Fayetteville, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Fayetteville, North Carolina? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $14,005 per year — at a $145 nightly rate, 38.4% occupancy, and a $56 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Fayetteville's 612 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 19.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Fayetteville?
In Fayetteville, the headline Airbnb metrics are $14,005 in average annual revenue,38.4% occupancy, $145 ADR, and $56 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Fayetteville?
Understanding the monthly revenue variations for Airbnb listings in Fayetteville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fayetteville is typically April, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fayetteville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,872+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,595 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,557 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $692, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fayetteville
What Is the Monthly Airbnb Occupancy Rate in Fayetteville?
Maximize your bookings by understanding the Fayetteville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fayetteville:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fayetteville
What Is the Average Airbnb Nightly Rate in Fayetteville?
Effective short term rental pricing strategy in Fayetteville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fayetteville typically peaks in July and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Fayetteville
What Is the RevPAR for Airbnb in Fayetteville?
RevPAR in Fayetteville is currently $56. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $49 RevPAR.
- Strong performers (Top 25%) earn $73 RevPAR.
- Best-in-class (Top 10%) achieve $98 RevPAR.
Average Monthly RevPAR Trend in Fayetteville
RevPAR Insights for Fayetteville
- The average RevPAR in Fayetteville is $56. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($98) and bottom 25% ($27) is $70, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Fayetteville benchmarks. If your RevPAR falls below the median of $49, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $73+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Fayetteville?
Fayetteville's peak Airbnb season falls in April, June, March, while the softest stretch is January, February, July. Overall, the market shows relatively stable year-round demand, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, June, March)
- Revenue averages $2,090 per month
- Occupancy rates average 42.1%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,951 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $134
Low Season (January, February, July)
- Revenue drops to average $1,665 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $137
Seasonality Insights for Fayetteville
- Airbnb seasonality in Fayetteville is subdued — revenue stays within a narrow band throughout the year. This is advantageous for hosts who value predictable cash flow and simpler pricing management.
- During the high season, the absolute peak month showcases Fayetteville's highest earning potential, with monthly revenues climbing to $2,147, occupancy reaching 45.7%, and ADRs peaking at $150.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,655, occupancy could drop to 30.5%, and ADRs may adjust to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fayetteville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- With stable year-round demand, Fayetteville hosts can focus less on seasonal pricing swings and more on incremental improvements — better photos, faster response times, and amenity upgrades that compound over time.
Do You Need a License for Airbnb in Fayetteville?
Fayetteville, North Carolina, United States currently shows a low regulation profile despite having 612 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Fayetteville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Fayetteville?
Location within Fayetteville matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Fayetteville | The vibrant heart of Fayetteville with access to local shops, restaurants, and cultural attractions. Ideal for travelers looking to explore the city's history and social scene. | Airborne and Special Operations Museum, Fayetteville Market House, Crown Coliseum, Fayetteville Dog Park, Festival Park |
| Cape Fear Botanical Garden | A beautiful, serene area perfect for nature lovers and those seeking tranquility. This location is appealing for travelers who enjoy outdoor activities and botanical beauty. | Cape Fear Botanical Garden, Jordan Soccer Complex, Linear Park, Riverwalk |
| Historic Haymount | Known for its historic architecture and charm, Haymount attracts those interested in Fayetteville's history and culture while providing a quiet, residential feel. | Museum of Cape Fear, Haymount Park, Historic Homes, Cameron Circle |
| Fort Bragg | Major military installation that attracts visiting family members and military personnel. Popular for short-term stays and familial visits. | Fort Bragg, Smith Lake, Airborne & Special Operations Museum, Veterans Park |
| North Fayetteville | Developing area with growing commerce and residential spaces. Draws visitors looking for convenient access to shopping and dining options. | Cross Creek Mall, Restaurants and Shopping Centers, North Fayetteville Dog Park |
| West Fayetteville | A suburban area that offers a mix of residential and commercial spaces, appealing for families and longer-term stays. | Walnut Park, Mazarick Park, Shopping Facilities |
| Raeford Road | Known for its diverse array of restaurants and shops, this area is popular among locals and visitors looking for convenience. | Shopping Centers, Local Restaurants, Cultural Eatery Spots |
| Bladen County | A quiet area outside of Fayetteville, perfect for guests looking for a more rural or countryside environment while still being close to city amenities. | Bladen Lakes State Forest, Local Farms, Nature Trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Fayetteville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Fayetteville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fayetteville
- The Fayetteville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 612 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fayetteville, House properties are the most common (75.2%), reflecting the local real estate landscape.
- Houses represent a significant 75.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 9.2%) offer potential for unique stay experiences.
Fayetteville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fayetteville
- The dominant room capacity in Fayetteville is 3 bedrooms listings, making up 31.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Fayetteville, indicating a high concentration in these sizes.
- A significant 43.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fayetteville.
Fayetteville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fayetteville
- The most common guest capacity trend in Fayetteville vacation rentals is listings accommodating 4 guests (20.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Fayetteville STR market, accounting for 41.3% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fayetteville.
- On average, properties in Fayetteville are equipped to host 4.5 guests.
How Do Listings in Fayetteville Compare on Quality?
Listing quality in Fayetteville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Fayetteville
- At 28.3 photos per listing on average, Fayetteville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Fayetteville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Fayetteville?
Amenity Prevalence
Amenity Insights for Fayetteville
- Essential amenities in Fayetteville that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fayetteville: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fayetteville to stay competitive.
Which Airbnb Amenities Boost Revenue in Fayetteville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Fayetteville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 96.6% | $14,383 | $3,355 | 328.7% |
Ping pong tableHigh opportunity | 0.8% | $51,929 | $13,693 | 279.2% |
Changing tableHigh opportunity | 1.1% | $34,926 | $13,763 | 153.8% |
Pool tableHigh opportunity | 2.3% | $34,079 | $13,535 | 151.8% |
Hot tubHigh opportunity | 3.4% | $32,365 | $13,353 | 142.4% |
Dishes and silverware | 89.1% | $14,952 | $6,302 | 137.3% |
Children's playroomHigh opportunity | 2.1% | $30,396 | $13,649 | 122.7% |
BikesHigh opportunity | 1.5% | $30,484 | $13,759 | 121.6% |
Free parking on premises | 96.7% | $14,258 | $6,508 | 119.1% |
Oven | 78.9% | $15,772 | $7,390 | 113.4% |
Revenue Impact Insights for Fayetteville
- Heating tops the revenue impact list with a 328.7% uplift — listings with this amenity earn $14,383 vs. $3,355 without it.
- High-opportunity amenities — Ping pong table, Changing table, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Dishes and silverware, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Fayetteville.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Fayetteville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fayetteville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFayetteville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Fayetteville
- The typical guest profile for Airbnb in Fayetteville consists of primarily domestic travelers (96%), often arriving from nearby Fayetteville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and DC (1%).
- Top languages spoken are English (73.3%) followed by Spanish (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fayetteville and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Fayetteville?
Listings in Fayetteville average 4.81 out of 5 overall, with about 66.9 reviews per active listing and 42.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Fayetteville
- With an overall rating of 4.81, Fayetteville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Fayetteville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fayetteville
- The most common availability pattern in Fayetteville falls within the 271-366 days range, representing 58.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Fayetteville (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Fayetteville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Fayetteville
- The overall average booking lead time for vacation rentals in Fayetteville is 23 days.
- Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Fayetteville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Fayetteville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Fayetteville?
Guests in Fayetteville stay about 6.7 nights on average, generating roughly 10,178 reservations and 16.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Fayetteville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Fayetteville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (7.4 nights) and shorten in Jun (4.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Fayetteville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
151 listings
24.7% of total
2 Nights
191 listings
31.2% of total
3 Nights
46 listings
7.5% of total
4-6 Nights
30 listings
4.9% of total
7-29 Nights
62 listings
10.1% of total
30+ Nights
132 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in Fayetteville is 2 Nights, adopted by 31.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in Fayetteville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.2% of Fayetteville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fayetteville.
Fayetteville Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
21 listings
3.4% of total
Limited
21 listings
3.4% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
194 listings
31.7% of total
Moderate
161 listings
26.3% of total
Firm
170 listings
27.8% of total
Strict
44 listings
7.2% of total
Cancellation Policy Insights for Fayetteville
- The prevailing Airbnb cancellation policy trend in Fayetteville is Flexible, used by 31.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.0%) and stricter (35.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.7% market standard in Fayetteville.
- Using a Strict policy might deter some guests, as only 7.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Fayetteville.
How Much Are Airbnb Cleaning Fees in Fayetteville?
Cleaning fees in Fayetteville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Fayetteville
- 89.4% of listings charge a cleaning fee, making it standard practice in Fayetteville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($201) and median ($99) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Fayetteville median of $99. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Fayetteville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fayettevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huge Family Home W/ Pool, Games, & Movie Room
Entire Place • 5 bedrooms
Fayetteville Getaway: Pool • Pizza Oven • Fire Pit
Entire Place • 5 bedrooms
Ultimate Family Getaway: Private Pool & Hot Tub, G
Entire Place • 4 bedrooms
Spacious Family Oasis with Hot Tub, PingPong, Air
Entire Place • 5 bedrooms
Pet Friendly 5BR Getaway w/ Grill Near Ft Bragg
Entire Place • 5 bedrooms
Luxury stay w/Hot Tub, Pool, Game Room & Speakeasy
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Fayetteville?
Learn from the best! This table showcases top-performing Airbnb hosts in Fayetteville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gwyn | 3 | $276,161 | 314 | 4.74/5.0 |
| Alex | 8 | $254,300 | 472 | 4.99/5.0 |
| Toby | 12 | $208,171 | 788 | 4.55/5.0 |
| Casey And Carl @ Haymount Home | 6 | $204,073 | 590 | 4.91/5.0 |
| Frederic | 9 | $190,032 | 1584 | 4.89/5.0 |
| Michele | 3 | $140,337 | 107 | 4.55/5.0 |
| Damara & Birche | 2 | $125,910 | 52 | 4.87/5.0 |
| Sara | 2 | $116,119 | 452 | 4.97/5.0 |
| Elva | 3 | $111,320 | 128 | 4.88/5.0 |
| Romy | 4 | $104,912 | 653 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fayetteville.
Who Are the Airbnb Hosts in Fayetteville?
Fayetteville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Fayetteville
- With 61.6% Superhosts, Fayetteville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 10.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Fayetteville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Fayetteville
These are the highest-grossing professional property management operations in Fayetteville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gwyn | 3 | $276,161 | $476 | 53.0% | 4.74/5 |
| Alex | 8 | $254,300 | $314 | 31.0% | 4.99/5 |
| Toby | 12 | $208,171 | $170 | 31.8% | 4.55/5 |
| Frederic | 9 | $190,032 | $152 | 47.7% | 4.89/5 |
| Damara & Birche | 2 | $125,910 | $472 | 45.8% | 4.87/5 |
| Kenney | 2 | $100,995 | $319 | 43.4% | 4.79/5 |
| Evolve | 9 | $77,653 | $183 | 25.6% | 4.24/5 |
| Sandymount Properties | 4 | $72,416 | $285 | 23.9% | 5.00/5 |
| Patriot American Homes | 3 | $64,540 | $269 | 43.7% | 4.49/5 |
| Properties By Preston | 9 | $53,926 | $92 | 26.8% | 4.66/5 |
Management Company Insights for Fayetteville
- The leading management company, Gwyn, operates 3 listings with $276,161 in gross revenue — a useful benchmark for what scale looks like in Fayetteville.
- Top managers average 6 properties each, suggesting professional management in Fayetteville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.72/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Fayetteville's Airbnb Market Compare to Nearby Cities?
How does the Fayetteville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with James City, Fayetteville has 13 percentage points lower occupancy and about $86 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wrightsville Beach | 512 | $4,216 | $562.56 | 35% |
| Warren County | 10 | $4,022 | $490.81 | 32% |
| Littleton | 153 | $3,252 | $497.57 | 33% |
| Macon | 45 | $3,194 | $544.43 | 29% |
| Bracey | 55 | $3,159 | $488.46 | 31% |
| James City | 19 | $3,144 | $231.04 | 51% |
| North Topsail Beach | 940 | $3,028 | $465.57 | 34% |
| Cedar Point | 35 | $3,003 | $327.41 | 40% |
| Surf City | 752 | $2,954 | $427.65 | 33% |
| Emerald Isle | 553 | $2,888 | $426.56 | 36% |
Frequently Asked Questions About Airbnb in Fayetteville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Fayetteville.
How much do Airbnb hosts make in Fayetteville?
Fayetteville hosts earn about $14,005 per year on average, with an average nightly rate of $145 and RevPAR of $56. Those figures describe the typical revenue environment for active listings in Fayetteville, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Fayetteville market, August 2025 to July 2026.
What is the average Airbnb occupancy rate in Fayetteville?
The average Airbnb occupancy rate in Fayetteville is 38.4%. April is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Fayetteville?
Listings in Fayetteville average $145 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Fayetteville?
Fayetteville currently has about 612 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Fayetteville?
AirROI currently classifies the short-term rental regulation level in Fayetteville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Fayetteville?
RevPAR in Fayetteville is about $56. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Fayetteville?
Occupancy of 38.4% means Fayetteville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,005, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Fayetteville?
The average booking lead time in Fayetteville is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Fayetteville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Fayetteville include Downtown Fayetteville, Cape Fear Botanical Garden, Historic Haymount. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Fayetteville?
entire_home listings make up 84.5% of the active supply in Fayetteville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Fayetteville compare to nearby Airbnb markets?
Among neighboring markets, Wrightsville Beach posts $50,596 in average annual revenue with 35.2% occupancy, compared to Fayetteville's $14,005 and 38.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Fayetteville?
The average Airbnb stay length in Fayetteville is about 6.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Fayetteville?
Airbnb listings in Fayetteville average 4.81 out of 5 overall. About 42.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Fayetteville?
Heating and Ping pong table are among the strongest revenue-linked amenities in Fayetteville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Fayetteville?
Yes. About 89.4% of active Airbnb listings in Fayetteville charge a cleaning fee, and the average fee is $201. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Fayetteville?
A 61.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.