Harbor Springs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Harbor Springs in 2025? Explore comprehensive Airbnb analytics for Harbor Springs, Michigan, United States to uncover income potential. This 2025 STR market report for Harbor Springs, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Harbor Springs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harbor Springs Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harbor Springs Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harbor Springs (2025)
Understanding the monthly revenue variations for Airbnb listings in Harbor Springs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harbor Springs is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harbor Springs across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,581+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,529 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,940 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,122, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harbor Springs
Harbor Springs Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harbor Springs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harbor Springs:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harbor Springs
Average Daily Rate (ADR) Airbnb Trends in Harbor Springs (2025)
Effective short term rental pricing strategy in Harbor Springs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harbor Springs typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $856+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $501 or more.
- Typical properties (Median) charge around $367 per night.
- Entry-level properties (Bottom 25%) earn around $293 per night.
Average Daily Rate (ADR) Trend by Month in Harbor Springs
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Airbnb Seasonality Analysis & Trends in Harbor Springs (2025)
Peak Season (July, August, June)
- Revenue averages $8,503 per month
- Occupancy rates average 50.8%
- Daily rates average $499
Shoulder Season
- Revenue averages $3,877 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $455
Low Season (January, March, April)
- Revenue drops to average $2,952 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $440
Seasonality Insights for Harbor Springs
- The Airbnb seasonality in Harbor Springs shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harbor Springs's highest earning potential, with monthly revenues capable of climbing to $11,342, occupancy reaching a high of 66.8%, and ADRs peaking at $506.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,703, occupancy could drop to 19.6%, and ADRs may adjust down to $428.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harbor Springs.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harbor Springs seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harbor Springs (2025)
Exploring the top neighborhoods for short-term rentals in Harbor Springs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Harbor Springs | Vibrant area with local shops, restaurants, and waterfront views. It's a popular spot for tourists seeking convenience and accessibility to surrounding attractions. | Harbor Springs Marina, Historic Downtown, Public Beach, Local Art Galleries, Restaurants and Café |
| South Beach | Known for its beautiful sandy beaches and scenic views. A perfect place for visitors looking to unwind and enjoy water activities like swimming and boating. | South Beach Park, Sunset Park, Great Lakes Center for the Arts, Boat Rentals, Beaches |
| Bay Street | Charming street lined with boutiques and eateries. Ideal for tourists looking for a quaint shopping and dining experience close to the water. | Shopping Boutiques, Waterfront Dining, Harbor Springs Historical Society, The Cook Art Center, Local Events |
| Little Traverse Bay | Close to outdoor activities and stunning natural beauty, this bay area attracts families and nature lovers for its recreational offerings. | Biking Trails, Kayaking, Fishing Spots, Beach Access, Nature Hiking |
| Pine Street | A picturesque residential area that provides a cozy atmosphere. Perfect for families or groups looking for a relaxed setting close to amenities. | Pine Street Trails, Community Parks, Family-Friendly Restaurants, Local Events, Quiet Neighborhood |
| Good Hart | A peaceful retreat area that offers privacy and a getaway vibe. Ideal for those looking to escape the busyness of tourist spots. | Outdoor Trails, Nature Reserves, Scenic Views, Local Farms, Quiet Beaches |
| Mackinaw City | Gateway to Mackinac Island, perfect for visitors wanting to explore the island. Offers a variety of accommodations and tours. | Mackinac Island Ferries, Historic Forts, Shopping, Local Dining, Scenic Views |
| Emmet County Parks | Includes a range of parks and recreational areas, attracting outdoor enthusiasts looking for adventure and nature experiences. | Parks and Trails, Camping, Picnicking, Scenic Views, Wildlife Watching |
Understanding Airbnb License Requirements & STR Laws in Harbor Springs (2025)
While Harbor Springs, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harbor Springs to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harbor Springs (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harbor Springsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Custom In-Town Luxury Cottage
Entire Place • 4 bedrooms
Newly-Renovated Dog-Friendly Getaway!
Entire Place • 3 bedrooms
East Main Haven
Entire Place • 4 bedrooms
**Newly updated** Spacious 6BR Harbor Springs beach/ski getaway- brand NEW basement
Entire Place • 6 bedrooms
Beautifully Renovated In Town Harbor Springs Home
Entire Place • 3 bedrooms
Exceptional 5 Bedroom. Main St. Harbor Springs
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harbor Springs (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harbor Springs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vanessa | 14 | $361,246 | 147 | 4.14/5.0 |
| Vance | 1 | $136,042 | 82 | 5.00/5.0 |
| Lauretta | 3 | $122,040 | 55 | 4.91/5.0 |
| Pure Vacation Management | 2 | $98,710 | 17 | 4.96/5.0 |
| Matt And Melissa | 1 | $97,745 | 26 | 4.92/5.0 |
| Matthew | 1 | $91,335 | 4 | 5.00/5.0 |
| Elizabeth | 1 | $86,055 | 48 | 4.92/5.0 |
| Bryan | 1 | $82,042 | 49 | 4.98/5.0 |
| Kelly | 1 | $81,789 | 22 | 4.95/5.0 |
| Crystal | 2 | $77,746 | 60 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harbor Springs.
Dive Deeper: Advanced Harbor Springs STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harbor Springs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarbor Springs Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harbor Springs
- The Harbor Springs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harbor Springs, House properties are the most common (72.9%), reflecting the local real estate landscape.
- Houses represent a significant 72.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.7%) offer potential for unique stay experiences.
Harbor Springs Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harbor Springs
- The dominant room capacity in Harbor Springs is 3 bedrooms listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.7% of the active Airbnb listings in Harbor Springs, indicating a high concentration in these sizes.
- A significant 62.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harbor Springs.
Harbor Springs Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harbor Springs
- The most common guest capacity trend in Harbor Springs vacation rentals is listings accommodating 6 guests (32.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Harbor Springs STR market, accounting for 61.0% of listings.
- 61.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harbor Springs.
- On average, properties in Harbor Springs are equipped to host 5.7 guests.
Harbor Springs Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harbor Springs
- The most common availability pattern in Harbor Springs falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Harbor Springs (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harbor Springs Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
3.7% of total
2 Nights
35 listings
64.8% of total
3 Nights
6 listings
11.1% of total
4-6 Nights
4 listings
7.4% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
6 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Harbor Springs is 2 Nights, adopted by 64.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Harbor Springs Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Harbor Springs, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 64.8% of Harbor Springs hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.7% currently do.
- A 2-night minimum appears standard (64.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harbor Springs.
Harbor Springs Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
5.6% of total
Super Strict 60 Days
1 listings
1.9% of total
Moderate
6 listings
11.1% of total
Firm
16 listings
29.6% of total
Strict
28 listings
51.9% of total
Cancellation Policy Insights for Harbor Springs
- The prevailing Airbnb cancellation policy trend in Harbor Springs is Strict, used by 51.9% of listings.
- A majority (81.5%) of hosts in Harbor Springs utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 51.9% market standard in Harbor Springs.
- With 51.9% using Strict terms, this is a viable option in Harbor Springs, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Harbor Springs.
Harbor Springs STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harbor Springs
- The overall average booking lead time for vacation rentals in Harbor Springs is 86 days.
- Guests book furthest in advance for stays during July (average 171 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (148 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Harbor Springs.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 171 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 148 days) to capture early planners.
- Monitor your own booking lead times against these Harbor Springs averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harbor Springs (2025)
Amenity Prevalence
Amenity Insights for Harbor Springs
- Essential amenities in Harbor Springs that guests expect include: TV, Smoke alarm, Kitchen, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harbor Springs: TV, Smoke alarm, Kitchen, Wifi, Heating.
- Consider adding popular differentiators like Washer or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harbor Springs to stay competitive.
Harbor Springs Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harbor Springs
- The typical guest profile for Airbnb in Harbor Springs consists of primarily domestic travelers (99%), often arriving from nearby Ann Arbor, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and DC (0.4%).
- Top languages spoken are English (81.9%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ann Arbor and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harbor Springs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Elmwood Charter Township | 64 | $4,418 | $353.16 | 49% |