Airbnb market data · 202512 months to August 2025
Hersey Township, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Hersey Township brought in $36,685 over the 12 months through August 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Hersey Township run through August 2025.
The short answer
Hersey Township Airbnb Market at a Glance
Listings averaged $337 a night and were booked on 39% of available nights.
Timing matters: in July, the best month, the average listing earned about twice as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Hersey Township is the 363rd-largest of 386 Michigan markets AirROI tracks.
Browse the live Hersey Township Airbnb market See Every Hersey Township ListingRevenue
How Much Do Airbnb Hosts Make in Hersey Township?
Gross bookings per Hersey Township listing averaged $36,685 over the 12 months to August 2025 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
The average Hersey Township listing brought in $6,780 in July, its best month, and $3,350 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Hersey Township's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $11,500+ a month, about 3.6 times the typical property.
- Strong performers (top 25%) earn $6,320 or more, roughly $3,100 a month above the median.
- Typical properties (median) earn about $3,200 a month.
- Entry-level properties (bottom 25%) earn $1,830 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about twice what February did
Average revenue per active listing, by month
Hersey Township Airbnb Data by Month
Latest 12 months in the August 2025 data.
July led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | $4,548 | 44.3% | $304 | 47 days |
| Oct 2024 | $3,700 | 47.5% | $285 | 74 days |
| Nov 2024 | $4,173 | 45.3% | $293 | 52 days |
| Dec 2024 | $5,941 | 45.5% | $291 | 29 days |
| Jan 2025 | $3,784 | 35.9% | $287 | 37 days |
| Feb 2025 | $3,347 | 36.5% | $285 | 33 days |
| Mar 2025 | $4,559 | 41.2% | $286 | 25 days |
| Apr 2025 | $3,732 | 34.7% | $333 | 50 days |
| May 2025 | $4,114 | 43.7% | $363 | 48 days |
| Jun 2025 | $4,170 | 36.5% | $395 | 58 days |
| Jul 2025 | $6,783 | 52.5% | $392 | 57 days |
| Aug 2025 | $6,644 | 45.4% | $378 | 59 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Hersey Township listing earns about $3,200 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Hersey Township Profitable?
Yes, when it's run well. The average Hersey Township Airbnb took in $36,685 in the 12 months to August 2025, and run by its owner at everyday costs, about $2,230 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,450 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Hersey Township Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $36,685 | $72,430 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$5,690 | −$11,230 |
| Utilities and internetAbout 5% of bookings | −$1,830 | −$3,620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$730 | −$1,450 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,100 | −$2,170 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$370 | −$370 |
| Permit and registrationWhere one is required | −$180 | −$180 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$9,900 | −$19,020 |
| Left for housing costs, then profit | $26,785about $2,230 a month | $53,410about $4,450 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Hersey Township Airbnb Profit
The estimate starts from Hersey Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hersey Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Hersey Township's Top Earners Get There
- More nights booked. The busiest quarter of Hersey Township listings are booked on 63% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $190 adds about $1,900 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $295 a night or more, against a median of $190. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,670 a year.
- Open for the busy months. July brought the average listing about $6,780, against $3,350 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,040 a month, against $3,060 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Hersey Township?
Hersey Township listings were booked on 39% of the nights they were open over the past year, in line with the Michigan average and 2 percentage points below the U.S. average (41%). Occupancy climbs to 53% in July and falls to 35% in April.
Across Hersey Township's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 63% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July was the busiest month in Hersey Township, April the quietest
Share of open nights booked, by month
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Hersey Township?
The average nightly rate in Hersey Township, known as ADR (average daily rate), was $337 over the past year, about the same as the Michigan and U.S. averages ($340 and $335). Rates peak in June and July at about $395 and bottom out in February and October at about $285.
Across Hersey Township's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $675+ a night, about 3.6 times the median.
- Strong performers (top 25%) charge $295 or more, about $110 above the median.
- Typical properties (median) charge about $190 a night.
- Entry-level properties (bottom 25%) charge $95 or less, about half of the median.
June rates ran 39% above October's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Hersey Township
With only 18 active listings, the monthly pattern in Hersey Township is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Hersey Township?
Guests book Hersey Township stays 45 days ahead on average (about six weeks). October stays are booked furthest out, about 74 days ahead, and March stays closest to arrival, about 25 days. A typical October booking is made in early August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 45 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Hersey Township
None of the 18 active listings in Hersey Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Hersey Township.
Neighborhoods
Best Neighborhoods for Airbnb in Hersey Township
AirROI's area guide picks eight Hersey Township neighborhoods that draw short-term rental guests, led by Hersey Lake, Downtown Hersey and Pine River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hersey Lake | A tranquil and scenic area perfect for families and nature lovers looking for a peaceful retreat. The lake offers fishing and boating opportunities, making it an attractive destination during the summer months. | Hersey Lake, Hersey Wildlife Area, State Park Trails, Fishing Spots, Picnic Areas |
| Downtown Hersey | The small downtown area offers charm and local shops, making it appealing for visitors looking to explore a quaint Midwestern town. It is a convenient location for accessing nearby natural attractions. | Local Shops, Cafes, Community Events, Hersey Historical Museum, Annual Festivals |
| Pine River | This area is known for its outdoor recreation, especially canoeing and tubing in the summer. It's popular among adventure seekers and nature enthusiasts looking for fun activities on the water. | Pine River Tubing, Canoeing, Nature Trails, Wildlife Watching, Scenic Views |
| Hersey Central Park | A lovely area featuring open green spaces and recreational facilities, ideal for families and groups. The park's amenities draw guests looking for outdoor activities and community interactions. | Playgrounds, Sporting Facilities, Walking Trails, Picnic Areas, Seasonal Events |
| Big Rapids | Close to Hersey, this city offers more urban amenities while being near nature. It's a great location for guests who want the suburban experience with easy access to restaurants and shopping. | Ferris State University, Local Dining, Big Rapids Riverwalk, Shopping District, Museums |
| Manistee National Forest | This national forest offers expansive natural beauty, hiking, and camping, making it a top destination for outdoor enthusiasts. It's perfect for those seeking a nature-centered stay. | Hiking Trails, Camping Areas, Wildlife Viewing, Nature Photography, Scenic Byways |
| Lake County | Known for its extensive lakes and outdoor activities, this area is perfect for vacationers who love water sports and camping experiences, appealing for summer visitors to Hersey. | Fishing Lakes, Campsites, Boating, Hiking Trails, Wildlife Watching |
| The Golden Zone | This area around Hersey is characterized by beautiful scenery and is ideal for those looking for a quiet getaway. It attracts visitors looking for relaxation and natural beauty. | Scenic Drives, Photography Spots, Nature Trails, Camping Sites, Quiet Retreats |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Hersey Township vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 58 km, Lake Township (57 km away, 87 listings) earned the most per listing, about 18% more than Hersey Township.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lincoln Township 13 km | 49 | $21,109 | $186 | 39% |
| Morton Township 30 km | 44 | $30,573 | $347 | 35% |
| Elk Township 50 km | 41 | $28,343 | $291 | 35% |
| Eden Township 51 km | 30 | $12,371 | $200 | 33% |
| Harrison 51 km | 60 | $21,052 | $232 | 36% |
| Lake City 56 km | 35 | $16,286 | $195 | 32% |
| Lake Township 57 km | 87 | $43,377 | $403 | 39% |
| Mount Pleasant 58 km | 32 | $21,046 | $177 | 38% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,248 listings
- Traverse City Airbnb data 800 listings
- Ann Arbor Airbnb data 560 listings
- South Haven Airbnb data 557 listings
- Grand Rapids Airbnb data 400 listings
- Saugatuck Airbnb data 317 listings
- Lansing Airbnb data 289 listings
- Royal Oak Airbnb data 273 listings
See all 386 Michigan Airbnb markets
Markets Similar to Hersey Township
Markets elsewhere in the United States with a similar nightly rate and occupancy to Hersey Township:
- Red Lodge Airbnb data MT · $336/night · 38.8%
- Virgin Airbnb data UT · $342/night · 39.0%
- Pinehurst Airbnb data NC · $348/night · 38.5%
- Ellijay Airbnb data GA · $339/night · 37.8%
- Joseph Airbnb data OR · $334/night · 37.8%
- Atlantic Beach Airbnb data NC · $337/night · 37.6%
FAQ
Hersey Township Airbnb FAQ
How much do Airbnb hosts make in Hersey Township?
An active Hersey Township Airbnb grossed $36,685 on average in the 12 months to August 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,320 or more in a typical month.
How much can I make on Airbnb in Hersey Township?
It depends most on the home's size, location and how it's run. The middle half of Hersey Township listings earn between $1,830 and $6,320 in a typical month, and the top tenth $11,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Hersey Township?
Listings in Hersey Township were booked on 39% of available nights over the past year. That compares with 40% for the Michigan average. July was the busiest month.
How much does an Airbnb cost per night in Hersey Township?
The average booked night in Hersey Township cost $337 before fees. Half of listings charge between $95 and $295; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Hersey Township?
None of the active Hersey Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Hersey Township?
Yes, when it's run well. The average Hersey Township Airbnb grossed $36,685 in the 12 months to August 2025, in line with the Michigan average, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $26,785 a year (about $2,230 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,450 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Hersey Township?
July paid best over the past year, at $6,780 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Hersey Township?
Hersey Township stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Hersey Township?
Hersey Lake, Downtown Hersey and Pine River draw the most short-term rental interest in Hersey Township. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Hersey Township?
AirROI counted 18 active Airbnb listings in Hersey Township as of August 2025. The closest tracked market is Lincoln Township, 13 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Hersey Township from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.