Bruce Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Bruce Township in 2025? Explore comprehensive Airbnb analytics for Bruce Township, Michigan, United States to uncover income potential. This 2025 STR market report for Bruce Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Bruce Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bruce Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bruce Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bruce Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Bruce Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bruce Township is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bruce Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,629+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,268 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,196 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,331, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bruce Township
Bruce Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bruce Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bruce Township:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bruce Township
Average Daily Rate (ADR) Airbnb Trends in Bruce Township (2025)
Effective short term rental pricing strategy in Bruce Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bruce Township typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Bruce Township
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Airbnb Seasonality Analysis & Trends in Bruce Township (2025)
Peak Season (July, August, June)
- Revenue averages $3,260 per month
- Occupancy rates average 65.9%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,491 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $189
Low Season (February, March, November)
- Revenue drops to average $1,557 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $194
Seasonality Insights for Bruce Township
- The Airbnb seasonality in Bruce Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bruce Township's highest earning potential, with monthly revenues capable of climbing to $3,854, occupancy reaching a high of 80.2%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $881, occupancy could drop to 24.7%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bruce Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bruce Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bruce Township (2025)
Exploring the top neighborhoods for short-term rentals in Bruce Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Township | A serene area with beautiful lakes and recreational activities, attracting families and nature lovers looking for a peaceful getaway. | Lake St. Clair Metropark, Fishing on Lake St. Clair, Shelby Township Parks, Water sports activities, Picnic spots by the lake |
| Romeo | A charming small town with historic charm and lovely parks, appealing to tourists who enjoy small-town experiences and community events. | Historic Romeo City Hall, Romeo Historical Society Museum, Washington Township Park, The Romeo Theatre, Local festivals and events |
| New Baltimore | A waterfront community with a picturesque harbor and family-friendly activities, ideal for beachgoers and those seeking a vacation in a friendly atmosphere. | New Baltimore Beach, Lake St. Clair, Parks and waterfront dining, Fishing and boating, Local shops and cafes |
| Chestnut Grove | Known for its beautiful wooded scenery and outdoor recreation, this area attracts nature enthusiasts and families looking for a nature retreat. | Hiking trails in the woods, Wildlife observation, Outdoor picnic areas, Nearby forest preserves, Biking trails |
| Richmond | A small town with a tight-knit community feel, perfect for travelers looking for tranquility and a taste of local culture and hospitality. | Richmond Historical Museum, Local eateries, Annual Community Festivals, Nearby parks and trails |
| Grafton | A quiet area known for its rural charm and open spaces, appealing to those interested in a slower pace of life and exploring nature. | Open fields and farm tours, Local markets, Hiking opportunities, Scenic country drives, Quiet retreats |
| Lenox | A quaint community with friendly locals and beautiful landscapes, drawing in families and travelers seeking a relaxing and enjoyable stay. | Lenox Township Park, Nearby vineyards, Outdoor activities, Community events, Scenic routes for drives |
| Armada | A picturesque small town known for its agricultural heritage and festivals. It's ideal for those who enjoy local events and farm-to-table experiences. | Armada Fair, Local farms and markets, Historic buildings, Community gatherings, Nearby natural parks |
Understanding Airbnb License Requirements & STR Laws in Bruce Township (2025)
While Bruce Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bruce Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bruce Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bruce Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blue River Cottage
Entire Place • 3 bedrooms
Lower Dam Lodge
Entire Place • 2 bedrooms
Willow Cove
Entire Place • 3 bedrooms
Sault Ste Marie cabin Superior adventures outpost!
Entire Place • 2 bedrooms
The Retreat Where the Ships Meet - Fall Getaway!
Entire Place • 3 bedrooms
Cozy Corners Condos - Upper Unit
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bruce Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bruce Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Douglas | 3 | $97,298 | 223 | 4.83/5.0 |
| Jeromy | 5 | $83,139 | 97 | 4.52/5.0 |
| Sara | 2 | $41,705 | 10 | 4.93/5.0 |
| Christopher | 1 | $38,686 | 12 | 4.92/5.0 |
| Scott | 1 | $35,859 | 182 | 4.99/5.0 |
| Amanda | 3 | $26,048 | 27 | 4.61/5.0 |
| Jeffrey | 1 | $18,732 | 56 | 4.79/5.0 |
| Trish | 2 | $16,235 | 80 | 4.82/5.0 |
| Evolve | 1 | $12,778 | 6 | 4.33/5.0 |
| Patty | 1 | $9,037 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bruce Township.
Dive Deeper: Advanced Bruce Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bruce Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBruce Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bruce Township
- The Bruce Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bruce Township, Outdoor/Unique properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
Bruce Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bruce Township
- The dominant room capacity in Bruce Township is 2 bedrooms listings, making up 65% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 80.0% of the active Airbnb listings in Bruce Township, indicating a high concentration in these sizes.
Bruce Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bruce Township
- The most common guest capacity trend in Bruce Township vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bruce Township STR market, accounting for 70.0% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bruce Township.
- On average, properties in Bruce Township are equipped to host 5.7 guests.
Bruce Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bruce Township
- The most common availability pattern in Bruce Township falls within the 181-270 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bruce Township (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bruce Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
36.8% of total
2 Nights
4 listings
21.1% of total
3 Nights
4 listings
21.1% of total
4-6 Nights
2 listings
10.5% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Bruce Township is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Bruce Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.8% of Bruce Township hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bruce Township.
Bruce Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
10% of total
Moderate
4 listings
20% of total
Firm
6 listings
30% of total
Strict
8 listings
40% of total
Cancellation Policy Insights for Bruce Township
- The prevailing Airbnb cancellation policy trend in Bruce Township is Strict, used by 40% of listings.
- A majority (70.0%) of hosts in Bruce Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40% market standard in Bruce Township.
- With 40% using Strict terms, this is a viable option in Bruce Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bruce Township.
Bruce Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bruce Township
- The overall average booking lead time for vacation rentals in Bruce Township is 69 days.
- Guests book furthest in advance for stays during July (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (115 days avg.) sees the longest lead times, while Spring (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Bruce Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Bruce Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bruce Township (2025)
Amenity Prevalence
Amenity Insights for Bruce Township
- Essential amenities in Bruce Township that guests expect include: Kitchen, Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Coffee maker, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bruce Township: Kitchen, Smoke alarm, Free parking on premises, Heating.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Heating.
- Consider adding popular differentiators like Refrigerator or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bruce Township to stay competitive.
Bruce Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bruce Township
- The typical guest profile for Airbnb in Bruce Township consists of primarily domestic travelers (99%), often arriving from nearby Lansing, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and Slovenia (0.9%).
- Top languages spoken are English (83.1%) followed by Spanish (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lansing and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bruce Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Elmwood Charter Township | 64 | $4,418 | $353.16 | 49% |