Cottages of Novi Entire home · 5 bedrooms Rated 4.92 - Revenue
- $71,227
- Occupancy
- 56.8%
- Daily rate
- $528
Airbnb market data · 202612 months to October 2026
The average Airbnb in Novi brought in $23,852 over the 12 months through October 2026, about 35% less than the Michigan average of $36,729.
The short answer
Novi is priced below the Michigan average. Listings averaged $186 a night, about half that average of $340, and were booked on 40% of available nights, close to its 40% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 2.2 times as much as in February, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Novi is the 173rd-largest of 386 Michigan markets AirROI tracks. From a year earlier, average revenue rose 34% while the number of active listings shrank 31%.
Browse the live Novi Airbnb market See Every Novi ListingRevenue
Gross bookings per Novi listing averaged $23,852 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
In a typical year, the average Novi listing brings in $4,100 in July, its best month, and $1,870 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.2 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $3,504 | 68.1% | $206 | $113 | 28 days | 7.2 nights |
| Nov 2025 | $2,636 | 45.9% | $206 | $88 | 29 days | 6.5 nights |
| Dec 2025 | $2,331 | 38.5% | $203 | $75 | 38 days | 4.5 nights |
| Jan 2026 | $1,873 | 30.9% | $198 | $60 | 23 days | 4.9 nights |
| Feb 2026 | $2,058 | 41.2% | $196 | $74 | 18 days | 6.2 nights |
| Mar 2026 | $2,400 | 41.9% | $196 | $77 | 20 days | 6.1 nights |
| Apr 2026 | $1,880 | 32.7% | $199 | $63 | 28 days | 4.6 nights |
| May 2026 | $2,583 | 36.9% | $204 | $83 | 48 days | 6.2 nights |
| Jun 2026 | $3,770 | 48.9% | $207 | $126 | 70 days | 5.4 nights |
| Jul 2026 | $3,892 | 50.6% | $203 | $126 | 52 days | 6.5 nights |
| Aug 2026 | $3,386 | 49.7% | $201 | $109 | 58 days | 6 nights |
| Sep 2026 | $3,081 | 49.9% | $196 | $103 | 29 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Novi address, run it through the free Airbnb calculator.
Profit
Yes, when it's run well. The average Novi Airbnb took in $23,852 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,300 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,290 a month.
Cleaning it yourself keeps the $1,840 a year guests pay in cleaning fees, for about $1,450 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,110 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,012 | $38,460 |
| Cleaning fees guests pay8% of Novi bookings | $1,840 | $3,210 |
| Gross bookings | $23,852 | $41,670 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Novi listings on Simplified Pricing, 3% for the rest | −$3,700 | −$6,460 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,840 | −$3,210 |
| Utilities and internetAbout 5% of bookings | −$1,190 | −$2,080 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$480 | −$830 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$720 | −$1,250 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$240 | −$240 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$8,290 | −$14,190 |
| Left for housing costs, then profit | $15,562about $1,300 a month | $27,480about $2,290 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Novi's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Novi home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,470 a month, against $1,990 for the average one.
Occupancy
Novi listings were booked on 40% of the nights they were open over the past year, in line with the Michigan average and in line with the U.S. average. Counting only the listings booked in each month and averaging each month over two years, occupancy swings from 40% in May to 69% in October.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
October is usually the busiest month in Novi, May the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Novi, known as ADR (average daily rate), was $186 over the past year, about 45% below the Michigan and U.S. averages ($340 and $335). In a typical year, rates peak in June and July at about $210 and bottom out in January at about $175.
The top 10% charge about twice the rate of the bottom quarter.
July rates run 18% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $186 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Novi it averaged $84 over the past year, from about $65 in a typical January to about $132 in a typical July.
Per open night, by tier:
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $84 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 36 active listings, the monthly pattern in Novi is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Novi
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,000 |
| February | $1,870 |
| March | $2,350 |
| April | $2,260 |
| May | $2,400 |
| June | $3,320 |
| July | $4,100 |
| August | $3,820 |
| September | $3,020 |
| October | $3,590 |
| November | $2,460 |
| December | $2,720 |
Guests book Novi stays 36 days ahead on average (about five weeks). June stays are booked furthest out, about 97 days ahead, and January stays closest to arrival, about 16 days. A typical June booking is made in early March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
None of the 36 active listings in Novi display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Novi.
Neighborhoods
AirROI's area guide picks eight Novi neighborhoods that draw short-term rental guests, led by Downtown Novi, Novi Road Corridor and Lake Nostalgic. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Novi | The vibrant center of Novi with shopping, dining, and entertainment options. Attracts both business travelers and families due to its convenient location and amenities. | Twelve Oaks Mall, Pavilion Shore Park, Novi Town Center, Dining options, Local events and festivals |
| Novi Road Corridor | A replete area with various attractions including restaurants and services. Popular with visitors looking for convenience and accessibility. | Novi Shopping Centers, Restaurants, Airports proximity, Recreation areas, Civic Center events |
| Lake Nostalgic | A serene lake area perfect for families and those looking for outdoor activities. Attracts visitors during the summer for water-related activities. | Lake Nostalgic Park, Kayaking, Fishing, Picnicking areas, Walking trails |
| Maybury State Park | A large state park offering outdoor adventures, hiking, and picnicking, appealing to nature lovers and outdoor enthusiasts. | Hiking trails, Biking paths, Wildlife viewing, Picnic areas, Event facilities |
| Novi Civic Center | The hub for community events and activities, attracting those interested in local culture and gatherings. | Civic Center events, Public library, Cultural events, Parks nearby, Community services |
| West Oaks | A growing residential area with access to shopping and schools, appealing to families and longer-term visitors. | Schools, Shopping centers, Community parks, Local recreation, Dining options |
| Meadowbrook Road | Known for its scenic views and proximity to charming communities, it draws visitors seeking a peaceful retreat. | Meadowbrook Hall, Historic gardens, Local farms, Scenic drives, Parks |
| Heritage Park | A large park with trails and recreational facilities, great for families and fitness enthusiasts. | Heritage Park trails, Playgrounds, Picnic areas, Community events, Outdoor sports |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Novi is a room-rental market as much as a whole-home one: private rooms account for 36% of listings, against 53% for entire homes. Houses are the most common property type at 58%, about three times the share of apartments and condos (19%).
Private rooms are a large share of supply
Novi Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 52.8% | 19 |
| Private room | 36.1% | 13 |
| Hotel room | 11.1% | 4 |
Listings by property type
Novi Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 58.3% | 21 |
| Apartment/Condo | 19.4% | 7 |
| Hotel/Boutique | 19.4% | 7 |
| Others | 2.8% | 1 |
The most common size among Novi's 19 entire homes with a bedroom count is two bedrooms (6 homes).
Novi entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 5.3% | 1 |
| 1 bedroom | 26.3% | 5 |
| 2 bedrooms | 31.6% | 6 |
| 3 bedrooms | 21.1% | 4 |
| 4 bedrooms | 10.5% | 2 |
| 5+ bedrooms | 5.3% | 1 |
The most common capacity in Novi is four or six guests (26% of listings each), and 44% of listings sleep six or more. Shares are of the 27 listings with a guest capacity on file (75% of the market).
Novi listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 11.1% | 3 |
| 3 guests | 11.1% | 3 |
| 4 guests | 25.9% | 7 |
| 5 guests | 7.4% | 2 |
| 6 guests | 25.9% | 7 |
| 8+ guests | 18.5% | 5 |
Novi hosts set up an average of 2.3 beds per listing, close to one bed per bedroom. 53% of listings show their exact location on the listing map; the rest show an approximate area.
Lake access is common in Novi: 56% of listings offer it, and 89% have a dedicated workspace.
Share of Novi listings with each common amenity
Guests
Novi draws mostly domestic guests: nine in ten of those who left reviews live in the United States. No single city dominates: Detroit is the largest source, at about 3% of reviews. Of the 11% from abroad, the largest groups come from Canada and Mexico. English is spoken by 71% of guests, and Spanish by 12%.
89% of Novi guests are domestic
Where guests who left reviews live
Where Novi guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Detroit | 3.3% |
| Columbus | 2.9% |
| Michigan | 2.1% |
| Chicago | 1.7% |
| Taylor | 1.7% |
Where Novi guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 89.3% |
| Canada | 2.5% |
| Mexico | 2.1% |
| United Kingdom | 1.7% |
| Germany | 1.2% |
Languages spoken by Novi guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 70.6% |
| Spanish | 11.9% |
| Chinese | 4.0% |
| German | 3.2% |
| French | 2.4% |
Novi Airbnbs average 4.67 stars, and 39% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.64, against 4.82 for location.
Location scores highest in Novi; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.69 |
| Cleanliness | 4.71 |
| Communication | 4.74 |
| Location | 4.82 |
| Check-in | 4.77 |
| Value | 4.64 |
Booking patterns
More than seven in ten Novi listings are open to guests more than 180 days a year, but only 28% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Novi listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 38.9% | 14 |
| 181-270 days | 33.3% | 12 |
| 91-180 days | 19.4% | 7 |
| 31-90 days | 8.3% | 3 |
Days a year Novi listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 8.3% | 3 |
| 181-270 days | 19.4% | 7 |
| 91-180 days | 33.3% | 12 |
| 31-90 days | 19.4% | 7 |
| 1-30 days | 19.4% | 7 |
The average Novi booking lasts 6.6 nights, longest in November and shortest in February. Listings took about 22 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Novi
Average nights per booking, by month of stay
Two-year average by calendar month.
About six in ten listings in Novi accept stays of one or two nights.
Minimum stay set by Novi listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Novi, used by 58% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 28% on Firm or stricter ones.
Cancellation policies of Novi listings, from most to least flexible
Share of listings by the policy they use
More than eight in ten Novi listings charge a cleaning fee. The typical fee is about $95. Spread over the average stay of 6.6 nights, that adds roughly $14 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Novi, a five-bedroom home, took in $71,200 over the past year, about three times the city's average of $23,900. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Cottages of Novi Entire home · 5 bedrooms Rated 4.92
Spacious Lakefront Home in Heart of Novi Entire home · 4 bedrooms Rated 4.94
Cozy Home Novi 3 Bedroom/2 Bath Entire home · 3 bedrooms Rated 4.81
Walled Lake Bliss Lakefront Novi/Kayaks/King Beds Entire home · 2 bedrooms Rated 4.92
Cute House by the Lake Entire home · 2 bedrooms Rated 5.00
Cozy 1BDR In Northville | Luxury & Clean Entire home · 1 bedroom Rated 4.69 Professional management companies run one in five Novi listings and owners run the rest, though 28% of listings have a co-host. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge.
Nearby markets
Of the eight nearby markets in the table, all within 23 km, Plymouth (14 km away, 53 listings) earned the most per listing, about 78% more than Novi.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Farmington Hills 10 km | 52 | $23,756 | $195 | 43% |
| Livonia 13 km | 33 | $12,937 | $121 | 49% |
| Plymouth 14 km | 53 | $42,506 | $255 | 54% |
| Southfield 20 km | 60 | $16,722 | $187 | 38% |
| Waterford Township 20 km | 38 | $27,597 | $292 | 37% |
| Westland 22 km | 41 | $17,460 | $179 | 38% |
| Birmingham 23 km | 55 | $33,159 | $303 | 43% |
| Pontiac 23 km | 49 | $10,941 | $136 | 36% |
See all 386 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Novi:
FAQ
An active Novi Airbnb grossed $23,852 on average in the 12 months to October 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,920 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Novi listings earn between $1,120 and $3,920 in a typical month, and the top tenth $5,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Novi were booked on 40% of available nights over the past year. That compares with 40% for the Michigan average. October is usually the busiest month.
The average booked night in Novi cost $186 before fees. Half of listings charge between $140 and $220, so bedroom count and location move the price more than the average suggests.
None of the active Novi listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Novi Airbnb grossed $23,852 in the 12 months to October 2026, 35% below the Michigan average of $36,729. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,562 a year (about $1,300 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,290 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $4,100 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Novi listing was open to book earned $84 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $162 or more.
Novi stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Novi Airbnb stay lasted 6.6 nights over the past year. A listing took 22 reservations over the year on average.
Guests rate Novi Airbnbs 4.67 out of 5 on average. Guests score location highest and value lowest.
Downtown Novi, Novi Road Corridor and Lake Nostalgic draw the most short-term rental interest in Novi. The neighborhood guide explains what brings guests to each.
AirROI counted 36 active Airbnb listings in Novi as of October 2026. The closest tracked market is Farmington Hills, 10 km away.
In Novi, more than eight in ten listings add a cleaning fee, and the typical fee is about $95.
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 781 Airbnb stays in Novi, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
Figures on this page cover 36 active Airbnb listings in Novi from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.