Grandma's Family Fun House with Heated Indoor Pool Entire home · 5 bedrooms Rated 5.00 - Revenue
- $112,141
- Occupancy
- 53.1%
- Daily rate
- $839
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sterling Heights brought in $24,407 over the 12 months through September 2026, about 29% less than the Michigan average of $34,144.
The short answer
Sterling Heights is cheaper but busier than the Michigan average. Listings averaged $205 a night and were booked on 43% of available nights, against $325 and 40% for the Michigan average.
June, usually the best month, brings in about 84% more per listing than January, usually the slowest.
With 54 active listings, Sterling Heights is the 92nd-largest of 378 Michigan markets AirROI tracks.
Browse the live Sterling Heights Airbnb market See Every Sterling Heights ListingRevenue
Gross bookings per Sterling Heights listing averaged $24,407 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Sterling Heights listing brings in $3,650 in June, its best month, and $1,980 in January, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 1.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue. Nightly rates peaked in December 2025 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, June is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,190 | 33.1% | $206 | $73 | 27 days | 4.8 nights |
| Oct 2025 | $3,452 | 53.0% | $207 | $111 | 31 days | 4.6 nights |
| Nov 2025 | $3,373 | 47.6% | $217 | $112 | 36 days | 4.1 nights |
| Dec 2025 | $3,696 | 49.2% | $220 | $119 | 24 days | 6.4 nights |
| Jan 2026 | $2,158 | 31.0% | $211 | $70 | 24 days | 4.5 nights |
| Feb 2026 | $2,376 | 44.2% | $216 | $85 | 13 days | 8.4 nights |
| Mar 2026 | $3,091 | 50.0% | $202 | $100 | 14 days | 7.7 nights |
| Apr 2026 | $2,452 | 41.4% | $201 | $82 | 18 days | 6.5 nights |
| May 2026 | $3,931 | 49.5% | $214 | $127 | 39 days | 9.6 nights |
| Jun 2026 | $3,913 | 53.7% | $208 | $130 | 42 days | 10.7 nights |
| Jul 2026 | $3,406 | 46.1% | $211 | $110 | 43 days | 7.8 nights |
| Aug 2026 | $2,592 | 46.2% | $208 | $84 | 53 days | 6.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Sterling Heights listing earns about $2,270 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Sterling Heights Airbnb took in $24,407 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,340 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,560 a month.
Cleaning it yourself keeps the $2,380 a year guests pay in cleaning fees, for about $1,540 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,160 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,027 | $41,610 |
| Cleaning fees guests pay10% of Sterling Heights bookings | $2,380 | $4,510 |
| Gross bookings | $24,407 | $46,120 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Sterling Heights listings on Simplified Pricing, 3% for the rest | −$3,160 | −$5,970 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,380 | −$4,510 |
| Utilities and internetAbout 5% of bookings | −$1,220 | −$2,310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$490 | −$920 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$730 | −$1,380 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$240 | −$240 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$8,340 | −$15,450 |
| Left for housing costs, then profit | $16,067about $1,340 a month | $30,670about $2,560 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Sterling Heights's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sterling Heights home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,840 a month, against $2,030 for the average one.
Occupancy
Sterling Heights listings were booked on 43% of the nights they were open over the past year, 3 percentage points above the Michigan average (40%) and 2 points above the U.S. average (41%). In a typical year, occupancy climbs to 56% in October and falls to 38% in January.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
October is usually the busiest month in Sterling Heights, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Sterling Heights, known as ADR (average daily rate), was $205 over the past year, about 37% below the Michigan and U.S. averages ($325 and $320). Averaged month by month over the past two years, rates peak in July and August at about $205 and bottom out in September and October at about $170.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
July rates run 23% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $205 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sterling Heights it averaged $92 over the past year, from about $64 in a typical January to about $122 in a typical June.
Per open night, by tier:
June RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Sterling Heights has two high seasons, May–July and December, which makes it a moderately seasonal market.
Average revenue by month in Sterling Heights
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,980 |
| February | Low season | $2,270 |
| March | Shoulder season | $2,580 |
| April | Low season | $2,190 |
| May | High season | $3,220 |
| June | High season | $3,650 |
| July | High season | $3,300 |
| August | Shoulder season | $2,920 |
| September | Low season | $2,120 |
| October | Shoulder season | $2,950 |
| November | Shoulder season | $2,870 |
| December | High season | $3,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–July, December | $3,290 | 47% | $197 |
| Shoulder seasonMarch, August, October–November | $2,830 | 51% | $183 |
| Low seasonJanuary–February, April, September | $2,140 | 45% | $184 |
Seasons are grouped by revenue per listing, so a better-paying season can fill fewer nights when higher rates carry it.
Guests book Sterling Heights stays 32 days ahead on average (about five weeks). August stays are booked furthest out, about 41 days ahead, and February stays closest to arrival, about 11 days. A typical August booking is made in early July.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 32 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 54 active listings in Sterling Heights display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Sterling Heights.
Neighborhoods
AirROI's area guide picks eight Sterling Heights neighborhoods that draw short-term rental guests, led by Bishop Park, Civic Center and Dodge Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Bishop Park | A peaceful and scenic area with easy access to parks and natural beauty, ideal for visitors looking for relaxation and outdoor activities. | Bishop Park, Macomb County Community College, walking trails, ponds and picnic areas |
| Civic Center | Located near the city's main attractions and amenities, making it a great spot for business travelers and families alike. | City Hall, Sterling Heights Public Library, Civic Center Park, local restaurants and shops |
| Dodge Park | A vibrant area known for its community events and spacious park, attracting families and groups looking for fun. | Dodge Park, Dodge Park Farmers Market, Playground areas, picnic spots and sports facilities |
| Lakeview | A charming neighborhood with a small-town feel, close to local amenities and good schools, appealing to families and quiet-seekers. | Lakeview Park, Sterling Heights Historic District, local dining options, biking and walking paths |
| Riverland | An attractive location with waterfront access, good for outdoor enthusiasts and those looking to enjoy nature's beauty. | Clinton River, Riverland Park, boat ramps, scenic pathways |
| Northeast Sterling Heights | A developing area with new businesses and homes, suitable for guests looking for modern accommodations and local attractions. | local shopping centers, new restaurants, family-friendly activities |
| Westbury | Known for its suburban charm and community feel, providing a family-friendly atmosphere for visitors. | Westbury Park, local sports facilities, community events, close to schools |
| Morris Park | A tranquil and suburban neighborhood with parks and good schools, perfect for families seeking a quiet getaway. | Morris Park, playgrounds, community walking paths, local coffee shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 74% of listings in Sterling Heights, alongside 14 private-room listings (26%). Houses account for 80% of the stock; apartments and condos come next at 20%.
Mostly entire homes, with a private-room segment
Sterling Heights Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 74.1% | 40 |
| Private room | 25.9% | 14 |
Houses dominate the property mix
Sterling Heights Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 79.6% | 43 |
| Apartment/Condo | 20.4% | 11 |
Most Sterling Heights homes are built for groups: 78% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (50%). Shares are of the 40 entire homes that give a bedroom count; rented rooms are left out.
Sterling Heights entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 10.0% | 4 |
| 1 bedroom | 7.5% | 3 |
| 2 bedrooms | 5.0% | 2 |
| 3 bedrooms | 50.0% | 20 |
| 4 bedrooms | 15.0% | 6 |
| 5+ bedrooms | 12.5% | 5 |
Sterling Heights is a group-trip market: 41% of listings sleep eight or more guests, more than the share of the next most common size, six guests (30%). Shares are of the 44 listings with a guest capacity on file (81% of the market).
Sterling Heights listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 2.3% | 1 |
| 2 guests | 15.9% | 7 |
| 3 guests | 4.5% | 2 |
| 4 guests | 4.5% | 2 |
| 6 guests | 29.5% | 13 |
| 7 guests | 2.3% | 1 |
| 8+ guests | 40.9% | 18 |
Sterling Heights hosts set up an average of 3.3 beds per listing, close to one bed per bedroom. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Sterling Heights: 46% of listings have one, and 98% offer free parking on site.
Share of Sterling Heights listings with each common amenity
Guests
Sterling Heights draws mostly domestic guests: 93% of those who left reviews live in the United States. No single city dominates: Detroit is the largest source, at about 8% of reviews. Of the 7% from abroad, the largest groups come from Canada and Mexico. English is spoken by 73% of guests, and Spanish by 11%.
93% of Sterling Heights guests are domestic
Where guests who left reviews live
Where Sterling Heights guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Detroit | 7.7% |
| New York | 1.9% |
| Corunna | 1.6% |
| Columbus | 1.6% |
| Warren | 1.6% |
Where Sterling Heights guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 93.0% |
| Canada | 1.9% |
| Mexico | 1.6% |
| China | 1.3% |
| Germany | 1.3% |
Languages spoken by Sterling Heights guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 72.9% |
| Spanish | 11.2% |
| German | 3.5% |
| Hindi | 1.8% |
| Italian | 1.8% |
Sterling Heights Airbnbs average 4.74 stars, and 31% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness: it scores 4.70, against 4.87 for check-in.
Check-in scores highest in Sterling Heights; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.70 |
| Communication | 4.86 |
| Location | 4.85 |
| Check-in | 4.87 |
| Value | 4.71 |
Booking patterns
More than eight in ten Sterling Heights listings are open to guests more than 180 days a year, but only 24% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Sterling Heights listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 46.3% | 25 |
| 181-270 days | 37.0% | 20 |
| 91-180 days | 14.8% | 8 |
| 31-90 days | 1.9% | 1 |
Days a year Sterling Heights listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.9% | 1 |
| 181-270 days | 22.2% | 12 |
| 91-180 days | 31.5% | 17 |
| 31-90 days | 33.3% | 18 |
| 1-30 days | 11.1% | 6 |
Bookings in Sterling Heights average 4.8 to 8 nights depending on the month, longest in June and shortest in November. Listings took about 20 bookings each over the year, some 1,040 in all. About half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Sterling Heights
Average nights per booking, by month of stay
Two-year average by calendar month.
56% of listings in Sterling Heights accept stays of one or two nights.
Minimum stay set by Sterling Heights listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Sterling Heights, used by 61% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 20% on Firm or stricter ones.
Cancellation policies of Sterling Heights listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Sterling Heights listings charge a cleaning fee. The typical fee is $101; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of about seven nights, that adds roughly $15 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Sterling Heights, a five-bedroom home, took in $112,000 over the past year, about 4.6 times the city's average of $24,400. One of the top-grossing listings, a two-bedroom unit at $1,163 a night (about 3.6 times the $325 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded. Three of the six listings below have five or more bedrooms; the other three have three and four bedrooms.
Grandma's Family Fun House with Heated Indoor Pool Entire home · 5 bedrooms Rated 5.00
Spacious 5BR Home - 2.5BA & Prime Location. Entire home · 5 bedrooms Rated 4.98
Cozy Escape • Game Room + Sleeps 10 Near Troy Entire home · 3 bedrooms Rated 4.62
Beautiful home in metro Detroit area/Gameroom 4BD Entire home · 4 bedrooms Rated 4.89
Charming 6 Bed 2 Bath family friendly private Entire home · 6 bedrooms Rated 4.88
Cozy Pondside Retreat in Sterling Heights Entire home · 3 bedrooms Rated 4.72 Only 6% of Sterling Heights listings are classed as professionally managed, though 39% of listings have a co-host. Superhosts run 43% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 80% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 14 km, Birmingham (14 km away, 55 listings) earned the most per listing, about 25% more than Sterling Heights. Hazel Park and Rochester Hills were the busiest, each booked on 47% of nights against 43% in Sterling Heights.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Troy 8 km | 36 | $27,180 | $205 | 45% |
| Warren 9 km | 45 | $11,318 | $130 | 37% |
| Madison Heights 10 km | 86 | $17,545 | $142 | 42% |
| Royal Oak 12 km | 273 | $27,441 | $214 | 45% |
| Roseville 12 km | 36 | $19,310 | $141 | 40% |
| Hazel Park 13 km | 51 | $15,396 | $126 | 47% |
| Birmingham 14 km | 55 | $30,576 | $295 | 43% |
| Rochester Hills 14 km | 46 | $18,353 | $175 | 47% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Sterling Heights:
FAQ
An active Sterling Heights Airbnb grossed $24,407 on average in the 12 months to September 2026, according to AirROI's tracking of 54 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,290 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sterling Heights listings earn between $1,040 and $4,290 in a typical month, and the top tenth $6,120 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Sterling Heights were booked on 43% of available nights over the past year. That compares with 40% for the Michigan average. October is usually the busiest month.
The average booked night in Sterling Heights cost $205 before fees. Half of listings charge between $81 and $235, so bedroom count and location move the price more than the average suggests.
None of the active Sterling Heights listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Sterling Heights Airbnb grossed $24,407 in the 12 months to September 2026, 29% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,067 a year (about $1,340 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,560 a month. Check a specific home in the Airbnb estimator.
June usually pays best, averaging $3,650 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sterling Heights listing was open to book earned $92 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $167 or more.
Sterling Heights stays were booked 32 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Sterling Heights Airbnb stay lasts about seven nights. A listing took 20 reservations over the year on average.
Guests rate Sterling Heights Airbnbs 4.74 out of 5 on average. Guests score check-in highest and cleanliness lowest.
Bishop Park, Civic Center and Dodge Park draw the most short-term rental interest in Sterling Heights. The neighborhood guide explains what brings guests to each.
AirROI counted 54 active Airbnb listings in Sterling Heights as of September 2026. The closest tracked market is Troy, 8 km away.
In Sterling Heights, nearly nine in ten listings add a cleaning fee. The median fee is $101; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 54 active Airbnb listings in Sterling Heights from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.