Suttons Bay Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Suttons Bay Township in 2025? Explore comprehensive Airbnb analytics for Suttons Bay Township, Michigan, United States to uncover income potential. This 2025 STR market report for Suttons Bay Township, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 158 active listings.
Whether you're considering an Airbnb investment in Suttons Bay Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Suttons Bay Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Suttons Bay Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Suttons Bay Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Suttons Bay Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Suttons Bay Township is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Suttons Bay Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,796+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,458 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,000 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,443, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Suttons Bay Township
Suttons Bay Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Suttons Bay Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Suttons Bay Township:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Suttons Bay Township
Average Daily Rate (ADR) Airbnb Trends in Suttons Bay Township (2025)
Effective short term rental pricing strategy in Suttons Bay Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Suttons Bay Township typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $841+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $540 or more.
- Typical properties (Median) charge around $341 per night.
- Entry-level properties (Bottom 25%) earn around $212 per night.
Average Daily Rate (ADR) Trend by Month in Suttons Bay Township
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Airbnb Seasonality Analysis & Trends in Suttons Bay Township (2025)
Peak Season (August, July, June)
- Revenue averages $8,299 per month
- Occupancy rates average 49.1%
- Daily rates average $493
Shoulder Season
- Revenue averages $4,125 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $411
Low Season (January, February, December)
- Revenue drops to average $2,581 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $403
Seasonality Insights for Suttons Bay Township
- The Airbnb seasonality in Suttons Bay Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Suttons Bay Township's highest earning potential, with monthly revenues capable of climbing to $9,916, occupancy reaching a high of 56.3%, and ADRs peaking at $510.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,252, occupancy could drop to 26.0%, and ADRs may adjust down to $394.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Suttons Bay Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Suttons Bay Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Suttons Bay Township (2025)
Exploring the top neighborhoods for short-term rentals in Suttons Bay Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Suttons Bay Village | Charming village atmosphere with waterfront views; perfect for tourists seeking a quaint getaway and enjoying local wineries. | Suttons Bay beaches, local wineries, Suttons Bay Marina, Bay Theater, Suttons Bay Art Gallery |
| Leelanau Peninsula | Scenic region known for its vineyards and stunning landscapes; attracts nature lovers and wine enthusiasts alike. | Leelanau State Park, Chateau de Leelanau, Vineyards and wineries, Lake Michigan beaches, Fishtown in Leland |
| Leland | Quaint fishing town with historic charm; offers beautiful views of Lake Michigan and attracts visitors looking for local culture. | Fishtown, Historic Leland Harbor, Local shops and restaurants, Lake Michigan beaches, Leland Winery |
| Northport | Serene small village atmosphere; perfect for family vacations with fishing, boating, and access to hiking trails. | Northport Marina, Leelanau Peninsula, Local shops, State parks nearby, Beautiful waterfront |
| Sleeping Bear Dunes National Lakeshore | National park known for its stunning dunes and outdoor activities; ideal for nature enthusiasts and adventure seekers. | Sleeping Bear Dunes, Empire Bluff Trail, Sailing and fishing, Scenic views of Lake Michigan, Wildlife watching |
| Traverse City | Larger city known for its festivals, beaches, and vibrant downtown; draws a wide range of tourists year-round. | Cherry Festival, Downtown Traverse City, Grand Traverse Bay, Traverse City State Park, Restaurants and local breweries |
| Old Mission Peninsula | Scenic peninsula known for its wineries and cherry orchards; offers peaceful retreats and beautiful views. | Wineries and tasting rooms, Cherry orchards, Mission Point Lighthouse, Scenic drives, Wildlife viewing |
| Glen Arbor | Destination for outdoor activities and beautiful scenery; attracts visitors for hiking, kayaking, and exploring nature. | Sleeping Bear Dunes, Kayaking on Crystal River, Local shops, Restaurants and galleries, Art on the lakeshore |
Understanding Airbnb License Requirements & STR Laws in Suttons Bay Township (2025)
While Suttons Bay Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Suttons Bay Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Suttons Bay Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Suttons Bay Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Waterfront on West Bay with Hot Tub!
Entire Place • 5 bedrooms
Lake Michigan Log Cabin - M22 Wine Trail
Entire Place • 4 bedrooms
Suttons Bay Therapy - HotTub/GameRoom/FirePlace/AC
Entire Place • 4 bedrooms
Beautiful Log Cabin on The Bay
Entire Place • 4 bedrooms
Lake Leelanau Therapy-HotTub/FirePit/Ponds/AC
Entire Place • 6 bedrooms
Breathtaking Waterfront Home on West Bay - M22
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Suttons Bay Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Suttons Bay Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kara | 5 | $523,243 | 464 | 4.97/5.0 |
| Kelsey | 2 | $352,551 | 326 | 4.99/5.0 |
| Tristan | 3 | $255,386 | 114 | 4.96/5.0 |
| Theo | 27 | $238,206 | 106 | 4.78/5.0 |
| Ryan & Alissa | 2 | $207,860 | 113 | 4.97/5.0 |
| Nicole Marie | 5 | $192,143 | 36 | 4.65/5.0 |
| Colleen | 1 | $178,122 | 311 | 4.94/5.0 |
| Katy | 2 | $156,606 | 40 | 4.79/5.0 |
| Alissa | 1 | $154,256 | 114 | 4.89/5.0 |
| Vickie | 1 | $144,530 | 91 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Suttons Bay Township.
Dive Deeper: Advanced Suttons Bay Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Suttons Bay Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSuttons Bay Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Suttons Bay Township
- The Suttons Bay Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 158 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Suttons Bay Township, House properties are the most common (51.3%), reflecting the local real estate landscape.
- Houses represent a significant 51.3% portion, catering likely to families or larger groups.
- The presence of 26.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.7%) offer potential for unique stay experiences.
Suttons Bay Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Suttons Bay Township
- The dominant room capacity in Suttons Bay Township is 2 bedrooms listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 40.6% of the active Airbnb listings in Suttons Bay Township, indicating a high concentration in these sizes.
- A significant 42.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Suttons Bay Township.
Suttons Bay Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Suttons Bay Township
- The most common guest capacity trend in Suttons Bay Township vacation rentals is listings accommodating 8+ guests (31%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Suttons Bay Township STR market, accounting for 51.9% of listings.
- 44.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Suttons Bay Township.
- On average, properties in Suttons Bay Township are equipped to host 4.7 guests.
Suttons Bay Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Suttons Bay Township
- The most common availability pattern in Suttons Bay Township falls within the 271-366 days range, representing 66.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Suttons Bay Township (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Suttons Bay Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
19.7% of total
2 Nights
37 listings
23.6% of total
3 Nights
19 listings
12.1% of total
4-6 Nights
6 listings
3.8% of total
7-29 Nights
6 listings
3.8% of total
30+ Nights
58 listings
36.9% of total
Key Insights
- The most prevalent minimum stay requirement in Suttons Bay Township is 30+ Nights, adopted by 36.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.9%) caters to monthly stays (30+ nights) in Suttons Bay Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.9% of Suttons Bay Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Suttons Bay Township.
Suttons Bay Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.9% of total
Flexible
19 listings
12% of total
Moderate
35 listings
22.2% of total
Firm
56 listings
35.4% of total
Strict
45 listings
28.5% of total
Cancellation Policy Insights for Suttons Bay Township
- The prevailing Airbnb cancellation policy trend in Suttons Bay Township is Firm, used by 35.4% of listings.
- A majority (63.9%) of hosts in Suttons Bay Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.4% market standard in Suttons Bay Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Suttons Bay Township.
Suttons Bay Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Suttons Bay Township
- The overall average booking lead time for vacation rentals in Suttons Bay Township is 94 days.
- Guests book furthest in advance for stays during July (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (94 days) as a baseline for your pricing and availability strategy in Suttons Bay Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Suttons Bay Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Suttons Bay Township (2025)
Amenity Prevalence
Amenity Insights for Suttons Bay Township
- Essential amenities in Suttons Bay Township that guests expect include: Smoke alarm, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Suttons Bay Township: Smoke alarm, Heating, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Heating, Free parking on premises.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Suttons Bay Township to stay competitive.
Suttons Bay Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Suttons Bay Township
- The typical guest profile for Airbnb in Suttons Bay Township consists of primarily domestic travelers (99%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and United Kingdom (0.3%).
- Top languages spoken are English (80.5%) followed by Spanish (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Suttons Bay Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 39 | $5,656 | $490.81 | 48% |
| Friendship Township | 13 | $4,905 | $404.88 | 48% |
| Blair Township | 55 | $4,574 | $429.80 | 44% |
| Walloon Lake | 25 | $4,433 | $428.76 | 40% |
| Livingston Township | 12 | $4,279 | $304.29 | 52% |
| Leelanau Township | 50 | $4,198 | $392.21 | 49% |
| Grattan Township | 17 | $4,184 | $312.17 | 54% |
| Bingham Township | 29 | $4,083 | $530.16 | 41% |
| Ferrysburg | 23 | $3,911 | $413.53 | 47% |
| Norton Shores | 63 | $3,865 | $370.93 | 45% |