Rollins Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Rollins in 2025? Explore comprehensive Airbnb analytics for Rollins, Montana, United States to uncover income potential. This 2025 STR market report for Rollins, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Rollins, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rollins Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rollins Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rollins (2025)
Understanding the monthly revenue variations for Airbnb listings in Rollins is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rollins is typically February, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rollins across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,659+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,905 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,205 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,993, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rollins
Rollins Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rollins STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rollins:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rollins
Average Daily Rate (ADR) Airbnb Trends in Rollins (2025)
Effective short term rental pricing strategy in Rollins involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rollins typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,573+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $636 or more.
- Typical properties (Median) charge around $376 per night.
- Entry-level properties (Bottom 25%) earn around $234 per night.
Average Daily Rate (ADR) Trend by Month in Rollins
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Airbnb Seasonality Analysis & Trends in Rollins (2025)
Peak Season (February, July, August)
- Revenue averages $13,995 per month
- Occupancy rates average 52.2%
- Daily rates average $674
Shoulder Season
- Revenue averages $6,807 per month
- Occupancy maintains around 29.3%
- Daily rates hold near $601
Low Season (January, May, December)
- Revenue drops to average $2,223 per month
- Occupancy decreases to average 15.8%
- Daily rates adjust to average $607
Seasonality Insights for Rollins
- The Airbnb seasonality in Rollins shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rollins's highest earning potential, with monthly revenues capable of climbing to $16,147, occupancy reaching a high of 65.3%, and ADRs peaking at $704.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,071, occupancy could drop to 13.0%, and ADRs may adjust down to $565.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rollins.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rollins seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rollins (2025)
Exploring the top neighborhoods for short-term rentals in Rollins? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Flathead Lake | The largest natural freshwater lake in the western United States, known for its stunning views and recreational opportunities. A prime destination for vacationers seeking boating, fishing, and nature activities. | Flathead Lake State Park, Wild Horse Island, Wayfarers State Park, Boating and fishing activities, Scenic drives around the lake |
| Glacier National Park | A world-renowned national park featuring breathtaking mountain landscapes, wildlife, and outdoor activities. Ideal for travelers seeking adventure and natural beauty. | Going-to-the-Sun Road, Many Glacier Valley, Lake McDonald, Hiking trails, Scenic vistas |
| Whitefish | A charming mountain town known for its ski resorts and vibrant downtown. Popular with winter sports enthusiasts and summer vacationers looking for a quaint atmosphere with plenty of outdoor activities. | Whitefish Mountain Resort, Whitefish Lake, Downtown Whitefish shops and restaurants, Hiking and biking trails, Golf courses |
| Kalispell | The largest city in the Flathead Valley, offering a mix of urban and outdoor experiences. Great for families and those seeking local attractions near Glacier National Park. | Kalispell Historic District, Conrad Mansion Museum, Big Sky Waterpark, Flathead Valley Community College, Nearby access to Glacier National Park |
| Polson | A small town on the southern end of Flathead Lake, known for its scenic views and access to outdoor activities. Attracts visitors looking for a peaceful lakeside getaway. | Polson Flathead Lake Museum, Flathead Lake State Park, Boating and fishing options, Scenic lake views, Local craft breweries |
| Bigfork | A picturesque village located on the northeast shore of Flathead Lake, famous for its arts scene and beautiful landscapes. A favored destination for arts and culture enthusiasts. | Bigfork Summer Playhouse, Bigfork Art & Cultural Center, Eagle Bend Golf Club, Lake access for recreational activities, Charming local shops and dining |
| Lakeside | A small community located on the western shore of Flathead Lake, offering stunning lake views and outdoor recreation. Ideal for visitors seeking tranquility and nature. | Lakeside Park, Flathead Lake access, Hiking trails, Local dining options, Peaceful lakeside atmosphere |
| Columbia Falls | Close to Glacier National Park, this town serves as a gateway for outdoor adventurers. It offers a range of amenities for tourists visiting the national park. | Glacier Adventure Guides, Columbia Falls Historic Townsite, Access to Glacier National Park, Local dining and breweries, Scenic views of the surrounding mountains |
Understanding Airbnb License Requirements & STR Laws in Rollins (2025)
While Rollins, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rollins to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rollins (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rollinsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wild Flower Cove
Entire Place • 5 bedrooms
Waterfront Flathead 2in1 Dream House Max24
Entire Place • 5 bedrooms
Soaring Eagle Flathead Lake Waterfront Retreat
Entire Place • 3 bedrooms
STUNNING LAKEFRONT LUXURY HOME WITH HOME THEATRE
Entire Place • 3 bedrooms
Flathead Lake Cabin - Dock, Gazebo, Lake Access
Entire Place • 2 bedrooms
Flathead Lake Overlook
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rollins (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rollins based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raina | 4 | $292,633 | 57 | 4.80/5.0 |
| Minh-Ha | 1 | $183,230 | 10 | 5.00/5.0 |
| Yvette | 2 | $66,984 | 80 | 4.88/5.0 |
| Andrea & Jason | 3 | $61,428 | 545 | 4.99/5.0 |
| Nicole | 1 | $49,952 | 66 | 4.95/5.0 |
| Austin & Terri | 1 | $48,205 | 183 | 4.99/5.0 |
| Shawna | 1 | $29,374 | 20 | 4.95/5.0 |
| Peter | 1 | $19,490 | 5 | 4.40/5.0 |
| Jill | 1 | $18,714 | 29 | 4.83/5.0 |
| Anjela | 1 | $16,445 | 38 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rollins.
Dive Deeper: Advanced Rollins STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rollins. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRollins Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rollins
- The Rollins Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rollins, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Rollins Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rollins
- The dominant room capacity in Rollins is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Rollins, indicating a high concentration in these sizes.
- A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rollins.
Rollins Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rollins
- The most common guest capacity trend in Rollins vacation rentals is listings accommodating 6 guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Rollins STR market, accounting for 68.4% of listings.
- 68.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rollins.
- On average, properties in Rollins are equipped to host 5.9 guests.
Rollins Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rollins
- The most common availability pattern in Rollins falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rollins (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
Rollins Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10.5% of total
2 Nights
5 listings
26.3% of total
3 Nights
6 listings
31.6% of total
4-6 Nights
2 listings
10.5% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rollins is 3 Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Rollins, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 31.6% of Rollins hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rollins.
Rollins Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
21.1% of total
Moderate
8 listings
42.1% of total
Firm
2 listings
10.5% of total
Strict
5 listings
26.3% of total
Cancellation Policy Insights for Rollins
- The prevailing Airbnb cancellation policy trend in Rollins is Moderate, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (42.1%) and stricter (36.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.1% market standard in Rollins.
- Regularly review your cancellation policy against competitors and market demand shifts in Rollins.
Rollins STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rollins
- The overall average booking lead time for vacation rentals in Rollins is 96 days.
- Guests book furthest in advance for stays during July (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Rollins.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Rollins averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rollins (2025)
Amenity Prevalence
Amenity Insights for Rollins
- Popular amenities like Smoke alarm, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rollins to stay competitive.
Rollins Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rollins
- The typical guest profile for Airbnb in Rollins consists of primarily domestic travelers (93%), often arriving from nearby Bozeman, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Canada (7.3%).
- Top languages spoken are English (75.5%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bozeman and Missoula.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rollins Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| West Glacier | 77 | $3,802 | $397.55 | 56% |
| Whitefish | 987 | $3,317 | $411.68 | 41% |
| Missoula County | 19 | $3,168 | $394.16 | 39% |
| Superior | 33 | $3,163 | $470.93 | 41% |
| Trout Creek | 12 | $2,926 | $241.36 | 51% |
| Dayton | 17 | $2,871 | $392.17 | 46% |
| Babb | 56 | $2,798 | $275.93 | 63% |
| Glacier County | 13 | $2,596 | $291.24 | 58% |
| Somers | 73 | $2,508 | $367.91 | 45% |
| Martin City | 47 | $2,454 | $237.24 | 54% |