Roseville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Roseville in 2025? Explore comprehensive Airbnb analytics for Roseville, Michigan, United States to uncover income potential. This 2025 STR market report for Roseville, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Roseville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roseville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roseville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roseville (2025)
Understanding the monthly revenue variations for Airbnb listings in Roseville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roseville is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roseville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,822+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,225 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,236 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,374, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roseville
Roseville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roseville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roseville:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roseville
Average Daily Rate (ADR) Airbnb Trends in Roseville (2025)
Effective short term rental pricing strategy in Roseville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roseville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $153+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Roseville
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Airbnb Seasonality Analysis & Trends in Roseville (2025)
Peak Season (August, October, June)
- Revenue averages $2,748 per month
- Occupancy rates average 62.2%
- Daily rates average $121
Shoulder Season
- Revenue averages $2,358 per month
- Occupancy maintains around 53.8%
- Daily rates hold near $120
Low Season (February, March, November)
- Revenue drops to average $1,724 per month
- Occupancy decreases to average 46.7%
- Daily rates adjust to average $107
Seasonality Insights for Roseville
- The Airbnb seasonality in Roseville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roseville's highest earning potential, with monthly revenues capable of climbing to $2,790, occupancy reaching a high of 68.6%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,489, occupancy could drop to 44.3%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roseville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roseville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roseville (2025)
Exploring the top neighborhoods for short-term rentals in Roseville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Roseville | The bustling center of Roseville with shops, dining, and entertainment options. Ideal for travelers seeking convenience and accessibility to local attractions. | Macomb Mall, Roseville Public Library, Roseville Civic Center, City of Roseville Parks, Local Restaurants |
| Eastland Boulevard | A vibrant area with a mix of residential and commercial spaces, known for its shopping centers. Great for families and travelers looking for community-oriented attractions. | Eastland Center, Local Parks, Shopping Areas, Restaurants, Recreational Centers |
| Lake Saint Clair Metropark | A natural oasis perfect for outdoor enthusiasts, offering recreational activities such as boating, fishing, and picnicking. Attracts nature lovers seeking tranquility. | Lake Saint Clair, Fishing Areas, Picnic Spots, Hiking Trails, Water Sports |
| Roseville Historical Museum | Attracts visitors interested in local history and culture. A great spot for educational experiences and family outings in the nearby community. | Roseville Historical Museum, Local Art Exhibits, Community Events, Cultural Festivals, Nearby Parks |
| 12 Oaks Mall | A popular shopping destination just outside of Roseville known for its wide range of stores and dining options. Ideal for shoppers and families. | 12 Oaks Mall, Restaurants, Movie Theaters, Nearby Attractions, Shopping Experience |
| Van Dyke Avenue | A hub for local commerce with a diverse range of eateries and shops. Excellent for those looking to experience local culture and cuisine. | Local Restaurants, Shopping Centers, Community Events, Cafes, Local Markets |
| Stoney Creek Metropark | Offers expansive natural beauty and activities such as hiking and camping. A great choice for families and outdoor lovers. | Walking Trails, Camping Grounds, Fishing Spots, Nature Programs, Scenic Views |
| Roseville City Park | A well-maintained park with facilities for various sports and recreational activities, attracting local residents and tourists looking for outdoor fun. | Playgrounds, Sports Fields, Walking Paths, Picnic Areas, Community Events |
Understanding Airbnb License Requirements & STR Laws in Roseville (2025)
While Roseville, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roseville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Roseville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rosevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Cozy Lower Flat in Roseville
Entire Place • 1 bedroom
Roomy 1BR Upper Flat in the Heart of Roseville
Entire Place • 1 bedroom
New! Bright & Cozy 1BR Flat with Double Recliners
Entire Place • 1 bedroom
Charming New Unit in the Heart of Roseville
Entire Place • 1 bedroom
New! Cozy 1BR Upper Flat Near Roseville Downtown
Entire Place • 1 bedroom
New! Cozy 1BR, Minutes to Roseville Downtown
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roseville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roseville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Easy Stay | 21 | $544,464 | 443 | 4.90/5.0 |
| Diana | 1 | $26,047 | 43 | 4.98/5.0 |
| Darrin | 1 | $25,973 | 48 | 5.00/5.0 |
| Jeanette | 1 | $24,404 | 124 | 4.90/5.0 |
| Rafi | 2 | $21,394 | 57 | 4.87/5.0 |
| Sheila | 1 | $20,808 | 46 | 4.80/5.0 |
| Meriam | 4 | $17,601 | 18 | 4.73/5.0 |
| Bose | 5 | $4,136 | 19 | 4.51/5.0 |
| Justin | 1 | $1,584 | 0 | Not Rated |
| Host #87486960 | 1 | $658 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roseville.
Dive Deeper: Advanced Roseville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roseville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoseville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roseville
- The Roseville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roseville, Apartment/Condo properties are the most common (55.3%), reflecting the local real estate landscape.
- Houses represent a significant 44.7% portion, catering likely to families or larger groups.
Roseville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roseville
- The dominant room capacity in Roseville is 1 bedroom listings, making up 63.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 76.4% of the active Airbnb listings in Roseville, indicating a high concentration in these sizes.
- With over half the market (63.2%) consisting of studios or 1-bedroom units, Roseville is particularly well-suited for individuals or couples.
Roseville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roseville
- The most common guest capacity trend in Roseville vacation rentals is listings accommodating 2 guests (47.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Roseville STR market, accounting for 55.3% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Roseville.
- 13.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roseville.
- On average, properties in Roseville are equipped to host 2.5 guests.
Roseville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roseville
- The most common availability pattern in Roseville falls within the 91-180 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Roseville (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roseville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
7.9% of total
2 Nights
15 listings
39.5% of total
3 Nights
7 listings
18.4% of total
7-29 Nights
3 listings
7.9% of total
30+ Nights
10 listings
26.3% of total
Key Insights
- The most prevalent minimum stay requirement in Roseville is 2 Nights, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.3%) caters to monthly stays (30+ nights) in Roseville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.5% of Roseville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
- A 2-night minimum appears standard (39.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roseville.
Roseville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
21 listings
55.3% of total
Flexible
8 listings
21.1% of total
Moderate
2 listings
5.3% of total
Firm
2 listings
5.3% of total
Strict
5 listings
13.2% of total
Cancellation Policy Insights for Roseville
- The prevailing Airbnb cancellation policy trend in Roseville is Super Strict 60 Days, used by 55.3% of listings.
- There's a relatively balanced mix between guest-friendly (26.4%) and stricter (18.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 55.3% market standard in Roseville.
- Using a Strict policy might deter some guests, as only 13.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Roseville.
Roseville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roseville
- The overall average booking lead time for vacation rentals in Roseville is 16 days.
- Guests book furthest in advance for stays during December (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (19 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Roseville.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 28 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these Roseville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roseville (2025)
Amenity Prevalence
Amenity Insights for Roseville
- Essential amenities in Roseville that guests expect include: Wifi, Air conditioning, Kitchen, TV, Washer, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dedicated workspace, First aid kit, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roseville: Wifi, Air conditioning, Kitchen, TV, Washer, Free parking on premises.
- Consider adding popular differentiators like Dedicated workspace or First aid kit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roseville to stay competitive.
Roseville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roseville
- The typical guest profile for Airbnb in Roseville consists of primarily domestic travelers (94%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.5% of guests.
- Key international markets include United States (93.5%) and Canada (2.5%).
- Top languages spoken are English (75.2%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roseville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scio Township | 23 | $5,122 | $670.29 | 45% |
| Huron Township | 16 | $4,910 | $454.07 | 39% |
| City of Frankenmuth | 31 | $4,630 | $309.20 | 51% |
| Forester | 12 | $4,349 | $402.07 | 36% |
| Peninsula | 16 | $4,167 | $306.91 | 53% |
| Ann Arbor | 518 | $4,096 | $425.40 | 46% |
| Chagrin Falls | 17 | $4,010 | $261.44 | 52% |
| Mentor-on-the-Lake | 10 | $3,810 | $259.86 | 55% |
| Port Sanilac | 35 | $3,695 | $509.08 | 34% |
| Erie Township | 10 | $3,633 | $216.03 | 53% |