Top 30 Best Places in South Carolina, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-10-01

Unlock high-ROI opportunities in South Carolina, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across South Carolina, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in South Carolina, United States for 2025.

Top Short-Term Rental Markets in South Carolina, United States

Rank:#1Market:Myrtle BeachCountry:United StatesProperties:6,671Monthly Revenue:$2124.68Daily Rate (ADR):$214.17Occupancy:39.32%Regulation:Low
Rank:#2Market:Hilton Head IslandCountry:United StatesProperties:4,212Monthly Revenue:$3189.76Daily Rate (ADR):$388.15Occupancy:38.70%Regulation:Low
Rank:#3Market:North Myrtle BeachCountry:United StatesProperties:3,711Monthly Revenue:$2788.58Daily Rate (ADR):$320.00Occupancy:36.95%Regulation:Low
Rank:#4Market:CharlestonCountry:United StatesProperties:1,844Monthly Revenue:$5423.71Daily Rate (ADR):$372.89Occupancy:53.15%Regulation:Low
Rank:#5Market:Isle of PalmsCountry:United StatesProperties:943Monthly Revenue:$7015.85Daily Rate (ADR):$723.50Occupancy:40.99%Regulation:Low
Rank:#6Market:Folly BeachCountry:United StatesProperties:885Monthly Revenue:$6840.81Daily Rate (ADR):$545.01Occupancy:47.11%Regulation:Low
Rank:#7Market:North CharlestonCountry:United StatesProperties:847Monthly Revenue:$2848.99Daily Rate (ADR):$203.86Occupancy:51.15%Regulation:Low
Rank:#8Market:ColumbiaCountry:United StatesProperties:841Monthly Revenue:$1854.86Daily Rate (ADR):$172.01Occupancy:47.49%Regulation:Moderate
Rank:#9Market:GreenvilleCountry:United StatesProperties:806Monthly Revenue:$2089.21Daily Rate (ADR):$169.07Occupancy:49.37%Regulation:Low
Rank:#10Market:Kiawah IslandCountry:United StatesProperties:601Monthly Revenue:$4275.57Daily Rate (ADR):$592.23Occupancy:34.62%Regulation:Low
Rank:#11Market:Aiken CountyCountry:United StatesProperties:527Monthly Revenue:$2155.80Daily Rate (ADR):$300.33Occupancy:42.16%Regulation:Low
Rank:#12Market:Surfside BeachCountry:United StatesProperties:476Monthly Revenue:$3363.21Daily Rate (ADR):$367.66Occupancy:39.25%Regulation:Low
Rank:#13Market:Mount PleasantCountry:United StatesProperties:448Monthly Revenue:$4388.39Daily Rate (ADR):$292.56Occupancy:54.12%Regulation:Low
Rank:#14Market:Garden City BeachCountry:United StatesProperties:429Monthly Revenue:$3245.60Daily Rate (ADR):$324.35Occupancy:41.50%Regulation:Low
Rank:#15Market:Seabrook IslandCountry:United StatesProperties:375Monthly Revenue:$3334.61Daily Rate (ADR):$431.35Occupancy:35.12%Regulation:Low
Rank:#16Market:Pawleys IslandCountry:United StatesProperties:341Monthly Revenue:$2296.66Daily Rate (ADR):$294.72Occupancy:37.73%Regulation:Low
Rank:#17Market:Murrells InletCountry:United StatesProperties:339Monthly Revenue:$3490.00Daily Rate (ADR):$366.80Occupancy:40.55%Regulation:Low
Rank:#18Market:BeaufortCountry:United StatesProperties:332Monthly Revenue:$2522.86Daily Rate (ADR):$215.70Occupancy:45.38%Regulation:Low
Rank:#19Market:Edisto BeachCountry:United StatesProperties:288Monthly Revenue:$2647.63Daily Rate (ADR):$324.62Occupancy:34.75%Regulation:Low
Rank:#20Market:SenecaCountry:United StatesProperties:258Monthly Revenue:$3564.13Daily Rate (ADR):$407.68Occupancy:35.47%Regulation:Low
Rank:#21Market:SummervilleCountry:United StatesProperties:248Monthly Revenue:$1949.11Daily Rate (ADR):$155.92Occupancy:47.65%Regulation:Low
Rank:#22Market:Fantasy HarbourCountry:United StatesProperties:211Monthly Revenue:$1202.72Daily Rate (ADR):$153.84Occupancy:38.52%Regulation:Low
Rank:#23Market:AndersonCountry:United StatesProperties:184Monthly Revenue:$2414.85Daily Rate (ADR):$247.82Occupancy:39.40%Regulation:Low
Rank:#24Market:Fripp IslandCountry:United StatesProperties:184Monthly Revenue:$3629.85Daily Rate (ADR):$451.00Occupancy:34.77%Regulation:Low
Rank:#25Market:Saint Helena IslandCountry:United StatesProperties:182Monthly Revenue:$2971.90Daily Rate (ADR):$293.22Occupancy:39.47%Regulation:Low
Rank:#26Market:SpartanburgCountry:United StatesProperties:171Monthly Revenue:$1520.45Daily Rate (ADR):$138.83Occupancy:47.97%Regulation:Low
Rank:#27Market:BlufftonCountry:United StatesProperties:165Monthly Revenue:$3487.89Daily Rate (ADR):$281.93Occupancy:49.51%Regulation:Low
Rank:#28Market:GreerCountry:United StatesProperties:164Monthly Revenue:$1769.05Daily Rate (ADR):$145.09Occupancy:49.63%Regulation:Low
Rank:#29Market:Litchfield BeachCountry:United StatesProperties:159Monthly Revenue:$2111.76Daily Rate (ADR):$344.90Occupancy:30.54%Regulation:Low
Rank:#30Market:ClemsonCountry:United StatesProperties:154Monthly Revenue:$2422.80Daily Rate (ADR):$406.45Occupancy:30.82%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like South Carolina. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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