Columbus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Columbus in 2025? Explore comprehensive Airbnb analytics for Columbus, Montana, United States to uncover income potential. This 2025 STR market report for Columbus, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Columbus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Columbus Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Columbus Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$235
The average rental revenue earned for an occupied room per day in Columbus.
Occupancy Rate(?)
28.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$15,072
Typical annual income for an Airbnb listing in Columbus. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
70.8%
Strong growth (70.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Columbus.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Columbus.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Columbus (2025)

Understanding the monthly revenue variations for Airbnb listings in Columbus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Columbus is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Columbus across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,874+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,567 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,671 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $715, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Columbus

Columbus Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Columbus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Columbus:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Columbus

Average Daily Rate (ADR) Airbnb Trends in Columbus (2025)

Effective short term rental pricing strategy in Columbus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Columbus typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $381+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
  • Typical properties (Median) charge around $164 per night.
  • Entry-level properties (Bottom 25%) earn around $106 per night.

Average Daily Rate (ADR) Trend by Month in Columbus

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Airbnb Seasonality Analysis & Trends in Columbus (2025)

Peak Season (July, September, August)
  • Revenue averages $2,998 per month
  • Occupancy rates average 39.0%
  • Daily rates average $222
Shoulder Season
  • Revenue averages $2,080 per month
  • Occupancy maintains around 32.5%
  • Daily rates hold near $220
Low Season (January, April, December)
  • Revenue drops to average $1,764 per month
  • Occupancy decreases to average 29.5%
  • Daily rates adjust to average $208

Seasonality Insights for Columbus

  • The Airbnb seasonality in Columbus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Columbus's highest earning potential, with monthly revenues capable of climbing to $3,198, occupancy reaching a high of 41.1%, and ADRs peaking at $256.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,625, occupancy could drop to 22.8%, and ADRs may adjust down to $196.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Columbus.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Columbus seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Columbus (2025)

Exploring the top neighborhoods for short-term rentals in Columbus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Columbus
Heart of the city with a vibrant arts scene, dining options, and access to major attractions. Ideal for travelers looking for a central location to explore.
The Columbus Opera House, Historic downtown buildings, Columbus Arts Council, Local restaurants and cafes, Columbus Riverfront Park
Bear Creek
Scenic area near the Bear Creek, perfect for nature lovers and those looking for a serene environment to relax. Appeals to families and outdoor enthusiasts.
Bear Creek, Fishing and hiking trails, Local wildlife viewing, Picnic areas, Campgrounds
Bridger Canyon
Offering stunning mountain views and outdoor adventure options. Great for visitors seeking a getaway in nature while still being close to town.
Bridger Mountains, Hiking and biking trails, Skiing opportunities, Camping spots, Winter sports activities
Columbus Historical District
Showcases the rich history of Columbus with beautifully preserved buildings and charm. Attracts history buffs and those interested in local heritage.
Historic landmarks, Local museums, Walking tours, Art galleries, Cultural events
Lake Mayer
Popular for water activities and recreational options, making it excellent for families. Perfect for summer vacation rentals and nature lovers.
Lake Mayer, Boating and fishing, Picnic areas, Trails around the lake, Wildlife observation
Custer Gallatin National Forest
A vast and beautiful natural area that draws outdoor enthusiasts for camping, hiking, and exploring. Ideal for adventure tourism.
Diverse wildlife, Scenic drives, Hiking trails, Camping facilities, Winter sports
Columbus College District
Home to educational institutions, making it attractive to students and visiting families. Offers a youthful and vibrant atmosphere.
Local colleges, Student events, Community activities, Coffee shops and cafes, Cultural experiences
Stillwater River
Offers a peaceful setting with access to river activities, fishing, and camping. Excellent for visitors looking for tranquility and outdoor fun.
Stillwater River, Fishing spots, Kayaking and canoeing, Camping areas, Scenic views

Understanding Airbnb License Requirements & STR Laws in Columbus (2025)

While Columbus, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Columbus to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Columbus (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Columbusbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stillwater Getaway House

Stillwater Getaway House

Entire Place • 3 bedrooms

$53,127
Revenue
37.9%
Occupancy
$382.01
Daily Rate
The Cozy Cabin

The Cozy Cabin

Entire Place • 3 bedrooms

$48,009
Revenue
66.3%
Occupancy
$188.21
Daily Rate
Craftsman home near Yellowstone

Craftsman home near Yellowstone

Entire Place • 6 bedrooms

$30,173
Revenue
33.4%
Occupancy
$291.80
Daily Rate
“Where the Wild Things Are” Cabin

“Where the Wild Things Are” Cabin

Entire Place • 2 bedrooms

$26,662
Revenue
38.1%
Occupancy
$308.39
Daily Rate
“Where The Wild Things Are” Fly Fishing Cabin NEW

“Where The Wild Things Are” Fly Fishing Cabin NEW

Entire Place • 2 bedrooms

$22,751
Revenue
31.8%
Occupancy
$270.49
Daily Rate
Stillwater at the Yellowstone

Stillwater at the Yellowstone

Entire Place • 2 bedrooms

$15,142
Revenue
43.1%
Occupancy
$137.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Columbus (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Columbus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Holly1$53,12785.00/5.0
Marilyn1$48,0091124.98/5.0
Daniel1$30,173194.58/5.0
Courtney1$26,662105.00/5.0
Katarina1$22,751115.00/5.0
Julie1$15,142454.76/5.0
Jason David1$13,993164.94/5.0
Wendy1$13,4492504.93/5.0
Paul1$13,02044.75/5.0
Host #563955541$11,9271Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Columbus.

Dive Deeper: Advanced Columbus STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Columbus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Columbus Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Columbus

  • The Columbus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Columbus, Outdoor/Unique properties are the most common (45%), reflecting the local real estate landscape.
  • Houses represent a significant 35% portion, catering likely to families or larger groups.

Columbus Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Columbus

  • The dominant room capacity in Columbus is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Columbus, indicating a high concentration in these sizes.
  • A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Columbus.

Columbus Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Columbus

  • The most common guest capacity trend in Columbus vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Columbus STR market, accounting for 55.0% of listings.
  • 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Columbus.
  • On average, properties in Columbus are equipped to host 5.7 guests.

Columbus Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Columbus

  • The most common availability pattern in Columbus falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Columbus (45%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Columbus Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.3%)

1 Night

5 listings

26.3% of total

2 Nights (42.1%)

2 Nights

8 listings

42.1% of total

3 Nights (15.8%)

3 Nights

3 listings

15.8% of total

4-6 Nights (10.5%)

4-6 Nights

2 listings

10.5% of total

7-29 Nights (5.3%)

7-29 Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Columbus is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (68.4%) of the Columbus Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.1% of Columbus hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Columbus.

Columbus Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (21.1%)

Flexible

4 listings

21.1% of total

Moderate (26.3%)

Moderate

5 listings

26.3% of total

Firm (26.3%)

Firm

5 listings

26.3% of total

Strict (26.3%)

Strict

5 listings

26.3% of total

Cancellation Policy Insights for Columbus

  • The prevailing Airbnb cancellation policy trend in Columbus is Moderate, used by 26.3% of listings.
  • A majority (52.6%) of hosts in Columbus utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 26.3% market standard in Columbus.
  • Regularly review your cancellation policy against competitors and market demand shifts in Columbus.

Columbus STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Columbus

  • The overall average booking lead time for vacation rentals in Columbus is 51 days.
  • Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Columbus.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
  • Monitor your own booking lead times against these Columbus averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Columbus (2025)

Amenity Prevalence

Amenity Insights for Columbus

  • Essential amenities in Columbus that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Smoke alarm, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Columbus: Free parking on premises, Kitchen.
  • Prioritize adding missing essentials: Free parking on premises, Kitchen.
  • Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Columbus to stay competitive.

Columbus Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Columbus

  • The typical guest profile for Airbnb in Columbus consists of primarily domestic travelers (94%), often arriving from nearby Henderson, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.2% of guests.
  • Key international markets include United States (94.2%) and Chile (1.4%).
  • Top languages spoken are English (80%) followed by Spanish (15%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Henderson and Bozeman.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Columbus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Emigrant103$4,143$343.2851%
Cooke City44$3,806$301.0850%
Gardiner202$3,705$297.6452%
Pray55$3,354$324.5844%
Livingston343$2,996$296.9145%
Red Lodge243$2,975$292.6540%
Park County12$2,233$172.6062%
White Sulphur Springs33$2,178$212.3839%
Cody342$2,090$234.1246%
Greycliff11$2,045$182.1545%

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