Westland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Westland in 2025? Explore comprehensive Airbnb analytics for Westland, Michigan, United States to uncover income potential. This 2025 STR market report for Westland, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Westland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Westland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Westland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Westland (2025)
Understanding the monthly revenue variations for Airbnb listings in Westland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westland is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,102+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,195 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,339 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $549, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westland
Westland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Westland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westland:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westland
Average Daily Rate (ADR) Airbnb Trends in Westland (2025)
Effective short term rental pricing strategy in Westland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westland typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Westland
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Airbnb Seasonality Analysis & Trends in Westland (2025)
Peak Season (August, July, September)
- Revenue averages $1,968 per month
- Occupancy rates average 58.2%
- Daily rates average $100
Shoulder Season
- Revenue averages $1,479 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $106
Low Season (January, February, March)
- Revenue drops to average $1,130 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $110
Seasonality Insights for Westland
- The Airbnb seasonality in Westland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Westland's highest earning potential, with monthly revenues capable of climbing to $2,088, occupancy reaching a high of 63.5%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,065, occupancy could drop to 31.0%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Westland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Westland (2025)
Exploring the top neighborhoods for short-term rentals in Westland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Westland | The heart of Westland with shopping, dining, and entertainment options. It attracts both business and leisure travelers, making it a prime location for Airbnb hosting. | Westland Shopping Center, Central City Park, Theater at Westland, Restaurants and cafes, Public library |
| Westland Mall area | A popular shopping destination with a variety of stores and dining options. Great for families and shoppers looking for convenience and amenities nearby. | Westland Mall, Restaurants and cafes, Play areas for kids, Nearby parks |
| Hines Park | A beautiful park area offering outdoor activities and scenic views. Perfect for guests looking for a nature escape while being close to the city. | Hines Drive, Biking and walking trails, Picnic areas, Playgrounds |
| Westland Historic District | Features charming historic homes and a unique character, appealing to those looking for a quaint and quieter stay versus vibrant city life. | Historic homes, Local history museum, Community events |
| Canton Township | Adjacent to Westland, Canton has restaurants, attractions, and is close to major highways, making it a convenient option for travelers. | Heritage Park, Shopping centers, Golf courses, Dining options |
| Livonia | A nearby city with a variety of amenities and community events, attracting a mix of families and business travelers. | Livonia Civic Center, Local farmer's market, Parks and sports facilities |
| Garden City | This nearby city offers a suburban feel with parks and recreational activities, appealing to families and those seeking a peaceful retreat. | Garden City Park, Local dining options, Community events |
| Nankin Mills Park | A nature-oriented area with trails and historical sites, attracting outdoor enthusiasts looking to explore while staying near Westland. | Nankin Mills Nature Center, Hiking trails, Historic mill site, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Westland (2025)
While Westland, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Westland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Westland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern meets Elegance in this 3 bedroom home.
Entire Place • 3 bedrooms
Tin Lizzie Two- 3 bedroom 2 bathroom whole house
Entire Place • 3 bedrooms
Tigers Studio by DTW w/Kitchen+Workspace
Entire Place • N/A
Wonderful 3 bedroom home close to everything
Entire Place • 3 bedrooms
Cozy home 6 min from Detroit Metro Airport
Entire Place • 2 bedrooms
Adorable Home with King Bed Near Metro Airport
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Westland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Westland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jodi | 3 | $67,925 | 194 | 4.95/5.0 |
| Carey | 1 | $39,488 | 185 | 4.91/5.0 |
| Shweta | 2 | $34,390 | 83 | 4.71/5.0 |
| Rosa | 6 | $30,204 | 21 | 4.55/5.0 |
| Jesse | 1 | $28,131 | 57 | 4.88/5.0 |
| Daniel | 3 | $27,518 | 30 | 4.93/5.0 |
| Samantha | 1 | $20,188 | 179 | 4.88/5.0 |
| Abe | 1 | $19,456 | 106 | 4.84/5.0 |
| Sarah | 2 | $14,679 | 3 | 4.33/5.0 |
| Adnan | 1 | $14,363 | 26 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westland.
Dive Deeper: Advanced Westland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWestland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westland
- The Westland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.7% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Westland, House properties are the most common (95.1%), reflecting the local real estate landscape.
- Houses represent a significant 95.1% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.9%) offer potential for unique stay experiences.
Westland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westland
- The dominant room capacity in Westland is 3 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 53.7% of the active Airbnb listings in Westland, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Westland.
Westland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westland
- The most common guest capacity trend in Westland vacation rentals is listings accommodating 6 guests (19.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 5 guests dominate the Westland STR market, accounting for 36.6% of listings.
- 29.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Westland.
- On average, properties in Westland are equipped to host 3.4 guests.
Westland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westland
- The most common availability pattern in Westland falls within the 271-366 days range, representing 61% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Westland (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Westland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
27.5% of total
2 Nights
15 listings
37.5% of total
4-6 Nights
2 listings
5% of total
7-29 Nights
2 listings
5% of total
30+ Nights
10 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Westland is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Westland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Westland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Westland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westland.
Westland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
34.3% of total
Moderate
4 listings
11.4% of total
Firm
15 listings
42.9% of total
Strict
4 listings
11.4% of total
Cancellation Policy Insights for Westland
- The prevailing Airbnb cancellation policy trend in Westland is Firm, used by 42.9% of listings.
- A majority (54.3%) of hosts in Westland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Westland.
- Using a Strict policy might deter some guests, as only 11.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Westland.
Westland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Westland
- The overall average booking lead time for vacation rentals in Westland is 23 days.
- Guests book furthest in advance for stays during September (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Westland.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Westland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Westland (2025)
Amenity Prevalence
Amenity Insights for Westland
- Essential amenities in Westland that guests expect include: Smoke alarm, Wifi, Kitchen, Air conditioning, Free parking on premises, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Microwave, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westland: Smoke alarm, Wifi, Kitchen, Air conditioning, Free parking on premises, Hot water, TV.
- Prioritize adding missing essentials: Kitchen, Air conditioning, Free parking on premises, Hot water, TV.
- Consider adding popular differentiators like Washer or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westland to stay competitive.
Westland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Westland
- The typical guest profile for Airbnb in Westland consists of primarily domestic travelers (95%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United States (94.8%) and Canada (1.8%).
- Top languages spoken are English (72%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Vancouver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Westland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $4,491 | $436.47 | 40% |
| City of Frankenmuth | 31 | $4,390 | $308.53 | 51% |
| Grass Lake Charter Township | 16 | $3,989 | $336.21 | 45% |
| Scio Township | 22 | $3,949 | $650.66 | 45% |
| Ann Arbor | 517 | $3,949 | $409.89 | 45% |
| Erie Township | 10 | $3,526 | $213.26 | 55% |
| Forester | 13 | $3,512 | $382.94 | 37% |
| Port Sanilac | 33 | $3,511 | $519.62 | 33% |
| Catawba Island Township | 13 | $3,494 | $394.56 | 45% |
| Put-in-Bay | 42 | $3,403 | $489.38 | 42% |