Top 30 Best Places in Puerto Rico, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-09-01

Unlock high-ROI opportunities in Puerto Rico, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Puerto Rico, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Puerto Rico, United States for 2025.

Top Short-Term Rental Markets in Puerto Rico, United States

Rank:#1Market:San JuanCountry:United StatesProperties:4,078Monthly Revenue:$2994.88Daily Rate (ADR):$213.50Occupancy:53.18%Regulation:Low
Rank:#2Market:CarolinaCountry:United StatesProperties:2,279Monthly Revenue:$2811.73Daily Rate (ADR):$191.57Occupancy:54.16%Regulation:Low
Rank:#3Market:RincónCountry:United StatesProperties:1,162Monthly Revenue:$2935.52Daily Rate (ADR):$258.25Occupancy:42.99%Regulation:Low
Rank:#4Market:Cabo RojoCountry:United StatesProperties:960Monthly Revenue:$1742.67Daily Rate (ADR):$189.74Occupancy:34.01%Regulation:Low
Rank:#5Market:LuquilloCountry:United StatesProperties:761Monthly Revenue:$2702.94Daily Rate (ADR):$183.41Occupancy:53.57%Regulation:Low
Rank:#6Market:AguadillaCountry:United StatesProperties:690Monthly Revenue:$1824.32Daily Rate (ADR):$155.63Occupancy:41.30%Regulation:Low
Rank:#7Market:IsabelaCountry:United StatesProperties:652Monthly Revenue:$2214.70Daily Rate (ADR):$190.68Occupancy:42.43%Regulation:Low
Rank:#8Market:Río GrandeCountry:United StatesProperties:645Monthly Revenue:$4223.38Daily Rate (ADR):$366.25Occupancy:45.08%Regulation:Low
Rank:#9Market:FajardoCountry:United StatesProperties:576Monthly Revenue:$2254.52Daily Rate (ADR):$195.25Occupancy:42.93%Regulation:Low
Rank:#10Market:AguadaCountry:United StatesProperties:450Monthly Revenue:$2131.64Daily Rate (ADR):$178.34Occupancy:40.95%Regulation:Low
Rank:#11Market:Río PiedrasCountry:United StatesProperties:421Monthly Revenue:$2482.75Daily Rate (ADR):$204.07Occupancy:54.29%Regulation:Low
Rank:#12Market:CulebraCountry:United StatesProperties:367Monthly Revenue:$3135.29Daily Rate (ADR):$245.47Occupancy:44.41%Regulation:Low
Rank:#13Market:HumacaoCountry:United StatesProperties:351Monthly Revenue:$2656.82Daily Rate (ADR):$256.52Occupancy:41.69%Regulation:Low
Rank:#14Market:AreciboCountry:United StatesProperties:343Monthly Revenue:$1923.62Daily Rate (ADR):$175.24Occupancy:40.73%Regulation:Low
Rank:#15Market:LoízaCountry:United StatesProperties:298Monthly Revenue:$3178.23Daily Rate (ADR):$223.37Occupancy:49.45%Regulation:Low
Rank:#16Market:DoradoCountry:United StatesProperties:282Monthly Revenue:$4213.14Daily Rate (ADR):$449.36Occupancy:45.77%Regulation:Low
Rank:#17Market:PonceCountry:United StatesProperties:266Monthly Revenue:$1336.56Daily Rate (ADR):$129.97Occupancy:41.43%Regulation:Low
Rank:#18Market:Isabel SegundaCountry:United StatesProperties:246Monthly Revenue:$4078.22Daily Rate (ADR):$320.08Occupancy:47.20%Regulation:Low
Rank:#19Market:Vega BajaCountry:United StatesProperties:196Monthly Revenue:$2552.80Daily Rate (ADR):$197.21Occupancy:42.53%Regulation:Low
Rank:#20Market:LajasCountry:United StatesProperties:184Monthly Revenue:$1697.57Daily Rate (ADR):$181.78Occupancy:32.51%Regulation:Low
Rank:#21Market:Toa BajaCountry:United StatesProperties:172Monthly Revenue:$1753.91Daily Rate (ADR):$119.33Occupancy:53.20%Regulation:Low
Rank:#22Market:MayagüezCountry:United StatesProperties:158Monthly Revenue:$1159.46Daily Rate (ADR):$122.51Occupancy:37.76%Regulation:Low
Rank:#23Market:CeibaCountry:United StatesProperties:129Monthly Revenue:$2112.61Daily Rate (ADR):$161.71Occupancy:47.50%Regulation:Low
Rank:#24Market:BayamónCountry:United StatesProperties:119Monthly Revenue:$1806.26Daily Rate (ADR):$135.37Occupancy:50.48%Regulation:Low
Rank:#25Market:CaguasCountry:United StatesProperties:111Monthly Revenue:$1827.06Daily Rate (ADR):$147.63Occupancy:42.46%Regulation:Low
Rank:#26Market:GuánicaCountry:United StatesProperties:110Monthly Revenue:$1663.35Daily Rate (ADR):$190.12Occupancy:36.10%Regulation:Low
Rank:#27Market:SalinasCountry:United StatesProperties:106Monthly Revenue:$1860.65Daily Rate (ADR):$202.34Occupancy:32.82%Regulation:Low
Rank:#28Market:GuayamaCountry:United StatesProperties:103Monthly Revenue:$1665.90Daily Rate (ADR):$167.40Occupancy:39.39%Regulation:Low
Rank:#29Market:Isabel IICountry:United StatesProperties:97Monthly Revenue:$1859.44Daily Rate (ADR):$182.82Occupancy:41.87%Regulation:Low
Rank:#30Market:ManatíCountry:United StatesProperties:97Monthly Revenue:$3053.70Daily Rate (ADR):$222.51Occupancy:46.47%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Puerto Rico. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access