Airbnb market data · 202612 months to September 2026
Rockford, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rockford brought in $30,035 over the 12 months through September 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Rockford Airbnb Market at a Glance
Rockford is cheaper but busier than the Michigan average. Listings averaged $217 a night and were booked on 47% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in January, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Rockford is the 235th-largest of 378 Michigan markets AirROI tracks.
Browse the live Rockford Airbnb market See Every Rockford ListingRevenue
How Much Do Airbnb Hosts Make in Rockford?
Gross bookings per Rockford listing averaged $30,035 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Rockford listing brings in $5,430 in July, its best month, and $2,110 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Rockford's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,380+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $4,270 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $2,930 a month.
- Entry-level properties (bottom 25%) earn $1,670 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Rockford Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,122 | 49.4% | $222 | $104 | 57 days | 3.7 nights |
| Oct 2025 | $3,727 | 61.7% | $212 | $120 | 42 days | 3.4 nights |
| Nov 2025 | $3,468 | 57.1% | $205 | $116 | 44 days | 5.5 nights |
| Dec 2025 | $3,184 | 55.2% | $204 | $103 | 38 days | 4.3 nights |
| Jan 2026 | $2,341 | 41.9% | $200 | $76 | 40 days | 8.3 nights |
| Feb 2026 | $2,539 | 45.9% | $201 | $91 | 20 days | 7.2 nights |
| Mar 2026 | $2,926 | 42.9% | $201 | $94 | 48 days | 7.1 nights |
| Apr 2026 | $3,446 | 43.0% | $203 | $115 | 45 days | 3 nights |
| May 2026 | $5,135 | 56.8% | $237 | $166 | 49 days | 4 nights |
| Jun 2026 | $5,083 | 63.7% | $245 | $169 | 67 days | 4.5 nights |
| Jul 2026 | $5,035 | 53.8% | $251 | $162 | 70 days | 3.3 nights |
| Aug 2026 | $4,077 | 57.0% | $253 | $132 | 70 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Rockford market, enter its address and size in the free Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Rockford Profitable?
Yes, when it's run well. The average Rockford Airbnb took in $30,035 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,580 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,320 a month.
Cleaning it yourself keeps the $3,880 a year guests pay in cleaning fees, for about $1,910 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,360 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Rockford Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $26,155 | $38,130 |
| Cleaning fees guests pay13% of Rockford bookings | $3,880 | $5,660 |
| Gross bookings | $30,035 | $43,790 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 75% of Rockford listings on Simplified Pricing, 3% for the rest | −$3,720 | −$5,420 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,880 | −$5,660 |
| Utilities and internetAbout 5% of bookings | −$1,500 | −$2,190 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$600 | −$880 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$900 | −$1,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$300 | −$300 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$11,050 | −$15,910 |
| Left for housing costs, then profit | $18,985about $1,580 a month | $27,880about $2,320 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Rockford Airbnb Profit
The estimate starts from Rockford's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rockford home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rockford's Top Earners Get There
- More nights booked. The busiest quarter of Rockford listings are booked on 75% or more of their nights, against 55% for the median listing. Ten more booked nights a year at the median rate of $170 adds about $1,680 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $245 a night or more, against a median of $170. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,620 a year.
- Open for the busy months. In a typical year, July brings the average listing about $5,430, against $2,110 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Rockford listings average 4.85 stars, and 57% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,650 a month, against $2,500 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rockford?
Rockford listings were booked on 47% of the nights they were open over the past year, 7 percentage points above the Michigan average (40%) and 6 points above the U.S. average (41%). In a typical year, occupancy climbs to 62% in July and falls to 42% in January.
Across Rockford's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 86%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 75% or more, roughly five nights a week.
- Typical properties (median) fill about 55% of open nights.
- Entry-level properties (bottom 25%) fill 28% or less, roughly two nights a week.
July is usually the busiest month in Rockford, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 47% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Rockford?
The average nightly rate in Rockford, known as ADR (average daily rate), was $217 over the past year, about 33% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $240 and bottom out in January and February at about $190.
Across Rockford's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $415+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $245 or more, about $75 above the median.
- Typical properties (median) charge about $170 a night.
- Entry-level properties (bottom 25%) charge $125 or less, about three-quarters of the median.
July rates run 27% above January's
Average nightly rate (ADR), by month, September 2024 to August 2026
What Is the RevPAR for Airbnb in Rockford?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rockford it averaged $110 over the past year, from about $68 in a typical January to about $175 in a typical July.
Across Rockford's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $245+ per open night, about three times the median.
- Strong performers (top 25%) earn $137 or more, about $55 a night above the median.
- Typical properties (median) earn about $83 per open night.
- Entry-level properties (bottom 25%) earn $47 or less, about 57% of the median.
July RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in Rockford
With only 28 active listings, the monthly pattern in Rockford is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Rockford
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Rockford in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,110 |
| February | $2,480 |
| March | $2,760 |
| April | $3,300 |
| May | $4,480 |
| June | $4,990 |
| July | $5,430 |
| August | $4,290 |
| September | $2,820 |
| October | $3,160 |
| November | $2,950 |
| December | $2,910 |
How Far in Advance Do Guests Book Airbnb in Rockford?
Guests book Rockford stays 48 days ahead on average (about seven weeks). August stays are booked furthest out, about 65 days ahead, and February stays closest to arrival, about 21 days. A typical August booking is made in mid-June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Rockford
None of the 28 active listings in Rockford display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rockford.
Neighborhoods
Best Neighborhoods for Airbnb in Rockford
AirROI's area guide picks eight Rockford neighborhoods that draw short-term rental guests, led by Downtown Rockford, Riverside Park and East Rockford. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Rockford | The heart of Rockford, bustling with shops, restaurants, and entertainment options. Ideal for tourists looking to experience the local culture and community events. | Rockford State Park, Buffalo Park Forest Preserve, Sandy Hollow Park, local cafes and boutiques |
| Riverside Park | A family-friendly neighborhood with access to parks and the riverfront. Great for visitors looking to enjoy nature and outdoor activities while staying within the city. | Riverside Park, Rock River, walking trails, picnic areas |
| East Rockford | Known for its suburban feel and quiet neighborhoods. Perfect for families visiting or relocating with access to schools and community amenities. | East Rockford Elementary School, Proud Lake Recreation Area, local grocery stores and markets |
| Northview | A growing area with plenty of amenities nearby, ideal for business travelers and those attending local events or conventions. | Northview High School, public parks, shopping centers |
| Rockford Hills | A picturesque neighborhood with scenic views and outdoor recreation, attracting nature lovers and those looking for a peaceful retreat. | Rockford Hills Park, hiking trails, picnic spots |
| Greenwood | A vibrant community with a mix of older and newer homes, catering to a diverse range of guests including students and young professionals. | Greenwood Park, hip cafes, local nightlife |
| Woodland Estates | A suburban neighborhood that offers a quieter lifestyle, well-suited for families visiting or moving to Rockford for work or school. | Woodland Estates Park, family-friendly activities, local eateries |
| South Rockford | An up-and-coming area that is gaining popularity, known for its affordable housing and accessibility to downtown and local attractions. | local shops, community events, parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Rockford vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 61 km, Norton Shores (61 km away, 53 listings) earned the most per listing, about twice as much as Rockford. Wyoming was the busiest, booked on 54% of nights against 47% in Rockford.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Grand Rapids 19 km | 400 | $23,036 | $189 | 45% |
| Grandville 30 km | 34 | $39,190 | $269 | 49% |
| Wyoming 30 km | 60 | $33,676 | $233 | 54% |
| Spring Lake 55 km | 43 | $31,077 | $348 | 41% |
| Morton Township 56 km | 45 | $29,237 | $347 | 35% |
| Grand Haven 58 km | 205 | $36,920 | $349 | 44% |
| Norton Shores 61 km | 53 | $60,462 | $513 | 40% |
| Holland 61 km | 106 | $43,173 | $334 | 47% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,236 listings
- Traverse City Airbnb data 794 listings
- Ann Arbor Airbnb data 562 listings
- South Haven Airbnb data 559 listings
- Lansing Airbnb data 295 listings
- Saugatuck Airbnb data 294 listings
- Royal Oak Airbnb data 273 listings
- Chikaming Township Airbnb data 266 listings
See all 378 Michigan Airbnb markets
Markets Similar to Rockford
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rockford:
- South Jordan Airbnb data UT · $220/night · 47.5%
- Olympia Airbnb data WA · $214/night · 47.4%
- Valparaiso Airbnb data IN · $216/night · 47.9%
- La Verkin Airbnb data UT · $216/night · 48.1%
- Pinellas Park Airbnb data FL · $218/night · 47.0%
- St. Petersburg Airbnb data FL · $223/night · 47.5%
FAQ
Rockford Airbnb FAQ
How much do Airbnb hosts make in Rockford?
An active Rockford Airbnb grossed $30,035 on average in the 12 months to September 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,270 or more in a typical month.
How much can I make on Airbnb in Rockford?
It depends most on the home's size, location and how it's run. The middle half of Rockford listings earn between $1,670 and $4,270 in a typical month, and the top tenth $6,380 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rockford?
Listings in Rockford were booked on 47% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in Rockford?
The average booked night in Rockford cost $217 before fees. Half of listings charge between $125 and $245, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Rockford?
None of the active Rockford listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Rockford?
Yes, when it's run well. The average Rockford Airbnb grossed $30,035 in the 12 months to September 2026, 12% below the Michigan average of $34,144, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,985 a year (about $1,580 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,320 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Rockford?
July usually pays best, averaging $5,430 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Rockford?
Each night a Rockford listing was open to book earned $110 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $245 or more.
How far in advance do guests book Airbnbs in Rockford?
Rockford stays were booked 48 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Rockford?
The average Rockford Airbnb stay lasted 5.6 nights over the past year. A listing took 29 reservations over the year on average.
How are Airbnbs in Rockford rated?
Guests rate Rockford Airbnbs 4.85 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Rockford?
Downtown Rockford, Riverside Park and East Rockford draw the most short-term rental interest in Rockford. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rockford?
AirROI counted 28 active Airbnb listings in Rockford as of September 2026. The closest tracked market is Grand Rapids, 19 km away.
How much are Airbnb cleaning fees in Rockford?
In Rockford, more than seven in ten listings add a cleaning fee. The median fee is $92, and some higher fees lift the average to $147.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Rockford from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.