Livingston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Livingston in 2025? Explore comprehensive Airbnb analytics for Livingston, Montana, United States to uncover income potential. This 2025 STR market report for Livingston, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 342 active listings.

Whether you're considering an Airbnb investment in Livingston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Livingston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Livingston Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$305
The average rental revenue earned for an occupied room per day in Livingston.
Occupancy Rate(?)
45.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$33,940
Typical annual income for an Airbnb listing in Livingston. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.3%
Slight decrease (-6.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Livingston.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Livingston.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
342
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Livingston (2025)

Understanding the monthly revenue variations for Airbnb listings in Livingston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Livingston is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Livingston across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,767+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,853 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,890 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,614, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Livingston

Livingston Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Livingston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Livingston:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Livingston

Average Daily Rate (ADR) Airbnb Trends in Livingston (2025)

Effective short term rental pricing strategy in Livingston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Livingston typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $352 or more.
  • Typical properties (Median) charge around $224 per night.
  • Entry-level properties (Bottom 25%) earn around $154 per night.

Average Daily Rate (ADR) Trend by Month in Livingston

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Airbnb Seasonality Analysis & Trends in Livingston (2025)

Peak Season (July, August, June)
  • Revenue averages $6,125 per month
  • Occupancy rates average 60.7%
  • Daily rates average $298
Shoulder Season
  • Revenue averages $3,609 per month
  • Occupancy maintains around 41.1%
  • Daily rates hold near $296
Low Season (January, February, November)
  • Revenue drops to average $2,607 per month
  • Occupancy decreases to average 31.3%
  • Daily rates adjust to average $286

Seasonality Insights for Livingston

  • The Airbnb seasonality in Livingston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Livingston's highest earning potential, with monthly revenues capable of climbing to $6,609, occupancy reaching a high of 65.1%, and ADRs peaking at $344.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,475, occupancy could drop to 28.4%, and ADRs may adjust down to $260.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Livingston.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Livingston seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Livingston (2025)

Exploring the top neighborhoods for short-term rentals in Livingston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Livingston
The heart of Livingston, offering a charming small-town vibe with historic buildings and proximity to local shops and restaurants. It's an attractive hub for visitors looking to explore the surrounding natural beauty.
Yellowstone River, Sacajawea Park, Livingston Depot Center, World-class fly fishing, Local boutiques and cafes
Paradise Valley
A picturesque valley known for its stunning views and outdoor activities. Ideal for nature enthusiasts and visitors looking for a tranquil retreat close to Yellowstone National Park.
Yellowstone National Park, Hot springs, Scenic horse rides, Fishing and hiking, Breathtaking mountain landscapes
North of Town
An area that provides easy access to outdoor adventures, making it popular among visitors who want to experience Montana's natural wonders while enjoying a quieter stay.
Bridger Mountains, Hiking trails, Fishing spots, Snowboarding in winter, Serene landscapes
Old Town
This area retains a historical charm with preserved architecture and a sense of community. Visitors love the artsy vibe and proximity to local artisan shops and eateries.
Livingston's historic Main Street, Art galleries, Local restaurants, Theatre events, Monthly art walks
Around the Mammoth Hot Springs
Located near the iconic Mammoth Hot Springs, making it a popular area for visitors traveling to Yellowstone to explore the geothermal features and wildlife.
Mammoth Hot Springs, Wildlife watching, Geothermal features, Scenic drives, Visitor center and tours
Custer Gallatin National Forest
Surrounded by nature, this area is perfect for outdoor activities like hiking, camping, and wildlife viewing, drawing nature lovers and adventure seekers.
Hiking and camping, Wildlife viewing, Stunning mountain views, Scenic drives, Access to hidden natural gems
Hyalite Canyon
Known for its stunning scenery, Hyalite Canyon offers excellent fishing, hiking, and snow sports opportunities. It attracts visitors year-round seeking outdoor activities.
Hyalite Reservoir, Ice fishing, Winter hiking, Summer camps, Mountains and trails
Yellowstone National Park
The entrance to one of the most famous national parks in the world, attracting millions of visitors looking to explore its geothermal features and diverse wildlife.
Old Faithful, Grand Canyon of Yellowstone, Bison and Elk viewing, Hiking trails, Natural hot springs

Understanding Airbnb License Requirements & STR Laws in Livingston (2025)

While Livingston, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Livingston to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Livingston (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Livingstonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Eagles Wings Mountain House (as ft. in Condé Nast)

Eagles Wings Mountain House (as ft. in Condé Nast)

Entire Place • 4 bedrooms

$307,929
Revenue
79.1%
Occupancy
$1154.54
Daily Rate
Meredith Ranch Chalet and Guest House · Expansive

Meredith Ranch Chalet and Guest House · Expansive

Entire Place • 4 bedrooms

$197,100
Revenue
42.8%
Occupancy
$1844.23
Daily Rate
VIP living river front, hot tub and private beach

VIP living river front, hot tub and private beach

Entire Place • 5 bedrooms

$183,596
Revenue
42.9%
Occupancy
$1475.56
Daily Rate
Wander Yellowstone Valley w/ Workstation & Gym

Wander Yellowstone Valley w/ Workstation & Gym

Entire Place • 3 bedrooms

$181,231
Revenue
59.6%
Occupancy
$869.02
Daily Rate
Tower House, 3 Yurts + Barn on the Yellowstone

Tower House, 3 Yurts + Barn on the Yellowstone

Entire Place • 6 bedrooms

$167,527
Revenue
57.5%
Occupancy
$1111.57
Daily Rate
Spring Creek Lodge- abundant mountain views

Spring Creek Lodge- abundant mountain views

Entire Place • 7 bedrooms

$158,052
Revenue
64.2%
Occupancy
$813.06
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Livingston (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Livingston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Brooke29$1,733,8196344.92/5.0
Evolve25$940,35515124.93/5.0
Mountain Home10$468,4491894.81/5.0
Kevin11$449,0703314.86/5.0
Nick And Emma1$307,929695.00/5.0
Kathryn7$294,1186364.84/5.0
Nicole8$251,7581404.88/5.0
Robert2$248,984705.00/5.0
Air BnB Livingston10$208,7131364.95/5.0
Christopher5$201,4791994.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Livingston.

Dive Deeper: Advanced Livingston STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Livingston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Livingston Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Livingston

  • The Livingston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 342 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Livingston, House properties are the most common (48.5%), reflecting the local real estate landscape.
  • Houses represent a significant 48.5% portion, catering likely to families or larger groups.
  • The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 4.9%) offer potential for unique stay experiences.

Livingston Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Livingston

  • The dominant room capacity in Livingston is 2 bedrooms listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 52.1% of the active Airbnb listings in Livingston, indicating a high concentration in these sizes.
  • A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Livingston.

Livingston Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Livingston

  • The most common guest capacity trend in Livingston vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Livingston STR market, accounting for 51.2% of listings.
  • 49.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Livingston.
  • On average, properties in Livingston are equipped to host 5.2 guests.

Livingston Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Livingston

  • The most common availability pattern in Livingston falls within the 271-366 days range, representing 43% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Livingston (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Livingston Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (30.1%)

1 Night

100 listings

30.1% of total

2 Nights (25.6%)

2 Nights

85 listings

25.6% of total

3 Nights (16.9%)

3 Nights

56 listings

16.9% of total

4-6 Nights (5.1%)

4-6 Nights

17 listings

5.1% of total

7-29 Nights (0.3%)

7-29 Nights

1 listings

0.3% of total

30+ Nights (22%)

30+ Nights

73 listings

22% of total

Key Insights

  • The most prevalent minimum stay requirement in Livingston is 1 Night, adopted by 30.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (22%) caters to monthly stays (30+ nights) in Livingston, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 30.1% of Livingston hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 22% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Livingston.

Livingston Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

0.6% of total

Flexible (8.6%)

Flexible

28 listings

8.6% of total

Moderate (19.4%)

Moderate

63 listings

19.4% of total

Firm (29%)

Firm

94 listings

29% of total

Strict (42.3%)

Strict

137 listings

42.3% of total

Cancellation Policy Insights for Livingston

  • The prevailing Airbnb cancellation policy trend in Livingston is Strict, used by 42.3% of listings.
  • A majority (71.3%) of hosts in Livingston utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 42.3% market standard in Livingston.
  • With 42.3% using Strict terms, this is a viable option in Livingston, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Livingston.

Livingston STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Livingston

  • The overall average booking lead time for vacation rentals in Livingston is 66 days.
  • Guests book furthest in advance for stays during June (average 106 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Livingston.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
  • Monitor your own booking lead times against these Livingston averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Livingston (2025)

Amenity Prevalence

Amenity Insights for Livingston

  • Essential amenities in Livingston that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Livingston: Smoke alarm, Wifi, Heating.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
  • Consider adding popular differentiators like Coffee maker or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Livingston to stay competitive.

Livingston Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Livingston

  • The typical guest profile for Airbnb in Livingston consists of primarily domestic travelers (94%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.2% of guests.
  • Key international markets include United States (94.2%) and Canada (1.9%).
  • Top languages spoken are English (74.8%) followed by Spanish (9.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Billings and Bozeman.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Livingston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Big Sky956$5,327$727.5938%
Gallatin Gateway43$3,928$421.4246%
Gardiner187$3,711$290.3954%
Emigrant102$3,697$328.4851%
Cooke City40$3,669$304.8752%
Island Park925$3,436$402.8344%
Bozeman785$3,256$275.4950%
Pray53$3,201$317.8243%
West Yellowstone295$3,051$358.9842%
Red Lodge243$2,722$286.2640%

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