Spectacular Lakefront Retreat on Lake Michigan! Entire home · 5 bedrooms Rated 5.00 - Revenue
- $263,347
- Occupancy
- 49.5%
- Daily rate
- $2,226
Airbnb market data · 202612 months to October 2026
The average Airbnb in Suttons Bay brought in $67,873 over the 12 months through October 2026, about 85% more than the Michigan average of $36,729.
The short answer
Both rates and bookings run ahead of the Michigan average. Listings averaged $611 a night and were booked on 43% of available nights, against $340 and 40% for the Michigan average.
Timing matters: in July, the best month, the average listing earned about 11.6 times as much as in March, the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Suttons Bay is the 206th-largest of 386 Michigan markets AirROI tracks.
Browse the live Suttons Bay Airbnb market See Every Suttons Bay ListingRevenue
Gross bookings per Suttons Bay listing averaged $67,873 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
The average Suttons Bay listing brought in $23,100 in July, its best month, and $1,990 in March, its slowest. The three strongest months bring in 60% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 11.6 times what March did
Average revenue per active listing, by month, October 2025 to September 2026
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $6,990 | 33.9% | $545 | $225 | 50 days | 3.5 nights |
| Nov 2025 | $4,088 | 50.0% | $529 | $136 | 102 days | 3 nights |
| Dec 2025 | $2,882 | 21.4% | $526 | $93 | 20 days | 3.7 nights |
| Jan 2026 | $2,765 | 18.6% | $525 | $89 | 32 days | 2.5 nights |
| Feb 2026 | $2,268 | 23.2% | $523 | $81 | 32 days | 2.5 nights |
| Mar 2026 | $1,990 | 21.4% | $509 | $64 | 37 days | 2.6 nights |
| Apr 2026 | $2,586 | 17.8% | $520 | $86 | 59 days | 3.1 nights |
| May 2026 | $5,204 | 30.9% | $570 | $168 | 61 days | 3.2 nights |
| Jun 2026 | $13,312 | 55.7% | $744 | $444 | 87 days | 4.2 nights |
| Jul 2026 | $23,096 | 70.8% | $837 | $745 | 122 days | 9.3 nights |
| Aug 2026 | $19,206 | 61.5% | $790 | $620 | 94 days | 4.9 nights |
| Sep 2026 | $7,887 | 40.9% | $641 | $263 | 83 days | 3.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Suttons Bay listing earns about $6,570 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Suttons Bay Airbnb took in $67,873 in the 12 months to October 2026, and run by its owner at everyday costs, about $3,270 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $5,030 a month.
Cleaning it yourself keeps the $10,510 a year guests pay in cleaning fees, for about $4,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $57,363 | $87,350 |
| Cleaning fees guests pay15% of Suttons Bay bookings | $10,510 | $16,010 |
| Gross bookings | $67,873 | $103,360 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Suttons Bay listings on Simplified Pricing, 3% for the rest | −$10,260 | −$15,620 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$10,510 | −$16,010 |
| Utilities and internetAbout 5% of bookings | −$3,390 | −$5,170 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,360 | −$2,070 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$2,040 | −$3,100 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$680 | −$680 |
| Permit and registrationWhere one is required | −$340 | −$340 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$28,580 | −$42,990 |
| Left for housing costs, then profit | $39,293about $3,270 a month | $60,370about $5,030 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Suttons Bay's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Suttons Bay home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $8,610 a month, against $5,660 for the average one.
Occupancy
Suttons Bay listings were booked on 43% of the nights they were open over the past year, 3 percentage points above the Michigan average (40%) and 2 points above the U.S. average (41%). Occupancy swings from 18% in April to 71% in July.
The busiest tenth of listings are booked about 2.4 times as often as the bottom quarter.
July was the busiest month in Suttons Bay, April the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Suttons Bay, known as ADR (average daily rate), was $611 over the past year, about 80% above the Michigan and U.S. averages ($340 and $335). Rates swing with the seasons, from about $510 in March to about $835 in July.
Prices span a wide range: the top 10% charge about 3.5 times the rate of the bottom quarter.
July rates ran 65% above March's
Average nightly rate (ADR), by month, October 2025 to September 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Suttons Bay it averaged $360 over the past year, from about $64 in March to about $745 in July.
Per open night, by tier:
July RevPAR was about 11.6 times March's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The 12-month RevPAR of $360 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in Suttons Bay is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.
Guests book Suttons Bay stays 80 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 122 days ahead, and December stays closest to arrival, about 20 days. A typical July booking is made in mid-March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 80 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 32 active listings in Suttons Bay display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Suttons Bay.
Neighborhoods
AirROI's area guide picks four Suttons Bay neighborhoods that draw short-term rental guests, led by Village Commercial Core, Marina Waterfront and South Gateway. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Village Commercial Core | Guests book here to walk directly to restaurants, tasting rooms, and retail along St. Joseph Street without needing a car. Stays lean toward couples and small groups visiting Leelanau County for weekend getaways. | The Bay Theatre, Waterwheel Park, Suttons Bay-Bingham District Library, Bahle's of Suttons Bay, St. Joseph Street |
| Marina Waterfront | Located steps east of the village center, this shoreline pocket caters to families and boaters focused on bay access, beach swimming, and charter excursions. Accommodations are predominantly waterfront condominiums and cottage rentals. | Suttons Bay Marina, Marina Park Beach, Inland Seas Education Association, Coal Dock Park, Front Street |
| South Gateway | This southern approach along Route 22 captures cycling tourists and wine enthusiasts thanks to direct access to the regional multi-use path. Lodging primarily serves active travelers exploring peninsula vineyards and breweries. | Leelanau Trailhead, Deuster Park, M-22 Corridor, Hop Lot Brewing Company |
| West Hillside | Set on the elevated ridges above the town center, this residential zone appeals to families and larger groups seeking larger homes with elevated bay views and winter sledding access. It provides quiet residential lodging within a half-mile walk of downtown. | Bahle Park, Bahle Warming Hut, Herman Road, Sutton Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Suttons Bay are entire homes (91%), with private rooms at 9%. Houses account for 81% of the stock; hotels, guesthouses and B&Bs come next at 9%.
Nearly all listings rent the whole place
Suttons Bay Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.6% | 29 |
| Private room | 9.4% | 3 |
Houses dominate the property mix
Suttons Bay Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 81.3% | 26 |
| Hotel/Boutique | 9.4% | 3 |
| Apartment/Condo | 6.3% | 2 |
| Unique stay | 3.1% | 1 |
The most common size among Suttons Bay's 29 entire homes with a bedroom count is three bedrooms (10 homes).
Suttons Bay entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.4% | 1 |
| 1 bedroom | 6.9% | 2 |
| 2 bedrooms | 13.8% | 4 |
| 3 bedrooms | 34.5% | 10 |
| 4 bedrooms | 24.1% | 7 |
| 5+ bedrooms | 17.2% | 5 |
Suttons Bay is a group-trip market: 59% of listings sleep eight or more guests, about 2.8 times the share of the next most common size, six guests (21%). Shares are of the 29 listings with a guest capacity on file (91% of the market).
Suttons Bay listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 3 guests | 6.9% | 2 |
| 4 guests | 6.9% | 2 |
| 5 guests | 6.9% | 2 |
| 6 guests | 20.7% | 6 |
| 8+ guests | 58.6% | 17 |
Suttons Bay hosts set up an average of 4.4 beds per listing. 69% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Suttons Bay: 75% of listings have one, and 53% have a waterfront setting.
Share of Suttons Bay listings with each common amenity
Guests
Suttons Bay draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source, at about 7% of reviews.
99% of Suttons Bay guests are domestic
Where guests who left reviews live
Where Suttons Bay guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 7.4% |
| Grand Rapids | 5.7% |
| Ann Arbor | 4.5% |
| Michigan | 3.4% |
| Royal Oak | 2.8% |
Where Suttons Bay guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.3% |
| Germany | 0.6% |
| Australia | 0.6% |
| Puerto Rico | 0.6% |
Languages spoken by Suttons Bay guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 88.5% |
| Spanish | 7.7% |
| Italian | 1.9% |
| French | 1.9% |
Suttons Bay Airbnbs average 4.84 stars, and 56% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.95 for location.
Location scores highest in Suttons Bay; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.80 |
| Communication | 4.87 |
| Location | 4.95 |
| Check-in | 4.93 |
| Value | 4.71 |
Booking patterns
All Suttons Bay listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Suttons Bay listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 65.6% | 21 |
| 181-270 days | 34.4% | 11 |
Days a year Suttons Bay listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.1% | 1 |
| 91-180 days | 43.8% | 14 |
| 31-90 days | 43.8% | 14 |
| 1-30 days | 9.4% | 3 |
The average Suttons Bay booking lasts 4.6 nights, longest in July and shortest in February. Listings took about 21 bookings each over the year. About nine in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Suttons Bay
Average nights per booking, by month of stay
About two-thirds of listings in Suttons Bay accept stays of one or two nights.
Minimum stay set by Suttons Bay listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Suttons Bay, used by 81% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 84% of listings use Firm or stricter terms, against 9% on Flexible or Moderate.
Cancellation policies of Suttons Bay listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Suttons Bay listings charge a cleaning fee. The typical fee is about $287. Spread over the average stay of 4.6 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 15% of gross revenue.
Top earners
The top-grossing Airbnb in Suttons Bay, a five-bedroom home, took in $263,000 over the past year, about 3.9 times the city's average of $67,900. Three of the six listings below have five or more bedrooms; the other three have four bedrooms.
Spectacular Lakefront Retreat on Lake Michigan! Entire home · 5 bedrooms Rated 5.00
Dreamy Northern Michigan Escape, Chateau Sunrise Entire home · 4 bedrooms
Suttons Bay Lk House, Kayaking, Hot Tub, Fire Pit Entire home · 5 bedrooms Rated 4.82
Waterfront Suttons Bay: Wine Trail, Pickleball Ct Entire home · 4 bedrooms Rated 4.86
Calm in the Woods Fireplace Walk to Town Entire home · 5 bedrooms Rated 4.91
Luxury Waterfront Home in Suttons Bay Entire home · 4 bedrooms Rated 4.95 Professional management companies run 44% of Suttons Bay listings. Superhosts run 44% of listings. Three-quarters of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Suttons Bay Township (144 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 19 km, Greilickville (15 km away, 35 listings) earned the most per listing, about 20% more than Suttons Bay.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lake Leelanau 8 km | 55 | $35,365 | $382 | 41% |
| Leland 12 km | 50 | $55,754 | $609 | 40% |
| Greilickville 15 km | 35 | $81,331 | $535 | 50% |
| Leelanau Township 16 km | 51 | $52,822 | $480 | 46% |
| Elmwood Charter Township 16 km | 67 | $61,967 | $457 | 47% |
| Cleveland Township 17 km | 57 | $38,572 | $422 | 41% |
| Northport 18 km | 54 | $45,515 | $378 | 47% |
| Elk Rapids 19 km | 67 | $38,587 | $410 | 38% |
See all 386 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Suttons Bay:
FAQ
An active Suttons Bay Airbnb grossed $67,873 on average in the 12 months to October 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $10,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Suttons Bay listings earn between $3,280 and $10,000 in a typical month, and the top tenth $15,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Suttons Bay were booked on 43% of available nights over the past year. That compares with 40% for the Michigan average. July was the busiest month.
The average booked night in Suttons Bay cost $611 before fees. Half of listings charge between $290 and $710, so bedroom count and location move the price more than the average suggests.
None of the active Suttons Bay listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Suttons Bay Airbnb grossed $67,873 in the 12 months to October 2026, 85% above the Michigan average of $36,729. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $39,293 a year (about $3,270 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $5,030 a month. Check a specific home in the Airbnb calculator.
July paid best over the past year, at $23,100 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Suttons Bay listing was open to book earned $360 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $603 or more.
Suttons Bay stays were booked 80 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Suttons Bay Airbnb stay lasted 4.6 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Suttons Bay Airbnbs 4.84 out of 5 on average. Guests score location highest and value lowest.
Village Commercial Core, Marina Waterfront and South Gateway draw the most short-term rental interest in Suttons Bay. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Suttons Bay as of October 2026. The closest tracked market is Lake Leelanau, 8 km away.
In Suttons Bay, about nine in ten listings add a cleaning fee, and the typical fee is about $287.
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 660 Airbnb stays in Suttons Bay, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
Figures on this page cover 32 active Airbnb listings in Suttons Bay from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.