New Buffalo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in New Buffalo in 2025? Explore comprehensive Airbnb analytics for New Buffalo, Michigan, United States to uncover income potential. This 2025 STR market report for New Buffalo, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 140 active listings.
Whether you're considering an Airbnb investment in New Buffalo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Buffalo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Buffalo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Buffalo (2025)
Understanding the monthly revenue variations for Airbnb listings in New Buffalo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Buffalo is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Buffalo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,804+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,417 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,078 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,421, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Buffalo
New Buffalo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Buffalo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Buffalo:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Buffalo
Average Daily Rate (ADR) Airbnb Trends in New Buffalo (2025)
Effective short term rental pricing strategy in New Buffalo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Buffalo typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $731+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $520 or more.
- Typical properties (Median) charge around $347 per night.
- Entry-level properties (Bottom 25%) earn around $256 per night.
Average Daily Rate (ADR) Trend by Month in New Buffalo
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Airbnb Seasonality Analysis & Trends in New Buffalo (2025)
Peak Season (July, August, June)
- Revenue averages $9,444 per month
- Occupancy rates average 60.9%
- Daily rates average $452
Shoulder Season
- Revenue averages $4,058 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $416
Low Season (January, February, April)
- Revenue drops to average $2,709 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $417
Seasonality Insights for New Buffalo
- The Airbnb seasonality in New Buffalo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Buffalo's highest earning potential, with monthly revenues capable of climbing to $10,581, occupancy reaching a high of 66.5%, and ADRs peaking at $509.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,585, occupancy could drop to 25.9%, and ADRs may adjust down to $376.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Buffalo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Buffalo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Buffalo (2025)
Exploring the top neighborhoods for short-term rentals in New Buffalo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown New Buffalo | The vibrant heart of the city, filled with shops, restaurants, and cultural attractions. A favorite spot for both tourists and locals. | New Buffalo Railroad Museum, Local shops and boutiques, Restaurants and cafes, New Buffalo Beach, Lake Michigan access |
| New Buffalo Beach | A beautiful beach area that attracts families and beachgoers looking for a relaxing getaway. Ideal for summer rentals due to its proximity to Lake Michigan. | New Buffalo Beach, Lake Michigan, Water sports and activities, Picnic areas, Walking trails |
| Harbor Country | A scenic region along the shoreline, known for its picturesque landscapes, vineyards, and small-town charm. Great for those seeking a peaceful retreat. | Wineries and breweries, Scenic bike trails, Countryside views, Charming small towns, Art galleries |
| Three Oaks | A quaint town just a short drive from New Buffalo, loved for its historic character and art scene. Popular among those looking for a relaxed vacation environment. | The Vickers Theatre, The Oddside Ales Brewery, Local shops and eateries, Art galleries, Outdoor events |
| Galien River County Park | A natural haven offering trails and wildlife viewing, perfect for nature lovers. Attracts travelers seeking outdoor adventures. | Hiking trails, Birdwatching, Scenic views of the river, Picnic facilities |
| Union Pier | A charming beach community with a laid-back vibe. Known for its cozy cottages and proximity to the beach, appealing to vacationers. | Public Beach access, Art galleries, Local dining options, Shopping |
| Saugatuck-Douglas | Nearby towns known for their artsy atmosphere, shopping, and beautiful beaches. Attractive to those looking for cultural experiences by the lake. | Oval Beach, Saugatuck's art scene, Local boutiques, Cultural events and festivals |
| Lakeside | A serene area boasting natural beauty and beach access. Perfect for those wanting a quiet getaway by the lake. | Lakeside Beach, Nature trails, Relaxing picnic spots, Scenic views of Lake Michigan |
Understanding Airbnb License Requirements & STR Laws in New Buffalo (2025)
While New Buffalo, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Buffalo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in New Buffalo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Buffalobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New luxury home steps to downtown w/yr round pool
Entire Place • 6 bedrooms
Lakefront Hm: Hot Tub, Firepit+Views
Entire Place • 5 bedrooms
Gorgeous Award-winning 6BR-5BA with Pool, Hot
Entire Place • 6 bedrooms
Large Riverfront Home, Hot Tub, Walk to Downtown
Entire Place • 5 bedrooms
Lodge Home + HotTub, Pool-Theater-Clubhouse Access
Entire Place • 4 bedrooms
Designer Cottage - walking distance to downtown
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Buffalo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Buffalo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Third Coast Vacations | 24 | $1,013,548 | 166 | 4.76/5.0 |
| Juniper | 8 | $795,357 | 253 | 4.87/5.0 |
| Jonathan | 9 | $352,117 | 114 | 4.92/5.0 |
| Bluefish | 9 | $332,579 | 180 | 4.71/5.0 |
| Heather | 1 | $294,892 | 45 | 5.00/5.0 |
| Mary | 3 | $239,901 | 102 | 4.97/5.0 |
| James | 3 | $220,302 | 378 | 4.96/5.0 |
| Ryan | 3 | $214,103 | 1226 | 4.85/5.0 |
| Brittany | 1 | $178,786 | 39 | 5.00/5.0 |
| Freshwater Vacation Rentals | 2 | $165,463 | 17 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Buffalo.
Dive Deeper: Advanced New Buffalo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Buffalo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Buffalo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Buffalo
- The New Buffalo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 140 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Buffalo, House properties are the most common (77.1%), reflecting the local real estate landscape.
- Houses represent a significant 77.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.7%) offer potential for unique stay experiences.
New Buffalo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Buffalo
- The dominant room capacity in New Buffalo is 3 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.0% of the active Airbnb listings in New Buffalo, indicating a high concentration in these sizes.
- A significant 64.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New Buffalo.
New Buffalo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Buffalo
- The most common guest capacity trend in New Buffalo vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the New Buffalo STR market, accounting for 69.3% of listings.
- 74.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Buffalo.
- On average, properties in New Buffalo are equipped to host 6.4 guests.
New Buffalo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Buffalo
- The most common availability pattern in New Buffalo falls within the 271-366 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in New Buffalo (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Buffalo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
13.8% of total
2 Nights
76 listings
55.1% of total
3 Nights
5 listings
3.6% of total
4-6 Nights
2 listings
1.4% of total
7-29 Nights
6 listings
4.3% of total
30+ Nights
30 listings
21.7% of total
Key Insights
- The most prevalent minimum stay requirement in New Buffalo is 2 Nights, adopted by 55.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.9%) of the New Buffalo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.7%) caters to monthly stays (30+ nights) in New Buffalo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.1% of New Buffalo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- A 2-night minimum appears standard (55.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Buffalo.
New Buffalo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
7.6% of total
Super Strict 60 Days
9 listings
6.9% of total
Flexible
5 listings
3.8% of total
Moderate
26 listings
19.8% of total
Firm
45 listings
34.4% of total
Strict
36 listings
27.5% of total
Cancellation Policy Insights for New Buffalo
- The prevailing Airbnb cancellation policy trend in New Buffalo is Firm, used by 34.4% of listings.
- A majority (61.9%) of hosts in New Buffalo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.4% market standard in New Buffalo.
- Regularly review your cancellation policy against competitors and market demand shifts in New Buffalo.
New Buffalo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Buffalo
- The overall average booking lead time for vacation rentals in New Buffalo is 56 days.
- Guests book furthest in advance for stays during June (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in New Buffalo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these New Buffalo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Buffalo (2025)
Amenity Prevalence
Amenity Insights for New Buffalo
- Essential amenities in New Buffalo that guests expect include: Wifi, Air conditioning, TV, Heating, Kitchen, Free parking on premises, Smoke alarm, Essentials, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Buffalo: Wifi, Air conditioning, TV, Heating, Kitchen, Free parking on premises, Smoke alarm, Essentials, Carbon monoxide alarm.
- Prioritize adding missing essentials: TV, Heating, Kitchen, Free parking on premises, Smoke alarm, Essentials, Carbon monoxide alarm.
- Consider adding popular differentiators like Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Buffalo to stay competitive.
New Buffalo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Buffalo
- The typical guest profile for Airbnb in New Buffalo consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and United Kingdom (0.3%).
- Top languages spoken are English (82.6%) followed by Spanish (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Indianapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Buffalo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Sheldon Township | 27 | $4,966 | $524.17 | 51% |
| Laketown Township | 63 | $4,922 | $478.94 | 44% |
| Fennville | 10 | $4,871 | $381.31 | 41% |
| Saugatuck Township | 145 | $4,610 | $466.47 | 42% |
| Ganges Township | 59 | $4,234 | $526.66 | 36% |
| Berrien Township | 17 | $4,118 | $338.05 | 39% |
| New Buffalo Township | 263 | $4,104 | $621.83 | 34% |
| Hagar Township | 31 | $4,072 | $459.31 | 44% |
| Fremont | 17 | $4,003 | $370.27 | 44% |
| Paw Paw Township | 12 | $3,880 | $395.99 | 45% |