Detroit Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Detroit in 2025? Explore comprehensive Airbnb analytics for Detroit, Michigan, United States to uncover income potential. This 2025 STR market report for Detroit, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,200 active listings.
Whether you're considering an Airbnb investment in Detroit, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Detroit Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Detroit Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Detroit (2025)
Understanding the monthly revenue variations for Airbnb listings in Detroit is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Detroit is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Detroit across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,307+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,731 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,608 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $755, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Detroit
Detroit Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Detroit STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Detroit:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Detroit
Average Daily Rate (ADR) Airbnb Trends in Detroit (2025)
Effective short term rental pricing strategy in Detroit involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Detroit typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $303+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Detroit
Get Live Detroit Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Detroit (2025)
Peak Season (May, October, August)
- Revenue averages $2,494 per month
- Occupancy rates average 45.9%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,107 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $168
Low Season (January, February, November)
- Revenue drops to average $1,723 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $169
Seasonality Insights for Detroit
- The Airbnb seasonality in Detroit shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Detroit's highest earning potential, with monthly revenues capable of climbing to $2,590, occupancy reaching a high of 49.4%, and ADRs peaking at $201.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,656, occupancy could drop to 35.4%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Detroit.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Detroit seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Detroit (2025)
Exploring the top neighborhoods for short-term rentals in Detroit? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Detroit | vibrant urban center with an array of attractions, restaurants, and entertainment options. Ideal for guests looking to explore the city's nightlife and cultural sites. | Detroit Riverwalk, Detroit Institute of Arts, Greektown, Little Caesars Arena, The Fox Theatre |
| Midtown Detroit | cultural hotspot filled with museums, music venues, and art galleries. Popular with visitors for its artsy vibe and proximity to major attractions. | Detroit Historical Museum, Wayne State University, Detroit Science Center, Motown Museum, The Fillmore |
| Corktown | historic neighborhood known for its charming architecture and proximity to the city center. Attracts those looking for a unique cultural experience with local eateries and bars. | Michigan Central Station, Corktown’s restaurants, Corktown Theatre, Trumbull & Porter Hotel, The Detroit Sound Conservancy |
| Greektown | renowned for its rich Greek heritage and vibrant casino scene. Great for guests looking to experience nightlife and delicious cuisine. | Greektown Casino, Greek Town Park, The Old St. Andrew's Church, Restaurants and cafes, Detroit Historic district |
| Riverside | peaceful waterfront area offering scenic views and recreational activities. Ideal for families and guests seeking a quieter stay while still being close to the city. | Detroit River, Waterfront parks, Marinas, Bishop Park, Public sculpture installations |
| West Village | quaint neighborhood with beautiful historic homes, local shops, and cozy cafes. A perfect area for those looking to escape the hustle and bustle while still enjoying the city. | Edison Street, West Village shops, The Village Kitchen, Café 555, Riverview, Belle Isle Park |
| Hamtramck | a diverse enclave known for its vibrant immigrant community and unique local culture. Attracts guests interested in eclectic and multicultural experiences. | Hamtramck Disneyland, Polish Art Center, Detroit's Hamtramck Historical Museum, Local eateries, Festivals |
| Belle Isle | an island park located in the Detroit River, offering outdoor recreation and nature. A favorite for families and nature lovers seeking quiet retreats. | Belle Isle Park, Detroit Zoo, Scott Fountain, The Belle Isle Aquarium, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Detroit (2025)
While Detroit, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Detroit to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Detroit (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Detroitbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 5BR Home w/ 2000sf Man Cave
Entire Place • 5 bedrooms
Come stay and play, the Motown way! 7BDR
Entire Place • 7 bedrooms
Stunning, One Of A Kind 6 BDRM Loft Sleeps 15!
Entire Place • 6 bedrooms
5 bed Palmer Golf Course Home | Palmer Manor
Entire Place • 5 bedrooms
NEW, only 10 min walk to stadiums/concert venues.
Entire Place • 3 bedrooms
Whitney Mansion Entire Building
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Detroit (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Detroit based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lalaine | 45 | $572,095 | 332 | 4.54/5.0 |
| Crystal | 10 | $520,683 | 731 | 4.88/5.0 |
| Great | 16 | $454,849 | 1718 | 4.87/5.0 |
| Sam | 22 | $373,084 | 835 | 4.37/5.0 |
| Monty | 20 | $323,394 | 605 | 4.70/5.0 |
| Great | 13 | $317,107 | 605 | 4.85/5.0 |
| Morgan | 10 | $310,667 | 3903 | 4.84/5.0 |
| Jeffrey | 4 | $285,380 | 36 | 4.94/5.0 |
| Ryan | 5 | $279,660 | 807 | 4.77/5.0 |
| The Inn On Ferry | 16 | $275,501 | 11 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Detroit.
Dive Deeper: Advanced Detroit STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Detroit. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDetroit Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Detroit
- The Detroit Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.4% of the 1,200 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Detroit, House properties are the most common (46.9%), reflecting the local real estate landscape.
- Houses represent a significant 46.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 6.9%) offer potential for unique stay experiences.
Detroit Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Detroit
- The dominant room capacity in Detroit is 1 bedroom listings, making up 30.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.2% of the active Airbnb listings in Detroit, indicating a high concentration in these sizes.
- A significant 28.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Detroit.
Detroit Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Detroit
- The most common guest capacity trend in Detroit vacation rentals is listings accommodating 2 guests (19%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Detroit STR market, accounting for 37.6% of listings.
- 36.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Detroit.
- On average, properties in Detroit are equipped to host 4.2 guests.
Detroit Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Detroit
- The most common availability pattern in Detroit falls within the 271-366 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Detroit (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Detroit Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
441 listings
40% of total
2 Nights
247 listings
22.4% of total
3 Nights
83 listings
7.5% of total
4-6 Nights
67 listings
6.1% of total
7-29 Nights
63 listings
5.7% of total
30+ Nights
202 listings
18.3% of total
Key Insights
- The most prevalent minimum stay requirement in Detroit is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.4%) of the Detroit Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.3%) caters to monthly stays (30+ nights) in Detroit, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Detroit hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Detroit.
Detroit Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
11 listings
1.1% of total
Flexible
286 listings
28% of total
Moderate
279 listings
27.3% of total
Firm
164 listings
16.1% of total
Strict
280 listings
27.4% of total
Cancellation Policy Insights for Detroit
- The prevailing Airbnb cancellation policy trend in Detroit is Flexible, used by 28% of listings.
- There's a relatively balanced mix between guest-friendly (55.3%) and stricter (43.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28% market standard in Detroit.
- Regularly review your cancellation policy against competitors and market demand shifts in Detroit.
Detroit STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Detroit
- The overall average booking lead time for vacation rentals in Detroit is 28 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Detroit.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Detroit averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Detroit (2025)
Amenity Prevalence
Amenity Insights for Detroit
- Essential amenities in Detroit that guests expect include: Wifi, Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Detroit: Wifi, Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Detroit to stay competitive.
Detroit Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Detroit
- The typical guest profile for Airbnb in Detroit consists of primarily domestic travelers (88%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.0% of guests.
- Key international markets include United States (88%) and Canada (6.8%).
- Top languages spoken are English (71.7%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Detroit Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $4,491 | $436.47 | 40% |
| City of Frankenmuth | 31 | $4,390 | $308.53 | 51% |
| Grass Lake Charter Township | 16 | $3,989 | $336.21 | 45% |
| Scio Township | 22 | $3,949 | $650.66 | 45% |
| Ann Arbor | 517 | $3,949 | $409.89 | 45% |
| Erie Township | 10 | $3,526 | $213.26 | 55% |
| Forester | 13 | $3,512 | $382.94 | 37% |
| Port Sanilac | 33 | $3,511 | $519.62 | 33% |
| Catawba Island Township | 13 | $3,494 | $394.56 | 45% |
| Put-in-Bay | 42 | $3,403 | $489.38 | 42% |