Airbnb market data · 202612 months to October 2026
Osceola, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Osceola brought in $25,181 over the 12 months through October 2026, across just 26 active listings, so a single property can move that figure.
The short answer
Osceola Airbnb Market at a Glance
Rates and bookings both trail the Michigan average. Listings averaged $235 a night and were booked on 35% of available nights, against $340 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 3.9 times as much as in March, usually the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, Osceola is the 254th-largest of 386 Michigan markets AirROI tracks.
Browse the live Osceola Airbnb market See Every Osceola ListingRevenue
How Much Do Airbnb Hosts Make in Osceola?
Gross bookings per Osceola listing averaged $25,181 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
In a typical year, the average Osceola listing brings in $5,210 in July, its best month, and $1,340 in March, its slowest. December runs within 1% of March, so either can be the slowest in a given year. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Osceola's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,820+ a month, about three times the typical property.
- Strong performers (top 25%) earn $2,750 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,630 a month.
- Entry-level properties (bottom 25%) earn $1,060 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.9 times what March does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Osceola Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in February 2026 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,212 | 30.8% | $226 | $71 | 33 days | 3 nights |
| Nov 2025 | $1,687 | 26.3% | $219 | $56 | 29 days | 6.9 nights |
| Dec 2025 | $1,274 | 15.2% | $221 | $41 | 33 days | 4 nights |
| Jan 2026 | $1,990 | 27.0% | $227 | $64 | 19 days | 4.5 nights |
| Feb 2026 | $4,025 | 49.2% | $234 | $144 | 61 days | 4 nights |
| Mar 2026 | $1,267 | 21.2% | $234 | $41 | 29 days | 2 nights |
| Apr 2026 | $1,437 | 16.1% | $233 | $48 | 147 days | 2.7 nights |
| May 2026 | $1,809 | 19.4% | $231 | $58 | 21 days | 3.4 nights |
| Jun 2026 | $2,240 | 32.0% | $229 | $75 | 90 days | 4.6 nights |
| Jul 2026 | $5,378 | 60.1% | $226 | $173 | 63 days | 3.7 nights |
| Aug 2026 | $4,489 | 60.6% | $228 | $145 | 61 days | 2.8 nights |
| Sep 2026 | $3,077 | 52.5% | $226 | $103 | 53 days | 3.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Osceola address, run it through the Airbnb revenue calculator.
Profit
Is an Airbnb in Osceola Profitable?
Yes, when it's run well. The average Osceola Airbnb took in $25,181 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,320 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,260 a month.
Cleaning it yourself keeps the $2,630 a year guests pay in cleaning fees, for about $1,540 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,130 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Osceola Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,551 | $38,100 |
| Cleaning fees guests pay10% of Osceola bookings | $2,630 | $4,450 |
| Gross bookings | $25,181 | $42,550 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Osceola listings on Simplified Pricing, 3% for the rest | −$3,780 | −$6,390 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,630 | −$4,450 |
| Utilities and internetAbout 5% of bookings | −$1,260 | −$2,130 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$500 | −$850 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$760 | −$1,280 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$9,310 | −$15,480 |
| Left for housing costs, then profit | $15,871about $1,320 a month | $27,070about $2,260 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Osceola Airbnb Profit
The estimate starts from Osceola's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Osceola home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Osceola's Top Earners Get There
- More nights booked. The busiest quarter of Osceola listings are booked on 45% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of $165 adds about $1,640 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $205 a night or more, against a median of $165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,260 a year.
- Open for the busy months. In a typical year, July brings the average listing about $5,210, against $1,340 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Osceola listings average 4.89 stars, and 62% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,550 a month, against $2,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Osceola?
Osceola listings were booked on 35% of the nights they were open over the past year, 5 percentage points below the Michigan average (40%) and 6 points below the U.S. average (41%). In a typical year, occupancy swings from 15% in April to 60% in July.
Across Osceola's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 62%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
July is usually the busiest month in Osceola, April the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Osceola?
The average nightly rate in Osceola, known as ADR (average daily rate), was $235 over the past year, about 31% below the Michigan and U.S. averages ($340 and $335). Averaged month by month over the past two years, rates peak in February and June at about $225 and bottom out in October and November at about $195.
Across Osceola's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $285+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $205 or more, about $40 above the median.
- Typical properties (median) charge about $165 a night.
- Entry-level properties (bottom 25%) charge $145 or less, about 10% below the median.
June rates run 16% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $235 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Osceola?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Osceola it averaged $85 over the past year, from about $43 in a typical March to about $168 in a typical July.
Across Osceola's 26 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $145+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn $78 or more, about $14 a night above the median.
- Typical properties (median) earn about $64 per open night.
- Entry-level properties (bottom 25%) earn $53 or less, about 17% below the median.
July RevPAR is about 3.9 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $85 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Osceola
With only 26 active listings, the monthly pattern in Osceola is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Osceola
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Osceola in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,890 |
| February | $3,060 |
| March | $1,340 |
| April | $1,350 |
| May | $1,540 |
| June | $2,090 |
| July | $5,210 |
| August | $4,050 |
| September | $3,050 |
| October | $1,840 |
| November | $1,840 |
| December | $1,340 |
How Far in Advance Do Guests Book Airbnb in Osceola?
Guests book Osceola stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. April stays are booked furthest out, about 134 days ahead, and January stays closest to arrival, about 18 days. A typical April booking is made in early December.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Osceola
None of the 26 active listings in Osceola display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Osceola.
Neighborhoods
Best Neighborhoods for Airbnb in Osceola
AirROI's area guide picks eight Osceola neighborhoods that draw short-term rental guests, led by Twin Lakes, Silver Lake and Downtown Osceola. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Twin Lakes | A serene and picturesque area known for its scenic lakes and outdoor recreational opportunities. Ideal for guests seeking a relaxing getaway. | Twin Lakes Park, Lake Michigan, Hiking Trails, Local Fishing Spots |
| Silver Lake | A family-friendly destination offering beautiful waterfront views and various water activities. Popular among tourists and nature enthusiasts. | Silver Lake State Park, Sand Dunes, Fishing Charters, Water Sports Rentals |
| Downtown Osceola | The heart of Osceola with charming shops, restaurants, and local events. A central location that attracts both locals and visitors. | Osceola County Historical Society, Local Art Galleries, Cafes and Restaurants |
| Pine Lake | Known for its tranquil setting and nature trails, this area is perfect for guests wanting to enjoy outdoor activities in a peaceful environment. | Pine Lake Park, Nature Walking Trails, Bird Watching |
| Mason County | A diverse region with rich history and a variety of attractions, making it appealing for tourists and families alike. | Historic Sites, Local Museums, Annual Festivals |
| Lake Michigan Shores | A beautiful coastal area that offers stunning beach views and opportunities for water sports, ideal for vacationers. | Beaches, Water Activities, Lighthouses |
| Orchard Beach | A quiet beach community that attracts visitors looking for a laid-back atmosphere and scenic nature, perfect for weekend getaways. | Orchard Beach State Park, Picnic Areas, Nature Trails |
| Riverside Park | An inviting area with plenty of green spaces and recreation options, appealing to families and outdoor enthusiasts. | Riverside Park Trails, Playgrounds, Community Events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Osceola vs. Nearby Airbnb Markets
Of the three nearby markets in the table, all within 17 km, Houghton (17 km away, 69 listings) earned the most per listing, about 40% more than Osceola. Hancock was the busiest, booked on 46% of nights against 35% in Osceola.
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,248 listings
- Traverse City Airbnb data 800 listings
- Ann Arbor Airbnb data 560 listings
- South Haven Airbnb data 557 listings
- Grand Rapids Airbnb data 400 listings
- Saugatuck Airbnb data 317 listings
- Lansing Airbnb data 289 listings
- Royal Oak Airbnb data 273 listings
See all 386 Michigan Airbnb markets
Markets Similar to Osceola
Markets elsewhere in the United States with a similar nightly rate and occupancy to Osceola:
- Saluda Airbnb data NC · $239/night · 34.9%
- Suches Airbnb data GA · $232/night · 34.6%
- Lake Junaluska Airbnb data NC · $243/night · 35.2%
- Cypress Airbnb data TX · $229/night · 35.4%
- Jonesboro Airbnb data GA · $238/night · 34.2%
- San Bernardino Airbnb data CA · $240/night · 34.4%
FAQ
Osceola Airbnb FAQ
How much do Airbnb hosts make in Osceola?
An active Osceola Airbnb grossed $25,181 on average in the 12 months to October 2026, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,750 or more in a typical month.
How much can I make on Airbnb in Osceola?
It depends most on the home's size, location and how it's run. The middle half of Osceola listings earn between $1,060 and $2,750 in a typical month, and the top tenth $4,820 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Osceola?
Listings in Osceola were booked on 35% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in Osceola?
The average booked night in Osceola cost $235 before fees. Half of listings charge between $145 and $205; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Osceola?
None of the active Osceola listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Osceola?
Yes, when it's run well. The average Osceola Airbnb grossed $25,181 in the 12 months to October 2026, 31% below the Michigan average of $36,729, though with only 26 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,871 a year (about $1,320 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,260 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Osceola?
July usually pays best, averaging $5,210 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Osceola?
Each night a Osceola listing was open to book earned $85 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $145 or more.
How far in advance do guests book Airbnbs in Osceola?
Osceola stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Osceola?
The average Osceola Airbnb stay lasted 3.7 nights over the past year. A listing took 25 reservations over the year on average.
How are Airbnbs in Osceola rated?
Guests rate Osceola Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Osceola?
Twin Lakes, Silver Lake and Downtown Osceola draw the most short-term rental interest in Osceola. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Osceola?
AirROI counted 26 active Airbnb listings in Osceola as of October 2026. The closest tracked market is Calumet, 1 km away.
How much are Airbnb cleaning fees in Osceola?
In Osceola, nearly six in ten listings add a cleaning fee. The median fee is $65, and some higher fees lift the average to $115.
How many tourists visit Osceola, MI?
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 641 Airbnb stays in Osceola, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in Osceola from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.