Top 30 Best Places in Montana, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-08-01

Unlock high-ROI opportunities in Montana, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Montana, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Montana, United States for 2025.

Top Short-Term Rental Markets in Montana, United States

Rank:#1Market:Big SkyCountry:United StatesProperties:1,016Monthly Revenue:$5349.21Daily Rate (ADR):$723.45Occupancy:37.55%Regulation:Low
Rank:#2Market:WhitefishCountry:United StatesProperties:1,012Monthly Revenue:$3445.65Daily Rate (ADR):$422.53Occupancy:38.14%Regulation:Low
Rank:#3Market:BozemanCountry:United StatesProperties:778Monthly Revenue:$3469.98Daily Rate (ADR):$277.81Occupancy:50.42%Regulation:Low
Rank:#4Market:MissoulaCountry:United StatesProperties:599Monthly Revenue:$2501.01Daily Rate (ADR):$202.11Occupancy:50.08%Regulation:Low
Rank:#5Market:KalispellCountry:United StatesProperties:546Monthly Revenue:$2441.04Daily Rate (ADR):$269.42Occupancy:45.79%Regulation:Low
Rank:#6Market:Columbia FallsCountry:United StatesProperties:526Monthly Revenue:$2619.59Daily Rate (ADR):$280.15Occupancy:48.05%Regulation:Low
Rank:#7Market:BillingsCountry:United StatesProperties:449Monthly Revenue:$1908.99Daily Rate (ADR):$148.25Occupancy:51.13%Regulation:Low
Rank:#8Market:LivingstonCountry:United StatesProperties:343Monthly Revenue:$2995.87Daily Rate (ADR):$296.91Occupancy:45.48%Regulation:Low
Rank:#9Market:BigforkCountry:United StatesProperties:319Monthly Revenue:$1980.73Daily Rate (ADR):$332.52Occupancy:38.39%Regulation:Low
Rank:#10Market:West YellowstoneCountry:United StatesProperties:273Monthly Revenue:$3581.68Daily Rate (ADR):$381.73Occupancy:42.89%Regulation:Low
Rank:#11Market:HelenaCountry:United StatesProperties:261Monthly Revenue:$1989.66Daily Rate (ADR):$178.35Occupancy:50.14%Regulation:Low
Rank:#12Market:Red LodgeCountry:United StatesProperties:243Monthly Revenue:$2975.44Daily Rate (ADR):$292.65Occupancy:39.97%Regulation:Low
Rank:#13Market:GardinerCountry:United StatesProperties:202Monthly Revenue:$3704.95Daily Rate (ADR):$297.64Occupancy:52.31%Regulation:Low
Rank:#14Market:BelgradeCountry:United StatesProperties:179Monthly Revenue:$2840.43Daily Rate (ADR):$240.70Occupancy:47.15%Regulation:Low
Rank:#15Market:ButteCountry:United StatesProperties:167Monthly Revenue:$1585.94Daily Rate (ADR):$159.49Occupancy:41.72%Regulation:Low
Rank:#16Market:Great FallsCountry:United StatesProperties:163Monthly Revenue:$1561.61Daily Rate (ADR):$137.85Occupancy:46.25%Regulation:Low
Rank:#17Market:Hungry HorseCountry:United StatesProperties:137Monthly Revenue:$1620.46Daily Rate (ADR):$212.21Occupancy:39.93%Regulation:Low
Rank:#18Market:PolsonCountry:United StatesProperties:137Monthly Revenue:$2298.65Daily Rate (ADR):$328.75Occupancy:42.28%Regulation:Low
Rank:#19Market:LakesideCountry:United StatesProperties:129Monthly Revenue:$2970.59Daily Rate (ADR):$402.99Occupancy:38.99%Regulation:Low
Rank:#20Market:HamiltonCountry:United StatesProperties:128Monthly Revenue:$2242.72Daily Rate (ADR):$252.51Occupancy:39.15%Regulation:Low
Rank:#21Market:CoramCountry:United StatesProperties:123Monthly Revenue:$2471.60Daily Rate (ADR):$237.12Occupancy:45.56%Regulation:Low
Rank:#22Market:EmigrantCountry:United StatesProperties:103Monthly Revenue:$4143.15Daily Rate (ADR):$343.28Occupancy:51.18%Regulation:Low
Rank:#23Market:AnacondaCountry:United StatesProperties:101Monthly Revenue:$2286.59Daily Rate (ADR):$259.94Occupancy:40.16%Regulation:Low
Rank:#24Market:EnnisCountry:United StatesProperties:97Monthly Revenue:$2084.79Daily Rate (ADR):$292.84Occupancy:42.65%Regulation:Low
Rank:#25Market:DillonCountry:United StatesProperties:92Monthly Revenue:$1581.44Daily Rate (ADR):$151.07Occupancy:42.31%Regulation:Low
Rank:#26Market:West GlacierCountry:United StatesProperties:81Monthly Revenue:$3941.93Daily Rate (ADR):$402.82Occupancy:52.34%Regulation:Low
Rank:#27Market:SomersCountry:United StatesProperties:76Monthly Revenue:$2889.63Daily Rate (ADR):$350.61Occupancy:42.67%Regulation:Low
Rank:#28Market:EurekaCountry:United StatesProperties:62Monthly Revenue:$1211.25Daily Rate (ADR):$224.61Occupancy:32.86%Regulation:Low
Rank:#29Market:PhilipsburgCountry:United StatesProperties:59Monthly Revenue:$2293.20Daily Rate (ADR):$224.24Occupancy:41.47%Regulation:Low
Rank:#30Market:BabbCountry:United StatesProperties:57Monthly Revenue:$3277.44Daily Rate (ADR):$279.39Occupancy:60.00%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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