Pinehurst, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pinehurst, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,326 per year — at a $343 nightly rate, 37.6% occupancy, and a $118 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Pinehurst's 356 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 24.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Pinehurst?
In Pinehurst, the headline Airbnb metrics are $35,326 in average annual revenue,37.6% occupancy, $343 ADR, and $118 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pinehurst?
Understanding the monthly revenue variations for Airbnb listings in Pinehurst is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pinehurst is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pinehurst across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,460+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,651 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,796 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,535, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pinehurst
What Is the Monthly Airbnb Occupancy Rate in Pinehurst?
Maximize your bookings by understanding the Pinehurst STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pinehurst:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pinehurst
What Is the Average Airbnb Nightly Rate in Pinehurst?
Effective short term rental pricing strategy in Pinehurst involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pinehurst typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $668+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $385 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $169 per night.
Average Daily Rate (ADR) Trend by Month in Pinehurst
What Is the RevPAR for Airbnb in Pinehurst?
RevPAR in Pinehurst is currently $118. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $59 RevPAR.
- Typical properties (Median) generate $94 RevPAR.
- Strong performers (Top 25%) earn $138 RevPAR.
- Best-in-class (Top 10%) achieve $229 RevPAR.
Average Monthly RevPAR Trend in Pinehurst
RevPAR Insights for Pinehurst
- The average RevPAR in Pinehurst is $118. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($229) and bottom 25% ($59) is $171, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pinehurst benchmarks. If your RevPAR falls below the median of $94, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $138+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pinehurst?
Pinehurst's peak Airbnb season falls in July, October, April, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, April)
- Revenue averages $4,776 per month
- Occupancy rates average 48.8%
- Daily rates average $360
Shoulder Season
- Revenue averages $3,780 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $361
Low Season (January, February, December)
- Revenue drops to average $2,759 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $347
Seasonality Insights for Pinehurst
- Airbnb seasonality in Pinehurst is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pinehurst's highest earning potential, with monthly revenues climbing to $5,587, occupancy reaching 55.6%, and ADRs peaking at $375.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,439, occupancy could drop to 27.3%, and ADRs may adjust to $342.
- Lower occupancy paired with meaningful seasonality means hosts in Pinehurst need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pinehurst, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pinehurst?
Low regulation and minimal registration activity in Pinehurst, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pinehurst to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Pinehurst?
Location within Pinehurst matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pinehurst Village | Charming village atmosphere with golf-focused community, making it perfect for golf enthusiasts and families looking for cozy accommodations near world-class golf courses. | Pinehurst No. 2 Golf Course, Pinehurst Resort, The Tufts Archives, Pinehurst Golf Club, The Village of Pinehurst |
| Southern Pines | Adjacent to Pinehurst, this area features a vibrant downtown with local shops, cafes, and historical sites, appealing to visitors looking for a quaint, small-town feel. | Downtown Southern Pines, Southern Pines Golf Club, Broadway Country Park, John W. McEwen Historic House, Sandhills Theatre Company |
| Lakeview | Scenic lakeside community providing a tranquil atmosphere, perfect for families and those seeking a peaceful getaway with water activities. | Lake Pinehurst, Lake Surf, Pinehurst Greenway Trail, golfing in surrounding areas, outdoor recreational activities |
| Midland Road | Conveniently located near numerous golf courses and the shopping district, ideal for both golfers and those seeking proximity to amenities. | Pinehurst Country Club, Pinehurst Golf Academy, shopping and dining along Midland Rd |
| Carolina Horse Park | Known as a hub for equestrian events, this area attracts horse lovers and families, providing unique accommodations for visitors to the park. | Carolina Horse Park, equine events, outdoor trails, Pinehurst Equestrian Association |
| Kinston | A quiet neighborhood known for its local charm and community-oriented atmosphere, ideal for visitors seeking a laid-back vacation experience. | Kinston Historic District, local parks, art galleries |
| Tollwood | Exclusively residential yet appealing to visitors seeking privacy and serenity, great for extended stays for families or groups. | local parks, golf courses nearby, nature trails |
| West Pinehurst | A beautiful, wooded area that offers a retreat-like experience, appealing to nature lovers and those looking for seclusion. | nature preserves, golf courses, great hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pinehurst offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pinehurst?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pinehurst
- The Pinehurst Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.9% of the 356 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pinehurst, House properties are the most common (65.7%), reflecting the local real estate landscape.
- Houses represent a significant 65.7% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, unique stays (combined 1.2%) offer potential for unique stay experiences.
Pinehurst Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pinehurst
- The dominant room capacity in Pinehurst is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.6% of the active Airbnb listings in Pinehurst, indicating a high concentration in these sizes.
- A significant 60.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pinehurst.
Pinehurst Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pinehurst
- The most common guest capacity trend in Pinehurst vacation rentals is listings accommodating 8+ guests (43.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Pinehurst STR market, accounting for 67.4% of listings.
- 68.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pinehurst.
- On average, properties in Pinehurst are equipped to host 6.1 guests.
How Do Listings in Pinehurst Compare on Quality?
Listing quality in Pinehurst can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pinehurst
- At 35 photos per listing on average, Pinehurst hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pinehurst averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pinehurst?
Amenity Prevalence
Amenity Insights for Pinehurst
- Essential amenities in Pinehurst that guests expect include: Free parking on premises, Air conditioning, TV, Wifi, Kitchen, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pinehurst: Free parking on premises, Air conditioning, TV, Wifi, Kitchen, Smoke alarm, Heating.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, TV, Wifi, Kitchen, Smoke alarm, Heating.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pinehurst to stay competitive.
Which Airbnb Amenities Boost Revenue in Pinehurst?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pinehurst, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tubHigh opportunity | 3.9% | $74,862 | $33,707 | 122.1% |
Coffee maker | 93.3% | $36,517 | $18,841 | 93.8% |
Fire pit | 16.6% | $58,754 | $30,671 | 91.6% |
Pool table | 7.6% | $62,486 | $33,097 | 88.8% |
BBQ grill | 48.0% | $46,596 | $24,908 | 87.1% |
High chair | 10.1% | $56,700 | $32,921 | 72.2% |
Backyard | 50.6% | $44,545 | $25,896 | 72.0% |
Dryer | 84.8% | $37,715 | $21,964 | 71.7% |
Smoke alarm | 98.0% | $35,608 | $21,257 | 67.5% |
Pack ’n play/Travel crib | 17.1% | $52,791 | $31,714 | 66.5% |
Revenue Impact Insights for Pinehurst
- Hot tub tops the revenue impact list with a 122.1% uplift — listings with this amenity earn $74,862 vs. $33,707 without it.
- High-opportunity amenities — Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Coffee maker, Dryer, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Pinehurst.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pinehurst STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pinehurst. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPinehurst Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pinehurst
- The typical guest profile for Airbnb in Pinehurst consists of primarily domestic travelers (95%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and Canada (1.6%).
- Top languages spoken are English (76.6%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pinehurst?
Listings in Pinehurst average 4.91 out of 5 overall, with about 53.7 reviews per active listing and 61.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pinehurst
- With an overall rating of 4.91, Pinehurst listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.98), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 61.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Pinehurst Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pinehurst
- The most common availability pattern in Pinehurst falls within the 271-366 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pinehurst (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Pinehurst?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pinehurst
- The overall average booking lead time for vacation rentals in Pinehurst is 59 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (70 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Pinehurst.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Pinehurst averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pinehurst?
Guests in Pinehurst stay about 5 nights on average, generating roughly 9,174 reservations and 25.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Pinehurst
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pinehurst
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5 nights) and shorten in Sep (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pinehurst Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
16% of total
2 Nights
139 listings
39% of total
3 Nights
21 listings
5.9% of total
4-6 Nights
6 listings
1.7% of total
7-29 Nights
7 listings
2% of total
30+ Nights
126 listings
35.4% of total
Key Insights
- The most prevalent minimum stay requirement in Pinehurst is 2 Nights, adopted by 39% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (35.4%) caters to monthly stays (30+ nights) in Pinehurst, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39% of Pinehurst hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- A 2-night minimum appears standard (39%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 35.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pinehurst.
Pinehurst Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
1.4% of total
Limited
17 listings
4.8% of total
Super Strict 30 Days
39 listings
11% of total
Flexible
32 listings
9% of total
Moderate
73 listings
20.6% of total
Firm
151 listings
42.5% of total
Strict
38 listings
10.7% of total
Cancellation Policy Insights for Pinehurst
- The prevailing Airbnb cancellation policy trend in Pinehurst is Firm, used by 42.5% of listings.
- A majority (53.2%) of hosts in Pinehurst utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.5% market standard in Pinehurst.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pinehurst.
How Much Are Airbnb Cleaning Fees in Pinehurst?
Cleaning fees in Pinehurst are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pinehurst
- 94.4% of listings charge a cleaning fee, making it standard practice in Pinehurst. Guests expect it and factor it into their booking decisions.
- The gap between the average ($241) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pinehurst median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pinehurst Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pinehurstbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Abbey Manor on Pinehurst #6- Golf Views -Sleeps 24
Entire Place • 6 bedrooms
600 Linden
Entire Place • 8 bedrooms
Walk to Village: Heated Pool Hot Tub Putting Green
Entire Place • 5 bedrooms
The Old Church in the Heart of Pinehurst Village
Entire Place • 5 bedrooms
Your Private Clubhouse w/ Golf Simulator and Pool
Entire Place • 6 bedrooms
235 SW Lake Forest - Pinehurst Lake House With Hot
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pinehurst?
Learn from the best! This table showcases top-performing Airbnb hosts in Pinehurst based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marcus | 41 | $1,420,776 | 545 | 4.84/5.0 |
| Evolve | 9 | $456,060 | 273 | 4.87/5.0 |
| Ryan | 3 | $362,298 | 220 | 4.96/5.0 |
| Moore Escapes Property Managem | 10 | $358,716 | 473 | 4.89/5.0 |
| Victoria Merli | 8 | $343,528 | 166 | 4.87/5.0 |
| Anthony | 1 | $228,988 | 57 | 4.86/5.0 |
| Brandon | 3 | $214,683 | 63 | 5.00/5.0 |
| Beata | 1 | $214,000 | 21 | 5.00/5.0 |
| Jenna | 1 | $197,816 | 66 | 4.98/5.0 |
| Todd | 8 | $195,005 | 171 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pinehurst.
Who Are the Airbnb Hosts in Pinehurst?
Pinehurst is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Pinehurst
- With 66.0% Superhosts, Pinehurst has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 22.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 36.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Pinehurst averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pinehurst
These are the highest-grossing professional property management operations in Pinehurst, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Marcus | 41 | $1,420,776 | $411 | 26.3% | 4.84/5 |
| Evolve | 9 | $456,060 | $284 | 49.7% | 4.87/5 |
| Ryan | 3 | $362,298 | $739 | 44.2% | 4.96/5 |
| Victoria Merli | 8 | $343,528 | $412 | 37.7% | 4.87/5 |
| Anthony | 1 | $228,988 | $1,208 | 50.5% | 4.86/5 |
| Beata | 1 | $214,000 | $796 | 73.1% | 5.00/5 |
| Todd | 8 | $195,005 | $269 | 31.1% | 4.97/5 |
| Damara & Birche | 7 | $173,926 | $360 | 27.8% | 4.70/5 |
| Cheri | 2 | $172,738 | $1,229 | 27.9% | 5.00/5 |
| Luxury Host | 1 | $115,235 | $599 | 49.2% | 4.93/5 |
Management Company Insights for Pinehurst
- The leading management company, Marcus, operates 41 listings with $1,420,776 in gross revenue — a useful benchmark for what scale looks like in Pinehurst.
- Top managers average 8 properties each, suggesting professional management in Pinehurst still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.9/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pinehurst's Airbnb Market Compare to Nearby Cities?
How does the Pinehurst Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Denver, Pinehurst has 6 percentage points lower occupancy and about $271 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Denver | 109 | $6,367 | $613.98 | 44% |
| Troutman | 48 | $5,829 | $487.26 | 42% |
| Mooresville | 367 | $5,827 | $595.09 | 41% |
| Sherrills Ford | 106 | $5,704 | $580.04 | 40% |
| Lake Norman of Catawba | 51 | $5,321 | $533.38 | 43% |
| Macon | 44 | $4,010 | $532.40 | 35% |
| Bracey | 51 | $3,799 | $488.65 | 35% |
| Boydton | 26 | $3,346 | $376.89 | 36% |
| Semora | 51 | $3,188 | $387.93 | 37% |
| Jamestown | 34 | $3,177 | $287.52 | 41% |
Frequently Asked Questions About Airbnb in Pinehurst
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pinehurst.
How much do Airbnb hosts make in Pinehurst?
Pinehurst hosts earn about $35,326 per year on average, with an average nightly rate of $343 and RevPAR of $118. Those figures describe the typical revenue environment for active listings in Pinehurst, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Pinehurst market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Pinehurst?
The average Airbnb occupancy rate in Pinehurst is 37.6%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pinehurst?
Listings in Pinehurst average $343 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pinehurst?
Pinehurst currently has about 356 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pinehurst?
AirROI currently classifies the short-term rental regulation level in Pinehurst as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pinehurst?
RevPAR in Pinehurst is about $118. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pinehurst?
Occupancy of 37.6% means Pinehurst is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $35,326, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pinehurst?
The average booking lead time in Pinehurst is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pinehurst?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pinehurst include Pinehurst Village, Southern Pines, Lakeview. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pinehurst?
entire_home listings make up 98.9% of the active supply in Pinehurst. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pinehurst compare to nearby Airbnb markets?
Among neighboring markets, Denver posts $76,404 in average annual revenue with 44.1% occupancy, compared to Pinehurst's $35,326 and 37.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pinehurst?
The average Airbnb stay length in Pinehurst is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pinehurst?
Airbnb listings in Pinehurst average 4.91 out of 5 overall. About 61.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pinehurst?
Hot tub and Coffee maker are among the strongest revenue-linked amenities in Pinehurst. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pinehurst?
Yes. About 94.4% of active Airbnb listings in Pinehurst charge a cleaning fee, and the average fee is $241. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pinehurst?
A 66.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.