Airbnb market data · 202612 months to October 2026
Baldwin, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Baldwin brought in $25,081 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Baldwin Airbnb Market at a Glance
Baldwin is priced below the Michigan average. Listings averaged $229 a night, about 33% less than that average of $340, and were booked on 42% of available nights, close to its 40% occupancy.
Timing matters: in July, the best month, the average listing earned about 2.8 times as much as in April, the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Baldwin is the 258th-largest of 386 Michigan markets AirROI tracks.
Browse the live Baldwin Airbnb market See Every Baldwin ListingRevenue
How Much Do Airbnb Hosts Make in Baldwin?
Gross bookings per Baldwin listing averaged $25,081 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
The average Baldwin listing brought in $4,700 in July, its best month, and $1,700 in April, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Baldwin's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,000+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $3,690 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $2,210 a month.
- Entry-level properties (bottom 25%) earn $1,110 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.8 times what April did
Average revenue per active listing, by month, October 2025 to September 2026
Baldwin Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,580 | 38.7% | $234 | $83 | 52 days | 5.5 nights |
| Nov 2025 | $2,954 | 26.7% | $232 | $98 | 36 days | 3.8 nights |
| Dec 2025 | $2,571 | 36.4% | $230 | $83 | 8 days | 2.4 nights |
| Jan 2026 | $1,747 | 23.5% | $226 | $56 | 27 days | 3.1 nights |
| Feb 2026 | $2,108 | 27.8% | $223 | $75 | 27 days | 5.6 nights |
| Mar 2026 | $1,892 | 26.0% | $223 | $61 | 39 days | 3.7 nights |
| Apr 2026 | $1,703 | 27.2% | $223 | $57 | 31 days | 4.2 nights |
| May 2026 | $2,471 | 34.7% | $231 | $80 | 64 days | 3.5 nights |
| Jun 2026 | $3,807 | 47.4% | $231 | $127 | 55 days | 3.9 nights |
| Jul 2026 | $4,704 | 57.3% | $248 | $152 | 70 days | 4 nights |
| Aug 2026 | $3,896 | 50.4% | $233 | $126 | 59 days | 4.1 nights |
| Sep 2026 | $3,770 | 53.8% | $226 | $126 | 71 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Baldwin home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Baldwin Profitable?
Yes, when it's run well. The average Baldwin Airbnb took in $25,081 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,240 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,090 a month.
Cleaning it yourself keeps the $3,640 a year guests pay in cleaning fees, for about $1,550 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,070 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Baldwin Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,441 | $35,710 |
| Cleaning fees guests pay15% of Baldwin bookings | $3,640 | $6,070 |
| Gross bookings | $25,081 | $41,780 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 92% of Baldwin listings on Simplified Pricing, 3% for the rest | −$3,640 | −$6,060 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,640 | −$6,070 |
| Utilities and internetAbout 5% of bookings | −$1,250 | −$2,090 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$500 | −$840 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$750 | −$1,250 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$10,160 | −$16,690 |
| Left for housing costs, then profit | $14,921about $1,240 a month | $25,090about $2,090 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Baldwin Airbnb Profit
The estimate starts from Baldwin's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Baldwin home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Baldwin's Top Earners Get There
- More nights booked. The busiest quarter of Baldwin listings are booked on 55% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of $205 adds about $2,070 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $280 a night or more, against a median of $205. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,140 a year.
- Open for the busy months. July brought the average listing about $4,700, against $1,700 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Baldwin listings average 4.88 stars, and 72% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,480 a month, against $2,090 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Baldwin?
Baldwin listings were booked on 42% of the nights they were open over the past year, 2 percentage points above the Michigan average (40%) and in line with the U.S. average. Occupancy swings from 23% in January to 57% in July.
Across Baldwin's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
July was the busiest month in Baldwin, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Baldwin?
The average nightly rate in Baldwin, known as ADR (average daily rate), was $229 over the past year, about 33% below the Michigan and U.S. averages ($340 and $335). Rates peak in July at about $250 and bottom out in March and April at about $225.
Across Baldwin's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $375+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $280 or more, about $75 above the median.
- Typical properties (median) charge about $205 a night.
- Entry-level properties (bottom 25%) charge $155 or less, about three-quarters of the median.
July rates ran 11% above April's
Average nightly rate (ADR), by month, October 2025 to September 2026
What Is the RevPAR for Airbnb in Baldwin?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Baldwin it averaged $102 over the past year, from about $56 in January to about $152 in July.
Across Baldwin's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $193+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn $125 or more, about $35 a night above the median.
- Typical properties (median) earn about $89 per open night.
- Entry-level properties (bottom 25%) earn $70 or less, about three-quarters of the median.
July RevPAR was about 2.7 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The 12-month RevPAR of $102 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Baldwin
With only 25 active listings, the monthly pattern in Baldwin is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in Baldwin?
Guests book Baldwin stays 52 days ahead on average (about seven weeks). September stays are booked furthest out, about 71 days ahead, and December stays closest to arrival, about 8 days. A typical September booking is made in early July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 52 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Baldwin
None of the 25 active listings in Baldwin display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Baldwin.
Neighborhoods
Best Neighborhoods for Airbnb in Baldwin
AirROI's area guide picks eight Baldwin neighborhoods that draw short-term rental guests, led by Baldwin Lake, Waldo Lake and Big Star Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Baldwin Lake | A serene getaway destination known for its beautiful lake and outdoor recreational opportunities. Perfect for families and nature enthusiasts looking for a peaceful retreat with fishing, swimming, and picnicking. | Baldwin Lake, Baldwin River, Baldwin State Forest, camping sites, fishing opportunities, hiking trails |
| Waldo Lake | A picturesque location that boasts stunning natural beauty, targeting travelers who want to escape city life and engage in outdoor activities such as kayaking and hiking. | Waldo Lake, nature trails, fishing spots, picnic areas, wildlife viewing, scenic overlooks |
| Big Star Lake | Popular among summer vacationers seeking a relaxing lakeside experience. Features a sandy beach and warm water, making it a great spot for swimming and sunbathing. | Big Star Lake, beach access, water sports, boating opportunities, nature preserves, local eateries |
| Kaleva | A quaint town that serves as a gateway to northern Michigan's outdoor adventures, appealing to those wanting to explore nearby forests and lakes. | Kaleva Historical Museum, local parks, hiking and biking trails, community events, nature exploration, nearby lakes |
| Irons | Known for its close proximity to several lakes and nature reserves, Irons attracts nature lovers and outdoor enthusiasts keen on fishing, hiking, and camping. | Pine River, Hoffmaster State Park, local trails, campgrounds, ATV trails, fishing lakes |
| Mason County | A larger region that incorporates various towns and outdoor attractions, ideal for travelers seeking a diverse range of activities and natural beauty. | Lake Michigan beaches, Ludington State Park, fishing opportunities, scenic drives, local wineries, art festivals |
| Newaygo State Park | A popular hiking and camping destination situated near rivers and lakes, making it appealing for those who enjoy active outdoor vacations. | Newaygo State Park, Manistee River, camping areas, fishing locations, hiking trails, nature events |
| Manistee National Forest | Offering extensive wooded areas and wildlife, this national forest attracts those interested in camping, hiking, and nature photography, providing a rustic backdrop for travelers. | Manistee River, campgrounds, scenic hiking trails, wildlife watching, local fishing spots, natural beauty sights |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Baldwin vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 53 km, Pentwater (45 km away, 51 listings) earned the most per listing, about 30% more than Baldwin.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Eden Township 22 km | 30 | $12,371 | $200 | 33% |
| Elk Township 24 km | 41 | $28,343 | $291 | 35% |
| Wellston 37 km | 53 | $15,464 | $165 | 36% |
| Hamlin Township 45 km | 66 | $22,872 | $319 | 36% |
| Pentwater 45 km | 51 | $32,525 | $365 | 43% |
| Ludington 46 km | 168 | $28,804 | $329 | 40% |
| Lincoln Township 51 km | 49 | $21,109 | $186 | 39% |
| Manistee 53 km | 142 | $31,062 | $279 | 42% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,248 listings
- Traverse City Airbnb data 800 listings
- Ann Arbor Airbnb data 560 listings
- South Haven Airbnb data 557 listings
- Grand Rapids Airbnb data 400 listings
- Saugatuck Airbnb data 317 listings
- Lansing Airbnb data 289 listings
- Royal Oak Airbnb data 273 listings
See all 386 Michigan Airbnb markets
Markets Similar to Baldwin
Markets elsewhere in the United States with a similar nightly rate and occupancy to Baldwin:
- Easley Airbnb data SC · $231/night · 42.0%
- Hacienda Heights Airbnb data CA · $225/night · 42.0%
- Spring Hill Airbnb data FL · $227/night · 42.4%
- Sheridan Airbnb data WY · $231/night · 42.3%
- Sebastian Airbnb data FL · $228/night · 42.6%
- Coos Bay Airbnb data OR · $235/night · 41.7%
FAQ
Baldwin Airbnb FAQ
How much do Airbnb hosts make in Baldwin?
An active Baldwin Airbnb grossed $25,081 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,690 or more in a typical month.
How much can I make on Airbnb in Baldwin?
It depends most on the home's size, location and how it's run. The middle half of Baldwin listings earn between $1,110 and $3,690 in a typical month, and the top tenth $6,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Baldwin?
Listings in Baldwin were booked on 42% of available nights over the past year. That compares with 40% for the Michigan average. July was the busiest month.
How much does an Airbnb cost per night in Baldwin?
The average booked night in Baldwin cost $229 before fees. Half of listings charge between $155 and $280, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Baldwin?
None of the active Baldwin listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Baldwin?
Yes, when it's run well. The average Baldwin Airbnb grossed $25,081 in the 12 months to October 2026, 32% below the Michigan average of $36,729, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,921 a year (about $1,240 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,090 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Baldwin?
July paid best over the past year, at $4,700 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Baldwin?
Each night a Baldwin listing was open to book earned $102 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $193 or more.
How far in advance do guests book Airbnbs in Baldwin?
Baldwin stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Baldwin?
The average Baldwin Airbnb stay lasted 4 nights over the past year. A listing took 27 reservations over the year on average.
How are Airbnbs in Baldwin rated?
Guests rate Baldwin Airbnbs 4.88 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Baldwin?
Baldwin Lake, Waldo Lake and Big Star Lake draw the most short-term rental interest in Baldwin. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Baldwin?
AirROI counted 25 active Airbnb listings in Baldwin as of October 2026. The closest tracked market is Eden Township, 22 km away.
How much are Airbnb cleaning fees in Baldwin?
In Baldwin, nearly all listings add a cleaning fee, and the typical fee is about $126.
How many tourists visit Baldwin, MI?
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 676 Airbnb stays in Baldwin, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Baldwin from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.