Aiken Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Aiken in 2025? Explore comprehensive Airbnb analytics for Aiken, South Carolina, United States to uncover income potential. This 2025 STR market report for Aiken, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Aiken, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aiken Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aiken Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aiken (2025)
Understanding the monthly revenue variations for Airbnb listings in Aiken is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aiken is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aiken across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,968 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,045 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,018, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aiken
Aiken Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aiken STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aiken:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aiken
Average Daily Rate (ADR) Airbnb Trends in Aiken (2025)
Effective short term rental pricing strategy in Aiken involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aiken typically peaks in April and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $452+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Aiken
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Airbnb Seasonality Analysis & Trends in Aiken (2025)
Peak Season (April, March, February)
- Revenue averages $4,287 per month
- Occupancy rates average 50.4%
- Daily rates average $376
Shoulder Season
- Revenue averages $1,370 per month
- Occupancy maintains around 27.0%
- Daily rates hold near $199
Low Season (July, August, September)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $161
Seasonality Insights for Aiken
- The Airbnb seasonality in Aiken shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aiken's highest earning potential, with monthly revenues capable of climbing to $5,116, occupancy reaching a high of 51.3%, and ADRs peaking at $415.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aiken.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aiken seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aiken (2025)
Exploring the top neighborhoods for short-term rentals in Aiken? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Aiken | The central business district with charming historic buildings, boutiques, and restaurants, making it attractive for a variety of guests, including business and leisure travelers. | Aiken County Historical Museum, Aiken Thoroughbred Racing Hall of Fame and Museum, Hopelands Gardens, Aiken Center for the Arts, The Alley |
| Hitchcock Woods | A beautiful urban forest area for outdoor enthusiasts and nature lovers. It offers trails for hiking and horseback riding, appealing to those looking for a peaceful retreat. | Hitchcock Woods, Aiken Riding Club, horseback riding trails, nature walks |
| South Aiken | A residential area known for its family-friendly environment and proximity to parks and schools, suitable for families visiting the area for events or holidays. | Aiken State Park, South Aiken High School, local parks and recreation areas |
| North Aiken | A growing area with access to several shopping centers and golf courses, appealing to those looking for long-term stays and access to leisure activities. | Bridle Creek Golf Club, shopping centers, local restaurants |
| Aiken's Historic District | Rich in history and Southern charm, this area attracts tourists interested in historical architecture and Southern culture. | Culinary Institute of the Carolinas, historic homes, Aiken's Historic District walking tours |
| Sand Hills | An upscale neighborhood with a mix of luxury homes and golf courses, popular among those seeking a relaxing getaway in a serene environment. | City of Aiken Golf Club, restaurant options, spas and wellness centers |
| Langley | A little outside Aiken, this area offers a more rural charm with nature surroundings, perfect for guests looking for peace and quiet. | Langley Pond, nature trails, local events |
| Aiken Mall Area | A shopping hub that draws visitors looking for convenience, with a range of shops and dining options nearby, suited for tourists and locals alike. | Aiken Mall, cinema, various dining establishments |
Understanding Airbnb License Requirements & STR Laws in Aiken (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Aiken. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aiken to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Aiken (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aikenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sherwood Place
Entire Place • 3 bedrooms
Aiken Cottage near The Wilcox & Historic Dowtown
Entire Place • 4 bedrooms
Downtown Condo
Entire Place • 2 bedrooms
Unique Modern “Barngalo” - 3 mi to downtown Aiken
Entire Place • 3 bedrooms
Jasmine Cottage-Horses/Golf/Polo/Bruce's Field
Entire Place • 2 bedrooms
The Sage Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aiken (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aiken based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kendra | 3 | $63,508 | 26 | 5.00/5.0 |
| Host #12194472 | 1 | $36,346 | 0 | N/A/5.0 |
| Jeff | 1 | $32,545 | 10 | 5.00/5.0 |
| Host #272591332 | 1 | $28,281 | 0 | N/A/5.0 |
| Concierge PM | 2 | $23,513 | 34 | 4.95/5.0 |
| Jane | 1 | $21,063 | 15 | 5.00/5.0 |
| Terri | 1 | $20,261 | 6 | 4.83/5.0 |
| Anthony | 1 | $18,380 | 15 | 5.00/5.0 |
| James | 1 | $16,902 | 5 | 4.80/5.0 |
| Jean D | 1 | $11,066 | 1 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aiken.
Dive Deeper: Advanced Aiken STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aiken. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAiken Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aiken
- The Aiken Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aiken, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
Aiken Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aiken
- The dominant room capacity in Aiken is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.0% of the active Airbnb listings in Aiken, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aiken.
Aiken Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aiken
- The most common guest capacity trend in Aiken vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Aiken STR market, accounting for 50.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aiken.
- On average, properties in Aiken are equipped to host 4.0 guests.
Aiken Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aiken
- The most common availability pattern in Aiken falls within the 181-270 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Aiken (60%), reflecting common guest stay durations or potential owner blocking patterns.
Aiken Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
5 listings
25% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
1 listings
5% of total
30+ Nights
7 listings
35% of total
Key Insights
- The most prevalent minimum stay requirement in Aiken is 30+ Nights, adopted by 35% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35%) caters to monthly stays (30+ nights) in Aiken, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35% of Aiken hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aiken.
Aiken Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
35% of total
Moderate
8 listings
40% of total
Firm
5 listings
25% of total
Cancellation Policy Insights for Aiken
- The prevailing Airbnb cancellation policy trend in Aiken is Moderate, used by 40% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Aiken may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Aiken.
- Regularly review your cancellation policy against competitors and market demand shifts in Aiken.
Aiken STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aiken
- The overall average booking lead time for vacation rentals in Aiken is 28 days.
- Guests book furthest in advance for stays during April (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Summer (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Aiken.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Aiken averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aiken (2025)
Amenity Prevalence
Amenity Insights for Aiken
- Essential amenities in Aiken that guests expect include: Smoke alarm, Air conditioning, TV, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aiken: Smoke alarm, Air conditioning, TV, Free parking on premises, Wifi.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aiken to stay competitive.
Aiken Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aiken
- The typical guest profile for Airbnb in Aiken consists of primarily domestic travelers (98%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Ireland (0.8%).
- Top languages spoken are English (75%) followed by Spanish (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charleston and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aiken Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Talahi Island | 47 | $4,998 | $333.88 | 49% |
| Okatie | 10 | $4,725 | $597.27 | 39% |
| Six Mile | 58 | $3,810 | $420.90 | 41% |
| West Union | 32 | $3,799 | $492.37 | 36% |
| Kiawah Island | 536 | $3,778 | $530.20 | 35% |
| Whitemarsh Island | 87 | $3,727 | $273.76 | 48% |
| Tybee Island | 1,349 | $3,721 | $392.96 | 40% |
| Appling | 25 | $3,557 | $517.92 | 36% |
| Edisto Island | 26 | $3,437 | $322.98 | 44% |
| Savannah | 2,280 | $3,295 | $272.47 | 47% |