Summerville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Summerville in 2025? Explore comprehensive Airbnb analytics for Summerville, South Carolina, United States to uncover income potential. This 2025 STR market report for Summerville, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 264 active listings.
Whether you're considering an Airbnb investment in Summerville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Summerville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Summerville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Summerville (2025)
Understanding the monthly revenue variations for Airbnb listings in Summerville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Summerville is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Summerville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,561+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,186 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,110 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,153, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Summerville
Summerville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Summerville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Summerville:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Summerville
Average Daily Rate (ADR) Airbnb Trends in Summerville (2025)
Effective short term rental pricing strategy in Summerville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Summerville typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Summerville
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Airbnb Seasonality Analysis & Trends in Summerville (2025)
Peak Season (May, March, April)
- Revenue averages $2,938 per month
- Occupancy rates average 53.4%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,381 per month
- Occupancy maintains around 52.4%
- Daily rates hold near $142
Low Season (January, November, December)
- Revenue drops to average $1,993 per month
- Occupancy decreases to average 44.2%
- Daily rates adjust to average $142
Seasonality Insights for Summerville
- The Airbnb seasonality in Summerville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Summerville's highest earning potential, with monthly revenues capable of climbing to $2,967, occupancy reaching a high of 57.3%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,911, occupancy could drop to 40.6%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Summerville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Summerville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Summerville (2025)
Exploring the top neighborhoods for short-term rentals in Summerville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Charming area with rich history and beautiful architecture. Popular among tourists looking to explore Summerville's history and enjoy quaint shops and restaurants. | Summerville Dorchester Museum, Azalea Park, Historic Downtown Summerville, Ashley River, Cottonwood Gardens |
| Nexton | Rapidly developing community with modern amenities and convenient access to I-26. Attractive for families and business travelers seeking comfortable accommodations. | Nexton Square, Gahagan Park, Summerville Medical Center, various shopping and dining options |
| The Ponds | Family-friendly neighborhood with a natural setting and community events. Good for visitors looking for a suburban feel with access to outdoor activities. | The Ponds Amenity Center, Trails and Parks, Nature Walks, Community Events |
| Legend Oaks Plantation | Established neighborhood with golf course views and spacious homes. Ideal for guests seeking a quieter, upscale experience. | Legend Oaks Golf Club, Local Parks, Nearby Shopping Centers |
| Laurel Hill Plantation | Peaceful rural area with historical significance. Attracts guests looking for tranquility and nature. | Laurel Hill Plantation House, Walking Trails, Natural Reserves |
| Wescott Plantation | Suburban area with a mix of families and young professionals. Close to amenities and offers a variety of rental options. | Wescott Plantation Golf Club, Shops at Wescott, Parks and Recreation Facilities |
| Summerville Town Square | Vibrant core of Summerville with shops, restaurants, and events. Perfect for guests looking to be in the heart of action. | Summerville Farmers Market, Local Restaurants and Cafes, Community Events, Historic Sites |
| Old Fort Summerville | Quiet and historic neighborhood with traditional Southern charm. Appeals to those wanting a unique living experience close to nature and history. | Old Fort Summerville, Nature Trails, Local Art Installations |
Understanding Airbnb License Requirements & STR Laws in Summerville (2025)
While Summerville, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Summerville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Summerville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Summervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire Home l Chick Inn on Main
Entire Place • 4 bedrooms
5 BR Home. Keep Your Group Together, Safe!
Entire Place • 5 bedrooms
Summerville home~ground floor bedroom~25min to CHS
Entire Place • 3 bedrooms
Near Nexton w/firepit, foosball, games & fast WiFi
Entire Place • 3 bedrooms
Share-in Dipity Refined 4 bedroom house w/ a pool
Entire Place • 4 bedrooms
2 Pools Waterslide Playground FirePit 3 King Suite
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Summerville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Summerville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Justin | 10 | $266,432 | 2286 | 4.95/5.0 |
| Monica | 4 | $197,682 | 544 | 5.00/5.0 |
| Michael | 4 | $156,375 | 216 | 4.76/5.0 |
| StayFunCharleston | 4 | $144,169 | 214 | 4.94/5.0 |
| Joseph | 2 | $132,170 | 155 | 4.95/5.0 |
| Linda | 4 | $110,457 | 35 | 4.93/5.0 |
| John | 1 | $91,898 | 41 | 4.90/5.0 |
| Cheryl | 3 | $88,734 | 61 | 4.85/5.0 |
| Patrick | 4 | $83,420 | 416 | 4.67/5.0 |
| Samuel | 7 | $80,781 | 103 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Summerville.
Dive Deeper: Advanced Summerville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Summerville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSummerville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Summerville
- The Summerville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 264 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Summerville, House properties are the most common (73.9%), reflecting the local real estate landscape.
- Houses represent a significant 73.9% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 6.5%) offer potential for unique stay experiences.
Summerville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Summerville
- The dominant room capacity in Summerville is 1 bedroom listings, making up 29.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Summerville, indicating a high concentration in these sizes.
- A significant 36.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Summerville.
Summerville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Summerville
- The most common guest capacity trend in Summerville vacation rentals is listings accommodating 8+ guests (22%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Summerville STR market, accounting for 43.2% of listings.
- 35.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Summerville.
- On average, properties in Summerville are equipped to host 4.1 guests.
Summerville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Summerville
- The most common availability pattern in Summerville falls within the 181-270 days range, representing 35.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Summerville (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Summerville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
60 listings
24.2% of total
2 Nights
84 listings
33.9% of total
3 Nights
26 listings
10.5% of total
4-6 Nights
9 listings
3.6% of total
7-29 Nights
16 listings
6.5% of total
30+ Nights
53 listings
21.4% of total
Key Insights
- The most prevalent minimum stay requirement in Summerville is 2 Nights, adopted by 33.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.4%) caters to monthly stays (30+ nights) in Summerville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.9% of Summerville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Summerville.
Summerville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
55 listings
23.7% of total
Moderate
83 listings
35.8% of total
Firm
51 listings
22% of total
Strict
43 listings
18.5% of total
Cancellation Policy Insights for Summerville
- The prevailing Airbnb cancellation policy trend in Summerville is Moderate, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (59.5%) and stricter (40.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.8% market standard in Summerville.
- Regularly review your cancellation policy against competitors and market demand shifts in Summerville.
Summerville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Summerville
- The overall average booking lead time for vacation rentals in Summerville is 34 days.
- Guests book furthest in advance for stays during June (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (44 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Summerville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Summerville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Summerville (2025)
Amenity Prevalence
Amenity Insights for Summerville
- Essential amenities in Summerville that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Summerville: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm, Heating.
- Prioritize adding missing essentials: TV, Free parking on premises, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Summerville to stay competitive.
Summerville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Summerville
- The typical guest profile for Airbnb in Summerville consists of primarily domestic travelers (97%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Germany (0.6%).
- Top languages spoken are English (78.8%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charleston and Summerville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Summerville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sullivan's Island | 24 | $6,554 | $873.28 | 40% |
| Folly Beach | 900 | $6,334 | $511.58 | 47% |
| Isle of Palms | 904 | $6,086 | $659.89 | 41% |
| Charleston | 1,883 | $5,063 | $372.44 | 53% |
| Talahi Island | 47 | $4,998 | $333.88 | 49% |
| Okatie | 10 | $4,725 | $597.27 | 39% |
| Mount Pleasant | 454 | $4,136 | $289.96 | 54% |
| Kiawah Island | 536 | $3,778 | $530.20 | 35% |
| Whitemarsh Island | 87 | $3,727 | $273.76 | 48% |
| Tybee Island | 1,349 | $3,721 | $392.96 | 40% |