Kentwood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Kentwood in 2025? Explore comprehensive Airbnb analytics for Kentwood, Michigan, United States to uncover income potential. This 2025 STR market report for Kentwood, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Kentwood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kentwood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kentwood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kentwood (2025)
Understanding the monthly revenue variations for Airbnb listings in Kentwood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kentwood is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kentwood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,428+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,908 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,071 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $571, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kentwood
Kentwood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kentwood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kentwood:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kentwood
Average Daily Rate (ADR) Airbnb Trends in Kentwood (2025)
Effective short term rental pricing strategy in Kentwood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kentwood typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $356+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Kentwood
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Airbnb Seasonality Analysis & Trends in Kentwood (2025)
Peak Season (June, May, September)
- Revenue averages $2,986 per month
- Occupancy rates average 49.1%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,168 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $171
Low Season (January, February, April)
- Revenue drops to average $1,620 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $161
Seasonality Insights for Kentwood
- The Airbnb seasonality in Kentwood shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kentwood's highest earning potential, with monthly revenues capable of climbing to $3,350, occupancy reaching a high of 53.1%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,537, occupancy could drop to 30.0%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kentwood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kentwood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kentwood (2025)
Exploring the top neighborhoods for short-term rentals in Kentwood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Kentwood | A suburban neighborhood with easy access to major highways and close proximity to shopping and dining options. Ideal for families and business travelers seeking a quiet stay with amenities nearby. | Breton Downs Park, Woodland Mall, Reeds Lake, Grand Rapids Children's Museum, Blandford Nature Center |
| Pinewood | A family-friendly area with good schools and parks, making it attractive for longer stays and families traveling to the area for vacations or relocations. | Pinewood Park, Kentwood Community Church, Davenport University, Kalamazoo River |
| Kentwood City Center | The city center is revitalizing with new restaurants and shops, making it a hot spot for urban explorers and those looking to enjoy local culture and cuisine. | Kentwood City Hall, Kentwood Library, Local dining spots, Community events |
| Woodland Mall Area | A prime shopping destination in Kentwood, this area experiences high foot traffic and attracts shoppers and visitors from nearby areas, making it great for short-term rentals. | Woodland Mall, AMC Classic Woodland 10, Dining options, Retail stores |
| Caledonia | Just outside Kentwood, this suburban area features outdoor recreation and family-oriented activities, appealing to visitors looking for a quieter stay close to nature. | Kalamazoo River, Caledonia Village, Parks and nature trails, Local dining spots |
| Metro Health Village Area | Home to the Metro Health Hospital, this area attracts medical travelers and their families, providing a solid market for short-term rentals. | Metro Health Hospital, Wellness facilities, Parks, Local dining hotspots |
| Miller South | An emerging neighborhood with unique character and charm, attracting those looking for local experiences and cultural diversity in their stay. | Local markets, Community events, Parks, Dining options |
| Byron Center | Located just outside of Kentwood, this area is growing in popularity for tourism and offers a small-town feel with access to the city, appealing for different types of travelers. | Byron Center Historical Museum, Local parks, Cider mills, Dining options |
Understanding Airbnb License Requirements & STR Laws in Kentwood (2025)
While Kentwood, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kentwood to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kentwood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kentwoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
50% Off Monthly Stay, Tranquil Modern Escape
Entire Place • 5 bedrooms
Work-Stay-Play 3600sq ft huge deck/game room/kitch
Entire Place • 4 bedrooms
Upscale home fit for a Princess! (Or Prince)
Entire Place • 3 bedrooms
ArtPrize getaway for the whole family Mid-Term 28+
Entire Place • 6 bedrooms
50 % Off Monthly Stay, Stylish 12 Beds 4 Baths
Entire Place • 6 bedrooms
Comfortable Family Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kentwood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kentwood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mary | 2 | $111,045 | 13 | 4.84/5.0 |
| Brian | 1 | $55,624 | 146 | 4.89/5.0 |
| Elizabeth | 1 | $53,958 | 41 | 5.00/5.0 |
| Jesus | 1 | $45,016 | 19 | 4.95/5.0 |
| Todd | 1 | $30,915 | 22 | 4.82/5.0 |
| Wendy | 2 | $27,288 | 80 | 4.80/5.0 |
| Tracy Taylor | 1 | $21,983 | 37 | 4.89/5.0 |
| Drew | 4 | $15,885 | 98 | 4.87/5.0 |
| Steven | 1 | $15,121 | 8 | 4.63/5.0 |
| Mustapha | 1 | $13,319 | 15 | 4.47/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kentwood.
Dive Deeper: Advanced Kentwood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kentwood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKentwood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kentwood
- The Kentwood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Kentwood, House properties are the most common (85.2%), reflecting the local real estate landscape.
- Houses represent a significant 85.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Kentwood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kentwood
- The dominant room capacity in Kentwood is 2 bedrooms listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 40.7% of the active Airbnb listings in Kentwood, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kentwood.
Kentwood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kentwood
- The most common guest capacity trend in Kentwood vacation rentals is listings accommodating 8+ guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Kentwood STR market, accounting for 40.7% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kentwood.
- On average, properties in Kentwood are equipped to host 3.7 guests.
Kentwood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kentwood
- The most common availability pattern in Kentwood falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kentwood (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kentwood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
16% of total
2 Nights
5 listings
20% of total
3 Nights
1 listings
4% of total
4-6 Nights
4 listings
16% of total
7-29 Nights
6 listings
24% of total
30+ Nights
5 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Kentwood is 7-29 Nights, adopted by 24% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Kentwood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 24% of Kentwood hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kentwood.
Kentwood Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4% of total
Super Strict 60 Days
1 listings
4% of total
Flexible
9 listings
36% of total
Moderate
3 listings
12% of total
Firm
4 listings
16% of total
Strict
7 listings
28% of total
Cancellation Policy Insights for Kentwood
- The prevailing Airbnb cancellation policy trend in Kentwood is Flexible, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (48.0%) and stricter (44.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36% market standard in Kentwood.
- Regularly review your cancellation policy against competitors and market demand shifts in Kentwood.
Kentwood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kentwood
- The overall average booking lead time for vacation rentals in Kentwood is 42 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Kentwood.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Kentwood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kentwood (2025)
Amenity Prevalence
Amenity Insights for Kentwood
- Essential amenities in Kentwood that guests expect include: Heating, Wifi, TV, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kentwood: Heating, Wifi, TV, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Hot water.
- Consider adding popular differentiators like Refrigerator or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kentwood to stay competitive.
Kentwood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kentwood
- The typical guest profile for Airbnb in Kentwood consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Brazil (0.9%).
- Top languages spoken are English (82.1%) followed by Spanish (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Gaylord.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kentwood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laketown Township | 63 | $5,753 | $517.65 | 42% |
| Port Sheldon Township | 27 | $5,559 | $561.08 | 46% |
| Saugatuck Township | 145 | $4,976 | $489.30 | 40% |
| Paw Paw Township | 11 | $4,938 | $412.52 | 45% |
| Ganges Township | 67 | $4,713 | $577.56 | 35% |
| Grattan Township | 17 | $4,692 | $328.27 | 56% |
| New Buffalo Township | 263 | $4,660 | $629.41 | 34% |
| New Buffalo | 142 | $4,476 | $437.42 | 40% |
| Fennville | 10 | $4,360 | $393.18 | 38% |
| Lee Township | 34 | $4,324 | $410.97 | 34% |