Bozeman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Bozeman in 2025? Explore comprehensive Airbnb analytics for Bozeman, Montana, United States to uncover income potential. This 2025 STR market report for Bozeman, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 785 active listings.
Whether you're considering an Airbnb investment in Bozeman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bozeman Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bozeman Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bozeman (2025)
Understanding the monthly revenue variations for Airbnb listings in Bozeman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bozeman is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bozeman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,169+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,378 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,575 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,086, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bozeman
Bozeman Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bozeman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bozeman:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bozeman
Average Daily Rate (ADR) Airbnb Trends in Bozeman (2025)
Effective short term rental pricing strategy in Bozeman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bozeman typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $481+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $148 per night.
Average Daily Rate (ADR) Trend by Month in Bozeman
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Airbnb Seasonality Analysis & Trends in Bozeman (2025)
Peak Season (August, July, June)
- Revenue averages $6,024 per month
- Occupancy rates average 67.0%
- Daily rates average $273
Shoulder Season
- Revenue averages $4,056 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $271
Low Season (January, April, November)
- Revenue drops to average $3,092 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $263
Seasonality Insights for Bozeman
- The Airbnb seasonality in Bozeman shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bozeman's highest earning potential, with monthly revenues capable of climbing to $6,230, occupancy reaching a high of 68.6%, and ADRs peaking at $297.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,899, occupancy could drop to 39.5%, and ADRs may adjust down to $251.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bozeman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bozeman seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bozeman (2025)
Exploring the top neighborhoods for short-term rentals in Bozeman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bozeman | Vibrant area known for its lively atmosphere, historic buildings, and a diverse range of shops and restaurants. Great for tourists who want to be in the heart of the action and experience the local culture. | Museum of the Rockies, Bozeman Hot Springs, American Computer & Robotics Museum, Main Street, Gallatin Valley Farmer's Market |
| West Bozeman | A growing area that combines residential neighborhoods with easy access to outdoor adventures in the mountains and parks. Popular for families and outdoor enthusiasts looking for a more suburban experience. | Bozeman Pond, Gallatin National Forest, Bridger Bowl Ski Area, Sypes Canyon Trail, Springhill Community Park |
| East Bozeman | A picturesque area known for its beautiful views and access to hiking trails. This area attracts those looking for a quieter stay while still being near the town and nature. | Mount Ellis, East Gallatin Recreation Area, Pond Park, Peets Hill, Bear Canyon |
| North Side | A residential area appealing to those looking for a laid-back environment, featuring a mix of parks and local amenities. It is ideal for guests who prefer a more local experience. | Lewis & Clark Park, Bozeman Beach, Browning Avenue, Garden Park |
| Bridger Canyon | A scenic canyon offering access to nature and outdoor activities such as hiking and cross-country skiing. Perfect for nature lovers and those looking for a peaceful retreat close to town. | Bridger Bowl Ski Area, Bridger Canyon Trail, Skiing and snowboarding, Mountain biking trails |
| South Side | An established residential area with a strong community vibe. It is perfect for families and longer-term stays and provides easy access to downtown Bozeman. | Clover Park, Sunset Hills Cemetery, Bozeman Public Library, Southside Park |
| Hyalite Canyon | Known for its stunning natural beauty and outdoor recreation opportunities. This area is perfect for guests looking to explore Montana's wilderness and enjoy activities like hiking and fishing. | Hyalite Reservoir, Hyalite Canyon Trail, Fishing spots, Mount Hyalite |
| Four Corners | A convenient area located at the intersection of roads leading to many attractions outside of Bozeman. Great for those looking to explore the wider Gallatin Valley. | Shopping centers, Restaurants, Outdoor recreation spots, Access to Big Sky and Yellowstone National Park |
Understanding Airbnb License Requirements & STR Laws in Bozeman (2025)
Yes, Bozeman, Montana, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bozeman to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 40% licensed listings)
Top Performing Airbnb Properties in Bozeman (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bozemanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Downtown Duplex | Game Room | Mountain Music
Entire Place • 6 bedrooms
Modern Mountain Luxury Escape
Entire Place • 5 bedrooms
Elk Haven Ranch- Gorgeous home in Bridger Canyon o
Entire Place • 6 bedrooms
Private River Access 9 Bedroom House Near Bozeman
Entire Place • 9 bedrooms
Bear Canyon Retreat... Stunning Mountain Views!
Entire Place • 5 bedrooms
Lindley House
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bozeman (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bozeman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mountain Home | 44 | $2,507,497 | 987 | 4.83/5.0 |
| Evolve | 24 | $1,115,132 | 928 | 4.86/5.0 |
| Paul | 20 | $1,003,358 | 536 | 4.94/5.0 |
| Ted And Ann Marie | 16 | $791,085 | 613 | 4.95/5.0 |
| Tessa | 13 | $677,675 | 954 | 4.94/5.0 |
| Liz | 25 | $587,539 | 436 | 4.97/5.0 |
| Stay Montana | 16 | $545,573 | 261 | 4.83/5.0 |
| Payton | 9 | $506,330 | 688 | 4.97/5.0 |
| Michael | 6 | $450,737 | 1036 | 4.91/5.0 |
| McCade | 3 | $447,057 | 150 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bozeman.
Dive Deeper: Advanced Bozeman STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bozeman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBozeman Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bozeman
- The Bozeman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 785 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bozeman, House properties are the most common (49%), reflecting the local real estate landscape.
- Houses represent a significant 49% portion, catering likely to families or larger groups.
- The presence of 11.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.3%) offer potential for unique stay experiences.
Bozeman Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bozeman
- The dominant room capacity in Bozeman is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.5% of the active Airbnb listings in Bozeman, indicating a high concentration in these sizes.
- A significant 34.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bozeman.
Bozeman Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bozeman
- The most common guest capacity trend in Bozeman vacation rentals is listings accommodating 4 guests (28.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Bozeman STR market, accounting for 48.1% of listings.
- 39.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bozeman.
- On average, properties in Bozeman are equipped to host 4.7 guests.
Bozeman Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bozeman
- The most common availability pattern in Bozeman falls within the 181-270 days range, representing 36.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bozeman (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bozeman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
150 listings
19.5% of total
2 Nights
220 listings
28.6% of total
3 Nights
88 listings
11.5% of total
4-6 Nights
29 listings
3.8% of total
7-29 Nights
57 listings
7.4% of total
30+ Nights
224 listings
29.2% of total
Key Insights
- The most prevalent minimum stay requirement in Bozeman is 30+ Nights, adopted by 29.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.2%) caters to monthly stays (30+ nights) in Bozeman, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.2% of Bozeman hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bozeman.
Bozeman Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
21 listings
2.9% of total
Super Strict 30 Days
23 listings
3.2% of total
Flexible
80 listings
11% of total
Moderate
171 listings
23.5% of total
Firm
224 listings
30.7% of total
Strict
210 listings
28.8% of total
Cancellation Policy Insights for Bozeman
- The prevailing Airbnb cancellation policy trend in Bozeman is Firm, used by 30.7% of listings.
- A majority (59.5%) of hosts in Bozeman utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.7% market standard in Bozeman.
- Regularly review your cancellation policy against competitors and market demand shifts in Bozeman.
Bozeman STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bozeman
- The overall average booking lead time for vacation rentals in Bozeman is 63 days.
- Guests book furthest in advance for stays during May (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Bozeman.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Bozeman averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bozeman (2025)
Amenity Prevalence
Amenity Insights for Bozeman
- Essential amenities in Bozeman that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bozeman: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bozeman to stay competitive.
Bozeman Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bozeman
- The typical guest profile for Airbnb in Bozeman consists of primarily domestic travelers (96%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Canada (1.1%).
- Top languages spoken are English (75.8%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Billings and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bozeman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Big Sky | 956 | $5,327 | $727.59 | 38% |
| Gallatin Gateway | 43 | $3,928 | $421.42 | 46% |
| Gardiner | 187 | $3,711 | $290.39 | 54% |
| Emigrant | 102 | $3,697 | $328.48 | 51% |
| Island Park | 925 | $3,436 | $402.83 | 44% |
| Pray | 53 | $3,201 | $317.82 | 43% |
| West Yellowstone | 295 | $3,051 | $358.98 | 42% |
| Livingston | 342 | $2,828 | $305.13 | 46% |
| Belgrade | 178 | $2,655 | $237.26 | 49% |
| Ashton | 79 | $2,649 | $303.75 | 45% |