Gerrish Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Gerrish Township in 2025? Explore comprehensive Airbnb analytics for Gerrish Township, Michigan, United States to uncover income potential. This 2025 STR market report for Gerrish Township, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Gerrish Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gerrish Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gerrish Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gerrish Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Gerrish Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gerrish Township is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gerrish Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,017+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,386 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,301 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $662, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gerrish Township
Gerrish Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gerrish Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gerrish Township:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gerrish Township
Average Daily Rate (ADR) Airbnb Trends in Gerrish Township (2025)
Effective short term rental pricing strategy in Gerrish Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gerrish Township typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $436+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $229 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Gerrish Township
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Airbnb Seasonality Analysis & Trends in Gerrish Township (2025)
Peak Season (July, August, June)
- Revenue averages $3,719 per month
- Occupancy rates average 51.3%
- Daily rates average $216
Shoulder Season
- Revenue averages $1,495 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $208
Low Season (February, March, April)
- Revenue drops to average $923 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $207
Seasonality Insights for Gerrish Township
- The Airbnb seasonality in Gerrish Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gerrish Township's highest earning potential, with monthly revenues capable of climbing to $4,613, occupancy reaching a high of 60.8%, and ADRs peaking at $233.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $809, occupancy could drop to 21.1%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gerrish Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gerrish Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gerrish Township (2025)
Exploring the top neighborhoods for short-term rentals in Gerrish Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Higgins Lake | One of the most stunning lakes in Michigan, offering clear blue water and sandy beaches, perfect for summer vacations and water activities. | Higgins Lake State Park, Higgins Lake, Mason Tract Pathway, Nearby golf courses, Fishing and boating opportunities |
| Lake Margrethe | A serene lake surrounded by natural beauty, ideal for those seeking a peaceful retreat or family getaway, popular in the summer for lake activities. | Lake Margrethe, Campgrounds in the area, Fishing spots, Paddle boating, Picnic areas |
| Crawford Lake | A quiet, less populated lake area known for its natural beauty, attracting nature lovers and families looking for a calm atmosphere. | Crawford Lake, Nearby hiking trails, Wildlife viewing, Fishing spots, Picnic areas |
| Shingle Lake | A small, picturesque lake perfect for those wanting a cozy escape in nature, with great fishing and swimming opportunities. | Shingle Lake, Kayaking and canoeing, Fishing, Local wildlife, Hiking trails nearby |
| Roosevelt Lake | Ideal for those who enjoy a rural experience, it offers a relaxing atmosphere with opportunities for fishing and enjoying nature. | Roosevelt Lake, Fishing opportunities, Wildlife viewing, Natural trails around the lake, Serenity and nature |
| Gerrish Township Park | A community park offering recreational facilities, a great spot for families and gatherings, popular among locals and tourists. | Playground, Picnic areas, Trails, Sports facilities, Community events |
| North Higgins Lake State Park | A state park providing access to Higgins Lake and outdoor activities, popular among hikers, campers, and beachgoers. | Hiking trails, Camping, Swimming, Fishing, Beach access |
| Grayling | A nearby city with rich history and outdoor activities, attracting tourists who want to explore Michigan's great outdoors including the AuSable River. | AuSable River, Fishing and canoeing, Historical sites, Downtown shops and dining, Recreational opportunities |
Understanding Airbnb License Requirements & STR Laws in Gerrish Township (2025)
While Gerrish Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gerrish Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Gerrish Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gerrish Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Higgins Lakefront*Guest house*peddle boat*fire pit
Entire Place • 4 bedrooms
Peaceful Retreat on 20 acres!
Entire Place • 4 bedrooms
Charming Higgins Lake Lakefront Cottage
Entire Place • 4 bedrooms
Spectacular Lakefront Views and Sunsets
Entire Place • 3 bedrooms
Spacious Higgins Cottage
Entire Place • 3 bedrooms
Cozy modern 4 bedroom, 10 min walk to beach&sunset
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gerrish Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gerrish Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $81,834 | 163 | 4.72/5.0 |
| Matthew | 1 | $53,620 | 17 | 5.00/5.0 |
| Mariah | 1 | $46,571 | 10 | 4.90/5.0 |
| Christopher | 1 | $36,951 | 14 | 5.00/5.0 |
| Brian | 1 | $33,603 | 6 | 4.67/5.0 |
| Aaron | 1 | $32,456 | 14 | 4.93/5.0 |
| Maggie | 1 | $30,694 | 32 | 4.84/5.0 |
| Krystle | 1 | $28,207 | 77 | 4.97/5.0 |
| Nicholas | 1 | $26,005 | 97 | 4.92/5.0 |
| Steve | 11 | $25,630 | 70 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gerrish Township.
Dive Deeper: Advanced Gerrish Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gerrish Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGerrish Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gerrish Township
- The Gerrish Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gerrish Township, House properties are the most common (59.4%), reflecting the local real estate landscape.
- Houses represent a significant 59.4% portion, catering likely to families or larger groups.
Gerrish Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gerrish Township
- The dominant room capacity in Gerrish Township is 3 bedrooms listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 71.0% of the active Airbnb listings in Gerrish Township, indicating a high concentration in these sizes.
- A significant 50.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gerrish Township.
Gerrish Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gerrish Township
- The most common guest capacity trend in Gerrish Township vacation rentals is listings accommodating 8+ guests (43.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gerrish Township STR market, accounting for 69.6% of listings.
- 76.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gerrish Township.
- On average, properties in Gerrish Township are equipped to host 6.1 guests.
Gerrish Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gerrish Township
- The most common availability pattern in Gerrish Township falls within the 271-366 days range, representing 76.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gerrish Township (49.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gerrish Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
25.4% of total
2 Nights
25 listings
37.3% of total
3 Nights
13 listings
19.4% of total
4-6 Nights
5 listings
7.5% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
6 listings
9% of total
Key Insights
- The most prevalent minimum stay requirement in Gerrish Township is 2 Nights, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.7%) of the Gerrish Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.3% of Gerrish Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gerrish Township.
Gerrish Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.5% of total
Flexible
5 listings
7.5% of total
Moderate
24 listings
35.8% of total
Firm
19 listings
28.4% of total
Strict
18 listings
26.9% of total
Cancellation Policy Insights for Gerrish Township
- The prevailing Airbnb cancellation policy trend in Gerrish Township is Moderate, used by 35.8% of listings.
- A majority (55.3%) of hosts in Gerrish Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.8% market standard in Gerrish Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Gerrish Township.
Gerrish Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gerrish Township
- The overall average booking lead time for vacation rentals in Gerrish Township is 54 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Gerrish Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Gerrish Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gerrish Township (2025)
Amenity Prevalence
Amenity Insights for Gerrish Township
- Essential amenities in Gerrish Township that guests expect include: Free parking on premises, Wifi, Coffee maker, Smoke alarm, Refrigerator, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Bed linens, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gerrish Township: Free parking on premises, Wifi, Coffee maker, Smoke alarm, Refrigerator, TV, Heating.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Coffee maker, Smoke alarm, Refrigerator, TV, Heating.
- Consider adding popular differentiators like Microwave or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gerrish Township to stay competitive.
Gerrish Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gerrish Township
- The typical guest profile for Airbnb in Gerrish Township consists of primarily domestic travelers (98%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and DC (0.6%).
- Top languages spoken are English (88.1%) followed by Spanish (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Michigan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gerrish Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Friendship Township | 12 | $4,999 | $404.96 | 54% |
| Greilickville | 39 | $4,882 | $481.10 | 45% |
| Bay Township | 10 | $4,484 | $545.88 | 43% |
| Blair Township | 52 | $4,414 | $459.88 | 43% |
| City of Frankenmuth | 31 | $4,390 | $308.53 | 51% |
| Livingston Township | 11 | $4,176 | $306.59 | 52% |
| Bingham Township | 27 | $4,140 | $521.70 | 45% |
| Walloon Lake | 25 | $4,066 | $413.43 | 41% |
| West Traverse Township | 31 | $3,925 | $461.96 | 42% |
| Grattan Township | 17 | $3,859 | $301.69 | 55% |