figures on this page cover 36 active Airbnb listings in Rollin Township from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.