Toast of Roseville Entire home · 3 bedrooms Rated 4.96 - Revenue
- $52,017
- Occupancy
- 68.9%
- Daily rate
- $193
Airbnb market data · 202612 months to September 2026
The average Airbnb in Roseville brought in $19,310 over the 12 months through September 2026, about 43% less than the Michigan average of $34,144.
The short answer
Roseville is priced below the Michigan average. Listings averaged $141 a night, about 57% less than that average of $325, and were booked on 40% of available nights, close to its 40% occupancy.
July, usually the best month, brings in about 71% more per listing than February, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Roseville is the 173rd-largest of 378 Michigan markets AirROI tracks.
Browse the live Roseville Airbnb market See Every Roseville ListingRevenue
Gross bookings per Roseville listing averaged $19,310 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Roseville listing brings in $3,150 in July, its best month, and $1,840 in February, its slowest. November runs within 3% of February, so either can be the slowest in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.7 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in March 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,961 | 39.9% | $138 | $65 | 9 days | 9.9 nights |
| Oct 2025 | $2,088 | 44.2% | $127 | $67 | 11 days | 8.8 nights |
| Nov 2025 | $1,885 | 41.2% | $129 | $63 | 12 days | 4.8 nights |
| Dec 2025 | $2,065 | 43.6% | $131 | $67 | 11 days | 7.1 nights |
| Jan 2026 | $1,933 | 35.0% | $131 | $62 | 9 days | 14.5 nights |
| Feb 2026 | $2,117 | 48.7% | $132 | $76 | 6 days | 6.9 nights |
| Mar 2026 | $2,235 | 53.3% | $121 | $72 | 6 days | 12.1 nights |
| Apr 2026 | $1,856 | 48.7% | $110 | $62 | 11 days | 9 nights |
| May 2026 | $2,972 | 52.5% | $152 | $96 | 13 days | 8.2 nights |
| Jun 2026 | $2,287 | 41.3% | $158 | $76 | 21 days | 9.1 nights |
| Jul 2026 | $3,381 | 47.0% | $164 | $109 | 24 days | 10.4 nights |
| Aug 2026 | $2,780 | 47.6% | $154 | $90 | 19 days | 9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Roseville listing earns about $2,140 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Roseville Airbnb took in $19,310 in the 12 months to September 2026, and run by its owner at everyday costs, about $990 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,560 a month.
Cleaning it yourself keeps the $2,320 a year guests pay in cleaning fees, for about $1,190 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $850 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,990 | $26,540 |
| Cleaning fees guests pay12% of Roseville bookings | $2,320 | $3,630 |
| Gross bookings | $19,310 | $30,170 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Roseville listings on Simplified Pricing, 3% for the rest | −$2,860 | −$4,470 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,320 | −$3,630 |
| Utilities and internetAbout 5% of bookings | −$970 | −$1,510 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$390 | −$600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$580 | −$910 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$7,410 | −$11,410 |
| Left for housing costs, then profit | $11,900about $990 a month | $18,760about $1,560 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Roseville's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Roseville home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,510 a month, against $1,610 for the average one.
Occupancy
Roseville listings were booked on 40% of the nights they were open over the past year, in line with the Michigan average and in line with the U.S. average. Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 56% in October and falls to 43% in June.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
October is usually the busiest month in Roseville, June the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Roseville, known as ADR (average daily rate), was $141 over the past year, about 57% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $150 and bottom out in April at about $110.
The top 10% charge about 1.7 times the rate of the bottom quarter.
July rates run 38% above April's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $141 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Roseville it averaged $66 over the past year, from about $63 in a typical November to about $102 in a typical July.
Most listings earn a similar amount per open night.
July RevPAR is about 1.6 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $66 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 36 active listings, the monthly pattern in Roseville is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Roseville
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,140 |
| February | $1,840 |
| March | $2,010 |
| April | $1,910 |
| May | $2,600 |
| June | $2,270 |
| July | $3,150 |
| August | $2,570 |
| September | $2,290 |
| October | $2,450 |
| November | $1,890 |
| December | $2,310 |
Guests book Roseville stays 10 days ahead on average, so many trips are booked close to arrival. December stays are booked furthest out, about 20 days ahead, and March stays closest to arrival, about 5 days. A typical December booking is made in late November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 10 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 36 active listings in Roseville display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Roseville.
Neighborhoods
AirROI's area guide picks eight Roseville neighborhoods that draw short-term rental guests, led by Downtown Roseville, Eastland Boulevard and Lake Saint Clair Metropark. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Roseville | The bustling center of Roseville with shops, dining, and entertainment options. Ideal for travelers seeking convenience and accessibility to local attractions. | Macomb Mall, Roseville Public Library, Roseville Civic Center, City of Roseville Parks, Local Restaurants |
| Eastland Boulevard | A vibrant area with a mix of residential and commercial spaces, known for its shopping centers. Great for families and travelers looking for community-oriented attractions. | Eastland Center, Local Parks, Shopping Areas, Restaurants, Recreational Centers |
| Lake Saint Clair Metropark | A natural oasis perfect for outdoor enthusiasts, offering recreational activities such as boating, fishing, and picnicking. Attracts nature lovers seeking tranquility. | Lake Saint Clair, Fishing Areas, Picnic Spots, Hiking Trails, Water Sports |
| Roseville Historical Museum | Attracts visitors interested in local history and culture. A great spot for educational experiences and family outings in the nearby community. | Roseville Historical Museum, Local Art Exhibits, Community Events, Cultural Festivals, Nearby Parks |
| 12 Oaks Mall | A popular shopping destination just outside of Roseville known for its wide range of stores and dining options. Ideal for shoppers and families. | 12 Oaks Mall, Restaurants, Movie Theaters, Nearby Attractions, Shopping Experience |
| Van Dyke Avenue | A hub for local commerce with a diverse range of eateries and shops. Excellent for those looking to experience local culture and cuisine. | Local Restaurants, Shopping Centers, Community Events, Cafes, Local Markets |
| Stoney Creek Metropark | Offers expansive natural beauty and activities such as hiking and camping. A great choice for families and outdoor lovers. | Walking Trails, Camping Grounds, Fishing Spots, Nature Programs, Scenic Views |
| Roseville City Park | A well-maintained park with facilities for various sports and recreational activities, attracting local residents and tourists looking for outdoor fun. | Playgrounds, Sports Fields, Walking Paths, Picnic Areas, Community Events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 81% of listings in Roseville, alongside 7 private-room listings (19%). Apartments and condos are the most common property type at 61%, about 1.6 times the share of houses (39%).
Mostly entire homes, with a private-room segment
Roseville Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 80.6% | 29 |
| Private room | 19.4% | 7 |
Listings by property type
Roseville Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 61.1% | 22 |
| House | 38.9% | 14 |
The most common size among Roseville's 29 entire homes with a bedroom count is one bedroom (22 homes).
Roseville entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.4% | 1 |
| 1 bedroom | 75.9% | 22 |
| 2 bedrooms | 6.9% | 2 |
| 3 bedrooms | 13.8% | 4 |
Most Roseville listings are sized for couples and small families: 83% sleep four guests or fewer, and just 3% take eight or more. Shares are of the 29 listings with a guest capacity on file (81% of the market).
Roseville listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 75.9% | 22 |
| 4 guests | 6.9% | 2 |
| 5 guests | 6.9% | 2 |
| 6 guests | 6.9% | 2 |
| 8+ guests | 3.4% | 1 |
Roseville hosts set up an average of 1.6 beds per listing, close to one bed per bedroom. 69% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Roseville: 97% of listings have one, and 61% have an EV charger.
Share of Roseville listings with each common amenity
Guests
Roseville draws mostly domestic guests: 94% of those who left reviews live in the United States. Warren alone accounts for 13% of reviews. Of the 6% from abroad, the largest groups come from Canada and China. English is spoken by 78% of guests, and German by 10%.
94% of Roseville guests are domestic
Where guests who left reviews live
Where Roseville guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Warren | 12.7% |
| Detroit | 8.1% |
| Kalamazoo | 4.1% |
| Coventry | 2.0% |
| Fraser | 2.0% |
Where Roseville guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 94.5% |
| Canada | 1.5% |
| China | 1.0% |
| Germany | 1.0% |
| Mexico | 0.5% |
Languages spoken by Roseville guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 77.5% |
| German | 10.0% |
| Spanish | 6.7% |
| Arabic | 1.7% |
| French | 1.7% |
Roseville Airbnbs average 4.86 stars, and 58% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.75, against 4.94 for host communication.
Communication scores highest in Roseville; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.83 |
| Communication | 4.94 |
| Location | 4.78 |
| Check-in | 4.92 |
| Value | 4.75 |
Booking patterns
More than eight in ten Roseville listings are open to guests more than 180 days a year, but only 22% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Roseville listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 30.6% | 11 |
| 181-270 days | 52.8% | 19 |
| 91-180 days | 16.7% | 6 |
Days a year Roseville listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.8% | 1 |
| 181-270 days | 19.4% | 7 |
| 91-180 days | 47.2% | 17 |
| 31-90 days | 13.9% | 5 |
| 1-30 days | 16.7% | 6 |
The average Roseville booking lasts 10.6 nights, longest in January and shortest in February. Listings took about 15 bookings each over the year. 86% of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Roseville
Average nights per booking, by month of stay
Two-year average by calendar month.
Only 25% of listings in Roseville accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Roseville listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Roseville, used by 67% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about seven in ten listings use Firm or stricter terms, against 31% on Flexible or Moderate.
Cancellation policies of Roseville listings, from most to least flexible
Share of listings by the policy they use
Nearly all Roseville listings charge a cleaning fee. The typical fee is $100, and some higher fees lift the average to $139. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Roseville, a three-bedroom home, took in $52,000 over the past year, about 2.7 times the city's average of $19,300.
Toast of Roseville Entire home · 3 bedrooms Rated 4.96
Charming New Unit in the Heart of Roseville Entire home · 1 bedroom Rated 4.98
New! Bright & Cozy 1BR Flat with Double Recliners Entire home · 1 bedroom Rated 4.91
New! Spacious 1BR King Suite, Prime Location Entire home · 1 bedroom Rated 4.96
New!Contemporary UpperFlat Near Downtown Roseville Entire home · 1 bedroom Rated 4.95
New! Comfy & Cozy Private Studio Flat Entire home Rated 5.00 Professional management companies run 56% of Roseville listings. 78% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 6% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 17 km, Grosse Pointe Park (14 km away, 35 listings) earned the most per listing, about 2.1 times as much as Roseville. Hazel Park was the busiest, booked on 47% of nights against 40% in Roseville.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Warren 8 km | 45 | $11,318 | $130 | 37% |
| Mount Clemens 12 km | 35 | $18,923 | $142 | 44% |
| Sterling Heights 12 km | 54 | $24,407 | $205 | 43% |
| Grosse Pointe Park 14 km | 35 | $41,101 | $298 | 42% |
| Madison Heights 14 km | 86 | $17,545 | $142 | 42% |
| Hazel Park 14 km | 51 | $15,396 | $126 | 47% |
| Hamtramck 15 km | 65 | $11,124 | $115 | 36% |
| Ferndale 17 km | 115 | $21,520 | $176 | 44% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Roseville:
FAQ
An active Roseville Airbnb grossed $19,310 on average in the 12 months to September 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,340 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Roseville listings earn between $938 and $3,340 in a typical month, and the top tenth $4,330 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Roseville were booked on 40% of available nights over the past year. That compares with 40% for the Michigan average. October is usually the busiest month.
The average booked night in Roseville cost $141 before fees. Half of listings charge between $110 and $165, so bedroom count and location move the price more than the average suggests.
None of the active Roseville listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Roseville Airbnb grossed $19,310 in the 12 months to September 2026, 43% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,900 a year (about $990 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,560 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $3,150 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Roseville listing was open to book earned $66 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $96 or more.
Roseville stays were booked 10 days before arrival on average over the past year, so a listing can still fill close to the date.
The average Roseville Airbnb stay lasted 10.6 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Roseville Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
Downtown Roseville, Eastland Boulevard and Lake Saint Clair Metropark draw the most short-term rental interest in Roseville. The neighborhood guide explains what brings guests to each.
AirROI counted 36 active Airbnb listings in Roseville as of September 2026. The closest tracked market is Warren, 8 km away.
In Roseville, nearly all listings add a cleaning fee. The median fee is $100, and some higher fees lift the average to $139.
Method
Figures on this page cover 36 active Airbnb listings in Roseville from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.