Norton Shores Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Norton Shores in 2025? Explore comprehensive Airbnb analytics for Norton Shores, Michigan, United States to uncover income potential. This 2025 STR market report for Norton Shores, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Norton Shores, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norton Shores Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norton Shores Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norton Shores (2025)
Understanding the monthly revenue variations for Airbnb listings in Norton Shores is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norton Shores is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norton Shores across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,182 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,323 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,788, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norton Shores
Norton Shores Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norton Shores STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norton Shores:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norton Shores
Average Daily Rate (ADR) Airbnb Trends in Norton Shores (2025)
Effective short term rental pricing strategy in Norton Shores involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norton Shores typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $707+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $481 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $153 per night.
Average Daily Rate (ADR) Trend by Month in Norton Shores
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Airbnb Seasonality Analysis & Trends in Norton Shores (2025)
Peak Season (July, August, June)
- Revenue averages $9,463 per month
- Occupancy rates average 66.6%
- Daily rates average $402
Shoulder Season
- Revenue averages $4,347 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $360
Low Season (January, February, November)
- Revenue drops to average $2,969 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $335
Seasonality Insights for Norton Shores
- The Airbnb seasonality in Norton Shores shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norton Shores's highest earning potential, with monthly revenues capable of climbing to $10,992, occupancy reaching a high of 71.6%, and ADRs peaking at $412.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,561, occupancy could drop to 25.3%, and ADRs may adjust down to $324.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norton Shores.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norton Shores seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norton Shores (2025)
Exploring the top neighborhoods for short-term rentals in Norton Shores? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Michigan Shoreline | Beautiful lakeside area that offers stunning views and a relaxing atmosphere. Ideal for beachgoers and families looking for a summer getaway. | Lake Michigan, Norton Shores Beach, Hoffmaster State Park, Muskegon State Park, Pere Marquette Park |
| The Lakes Mall Area | A shopping and entertainment hub in Norton Shores, providing easy access to retail, dining, and leisure activities. Great for families and travelers seeking convenience. | The Lakes Mall, Restaurants and cafes, Movie theaters, Shopping outlets |
| Muskegon | Nearby city with a rich history and a vibrant arts scene. Attracts tourists interested in culture, arts, and waterfront activities. | Muskegon Museum of Art, Lake Express Ferry, Muskegon State Park, Muskegon Lake, Fishing and boating opportunities |
| Dune Harbor Park | A scenic park known for its natural beauty and recreational opportunities. Perfect for nature lovers and outdoor enthusiasts. | Dune Harbor Park trails, Nature observation, Picnic areas |
| Pere Marquette Beach | Popular beach destination with beautiful sandy shores and family-friendly amenities. Ideal for summer vacations and beach activities. | Pere Marquette Beach, Picnic areas, Fishing, Outdoor sports |
| Muskegon Winter Sports Complex | A unique destination for winter sports enthusiasts, offering a variety of activities year-round. Attracts visitors interested in winter sports and outdoor fun. | Skiing and snowboarding, Ice skating, Biking trails, Sledding |
| Rood's Creek Park | A quiet park that offers a peaceful retreat and recreational opportunities. Good for families seeking a calm environment close to nature. | Walking paths, Playground, Picnic areas |
| Downtown Norton Shores | An emerging area with local shops and restaurants that captures the small-town charm. Great for visitors looking to explore the local community. | Local boutiques, Cafes and coffee shops, Community events |
Understanding Airbnb License Requirements & STR Laws in Norton Shores (2025)
While Norton Shores, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norton Shores to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norton Shores (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norton Shoresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Indoor Pool w/Lake Michigan Beach by Grand Haven
Entire Place • 7 bedrooms
Ice Fishing*Indoor Sauna*HotTub*Arcades*
Entire Place • 6 bedrooms
Luxury on Lake Michigan
Entire Place • 6 bedrooms
Brand New | Pool | Fire Pit | Pool Table | Gm Room
Entire Place • 6 bedrooms
Mona Lake Haven
Entire Place • 3 bedrooms
"Luxury Lakeside Bliss: 4BR Gem with Hot Tub"
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norton Shores (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norton Shores based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bryan & Tara | 1 | $410,715 | 63 | 5.00/5.0 |
| Leslie | 1 | $173,824 | 16 | 5.00/5.0 |
| Megan | 2 | $171,649 | 154 | 4.93/5.0 |
| Chris | 1 | $159,634 | 122 | 4.87/5.0 |
| BVW Unsalted | 2 | $153,713 | 47 | 4.74/5.0 |
| Lake Michigan Cottages | 3 | $93,641 | 67 | 4.62/5.0 |
| David | 5 | $92,710 | 68 | 4.91/5.0 |
| Laura | 2 | $91,947 | 186 | 4.86/5.0 |
| Kristi | 1 | $91,844 | 96 | 4.97/5.0 |
| Joshua | 1 | $87,603 | 189 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norton Shores.
Dive Deeper: Advanced Norton Shores STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norton Shores. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorton Shores Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norton Shores
- The Norton Shores Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norton Shores, House properties are the most common (86%), reflecting the local real estate landscape.
- Houses represent a significant 86% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique (combined 8.8%) offer potential for unique stay experiences.
Norton Shores Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norton Shores
- The dominant room capacity in Norton Shores is 3 bedrooms listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.4% of the active Airbnb listings in Norton Shores, indicating a high concentration in these sizes.
- A significant 57.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norton Shores.
Norton Shores Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norton Shores
- The most common guest capacity trend in Norton Shores vacation rentals is listings accommodating 8+ guests (45.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Norton Shores STR market, accounting for 64.9% of listings.
- 68.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norton Shores.
- On average, properties in Norton Shores are equipped to host 5.9 guests.
Norton Shores Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norton Shores
- The most common availability pattern in Norton Shores falls within the 181-270 days range, representing 50.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Norton Shores (45.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norton Shores Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
12.7% of total
2 Nights
28 listings
50.9% of total
3 Nights
7 listings
12.7% of total
4-6 Nights
1 listings
1.8% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
11 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Norton Shores is 2 Nights, adopted by 50.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.6%) of the Norton Shores Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Norton Shores, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50.9% of Norton Shores hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.7% currently do.
- A 2-night minimum appears standard (50.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norton Shores.
Norton Shores Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
5.5% of total
Flexible
7 listings
12.7% of total
Moderate
11 listings
20% of total
Firm
15 listings
27.3% of total
Strict
19 listings
34.5% of total
Cancellation Policy Insights for Norton Shores
- The prevailing Airbnb cancellation policy trend in Norton Shores is Strict, used by 34.5% of listings.
- A majority (61.8%) of hosts in Norton Shores utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.5% market standard in Norton Shores.
- With 34.5% using Strict terms, this is a viable option in Norton Shores, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Norton Shores.
Norton Shores STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norton Shores
- The overall average booking lead time for vacation rentals in Norton Shores is 55 days.
- Guests book furthest in advance for stays during June (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Norton Shores.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Norton Shores averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norton Shores (2025)
Amenity Prevalence
Amenity Insights for Norton Shores
- Essential amenities in Norton Shores that guests expect include: Smoke alarm, Free parking on premises, Wifi, Heating, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Microwave, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norton Shores: Smoke alarm, Free parking on premises, Wifi, Heating, TV, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Heating, TV, Hot water.
- Consider adding popular differentiators like Kitchen or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norton Shores to stay competitive.
Norton Shores Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norton Shores
- The typical guest profile for Airbnb in Norton Shores consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.9%).
- Top languages spoken are English (75.4%) followed by Spanish (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norton Shores Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Nasewaupee | 33 | $5,152 | $373.81 | 51% |
| Port Sheldon Township | 27 | $4,966 | $524.17 | 51% |
| Laketown Township | 63 | $4,922 | $478.94 | 44% |
| Greilickville | 39 | $4,882 | $481.10 | 45% |
| Fennville | 10 | $4,871 | $381.31 | 41% |
| Saugatuck Township | 145 | $4,610 | $466.47 | 42% |
| Town of Holland | 15 | $4,609 | $422.36 | 52% |
| Blair Township | 52 | $4,414 | $459.88 | 43% |
| Ganges Township | 59 | $4,234 | $526.66 | 36% |
| Bingham Township | 27 | $4,140 | $521.70 | 45% |