Airbnb market data · 202612 months to April 2026
Osceola Township, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Osceola Township brought in $17,829 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Osceola Township run through April 2026.
The short answer
Osceola Township Airbnb Market at a Glance
Listings averaged $177 a night and were booked on 36% of available nights.
Timing matters: in July, the best month, the average listing earned about 3.7 times as much as in November, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Osceola Township is the 347th-largest of 386 Michigan markets AirROI tracks.
Browse the live Osceola Township Airbnb market See Every Osceola Township ListingRevenue
How Much Do Airbnb Hosts Make in Osceola Township?
Gross bookings per Osceola Township listing averaged $17,829 over the 12 months to April 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
The average Osceola Township listing brought in $3,770 in July, its best month, and $1,030 in November, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Osceola Township's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,820+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $2,820 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,740 a month.
- Entry-level properties (bottom 25%) earn $876 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.7 times what November did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Osceola Township Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue and bookings; nightly rates peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $1,376 | 32.3% | $161 | $44 | 79 days | 5.1 nights |
| Jun 2025 | $3,059 | 50.0% | $176 | $102 | 91 days | 3.6 nights |
| Jul 2025 | $3,770 | 57.9% | $184 | $122 | 98 days | 4.7 nights |
| Aug 2025 | $3,483 | 52.3% | $188 | $112 | 90 days | 3.6 nights |
| Sep 2025 | $1,747 | 35.3% | $173 | $58 | 79 days | 2.9 nights |
| Oct 2025 | $1,985 | 41.2% | $172 | $64 | 73 days | 2.5 nights |
| Nov 2025 | $1,030 | 27.8% | $173 | $34 | 38 days | 2.5 nights |
| Dec 2025 | $1,612 | 35.9% | $172 | $52 | 47 days | 6 nights |
| Jan 2026 | $1,932 | 33.7% | $175 | $62 | 29 days | 2.8 nights |
| Feb 2026 | $2,642 | 48.2% | $173 | $94 | 73 days | 5 nights |
| Mar 2026 | $1,703 | 43.4% | $169 | $55 | 16 days | 6.2 nights |
| Apr 2026* | $1,025 | 20.0% | $174 | $34 | 165 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Osceola Township market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Osceola Township Profitable?
Yes, when it's run well. The average Osceola Township Airbnb took in $17,829 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,030 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,680 a month.
Cleaning it yourself keeps the $1,750 a year guests pay in cleaning fees, for about $1,170 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $890 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Osceola Township Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,079 | $26,150 |
| Cleaning fees guests pay10% of Osceola Township bookings | $1,750 | $2,850 |
| Gross bookings | $17,829 | $29,000 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 53% of Osceola Township listings on Simplified Pricing, 3% for the rest | −$1,710 | −$2,780 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,750 | −$2,850 |
| Utilities and internetAbout 5% of bookings | −$890 | −$1,450 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$360 | −$580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$530 | −$870 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −$5,510 | −$8,800 |
| Left for housing costs, then profit | $12,319about $1,030 a month | $20,200about $1,680 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Osceola Township Airbnb Profit
The estimate starts from Osceola Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Osceola Township home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Osceola Township's Top Earners Get There
- More nights booked. The busiest quarter of Osceola Township listings are booked on 56% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,340 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $185 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,610 a year.
- Open for the busy months. July brought the average listing about $3,770, against $1,030 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Osceola Township listings average 4.87 stars, and 63% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,420 a month, against $1,490 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Osceola Township?
Osceola Township listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the Michigan average (40%) and 5 points below the U.S. average (41%). Occupancy swings from 28% in November to 58% in July.
Across Osceola Township's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
July was the busiest month in Osceola Township, November the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Osceola Township?
The average nightly rate in Osceola Township, known as ADR (average daily rate), was $177 over the past year, about 48% below the Michigan and U.S. averages ($340 and $335). Rates peak in August at about $190 and bottom out in May at about $160.
Across Osceola Township's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $285+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $185 or more, about $50 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $105 or less, about three-quarters of the median.
August rates ran 16% above May's
Average nightly rate (ADR), by month
Dashed: April data incomplete.
What Is the RevPAR for Airbnb in Osceola Township?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Osceola Township it averaged $72 over the past year, from about $34 in November to about $122 in July.
Across Osceola Township's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $185+ per open night, about 3.2 times the median.
- Strong performers (top 25%) earn $92 or more, about $35 a night above the median.
- Typical properties (median) earn about $59 per open night.
- Entry-level properties (bottom 25%) earn $24 or less, about 40% of the median.
July RevPAR was about 3.5 times November's
Revenue per open night (RevPAR), by month
Dashed: April data incomplete.
Seasonality
Best and Worst Months for Airbnb in Osceola Township
With only 19 active listings, the monthly pattern in Osceola Township is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Osceola Township?
Guests book Osceola Township stays 74 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 98 days ahead, and March stays closest to arrival, about 16 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 74 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Osceola Township
None of the 19 active listings in Osceola Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Osceola Township.
Neighborhoods
Best Neighborhoods for Airbnb in Osceola Township
AirROI's area guide picks eight Osceola Township neighborhoods that draw short-term rental guests, led by Kalamazoo Lake, Osceola County Forest and Downtown Reed City. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kalamazoo Lake | Scenic area known for its beautiful lake views and outdoor activities. Ideal for families and nature lovers, making it a desirable spot for vacation rentals. | Kalamazoo Lake, Public beaches, Parks and nature trails, Fishing and boating, Local restaurants |
| Osceola County Forest | A great choice for those who enjoy camping, hiking, and exploring nature. Attracts outdoor enthusiasts and offers a peaceful escape from city life. | Hiking trails, Campgrounds, Wildlife watching, Nature photography, Scenic viewpoints |
| Downtown Reed City | Charming downtown area with small-town appeal. Perfect for visitors looking to explore local shops and community events, ideal for short-term rentals. | Local shops, Cafes and restaurants, Historical sites, Annual festivals, Community parks |
| Pine Lake | A peaceful and quiet area great for families and individuals looking to relax by the lake. Popular for summer activities. | Pine Lake, Water sports, Fishing, Picnic areas, Wildlife |
| Cadillac Pathway | A popular area for biking and walking, connecting local neighborhoods to parks and the surrounding nature, attracting active vacationers. | Biking trails, Walking paths, Parks, Community events, Bike rentals |
| Houghton Lake | The largest inland lake in Michigan offers year-round recreational activities and draws visitors for fishing, boating, and winter sports. | Houghton Lake, Fishing charters, Boat rentals, Ice fishing, Local dining options |
| Lake City | A cozy small town with access to beautiful lakes and outdoor recreation, ideal for families and nature enthusiasts looking for a retreat. | Lake Missaukee, Local parks, Fishing spots, Community events, Outdoor recreational activities |
| Baldwin | Known for its outdoor recreational opportunities including hunting and fishing, attracting nature lovers and adventure seekers. | Baldwin River, Hiking trails, ATV trails, Local festivals, Fishing spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Osceola Township vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 60 km, Sister Bay (49 km away) earned the most per listing, about 3.8 times as much as Osceola Township. Town of Liberty Grove was the busiest, booked on 52% of nights against 36% in Osceola Township.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Escanaba 16 km | 62 | $15,084 | $156 | 39% |
| Garden 34 km | 46 | $9,074 | $121 | 30% |
| Ellison Bay 40 km | 36 | $53,402 | $431 | 50% |
| Town of Liberty Grove 45 km | 52 | $59,159 | $431 | 52% |
| Sister Bay 49 km | 111 | $67,267 | $484 | 46% |
| Ephraim 54 km | 85 | $50,953 | $410 | 49% |
| Fish Creek 59 km | 96 | $53,996 | $446 | 44% |
| Town of Gibraltar 60 km | 43 | $47,747 | $450 | 43% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,248 listings
- Traverse City Airbnb data 800 listings
- Ann Arbor Airbnb data 560 listings
- South Haven Airbnb data 557 listings
- Grand Rapids Airbnb data 400 listings
- Saugatuck Airbnb data 317 listings
- Lansing Airbnb data 289 listings
- Royal Oak Airbnb data 273 listings
See all 386 Michigan Airbnb markets
Markets Similar to Osceola Township
Markets elsewhere in the United States with a similar nightly rate and occupancy to Osceola Township:
- Richmond Airbnb data TX · $178/night · 36.4%
- Brooksville Airbnb data FL · $180/night · 37.1%
- Macon Airbnb data GA · $180/night · 37.1%
- Odessa Airbnb data TX · $179/night · 35.6%
- Fontana Airbnb data CA · $174/night · 35.7%
- Greenville Airbnb data NC · $178/night · 37.6%
FAQ
Osceola Township Airbnb FAQ
How much do Airbnb hosts make in Osceola Township?
An active Osceola Township Airbnb grossed $17,829 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,820 or more in a typical month.
How much can I make on Airbnb in Osceola Township?
It depends most on the home's size, location and how it's run. The middle half of Osceola Township listings earn between $876 and $2,820 in a typical month, and the top tenth $3,820 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Osceola Township?
Listings in Osceola Township were booked on 36% of available nights over the past year. That compares with 40% for the Michigan average. July was the busiest month.
How much does an Airbnb cost per night in Osceola Township?
The average booked night in Osceola Township cost $177 before fees. Half of listings charge between $105 and $185, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Osceola Township?
None of the active Osceola Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Osceola Township?
Yes, when it's run well. The average Osceola Township Airbnb grossed $17,829 in the 12 months to April 2026, 51% below the Michigan average of $36,729, though with only 19 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,319 a year (about $1,030 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,680 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Osceola Township?
July paid best over the past year, at $3,770 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Osceola Township?
Each night a Osceola Township listing was open to book earned $72 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $185 or more.
How far in advance do guests book Airbnbs in Osceola Township?
Osceola Township stays were booked 74 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Osceola Township?
The average Osceola Township Airbnb stay lasted 4 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Osceola Township rated?
Guests rate Osceola Township Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Osceola Township?
Kalamazoo Lake, Osceola County Forest and Downtown Reed City draw the most short-term rental interest in Osceola Township. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Osceola Township?
AirROI counted 19 active Airbnb listings in Osceola Township as of April 2026. The closest tracked market is Escanaba, 16 km away.
How much are Airbnb cleaning fees in Osceola Township?
In Osceola Township, more than six in ten listings add a cleaning fee, and the typical fee is about $75.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Osceola Township from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.